Luminate Online in Action! Maureen Wallbeoff, Firefly Partners NYC Internet Summit October 24, 2013
Firefly NYC- Show, Don’t tell: Examples of Your Peers Who are Succeeding Online.
May 07, 2015
A fun and informative tour of recent design and development work including website before/after; social media integration, TeamRaiser Peer to Peer campaigns and responsive functionality. Discussing the goals, approach and timeline for each example.
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Luminate Online in Action!
Maureen Wallbeoff, Firefly Partners
NYC Internet SummitOctober 24, 2013
Have You Heard About Firefly Partners?
About Firefly Partners
●Thriving, virtual company entering our seventh year in business
●Certified Blackbaud Service Providers with expertise on a variety of platforms
●Smart, friendly team each with nonprofit employment backgrounds
●High-touch, effective project management processes set our clients up for success
We’ve worked with over 250 orgs
Buckle Up, Betty!
Fantastic FundraisingOnline Donations, Giving Stores & Social Media Integration
Powerful Peer to PeerThon-Type Events, DIY Events & Cool Integration
Whiz Bang WebsitesResponsive, Mobile & Optimized for Action
Mobile Membership Form: KCRW● KCRW is an eclectic Public Radio Station in CA● Members in their cars needed to be able to join or renew
via phone● Requirements included premium selection and training
for staff
Time: 3 weeks from kick off to launchCost: $3,500
Our ApproachFirefly used the Luminate API along with media queries to determine the user’s screen size and display the correct version of the form.
Fantastic Fundraising
Elegant Donation Form: Shot@Life Campaign
● This UN Foundation Program provides vaccines to children
● Strong, highly styled website and brand● Strategic use of images, color and layout increase
conversion
Time: 5 weeks from kick off to launchCost: $4,500Our Approach
Firefly services included strategy, design, and API configuration. We used the client’s style guide to create an evergreen donation form .
Fantastic Fundraising
Symbolic Giving Store: Action Against Hunger
● AAH fights global hunger and promotes self sufficiency● Online store was central to their 2012 EOY Fundraising
Campaign● Requirements included set up of eCards for tribute gifts
Time: 8 weeks from kick off to launchCost: $6,500Our Approach
Firefly designed a completely new look and feel for the Luminate eCommerce store front . We also created new data groups for ongoing conmmunication.
Fantastic Fundraising
Social Media Integration: IRUSA (Islamic Relief Fund)
● IRUSA is a coalition focused on international humanitarian relief
● Strong Facebook following led them to add online giving to the mix
● Donor information flows securely between the two systems
Time: 6 weeks from kick off to launchCost: $3,750
Our ApproachFirefly used client-provided designs to create a ‘shadow form’ in Luminate Online and brought the form into Facebook.
Fantastic Fundraising
DIY Event: Be The Match On Campus (National Marrow Donor)
● BTM saves lives through their bone marrow transplant program
● Strategic imperative to identify and convert college students
● Requirements included integration with 3rd party applications
Time: 16 weeks from kick off to launchCost: $50,000
Our ApproachFirefly provided a full planning, design and development process to create a first-class responsive TeamRaiser experience for millenials.
Powerful Peer-To-Peer
National Event: Ride For Kids (Pediatric Brain Tumor Foundation)
● Long-standing event held across the country throughout the year
● Project included using a new event brand and new P2P platform
● Requirements included creation of online incentives program
Time: 20 weeks from kick off to launchCost: $25,000
Our ApproachFirefly started by getting the client team up to speed on the TeamRaiser tool, empowering them to make good decisions about design and functionality.
Powerful Peer-To-Peer
K9 Cancer Walk: Morris Animal Foundation
● MAF is a global leader in animal health science● National events needed a new look and feel● Development allowed non-tech staff to easily update
events
Time: 10 weeks from kick off to launchCost: $8,000Our Approach
Firefly used the TeamRaiser Blueprint to create a template for all future events, protecting the event framework against accidental overwriting.
Powerful Peer-To-Peer
Responsive WordPress & Luminate Online: Casey Trees
● CT is committed to restoring and protecting the tree canopy of DC
● Outdoor event attendees needed easy way to surf and give
● Responsive Luminate Online forms connect seamlessly to website
Time: 24 weeks from kick off to launchCost: $35,000
Our ApproachFirefly created responsive wrappers in Luminate Online that match the new site design , resulting in a tightly branded visitor experience.
Whiz Bang Websites
French & Mobile Sites: Nature Conservancy Canada
● NCC is the leading land conservation organization in Canada
● Multi-lingual and mobile versions of main site built sequentially
● Highly technical staff shared the development work with Firefly
Time: 20 weeks from kick off to launchCost: $21,000
Our ApproachFirefly led the client through a responsive design discovery process that included wireframes to support a variety of screen sizes.
Whiz Bang Websites
Responsive Luminate Online Website & Online Tools: PBTF
● Complete website redevelopment from the ground up● Core audiences and actions were redefined in strategic
planning● Post-launch ongoing support is included in the project
budget
Time: 36 weeks from kick off to launchCost: $56,000Our Approach
Firefly’s project manager used an innovative development approach in order to meet the client’s launch date requirements.
Whiz Bang Websites
Questions?maureen@fireflypartners.com860-383-8332www.fireflypartners.com
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