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Email [email protected] Mob +966510852457 1 Firas Bachi Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation IT IS POSSIBLE IF YOU SAY SO!
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Page 1: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

1

Firas Bachi Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

IT IS

PO

SSIB

LE

IF YO

U SA

Y SO!

Page 2: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

2

Firas Bachi Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

IT IS

PO

SSIB

LE

IF YO

U SA

Y SO!

SO..!

Page 3: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

3

Hey..

Turn the

lights on

Firas Bachi Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

Page 4: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

PORTFOLIO

Enjoy…

cre

ativ

e

Nov 2012 • Full Integrated Campaigns • Press Ads • TV Commercials • BTL & ATL • Creative Media & Production • Photo Shoot • Web & Animation • Branding Firas Bachi

Concept| Art Direction | Copywriting | Cartoons | Drawing | Animation

S

Page 5: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

5

Advertising CAMPAIGNS

Portfolio

Above & Below the line campaigns Outdoor TV Radio Press, 1

Page 6: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Bupa insurance Work: Concept, Art Direction, Illustration, Calligraphy & Typography, Radio Copywriting, Video Script & V.O Recording, Storyboard & Video Animation. Brief: Costumer interactive engagement initiative during Ramadan Month Executed Materials • Press ads • In-mall media • In-mall Booth • Social media video • POSM • Digital web • Digital mobile app • leaflets • gifts • promoter outfit • e-greeting • 3 Radio ads July 2013

Published

Watch Social Media Video http://www.youtube.com/watch?v=wf8-llaiCUo

(Evaluate Your Health & Straighten it )

Page 7: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Bank Al Jazira Campaign: Absher Bi’izzak Brief: Personal Finance Work: Full Campaign Concept, Art Direction, Copywriting, photo shoot Materials: • 4 Radio commercials • Press ads 4 Artworks • Digital/web • Social Media • posters • ATM Screen • Mall Mupi 2012-2013

Published

Listen 4 Radio commercials

Wedding

Triplets

Retiree

Military

youtu.be/ayCktLuwuvo

youtu.be/a1sAW2Q13gE

youtu.be/y8rxPbgEFNA

youtu.be/7hIvnkNKqNc

Page 8: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Bel Brand: La Vach Qui Rit Brief: Kids activities Work: Concept, Art Direction. Executed Materials: Trampoline Ferris Wheel Masks Puzzles Jump game stand 2013 Pitch

How many triangles you need to make a bike?

Page 9: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

9

Client: BUPA Brief: SERVICE HERO initiative awareness internal campaign Work: Full Campaign Concept, Art Direction, Photo-shoot, copywriting Executed Materials: • 3 visuals • POSM • Wall sticker • Voting Box • Voting cards 2012

Published

Teaser Teaser Teaser

Reveal Reveal Reveal

Page 10: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: IOWD International organization for Wisdom & Dialogue Project: Annabi (the prophet), the global humanitarian project Brief: Outdoor create awareness, • Annabi project • Assalmu Alayk TV channel Work: Concept, Copywriting, Art Direction, Calligraphy Executed Materials: Outdoor (unipole) 2013

Published

Page 11: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Renault Product: Fluence Brief: Car Awareness Work: Concept, Rough Art Direction, Copywriting Asst. Materials: • Press ad proposal 2012

See your self in/through it

Renault Fluence… For the gourmet Elegance snatches the spotlights

Pitch

Page 12: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Bupa insurance Work: Concept, Art Direction, Illustration, Copywriting, Radio Recording. Brief: Boost Calls Sales Executed Materials Phase 1 & 2 including: • Press ad • Outdoor • Flyers • POSM • 8 Radio ad • Digital/web • Social Media 2011-2012

Published

Listen Radio commercials Sample

youtube.com/watch?v=gIuaXxT5Vk8

Call Bupa

Page 13: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Qatalum (Qatar Aluminum) Campaign: This is.. my next Eco (thing..) Brief: Environment protection, Environment fair 2011 Work: Full Campaign Concept, Art Direction, photo shoot Materials: • Press ads (teaser & reveal), smart media • Exhibition Stand • Gift items • Collaterals • Web • Activities & games • Creative Interactive media March 2011

Teaser press-ad Reveal

Email-shot

Published

Page 14: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Qatalum (Qatar Aluminum) Campaign: Qatar’s Fortune Brief: Qatarization recruitment, Career fair 2011 Work: Full Campaign Concept, Art Direction, Copywriting, photo shoot Materials: • Press ads • Exhibition Stand • posters • Collaterals • Gift items March 2011

Published

Because you’re Qatar’s fortune

Page 15: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: V-Kool films Brief: Heatproof films Work: Concept, Art Direction, Copywriting Executed Materials: Press ad 2013

Pitch

Look in eyes of the sun Privacy.. With no heat

Page 16: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Sanofi Project: One day with patient (Sanofi-Diabetes) Work: Internal training initiative Campaign Full Campaign Concept, Art Direction, Copywriting. Executed Materials: • Logo • POSM • Posters 2012

Page 17: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Travel One Brief: Recruitment ad Work: Concept, Rough Art Direction, copywriting Executed Materials Press ads proposals 2012

proposal

Tailor-made Career Opportunities

Page 18: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Alessa Brand: Crafft A/C Brief: The hottest summer ever Work: Full Campaign Concept, Art Direction, copywriting. Executed Materials: • TVC Concept • Radio • Press Ad • POS materials • Leaflets 2010

Astronaut cutout stand attached with a tube to an AC, in-store POSM

This summer.. You’ll not survive without it

TV Commercial Storyboard

Page 19: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Alessa Brand: Hass Home Appliances Brief: Testimonial awareness campaign, variety of products, for everyone Work: Full Campaign Concept, Art Direction, Radio Recording Materials: • Radio ad • TVC concept Studios: Yahiya OB 2010

Published

Listen Radio commercial

HAAS.. Because it’s for everyone

Page 20: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Alessa Brand: Crafft A/C Brief: It’s time Work: Concept, Art Direction. Executed Materials: • TVC Concept • Radio • Press Ad • POS materials • Leaflets 2010

outdoor

Magazine ad with fake article

Paper hand fan/ Loose insert

Pitch

Page 21: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Puck Product: Cream Cheese Jar Brief: Promotion, Collect Jars get prizes Work: Concept, Rough Art Direction, copywriting Executed Materials Press ads proposal 2010

Flip the jar get prizes

Pitch

Page 22: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Kingdom Tower Center Brief: world cup 2010 Work: Copywriting, Art Direction Executed Materials: • In-mall branding • 12 billboards for all football teams. • Booth stand • Large see-thru stickers 2010

Published

Share your passion with us

Page 23: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Craft Foods Product: Tang Brief: Tang singles (sachet) launching in SA Work: Concept, Art Direction, copywriting Materials: • Press ads • outdoors 2010

Just stir it.. No need for a spoon

Presented in Dubai

Pitch

Page 24: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Kingdom Center Mall Brief: New additional shopping floor in the Building Work: Concept, Copywriting, Art Direction Executed Materials: In-mall branding 2010

An additional floor of pleasure, More shops. More joy

Page 25: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Memar Real-Estate Brief: Brand awareness campaign Work: Concept, Art Direction, Copywriting. Executed Materials: Press Ad 2010

Published

No place for illusion, our projects are real.

Page 26: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

26

Client: AlMutlaq furniture Brief: Branding campaign Work: Concept, Art Direction, copywriting. Materials: Press Ad 2010

You are in the paradise of furniture

Pitch

Page 27: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Saudi Traffic Police Headline: Long live.. Brief: Committing to traffic regulations Work: Concept & Copywriting Assistance, Talent. Executed Materials 4 Different Visuals • Press Ad • Outdoor 2009

Check you tires… Long live you.. Fasten you seatbelt… Long live you..

Lower your speed… Long live you.. Stop then talk… Long live you..

Pitch

Page 28: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Zain Telecom Headline: Words are Better when complete Brief: advance credit, to complete conversation. Work: Campaign Concept, 4 segmented visuals Art Direction, copywriting Asst. Executed Materials: • Press ad 4 visuals • POS posters • Flyers 2009

Published

Page 29: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Click to play

Client: Zain Telecom Headline: Make your day a perfect 10/10 Brief: 10 SR extra for every 10SR you spend Work: Campaign Concept, Art Direction Executed Materials: • TVC • Outdoor • Press ad 3 visuals • POS Materials • Flyers • Web Sep 2009

Published

http://www.youtube.com/watch?v=ZE2FzfZHqhQ&lr=1

Page 30: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Zain Telecom Product: Roaming service Headline: Share your loved ones their moments Brief: Create awareness Work: Campaign Concept, Art Direction Executed Materials: • Outdoor billboards • Press ads • In-Flight user guide • Flyers • Web 2009

Published

Share your loved ones their special moments… Roaming service from Zain

Page 31: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Zain Telecom Product: Broadband USB Dongle Brief: New product announcement Work: Concept, Art Direction Executed Materials Press ads 2009

Your Fastest Chance to join the F1

Page 32: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Zain Telecom Product: Zain-Fi internet device Brief: The Smallest Wi-Fi device announcement Work: Concept, Art Direction, photo-shoot Executed Materials • Press ads • Outdoor • POS Posters • Web • Flyers 2009

Published

Get them on your waves… The Smallest Wi-Fi device ever

Page 33: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Zain Telecom Brief: Zain Women small projects support Work: Concept, Art Direction Executed Materials: • POSM • Rollup Stands • Leaflets • Web banners 2009

Published

Your staring point for your dreams to come true

Page 34: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Zain Telecom Product: Blackberry web service Brief: Free Web Browsing Work: Concept, Art Direction Executed Materials Press ads 2009

Surf your world… endlessly

Page 35: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Zain Telecom Headline: Your SIM is your fingerprint… you won’t loose it… Brief: SIM Swap (replacement) Work: Concept Rough Art direction copywriting Executed Materials Press ad 2009

Your SIM is your fingerprint… you won’t loose it…

Page 36: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Apple Fitness Brief: Promotion: free laptops & iPods, for the 1st 100 subscribers Work: Full Campaign Concept, Art Direction. Copywriting Executed Materials: • Press Ad • POSM • Posters • Banners • Vouchers Jun 2009

Published

Freelance

Renew your life & receive your gift

Page 37: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Apple Fitness Brief: Branding campaign Work: Full Campaign Concept, Art Direction. Copywriting Materials: • Internal Branding • POSM • Posters • Brochure • Collaterals • Leaflet Dispenser Jun 2009

Published

Freelance

Renew.. Unveil the New you..

Page 38: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Apple Fitness Headline: Secret of Gravity Brief: Branding campaign Work: Concept, Illustration, Art Direction. Copywriting Executed Materials: Press Ad Proposal Jun 2009

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Email [email protected] Mob +966510852457

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Client: Jamjoom Group/ Impact Campaign: I love my city clean Brief: Beach clean up (SCR) Work: Concept, Illustration, Art Direction. Copywriting Executed Materials: Magazine ad, flyers, POSM, Outdoor on Jeddah Beach 2013

Published

Page 40: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

40 Client: Minopolis Direction: Kids in real jobs Brief: Launching Minopolis in Saudi Work: Concept, Illustration, Art Direction. Copywriting, Typography Materials: Magazine ad, Press ad, flyers, POSM, Outdoor 2013

Published

Teaser 1: I am a real doctor… Soon

Teaser 2: I am a real cop … Soon Reveal: We do real jobs in the city of children

Page 41: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Graphic arts fine paper Headline: The only limitation is your… Brief: Create awareness Work: Art Direction Executed Materials • Creative production on Press and Magazine Ads • Animated web banner 2009

Published

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Email [email protected] Mob +966510852457

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Client: Saudi Milk Council Brief: A Campaign proposed to support drinking milk in Saudi Arabia Work: Conceptualizing, Rough Art Direction, Copywriting Asst. Proposed Materials: • 2 TVC concepts • Outdoors • Press ads • POS Materials • Stands • Flyers • Web • Truck & cars branding • Gift items 2008

Milk… Natural drink, With supernatural powers.

Pitch

Page 43: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Jeddah Recycle Association Campaign: Save paper.. save trees.. save lives.. Brief: CSR environmental campaign Work: Concept, Copywriting Executed Materials: Press Ad 2008

Sorry bird, I can’t carry your nest anymore

Pitch

Page 44: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Kalimat Chocolate Brief: Launching Kalimat Chocolate brand in Riyadh. Work: Concept, Art Direction, Copywriting Executed Materials Press ad 2008

Riyadh city got sweeter

Page 45: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: DCA Brief: Fundraising for Disabled children in Ramadan Month Work: Art Direction Executed Materials: • TVC • Press ad 2008

This might be the farthest they see, not what they really look to

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Email [email protected] Mob +966510852457

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Client: IDIS Headline: Think Higher… Brief: The 1st Development & Investment Exhibition Announcement Work: Concept, Art Direction, Copywriting Executed Materials • Press ad • Invitation card 2008

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Email [email protected] Mob +966510852457

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Client: Texas Chicken Headline: I Know what I like…! Brief: Do you know what good is .. Brand Launching in SA Teaser-Reveal Campaign Work: Full Campaign Concept, Art Direction. Copywriting Executed Materials • Press Ad • POS Materials • Posters & Banners • Dine in & delivery Menus • Mobile Truck • SMS • Digital /Web

I like it Hot…

Do you really know how you like it? I like it Juicy…

I Know what I like…!

Published

Page 48: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Limitless Real estate, Saudi Work: Concept , Art Direction, Illustration Executed Materials: Press ad Dec 2008

Published

Islamic Seasonal greetings

Page 49: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Nissan, SA Work: Concept, Art Direction. Copywriting Executed Materials: Ad Flyer 2008

Published

Scratch & win!... Re-paint your car with 40% off

Page 50: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Nissan, SA Work: Concept, Art Direction. Copywriting Executed Materials: Ad Flyer 2008

Published

Your A\C is on.. Your summer is cool.. Free check-up for your AC

Page 51: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: KFSHRC Brief: HR Training department branding Work: Concept, Art Direction. copywriting Executed Materials: In-hospital POSM 4 divisions.. 4 visuals May 2009

Be best when you learn more Rise.. to new levels by learning

Page 52: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Electro Headline: … units of happiness Brief: Launching in Jeddah Work: Art Direction, copywriting Executed Materials: • In-mall branding • stands & banners • See-thru • POSM • 12 segmented visuals Teaser & Reveal. 2007

Published

64 inch of excitement 5 Liter of refreshment 2,5 MHZ of freedom 12 Mpxl of memories 24000 units of chillout

7,2 MB/Sec of Connectivity

900 R/S of purity 80 GB of joy

Page 53: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

53

Client: Electro Electronics, SA Work: Concept Art Direction Executed Materials: Press ad 2008

The specialist… now in Yanbu industrial city

Page 54: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

54

Client: Pizza Hut, SA Brief: Free coffee in Female section Work: Concept, Art Direction. Copywriting Executed Materials: Press ad 2007

Come in the afternoon.. Enjoy your free coffee!

Page 55: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: La Premiere Jewellery Brand: JACOB & CO. Work: Concept, Art Direction, Executed Materials • Press ads 2007

World is yours The five times in with finest touch

Published

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Email [email protected] Mob +966510852457

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Client: ITL world Brief: Disney Summer & cruise-line Work: Concept, Art Direction, copywriting , Materials • Press ads • Flyers • Rollup stands • Social Media • Activation stand • Mother & kids expo. Jeddah 2013

This Summer is Disney Summer

Published

Page 57: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Kabab-ji Brief: Delivery Express awareness Ad & logo Work: Concept, Art direction, Logo design, Copywriting Executed Materials: • Ad • Logo 2008

Published

You Call.. We Shoot

Page 58: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Kabab-ji, SA Work: Art Direction, photo shoot directing Brief: Create awareness Executed Materials • Press ad • Outdoor • Flyers 2008

Published

It will speak for itself

Page 59: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

59

Client: Riyad Bank Brief: Personal Finance/ Marriage Work: Art Direction. Executed Materials • Press Ad • TVC’s • POSM 2007

Published

Securing marriage expenses is closer than what it seem

Page 60: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Autostar car lease Brief: Easy leasing Work: Concept, Art direction Executed Materials Press ad POSM 2007

Published

Get it, no easier.

Page 61: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

61

Client: ASI (Art & Skills Institute) Brief: Art & Skills Institute (Fashion, painting, sculpting) Launching. Work: Art Direction, Illustration Executed Materials: 3 segmented visuals • Press ad • Flyers 2007

Published

Design the career of your future

Page 62: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

62

Client: Obeikan Bookstores Brief: Re-branding Campaign Work: Campaign Concept, Art Direction. Executed Materials: Press Ad (4 Segmented Visuals) 2008

Published

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Email [email protected] Mob +966510852457

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Client: Alissa Motors Brand: ISUZU D-MAX Campaign: The Challenge Trip Brief: Create awareness campaign a convoy of D-Max cars drive 5000km around the kingdom with the cheapest fuel cost, showing the challenging features of the car. Work: Concept, Art Direction. Creative Copywriting Executed Materials • Press Ad • Magazine ad • Banners & POSM • Activation • Digital /web 2009

Published

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Email [email protected] Mob +966510852457

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Client: Kingdom Center Mall Brief: Ramadan Holy month greetings Work: Concept, Art Direction Executed Materials • Press ad • Greeting card Sep 2006

Published

Welcome to the finest place.. In the holiest month

Greeting card

Page 65: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: Kingdom Center Mall Headline: Ice Show in Kingdom Brief: In-mall Mall Winter ice sculpting Event Work: Concept, Art Direction, Copywriting Executed Materials • Press ad • In-Mall branding • Coupons Feb 2008

Published

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Email [email protected] Mob +966510852457

67

Client: STC Telecom Product: Lana prepaid Headline: ‘Alo’ Between us! Brief: Prepaid for Youth Work: Campaign concept, Art Direction, Illustration, Copywriting (Saudi Accent), photo shoot Proposed Materials: • Press Ad • POSM • Booth stands • Tickets & membership cards • Banners • SMS • Ringtones & Rap song • Radio ad 2006

U, Driftin’?..

Screw it, let’s ATV? .. game is on, where R U ? .. The show is Awesoooome .. Pitch

daaaangerous goal.. Come catch up

‘Alo’ between us Party in shakin’

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Email [email protected] Mob +966510852457

68

Client: Obeikan Bookstores Brief: Buy Laptop & win a Yaris car Work: Campaign Concept, Art Direction. Executed Materials: Press Ad POSM Leaflets 2006

Published

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Email [email protected] Mob +966510852457

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Client: Best Ret Car Brand: Chevrolet Spark Brief: Rent a car, cheaper than getting airport taxi. Work: Concept, Art Direction Executed Materials Press ad 2006

Published

Continue your airplane/car round trip

Page 69: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Saptco /Saudi Public Transportation Work: Concept ,Art Direction, Brief: Egypt destination announcement Executed Materials • Press ad 2008

Coming to you Egypt

Page 70: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

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Client: FAL Automobile/ Car Builders Brand: Fisker Brief: Brand Awareness Work: Concept, Art Direction, Copywriting Executed Materials: Press ad 2006

Published

Being isn’t by wishing.. It’s by owning! Drive passion.. Fisker

Pitch

Teaser Teaser Reveal

Page 71: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: Saptco /Saudi Public Transportation Work: Concept ,Art Direction, Brief: Affordable Private bus with driver Executed Materials • Press ad 2008

Enjoy your party, inside YOUR bus

Page 72: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

73

Open Heart Surgery

Client: Mowasat Hospital Work: Full Campaign Concept, Art Direction. Executed Materials: • POSM • Posters 8 segmented visuals 2005

Published

Early Breast Cancer Detection

Page 73: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

74

Client: Alissa Automobile Brand: Chevrolet Spark Brief: The smallest car with cheapest lease Work: Concept, Art direction Executed Materials Press ad 2006

Published

Smaller car with bigger heart

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Email [email protected] Mob +966510852457

75

Client: Sharp, Hoshan Product: ARM Copier Concept: Really Heavy Duty Work: Concept, Art Direction. Copywriting Executed Materials: Press Ad Jun 2006

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Email [email protected] Mob +966510852457

276

TV Portfolio

Commercials T

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Email [email protected] Mob +966510852457

77

Client: HP Brand: HP e-print Story: The father couldn’t attend his son’s school ceremony, but his bother has a way to share that moment instantly with his father. Work: 4 different scenario Concepts, Illustration, script 2010 Pitch

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Email [email protected] Mob +966510852457

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Client: Prince Sultan Charity for Housing Story: Two kids building a Lego house, the rich kid put his toy inside the house to sleep, while the homeless kid put his toy outside. Headline: how can you sleep while someone can’t find a shelter. Work: CSR Campaign, 3 different scenario concepts, Illustration, script 2010 Pitch

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Email [email protected] Mob +966510852457

79

Client: Zain Telecom Product: Zain Saudi League… Campaign: Our League… from us and for us. Story: a memory of childhood passion for football,.. Work: Concept, scripting, storyboard illustration, props for shooting. Executed Materials: TVC, Press ad, POS Materials, Web Sep 2009

Published

http://www.youtube.com/watch?v=yk3Hp9IBNEc&feature=plcp

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Email [email protected] Mob +966510852457

80

Client: Watani Detergent Story: The whole family was busy, they all give attention when they hear the sound of the mother shaking Watani detergent pack, Thematically like a famous Saudi Jingle, the family gather and dance. Work: 3 different TV Concepts, Illustration 2007 Pitch

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Email [email protected] Mob +966510852457

81

Client: Man Divan/ Traditional Saudi Dress Story: VIP Deal Duration: 30 sec Work: 2 TVC scenario concepts, Illustration, 2010

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Email [email protected] Mob +966510852457

3

82

Portfolio

Creative Media & Production

C

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Email [email protected] Mob +966510852457

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Client: Bupa insurance Product: Up Your Service (Customer Service program) Work: Wobbler, part of UYS Program initiative, concept and art direction. Concept: • Smile.. customer sees your smile first. • Smile while talking to a customer.. Customer hears your smile first. • Smile while writing to a customer.. Customer reads your smile first. 2012

Published Smile.. customer sees your smile first.

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Email [email protected] Mob +966510852457

84

Brand: Bupa- STC Brief: Sales Kit Work: Concept, art direction 2011

Published

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Email [email protected] Mob +966510852457

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Client: Phi Communication, self promoting Proposition: Sail the 7 seas of communications Brief: Branding in media show event 2010 Work: Concept, Art Direction. Copywriting Executed Materials: • Logo • Booth branding • Treasure map/ Ticket • Flyer/ paper ship 2010

Published

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Client: Sunbula food Brand: Frozen vegies Brief: Supermarkets activation Work: Full Campaign Concept & Art direction, Copywriting Executed Materials: • Stands • Mascot • Stickers • Booth • POSM 2010 Pitch

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Client: Graphic arts fine-paper Work: Concept, art direction, copywriting Message: Empty envelope sent to customer.. Written on it: Do you think this space is enough to show what fine paper is? Find about us. An empty envelope to be sent to client, challenging the quality of paper. Executed Materials: Direct mailer 2009

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Client: Henkel Brand: DAC Brief: Create awareness for DAC poly-bag in-mall activation through a huge poly bag Work: Concept & Art direction Executions: • Balcony stand • Gondola 2009

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Client: Tabuk Pharmaceutical Brand: Vero (erectile dysfunction treatment) Work: Concept & Art direction Presented Creative Ideas: • POSM: • Car Jack Branding • Construction Crane Branding • Door hangers • Bags • Floor stickers 2008

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Client: Callem Mobile Work: Concept & Art direction Executed Materials: Phone & cards holder 2006

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Portfolio

Print Materials P

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Brand: Sigma Paints Brief: Eid greetings Work: Concept, art direction Executed Materials: Greeting Email Shot 2011

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Brand: Bupa- MOE Brief: Sales Kit Work: Concept, art direction 2011

Published

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Client: Khan Murjan Cafe Brief: The Restaurant is inspired by Khan Murjan the ancient Souk in Baghdad-Iraq. Work: Concept, Copywriting, Story Editing, Art Direction, Photo-shoot Executed Materials: • Dine in Menu • Photo library 2012

Published

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Brand: Jazira Capital Brief: Eid greeting Card Work: Concept, art direction, Copywriting Executed Materials: Greeting Card 2011

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Client: Dana motors Brand: Bentley Brief: Test drive event invitation Work: Concept, art direction Executed Materials: Invitation card 2011

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Client: Alessa – Home Appliances Work: Concept, Art direction, copywriting Executed Materials: Corporate profile Product brochure 2010

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Client: Faris Alsaudia Real-Estate Concept: The horse is known by its knight, Real-Estate is like a wild horse, needs someone who can tame it. Faris = Knight (in Arabic) Work: Concept, Art direction, copywriting Executed Materials: Corporate brochure 2007 Pitch

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Client: Central Park Mall Brief: Branding Campaign Work: Concept, Art Direction. Executed Materials: • Brochure • Press ad • Website prototype • POS Materials • Posters 2008 Pitch

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Brand: Hoss intropia Brief: Ramadan month Greeting card Work: Concept, art direction 2010

Published

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Client: Kabab-ji , SA Work: Tarboosh (Lebanese Traditional hat) Concept, Art Direction. Executed Materials: • Dine in Menu • Delivery menu • Catering Menu 2008

Published

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102

Portfolio

Branding Brand building, Brand Strategy Name, Concept Logo Design, Logo uplift, Corporate Identity,

B

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Client: Sanofi Brief: Corporate Communication and Internal initiative logos Work: Concept, Art Direction. Executed Materials: Logos 2012

Published

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Email [email protected] Mob +966510852457

Client: FMS Product Cardiospace program Brief: Cardiology systems, feasibility study planner & a hi-tech equipment supplier for hospitals. Work: Concept, Art Direction. Executed Materials: • Logo & Corporate Identity • Dubai launching event Materials: - Booth - Stands - Magazine ad - Wall stickers - 4 different Flyers 2009-2010

Published

Freelance

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Email [email protected] Mob +966510852457

Client: Ctrl p printing solutions Brief: Logo & brand identity Work: Concept, Art Direction. Executed Materials: • Logo • Corporate id • Branding materials • uniforms 2010

Published

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Email [email protected] Mob +966510852457

Client: Asdal Brief: Logo & brand identity Work: Concept, Art Direction. Executed Materials: • Logo • Id materials 2010

Published

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Email [email protected] Mob +966510852457

Client: IOWD (Wisdom & Dialogue Org.) Brief: Logo & brand identity Work: Launching, Concept, Art Direction, logo Design. Executed Materials: Logo Corporate identity Outdoor 2013

Published

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Email [email protected] Mob +966510852457

Client: AlMajd Marble Brief: Logo & brand identity Work: Concept, Art Direction, logo Design. Executed Materials: Logo Options 2010 Pitch

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Email [email protected] Mob +966510852457

Client: Energy Drink Brief: Mini-Container identity Work: Concept, Name, Art Direction. Executed Materials: • Logo & Bottle design 2010 Pitch

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Client: Nadec Brief: Logo uplifting Work: Concept, Art Direction, logo Design. Executed Materials: Logos 2010 Pitch

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Client: Widd gift shop Brief: New brand name, logo and identity Work: Concept, name, Art Direction. Executed Materials: • Name • Logo • Brand strategy 2010

Published

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Client: Urban Spaces Designers Brief: New brand name, logo and identity Work: Concept, art direction Executed Materials: • Name • Logo • Corporate Identity • Brand strategy 2010

Published

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Email [email protected] Mob +966510852457

Client: Toasta breakfast coffee house Brief: New concept for a breakfast restaurant, snacks and coffee shop Work: Name, Concept, Art Direction, logo Design. Executed Materials: • Names & Logo • Id materials • Restaurant materials • Uniforms • Brand strategy 2010

Published

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Email [email protected] Mob +966510852457

Client: Toasta breakfast coffee house Brief: New brand identity Work: Concept, Art Direction, copywriting. Executed Materials: • Name & Logo • Id materials & menus • Restaurant materials • uniforms 2010

Published

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Email [email protected] Mob +966510852457

Client: Burgy (steak & salad) Brief: New brand identity Work: Concept, Art Direction, story editing. Executed Materials: • Id materials • Wall posters • Restaurant materials • Delivery & dine-in menus • Uniforms • Brand strategy 2010

Published

Dine-in menu

Tray placemat Meal box

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Client: Lingerie brand Brief: Lingerie brand identity Work: Concept, Name, Art Direction, logo Design. Executed Materials: • Name • Logo • Brand strategy 2010 Pitch

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Client: Alrayes Investment group Brief: Worldwide investments Work: Concept, Name, Art Direction, logo Design. Executed Materials: • Name • Logo • Corporate Identity • Brand strategy 2009

Published

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Client: The Land Real Estate Proposition: Pi… constant values.. infinite Possibilities Work: Concept, Story, Art Direction, copywriting, logo design. Executed Materials: • Logo • Corporate identity • Press ad • Website prototype • Brochure • Outdoor • Giveaways 2008

Constant Values, infinite possibilities قيم ثابتة، إمكانيات )متناهية

Pitch

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Client: Watin Bio-Life Work: Wateen=vain in Arabic Concept, Art Direction, logo design. Executed Materials: Logo 2005

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Portfolio

Photo Shoot

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Client: Bank AJazira Campaign: Absher Be’izzak Work: Scenario, Photo shoot direction Photographey: • leap studios 2013

Published

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Email [email protected] Mob +966510852457

Client: Bupa Campaign: Service Hero Initiative Work: Scenario, Photo shoot direction Photographer: • Safi Jamal Ellail 2012

Published

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123 Published

Client: Khan Murjan Café Work: Scenario, , Photo shoot, & food styling Photographer: Abdullah Saggaf 2012

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Client: Qatalum Campaign: Qatar Career Fair & Qatar Environment Fair Work: Scenario, photo-shoot direction Photographers: • Habby Khalil • Shadi Edieh March 2011

Published

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Client: Qatalum Campaign: Qatar Career Fair & Qatar Environment Fair Work: Scenario, Photo shoot direction Photographers: • Habby Khalil • Shadi Edieh March 2011

Published

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126 Published

Client: AlMarai Dairy Work: Scenario, Art Direction Photo shoot & food styling Photographer: Freddie March 2009

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Portfolio

Digital Websites Web Banners Web Icons 6D

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Client: CPM Work: Concept, Execution. Executed Materials: Website prototype proposal 2008 Pitch

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Client: Fedex Work: Concept, Execution, flash animation Executed Materials: Animated web banners 2007

2

1

Published https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(PackagingBanner).swf

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/Fedex(SilhouetteBanner).swf

Click on the image or copy link

Click on the image or copy link

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Client: Saudi National team Work: Concept, flash animation. Executed Materials: Animated web banner 2007

https://sites.google.com/site/firasbachi/gallery/interactive-multimedia-animation/SaudiNationalTeam.swf

Click on the image or copy link

Pitch

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Client: Active-On Marketing Work: Concept, Execution. Illustration, animating. Executed Materials: • Animated Website www.active-on.com • Company Profile CD • Complete CI 2005

Published

Click here

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132

Portfolio

CARTOON Mascots

Illustration & Sketches

C

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Client: Stabilo Product: Point 88 pen Brief: Brand Awareness culture oriented visual. Work: Illustration, Typography Executed Materials • Saudi Oriented TVC • Press • In-Bookstores Branding • POSM 2011

Published

Stabilo.. the original, has no substitute

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Client: Man Divan Saudi Traditional Dress Work: Concept, illustration Executed Materials TVC Packaging POSM 2009

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Email [email protected] Mob +966510852457

Client: Oppo Medical Work: Print Board Illustration for presentation 2011

Published

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Email [email protected] Mob +966510852457

Client: Crispy Chicken- Riyadh Work: Mr. Crispy Concept, illustration Executed Materials Cartoon mascots 2009

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Email [email protected] Mob +966510852457

Client: Hi-Bye Sandwiches Work: From A to Z Full Campaign, Concept, Art direction, illustration Executed Materials • Cartoon mascots • Menus • Internal branding • Complete restaurant branding materials 2004

Published

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Email [email protected] Mob +966510852457

Client: Hum Hum burger Work: Full Branding Campaign Concept, Art direction, Illustration Executed Materials • Cartoon mascots • Dine-in & Delivery Menus • Brand Identity • Internal branding • Posters 2003

Published

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Email [email protected] Mob +966510852457

Client: Tamayoz Internet Cafe Work: Concept, Art direction, illustration Executed Materials • Cartoon mascot • POSM • See thru 2003

Published

Page 139: Firas Bachi / Concept & Art Direction

Email [email protected] Mob +966510852457

Client: T-MAG technology Magazine (Emoticons characters for monthly comic) Work: Concept, Art Direction, illustration Executed Materials • Cartoon mascots • Magazine ad 2002-2003

Published

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&

BIG

Brands 8More Than 30 Major Global Brands,

more than 60 Major Regional Clients Portfolio

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& many more to come…

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