Fire-up Your Personal Brand - Debra Trappen

Fire-up Your

Personal Brand

D11consulting.com

Debra Trappen

Brought to you by

@HomesPro

#SecretsWebinars

CALL:

Agents: (888) 510-8795 Brokers: (866) 697-3308

with

Chris Sorentti

Account Executive

Homes.com

8 Minute Presentation

Following Debra Trappen

Introducing

Local Connect

Fire-up Your

Personal Brand

D11consulting.com

Debra Trappen

Rev Up Your

Video Marketing

SecretsWebinars.com

Marguerite Giguere & Anne Jones

April 22 1 pm EDT

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Debra Trappen

⦿ Debra was Chief Experience Officer for Coldwell Banker Bain/Seal,

leading programs to attract, train and motivate a team of 1,100+

agents; she was also the company’s lead social media strategist.

⦿ As the founder of d11Consulting Debra helps agents define a solid

brand foundation and vision - and then infuse that message or story

into a simple social media strategy.

⦿ Debra speaks at Inman News Real Estate Connect, LEXI Women’s

Leadership Summit, Oxygen Women’s Conference, Women’s

Council of Realtors, Inman’s Agent Reboot, Real Expo (REX)

D11Consulting.com

FIRE UP: d11consulting.com/signup

facebook.com/d11consulting

twitter: @debra11 * #FireMeUp11

[email protected]

#FireMeUp11@debra11

#FireMeUp11#FireMeUp11

#FireMeUp11

What words come to mind?

#FireMeUp11

#FireMeUp11

DEFINE.

PRIORITIZE.

INFUSE.

• VALUES

• PASSIONS

• PURPOSE

• NICHE

CORE FOUR:

…inform decisions. #FireMeUp11

#FireMeUp11

I work

with

_______

_

Their

problem

_______

_

My

solution

_______

_

My

promise

_______

_

DEFINE YOUR NICHE

+ + +

#FireMeUp11

• WHO you follow

• WHAT you read

• WHERE you post

• WORDS you use#FireMeUp11

LET YOUR CORE FOUR

BE YOUR GUIDE

• Need to increase visibility?

• Want to build credibility?

• Secure new clients?

• Find new and old friends?

• Uncover corporate biz?

PLATFORM REVIEW

• Facebook Profile

• Facebook Page

• Facebook Group

• Twitter

• LinkedIn

• Google+

• Instagram

• Pinterest

• Blog

• About.me

(debra11.com)

2 min’ break

Rev Up Your Video Marketing,You Already Have the Content!

SecretsWebinars.com

Marguerite Giguere &

Anne Jones

April 22nd, 2015

CALL:

Agents: (888) 510-8795 Brokers: (866) 697-3308

with

Chris Sorentti

Account Executive

Homes.com

8 Minute Presentation

Following Debra Trappen

Introducing

Local Connect

d11consulting.com/secrets-freechapter

Back to Debra T.

#FireMeUp11

@debra11 #FireMeUp11

#FireMeUp11

#FireMeUp11

#FireMeUp11

• Google Alerts

• mention.net

• newsle.com

#FireMeUp11

• Connection Counts

• Top Engagers

• Buzz Creators

• Platform Performance

• TOP Times

TRACK IT!

1. DEFINE Your Story (& Niche)

2. CLARIFY Your Goals

3. BE Authentically YOU!

4. SERVE. Amplify. Engage.

Give.

5. LISTEN. Refine. Have FUN.#FireMeUp11 * d11consulting.com/signup * @debra11

d11consulting.com/secrets-freechapterfacebook.com/d11consulting

twitter: @debra11 * #FireMeUp11

[email protected]

Question & Answer

Type in the “Question”

section of the

GoToWebinar

control panel

on the right.

with

Chris Sorentti

Account Executive

Homes.com

Introducing Local Connect!!

Check availability now!! Agents 888-510-8795 Brokers 866-697-3308


What is Local Connect?

68% of the Listings on

Homes.com are available for

advertising

90% of Homes.com visitors are

actively searching for their

next home

The opportunity for agents and

brokers to advertise on FREE or

NON-CLIENT listings on

Homes.com

Connect via Impressions


Impressions are

at the ZIP CODE level

Mobile and Desktop impressions

are sold together

Max Buy-out

is ⅓ of available ZIP codes




Make a Connection!



iOS & Android AppMobile

Make a Mobile Connection!


Local Connect Basics


ZIP CODE pricing increases as availability decreases

Max Buy-out is ⅓ of available ZIP CODE

Add Preferred status for $99.95/month

10% Discount on 6 months pre-pay and

20% Discount on 12 months pre-pay

Any questions?

Where do you want to be found?


Rev Up Your

Video Marketing

SecretsWebinars.com


April 22 1 pm EDT


CALL US:

Agents: (888) 510-8795 Brokers: (866) 697-3308

Rev Up Your

Video Marketing

SecretsWebinars.com


April 22 1 pm EDT
