First National Real Estate Communications

Internal & External Communications Table        Almanac INTERNAL  

Distributed to all offices, the Almanac is a pocket guide to First National. It incorporates contacts, alliance partners, rules and policies, explains how the network works, its history etc. Where? Two copies supplied to each office annually.  

 Your Industry INTERNAL  

Emailed twice monthly, Your Industry offers opinion on market conditions, legislative change, media commentary and other matters of relevance to real estate professionals. Where? A complete archive is stored on www.fngateway.com.au. Search ‘Your Industry’  

 The Pulse INTERNAL  

Emailed twice monthly, The Pulse advises members and staff of new product and service releases, stories of member successes, awards and general news around the network. This is the network’s main communications masthead. Where? A complete archive is stored on www.fngateway.com.au. Search ‘The Pulse’  

The Asset INTERNAL  

The Asset is First National’s Property Management newsletter for Property Managers. Quarterly distribution.

 Regional Round Up INTERNAL  

Regional Round Up is First National’s rural newsletter, distributed to regional members only. Quarterly distribution.  

 Commercial Bulletin INTERNAL  

The Commercial Bulletin is First National’s commercial newsletter, distributed to First National Commercial members only. Quarterly distribution.  

 Digital Fundamentals INTERNAL  

Digital Fundamentals is First National’s summary of everything your business should be doing in the online sphere. Periodic distribution.  

Internal & External Communications Table  Monthly Newsletters EXTERNAL  

Uploaded to Gateway in the final days of each month, external customer newsletters help First National property managers or salespeople to connect with customers and stay top of mind in the month ahead. Where? Download 2 or 4 page versions from Gateway - search ‘monthly newsletter templates’. Or, login to Utopia when you receive notification, for the completely automated version.  

Property Market Outlook  And Property Market Outlook – Mid Year Update EXTERNAL  

Produced bi-annually, Property Market Outlook positions members as an authority on trading conditions locally and nationally. Members completing an online survey receive a tailored individual office version, media release and marketing collateral. Where? A survey link is emailed to principals each April and November.

 Lead Generation Competitions EXTERNAL  

Conducted annually by National Office. State Regional Councils may also implement additional marketing initiatives. In all cases, members receive guidelines on how to participate. Where? How to checklists are provided & further details are found on Gateway.  

MobileMuster Part of the network’s Energy Efficiency programme EXTERNAL  

MobileMuster is the mobile phone industry’s official recycling program. Becoming a local drop-off point gives your office an opportunity to connect with new customers as they drop off their old mobile phones for recycling. It also generates positive PR. While they’re at your office, ask them if they would like to be added to your customer database. MobileMuster builds your green credentials, gains valuable PR, has ongoing effect in your community and costs absolutely nothing!  

national focus The network’s eMagazine, featuring listings nationally EXTERNAL  

‘national focus’ is the network’s monthly eMagazine that features residential and commercial listings. Sent to the National Contact Database and each members’ database – reaches approx 400,000 unique customers. Members/Zones may also order hard copies.  

 First National News PLUS First National Media EXTERNAL  

Provides consumers with regular updates, market commentary, media releases, Q & A and other content members can copy to quickly populate Blogs and newsletters with relevant consumer updates. FN Media consolidates all editorial that has appeared in newspapers nationally.  

 Twitter @RealEstateCast EXTERNAL  

First National’s Real Estate Cast on Twitter provides comprehensive referencing of quality media articles updating consumers on the national real estate market. Simply re-Tweet Real Estate Cast’s comments and your followers can immediately be linked to articles about market conditions. Where? Bookmark www.twitter.com/realestatecast    

Internal & External Communications Table  Twitter @Auction_Action EXTERNAL  

First National’s Auction_Action on Twitter provides comprehensive updates from Corporate Auctioneer, Michael McCaffery. Simply re-Tweet Auction_Action’s comments and your followers will gain a sense of market conditions. Where? Bookmark www.twitter.com/Auction_Action    

First National Facebook EXTERNAL PLUS Facebook Property Management Wall INTERNAL (Closed to public)

Facebook transcends age groups and exposes your business to customers and their networks of friends. If Facebook were a country, it would be the world’s third largest. Where? ‘Friend’ www.facebook.com/FirstNationalRealEstate to link with your First National colleagues, explore their Fan Pages and gain ideas about how to promote your listings and connect with consumers.

Multi Lingual EXTERNAL Languages available:

• Chinese • Arabic • Greek • Italian • Vietnames

e  

First National’s Multi-Lingual initiative places language translation on your website for the 3 million Australians who speak the five most spoken non-English languages in Australia. A suite of Utopia posters promote

• Getting tenants to register • Getting buyers to register • Explaining your advantage to

potential landlords • Explaining your advantage to

potential vendors These are available as eCards, DLs and A4 windowcards. Where? Available in Utopia and First National Advertising (formerly fusion2.0)  

Rural Office Profile Listing Kit EXTERNAL  

Tailor this brochure as a simple listing document to communicate the strengths of your rural agency. Where? Available through First National Advertising (fusion2.0), this document is tailored in five steps. Professionally printed copies are ordered through Excel or, if using First National Advertising, you can print in-house, on-demand.  

 Residential Listing Submission ‘For an innovative fresh approach to marketing… Choose us’ EXTERNAL Where? Available through First National Advertising, this document is tailored in two steps. View generic versions on Gateway.

This listing submission is created in a two-step process. Tailor to produce professional, concise individual listing submissions. Designed to get your message across concisely, this listing submission enables customers to read as much or as little detail as they want – but still get your key messages. Copywriting is adaptable in key areas. Eight different covers are available or create your own. Choose 12 interchangeable ‘tiles’ from 17 that best describe why potential vendors should choose you. Short, sharp and to the point. Print in-house instantly and impress your clients with a detailed, yet concise submission. Or, order professional printed copies.  

Property Manager’s Listing Submission ‘Renting your investment’ EXTERNAL Where? Available through First National Advertising, this document is tailored in two steps. View generic versions on Gateway.

This property management submission is created in the same two-stage process outlined above. Tailor to produce professional, concise individual listing submissions. Three management packages are designed to up-sell potential landlords to your highest fee. Print in-house instantly and impress your clients with a detailed, yet concise submission.  

Internal & External Communications Table  Technology Marketing ‘for an innovative fresh approach to marketing… Choose us’ EXTERNAL  

This six-page brochure outlines your agency’s technology skills and advantages. Content explains how your agency offers an online edge:

• Why First National Your Company?

• Testimonials • What we offer

Where? Available from First National’s design studio. Speak to your Member Services Manager about submitting a design brief. Professionally printed copies may be ordered through Excel and Printforce.  

Lead Generation Guides EXTERNAL

First National’s lead generation guides are handy resources you can provide potential customers.

• Home Buyers Guide, • Home Sellers Guide and • Property Investment Guide

The ideal reception documents or PDF’s for your website. Where? Available from Printforce, Excel or download from Gateway

First National Commercial Office Profile ‘Expertise’ EXTERNAL  

This listing submission can be tailored to produce a professional profile of your commercial arm or stand alone commercial office. Contents include:

• A new era (explains FN Commercial advantage)

• Commitment • Scope of services • Results/Customer Comments • Our Team • Marketing strategy • Sales methods

Where? Available through First National Advertising (fusion2.0)  

First National Commercial Investment Guide EXTERNAL  

The complete guide to commercial property investment.  Where? Available from Printforce and Excel  

 Proforma Media Releases EXTERNAL  

Build public profile through free editorial in your local newspaper. Issued twice monthly, direct to your email inbox, network proforma releases require you to enter your name and forward to your local newspaper. They also include a short version for social media. Don’t have the editor’s email address? Search ‘Your newspaper contacts’ on Gateway, select your state and look up your office. Local newspaper won’t run releases? Use the content on your website, for newsletters, statement-stuffers, or your Blog. Where? Emailed twice monthly or download from www.fngateway.com.au – search ‘proforma media releases’.  

General Media Releases EXTERNAL  

Won an award? Launched Utopia? Sponsored Foundation? Tell the media. Releases available:

• New business start up • Existing business joins First

National • Membership anniversary • Just listed (property editorial

template) • Quality Assurance ISO 9001

accreditation • First National Foundation (Just

signed on) • Facebook sale • Pet friendly rental search

Where? Search www.fngateway.com.au for ‘general releases for all occasions’