Finnish twittercensus 2013, statistics for Twitter in Finland

TWITTERCENSUS?

Biggest Twitter study in the Nordics Third annual study First time including Finland!

Not

Fin

nish

?

Method

Finnish? 2. Check language

3. Save

1. Get from

queueBlock

4. Add friends

and followers

More on methodology

Finnish = writes primarily in Finnish Excluded: – No tweets– Protected account– Zero friends AND zero follower

Included– At least one tweet– Followed by, or following, at least one

account identified as Finnish

Problem with methodology?

C

B

D

A

E

Language analysis

N-gram-based text-categorization– Searches for three letter combinations in

words– Considered stable–Worse result with few tweets

– http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.9367

RESULTS!

63 632twitter accounts

17 993 234tweets

4 426 015 follower4 546 311 following

283 average status updates

median = 10(Sweden 480)

Average friends

71(median = 17)

Average followers

70(median = 6)

= statuses, followers and friends are very unevenly

distributed

Tweets per account?

0-9 10-99 100-999 1000-9999 10000-

49%

30%

16%

4%0%

% of accounts

Tweets per account & total tweets per group

0-9 10-99 100-999 1000-9999 10000-

49%

30%

16%

4%0%1%

4%

18%

39% 38%

% of accounts

% of tweets

The median user…

10 status updates Following 17 6 followers Member since 2011-12-25

Let’s look at the active!

Active = tweeted in last 30 days

25 965twitter accounts

who have tweeted in the last 30 days

Active users

Average statuses 633 Mean statuses 62

Average friends 127 Mean friends 44

Average followers 141 Mean followers 15

Registrations per month

Aug-0

6

Jan-

07

Jun-

07

Nov-0

7

Apr-0

8

Sep-

08

Feb-

09

Jul-0

9

Dec-0

9

May

-10

Oct-1

0

Mar

-11

Aug-1

1

Jan-

12

Jun-

12

Nov-1

20

1000

2000

3000

4000accounts/month

When (not) to tweet

0:00

2:00

4:00

6:00

8:00

10:0

0

12:0

0

14:0

0

16:0

0

18:0

0

20:0

0

22:0

00%1%2%3%4%5%6%7%8%9%

Finland Sverige

Most common words in description:

finland finnish music love life media suomen student sports girl hockey helsinki opiskelija

social marketing business toimittaja journalist university

football

3% of tweets are geotagged

(DK 5%, SE 4%)

Length of tweets

1 11 21 31 41 51 61 71 81 91 101 111 121 1310

5000

10000

15000

20000

25000

30000

35000

40000

45000

http://t

.co/R9qjvhWV

Which client is used to tweet?

web

Face

book

Twitt

er fo

r Iph

one

twitt

er fo

r And

roid

Twee

t but

ton

Twee

tDec

k

Inst

agra

m

0%5%

10%15%20%25%30%35%40%45%

FINLAND DENMARK SWEDEN

Force atlas graph

The Graph!

Nodes sharing characteristics (friends/followers) will cluster

Force directed layout Repulsion, attraction, gravitation Similar nodes will be close Nodes from same cluster will be

drawn together

What does color x mean?

I don’t know – you find out! (The clusters are mathematical – but

our experience from Sweden sais that they are very relevant)

… but:

manga/anime

sports

entertainment

IT/business/media

media & politics

churches

librarians

www.finnishtwitter.comwww.finnishtwitter.com/graph

Tack och hej!

@[email protected]