August 2010
Firefly video deck india
Jun 13, 2015
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August 2010
Tribal Fusion Overview
Premium inventory on over 2,000 enthusiast sites
Ad targeting and delivery solutions
Reaches 470 million users/month worldwide
Independent site representation network
Online ad network founded in 2001
Member of National Advertising Initiative - NAI
30 billion ad impressions per month
Broad Worldwide Reach
Significant worldwide reach through local websites and non-resident traffic
Canada: 16 mm
US: 160mm
Mexico: 6.4mm
Brazil: 7.2mm
UK: 30 mm
France: 6.18mm
Spain: 11 mm
Jordon: 1.1 mm
Lebanon: 1.1 mm
Morocco: 1.8mm
Germany: 7.1 mm
Syria: 0.5 mm
Italy: 4.4 mm
Egypt: 6.1 mm
Qatar: 0.7mm
Saudi Arabia: 7.5mm
Oman: 0.5 mm
Bahrain: 0.4mm
Vietnam: 2.2 mm
Australia: 6.8mm
New Zealand: 2.4 mm
Indonesia: 5.5mm
Malaysia: 5.3mm
Sri Lanka: 0.4 mm
Singapore: 1.43 mm
Philippines: 8.5mm
Thailand: 4.7 mm
Hong Kong: 1.5 mm
Taiwan: 1.8mm
Japan: 2.7mm
India: 27 mm
China: 3.5 mm
Russian Federation: 1.9mm Kuwait: 0.8mm
UAE: 2.6mm
Iran: 0.28 mm
South Africa: 2.18mm
Source: comScore Media Metrix, June’11 and Tribal Fusion Ad Server, Jul 11
Firefly Video: Combining the Best of TV and Online
Firefly Video™ Online Display AdsTelevision
Emotion & Impact
Scale
Targeting
Interactivity
Audience Data
Full Screen Engagement with Firefly Video
Leverage reach of most popular ad sizes and 100% user-opt-in for complete user engagement
1. Teaser banner appears w/ sound off, inviting user to mouse over
2. On mouseover, 3 second countdown begins. User has option to click to start
instantly
3. Video launches and takes over entire page, providing 100% user
focus and attention
Leverage Existing TV Creative into a World of Online Options
1. Video Strips – consumers can watch additional ads or learn about related products
2. Social Sharing – allows consumers to share your creative with rest of the world, making your campaign viral
3. Data pool– get feedback from your prospects and leads etc. for your business
4. Custom Graphics and Dynamic Data – personalized products, prices, agents, stores/branch locations, and more, customized based on your goals and delivered right to your prospects
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HP - Firefly Video Example
Map based Behavioral targeting based
Related content based Form based
Click on text or image to see live Firefly Video
HP - Firefly Video Example
City based dynamic Offer based
Referral search based
Click on text or image to see live Firefly Video
Firefly Video Complements Your TV and Pre-Roll Spend
Turn Key Creative Repurpose your TV creative; no production costs
Scale Reach within a worldwide audience of 220 million people
Targeting Pinpoint your most desirable audiences
Brand Safety Confidence that your brand is seen in the right environment
Engagement Model Rich interactive opt-in experiences with 100% focused consumer attention
Cost-per-engagement Pay only when a user engages with your video ad by clicking or mousing over
Reporting and audience insights Fine tune your ad strategy with real time-info.
Ease of use Select your audience, set your budget, send your creative
Complete, end-to-end technology
Proprietary technology built from the ground up, operating on one, uncomplicated platform, serving hundreds of advertisers across 14 countries
Unprecedented Scale – India
Traffic – General• Reach 58.1 % of online Indian audienceTraffic – Monthly• 23 MM monthly unique users (India Only)• 2,556 MM monthly page viewsTraffic – Daily• 3 MM average daily visitorsDemographics – General• 69.8% Male• 30.2% FemaleDemographics – Age • 57.2% of users between A25-54• 96.2% of users are A18+
Data based on comScore Media Metrix July 2010
Target Your Audience at Scale
Audience Targeting Network Targeting 3rd Party/In-Market
Complete Brand Safety at Scale
Our proprietary and breakthrough contextual technology ensures:
• No ad tag hijacking
• No nested i-frames
• No click fraud
• Ads run on approved domains only
• No unsafe topics (alcohol, sex, violence, etc)
• Proper content blocking if required
• Adherence to our publisher code of conduct
• Ads run on premium inventory only!
Safe - ad is served Unsafe - no ad is served
Cost-Per-Engagement Model
Pay only when a user engages with your brand by clicking or mousing over your video ad
×
Comprehensive, In-Depth Reporting
Reporting Metrics Include:
• Engagement• Click-through• Video Completion• Video Interaction• Social Sharing
What Others are Saying about Firefly Video...
“We are astonished to see the dynamic rich media, online video ad units from Firefly Video™. The special effect incorporated by designers is just amazing and
perfectly depicts the 3D effect showcased in the movie Resident Evil Afterlife. We are looking forward to create an impactful consumer experience in the digital space
that is both engaging and buzz worthy”
- Carmen Phua, Sony Pictures Entertainment, Malaysia
“The campaign’s results exceeded our expectations and with Firefly Video’s cost-per-engagement model, we were able to
reach our most valuable prospects with no media waste.”
- Chris Falkiner, - Manager Digital Solutions, Starcom
Useful Links
• Firefly Video website
• Firefly Video Launch Press Release
• Firefly Video – Automotive Press Release
• Firefly Video: Marketing–interactive.com
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