Fire Your Boss

with Yongfook of ~ a digital business incubator, based in Tokyo

Fire Your Boss!!1Blog revenue that makes sense for 2009

BUT FIRST, ACOWARDLY DISCLAIMER

Now I can say everything I need in 140 chars or less.

Earned $1039 in his best month.

Some people are making money from blogging, it seems...

Some people are making money from blogging, it seems...

Some people are making money from blogging, it seems...

Some people are making money from blogging, it seems...

Some people are making money from blogging, it seems...

Advertising is not a way to monetise your blog, it is a way for someone else to monetise your blog.

!

Difficulties of building a massive audience

•Fragmentation

•It takes a long time

•Massive audience scale brings new problems.

When this story broke, it was both factually incorrect and damaging to the reputation of the

sole source.

Yellow Journalism / Sensationalism / Manufactured Drama:

Top-earning blogs indulge in this because the advertising model rewards it.

How do you want to grow in 2009?

or

Audience Size Profit

PROTIP: Aim for this

What’s the revenue model?

Things have been free for so long we’ve developed an “entitlement” mentality.

WTF, I have to PAY???

Free

Audience Size

Paid

Free

Audience Size

Paid

Free

Audience Size

Paid

As bloggers you are already creating content.You write frequently.You write authoritatively.You know what audiences respond to.You have a built-in audience already.

But who the hell is going to pay for my content?

We have to get over the notion that people won’t pay

AuthorityConvenienceRegularity

Trust Niche

ImpulseBenefitsVanity / Improvement

What can you write about that you are an expert on?The nicher the better. Be granular.

✓ Everyone has a book in them!

✓ You’re an expert on something no matter how niche.

✓ You aren’t selling just to your blog audience, you’re selling to everyone coming in from search engines. Someone, somewhere will buy.

✓ How many books would you need to sell to earn more per month than the ads on your blog?

Your blog (always free) Your niche eBook @ $30

+

✓ Can you teach something in the form of a course?

✓ You’re an expert on something no matter how niche.

✓ How many subscribers before you have a stable monthly income?

Your blog (always free)

+

Your eLearning site @ $30 p/m

THE MATH

Subscription Fee Members Revenue Per Month

$10 20 $200

Subscription Fee Members Revenue Per Month

$30 50 $1500

Subscription Fee Members Revenue Per Month

$50 100 $5000

this is not a full time job, but this might be.Your eLearning site @ $30 p/m

Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m

You

$15,000 p/m

thousands x $100 p/m = $x million p/year

US$10 million p/year

One of their properties = $2.5 million p/year

Profitable from day 1.

What scales vertically?

Tools

http://www.amember.comhttp://www.mailchimp.comhttp://www.aweber.com

http://www.mindvalley.comhttp://www.teachingsells.comhttp://www.waterfrontmedia.com

You can ask me about this or any of the other stuff. Happy to chat.

http://www.slideshare.net/yongfookView / Download this presentation:

CEO of

http://www.rippl3.com

Digital Business Incubationhttp://www.egg-co.com

http://www.opensourcefood.comhttp://www.sweetcron.com

http://www.rippl3.com

Coming soon - an easy-to-use tool related to the stuff I talked about today...

http://www.yongfook.com

Thank You!If you need to get in touch, for the rest of my trip I can be

found sitting in front of a bowl of this: