#FIRMday Manchester 25th Feb 2016 - reed.co.uk - Revealed: More of what your target candidates want

What do your target

Mark Rhodes –Marketing DirectorNeil Millett = Marketing Exec

@reedcouk

candidates really want?

1960

1995

Today

Theresearch

Starting your search

50% go to a job board first

12%

recruitment

11%

consultancycompany website9% 7%

to find a new jobAll the things you do

Traditional

Construction &

PropertyTransport &

LogisticsCharity &

Voluntary

Online

Health & Social

Care

Customer

ServiceSales &

Marketing

takes over your lifeLooking for your next job

38%

33%47% When I getget home from work

When I wake up

Before I goto sleep

39% 56%88%Mobile &devices

Desktop Laptop

56% of mobile users apply usingmobile apps

The #1 candidateconcern is salary

1. Salary & Benefits

3. Day-to-day responsibilities

2. Convenience to you

4. Learning & development

5. Career progression

6. Reputation & culture

67% More likely to apply

when a salary is displayed

1. Convenience to you

3. Day-to-day responsibilities

2. Salary & benefits

Up to £20k

1. Salary & benefits

3. Convenience to you

2. Day-to-day responsibilities

£20-50k

1. Salary & benefits

3. Culture of the organisation

2. Day-to-day responsibilities

£50k+

Managing great expectations

expect confirmation

of application

expect confirmation

within 24 hours

only91%

70%

14%always receive

confirmation

15%hardly ever or never

receive confirmation

expect to be informed

of an unsuccessful

application%

NO CONTACT

in 5 days in 14 days

assume they’ve been unsuccessful26% 90%

How long should the hiringprocess take?

week 1 week 2 week 3 week 4application

78%expect to be at interview

within a fortnight

70%expect to be

offered a job

within three

weeks

week 1 week 2 week 3 week 4application

83%expect to be at interview

within a fortnight

Retail,

Marketing

week 1 week 2 week 3 week 4application

85%expect to be at interview

within a fortnight

IT,

Hospitality

week 1 week 2 week 3 week 4application

90%expect to be at interview

within a fortnight

Accountancy

customer service channelRecruitment as a

4 out of 5A ‘poor’ hiring experience leaves

candidates with a negative

view of your brand

Won’t apply

for future

vacancies

Less likely to use an

organisation's products or

services again

Will share negative

experience with

friends and family

25%

30%

26%

enforce feedback

speed of response

contact when it’s promised

honest feedback

clarity on progressguaranteed feedback

Dream job

If you could work for any

organisation, what would it be?

#1

#2

#3

#4

#5

Myself

6. John Lewis

7. Microsoft

8. BBC

9. Royal Mail

10. British Airways

NEW ENTRY

NEW ENTRY

66% of us would take a

pay cut to work for our dream

employer

If you could work for any business

leader, thinker or entrepreneur, who

would you most like to work for?

If you could work for any

organisation, what would it be?

#1

SUGAR GATES JOBS

#2 #3 #4

5. MARK ZUCKERBERG

6. PETER JONES

7. ELON MUSK

8. TIM COOK

9. JAMES DYSON

10. WARREN BUFFETT

NEW ENTRY

NEW ENTRY

NEW ENTRY

1. Reach the right candidates

2. Show them what you’ve

got

3. Treat them like customers

4. Hire the right talent (Before your

competitors do)

Thanks

@reedcouk