S - PARADIGM www.sparadigm.in CSR & Reputation Services D. Media Relations Develop comprehensive annual media strategy Develop media docket - company & spokesperson profile, press release, logos, pictures with e-kit uploaded on website Media interacons - press conference, exclusive interacons Factory visits & FAM trips Support services - News Tracking | Venue Branding etc E. Events Idenfy sector-specific events for parcipaon as delegates or speaker Partnering with events, industry trade bodies to gain mindshare with brand visibility Develop company policy for supporng events that comply with brand strategy Instuonal Memberships Secretary - IMCI, Instute of Management Consultants of India - Hyderabad Chapter Individual Member - All India Management Associaon, AIMA Member of Asian Media Informaon and Communicaon Center AMIC, Singapore Member - PRSI & PRCI and Adversing Club of Hyderabad Presented research papers at Global AMIC conference in Kuala Lumpur & Indonesia 103, J M Apartments, Opp. G. Pulla Reddy Sweets Somajiguda, Hyderabad - 500016 HP: +91.99490.93501, Mail: [email protected]@chelluri shankar.chelluri URL: www.sparadigm.in
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S - PARADIGMwww.sparadigm.in
CSR & Reputation Services
D. Media Relations
Develop comprehensive annual media strategy
Develop media docket - company & spokesperson profile, press release, logos,
pictures with e-kit uploaded on website
Media interac�ons - press conference, exclusive interac�ons
Factory visits & FAM trips
Support services - News Tracking | Venue Branding etc
E. Events
Iden�fy sector-specific events for par�cipa�on as delegates or speaker
Partnering with events, industry trade bodies to gain mindshare with brand
visibility
Develop company policy for suppor�ng events that comply with brand strategy
Ins�tu�onal Memberships
Secretary - IMCI, Ins�tute of Management Consultants of India -
Hyderabad Chapter
Individual Member - All India Management Associa�on, AIMA
Member of Asian Media Informa�on and Communica�on Center
AMIC, Singapore
Member - PRSI & PRCI and Adver�sing Club of Hyderabad
Presented research papers at Global AMIC conference in Kuala
Exleaz Consul�ng, Golf Buddies, Mining Engineers Associa�on of India, SLN Terminus,
Microfinance Ins�tu�ons Network, GenY Medium, Vishwa Infrastructure among
others.
CustomerAudience you’re trying to influence
Who
Company Product, culture perception What
Competitors How do you differentiate Why
Culture Emotional Connection How/When
CONT
EXT
STOR
Y TE
LLIN
G
Mechanics of Story Telling: We help clients by developing a strategic communica�on framework that aligns with organiza�on business plan. This framework helps client handle CSR & Stakeholder Engagement, Marke�ng & Internal Communica�ons, Crisis Communica�ons, Media Rela�ons and Events. Our aim is to help companies conduct their business in a transparent and ethical manner that engages and impacts society posi�vely.
A typical communica�on consul�ng mandate would entail development of the
following ver�cals:
A. Corporate Social Responsibility
Develop CSR Policy
CSR Project Design
Need Analysis
Social Impact Assessment
Develop & design CSR reports
B. Marketing & Internal Communications:
Corporate | Brand Films - concept, design, theme & script
Radio Spots - script, jingle & media plan
Collaterals (brochures|flyers): concept,
design, content & prin�ng
Website or web portal - design, theme,
wireframe, SEO, Payment Gateway,
Content Management Suite, Digital
Publishing, Website Analy�cs etc
Digital support on website | portal
with Social Media like FB, LI, Twi�er
etc
Newsle�er, intra-net content for keeping
staff engaged
C. Crisis Communications
Develop crisis communica�on manual
Define messaging pla�orm to be used
during crisis situa�on
Iden�fy senior company
spokesperson for media interac�on
Iden�fy media and work with them
during crisis
Recommend stakeholders engagement
with different programs
Media training to operate in crisis situa�on
PeopleCorporate Social
Responsibility (CSR)
ProfitGeneration ofsustainable
business results
PlanetEnvironmental protection andconservation
S PARADIGM CONSULTANTS is a CSR and Reputa�on Advisory firm that helps companies in brand building and communicate be�er with stakeholders. We help companies in leveraging the Art of Story Telling to engage & communicate with their internal and external audiences. Story Telling is a brand building tool that needs �me and investment - akin to running a Marathon!!
Story Telling can take the form of Annual Reports, Corporate Film, Website, Media Interviews, Brochures, Newsle�ers, Recruitment Adver�sing, CSR Reports etc. The story can be told across pla�orms that include tradi�onal mediums like Print | TV | Radio or new age like Social Media, Online Mediums like Facebook | Twi�er | You Tube | LinkedIn | Blogs etc. We help Write & Market your story to different audiences across pla�orms.
Shankar Chelluri is a consummate prac��oner of Story Telling with 22 years of professional experience panning News Repor�ng & Public Rela�ons and follows KISS (Keep it Simple Stupid) strategy. Working as a Business Reporter in New Indian Express, Deccan Chronicle & Times of India for 8 years made Story Telling easier. While working in Vaishnavi Corporate Communica�ons P. Ltd., a leading na�onal PR agency as
Regional Director – South, that handled mandate for 90 Tata Group companies in IT, Telecom, Steel, Chemicals, Hotels and others like Sun Microsystems, Exide Ba�eries, ITC Foods et. for 5 years: gave him breadth of rich experience managing diverse organiza�ons & working cultures and their approach to communica�on. Managing Reputa�on as GM - Corporate Communica�ons for India's first PPP Airport - GMR Hyderabad Interna�onal Airport for 3 years improved his ability to help clients look at the larger picture while s�ll having eye for detail. This was done with help of CSR & Stakeholder Engagement, Marke�ng & Internal Communica�ons, Crisis Communica�ons, Media Rela�ons and Events for Brand Building and Managing Reputa�on.
Presently, an independent Management Consultant since May 2010; Shankar Chelluri is doing the above with special emphasis on Corporate Social Responsibility & Reputa�on Management - helping companies evolve to do business in a Responsible, Ethical, Transparent manner leaving a posi�ve impact on society