Social Media for Business Waste of Time or Winning Strategy? NAPMW 2009
May 11, 2015
Social Media for Business�Waste of Time or Winning Strategy?
NAPMW 2009
Do You Have Time For This?
Riding Technology Waves
Choices, Choices, Choices
The Big Three
Have you heard this one? • “Social media is a fad. Like CB Radio.”
• “Our CEO wants a blog.”
• “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”
• “We need a Facebook fan page.”
• “Just put it out there, they will use it.”
• “Which of you whiny, ungrateful $#@ posted this?!”
Substance or �Snake Oil?
Exercise:�Google Yourself
Numbers we can’t ignore
WHY SOCIAL MEDIA MATTERS
• 57% of all adults have a social media profile
• 50% of all social networkers check sites every day
• Twitter use growing at 400% per year
• Facebook is #2 destination on the web
• Average Facebook user has 120 friends
• 850 million photos updated to Facebook each month
The Business Case
• Employee collaboration
• Knowledge management
• Employee engagement
• Executive communications
• Marketing & PR
• Customer service
• Recruiting/HR
• Professional networking
Inside the company Outside the company
Users spend most of their time on other sites
Inside Your Organization “Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.
Companies cannot use social tools with their customers and not also allow their employees to utilize them.”
Jakob Nielsen, Nielsen Norman Group
Social Media Players: Internal
• IT
• HR and Benefits
• Training
• Governance
• Management
• Employees
• Departments
• Project Teams
• Vendors / Contractors
Role-based personalization
Social Media Players: External
• Marketing
• Communications
• Public Relations
• Community Affairs
• Customer Support
• HR/Staffing
• Customers
• Prospective customers
• Press
• Industry analysts
• Prospective employees
Leverage LinkedIn
• Create or update your professional profile
• Create a company profile
• Reach out to your network
• Answer questions
• Join Groups (start with NAPMW)
Have Fun In Facebook
• Create or update your social profile
• Group your friends into LISTS
• Use Search
• Throttle down your privacy as needed
• Try applications (but share SLOWLY)
• Join Groups, Fan causes you care about
Try Twitter
• Start with searches
• Practice active listening
• Follow your gurus
• Retweet customers and influencers
• Talk about your passions
• Claim your profiles
• Be real
• Jump in and try it, small steps
• Have goals and a simple plan
• Pilot, fail fast
• Share juicy content
• Budget for community management & training
• Make sure someone closes the loop
Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: [email protected]
NAPMW IN SOCIAL MEDIA
• LinkedIn Group
linkedin.com/groups?gid=109439
Search=NAPMW (Groups)
None yet…
search.twitter.com Search = NAPMW, Mortgage • Facebook Groups
facebook.com Search=NAPMW
QUESTIONS & DISCUSSION
Thanks for inviting me!