Fingerprint.B2b

11

Effective creative solutions move business – to business.

business to business case histories

2

Stan launched fingerprint ny in November of 2006 with NVC Logistic Services as his first client. Last year projects included work for Marc Ecko, Christian Bernard, and a property company. In 2008 he and his partners produced and directed a parody music video short. He won best direction for a short film at The NY Film & Video Festival. The short was invited to the Cannes Film Festival. Fingerprint created the motion graphics for the short as well as promotional materials.

In April 2005 – Stan joined Margeotes / Fertitta / Powell as a creative director integrating direct marketing and online communications. We leveraged direct marketing strategies to maximize response and create some memorable work along the way.

Stan joined G2 digital & direct, formerly Grey Direct in 1993. Here he created work for clients like Microsoft, Chase Manhattan Bank, Aetna Health Plans, Audi, Xerox and BellSouth. The BellSouth business was biggest consisting of 6 lines of business across consumer and b2b categories. For BellSouth I led teams across print and interactive work and developed these critical strategies. He and his team accumulated a number of awards for BellSouth inclusive of Caples, Jillies, ICON and ECHO.

At Buckley/DeCerchio/Cavalier he ran away with 5 One Show Awards in the consumer print and outdoor advertising categories for Discover Magazine. He also developed consumer and trade ads for Snapple Beverages sharing credit for the tagline, “Made from the best stuff on earth.”

stan poulos president : : creative director

fingerprintny.com

TO REACH ALL CONSUMERS IN UNIQUE & RELEVANT WAYS.

3

A CREATIVE MISSION.

A business is as unique as the consumer making the decision to purchase.

Every communication is an opportunity to expose a consumer to a new brand experience.

4

brand is an experience.Every

Creating dialogue & interaction.

BellSouth / NVC Logistics / The Global Marketer / Children’s Eye Foundation / Gerber Life insurance

5

BellSouth was a leader in voice technology. But for BellSouth to remain competitive,

they needed to deliver Voice & Data Solutions across all lines of business.

Our challenge:

To brand BellSouth, give it a unique look & deliver on our new tagline. Listening. Answering.

BellSouth> Large Business Solutions

6

Metro Ethernet

Target: C-level executives and IT managers

They’re challenged to communicate across platforms and applications with existing

equipment.

Approach: After driving prospects to a

landing page for data collection in Mailing #1, Mailing #2 rewards their actions.

BellSouth Large Business > Acquisition

BellSouth

7

Metro Ethernet.

Approach: Mailing #2, a solar port, was

hand-delivered by a BellSouth representative as a thank you gift.

BellSouthBellSouth Large Business > Acquisition

8

Wireless LAN.

BellSouth developed a Wireless LAN solution

specifically designed for the healthcare industry.

Target: IT managers.

Also targeted were hospital decision-makers and doctors.

Approach: A CD with testimonial

demonstrations of the LAN solution was delivered in this self-mailer. The offer included free lunch when a learning session was scheduled.


Managed Network VPN.

BellSouth’s Managed Network VPN Service is a powerful solution that unifies complex networks. By equating the BellSouth Network VPN Service as the way to integration and harmony within a network, a clear message was delivered from an unexpected, yet very relevant point of view.

Cross-media campaign.

Mailing #1 sets the expectation: “ within a ‘perfect world.” Calm, Zen-like imagery is used on the outer to support the messaging.Inside, this unique mailer has a self-contained flip-book to highlight the key benefits of solution and drive recipients to a landing page. Images chosen for the flip-book reflect the vertical industries targeted in BellSouth’s footprint.

9


Mailing #2.

A fulfillment piece hand-delivered by BellSouth

account executives as a thank you once our prospect visited the site and registered for a

consultation.

This unique value-add is a custom-boxed,

office-style Zen garden including a Zen booklet to further promote the Network VPN solution

and the harmony that results when in place.

Calls or contracts signed.

“Zen Garden” addressed needs and fears of IT Directors. The offer, a free $3,500 Cisco router,

had a calming effect as well.

Eleven percent of site visitors completed

surveys, besting the objective of 8%.

10


Banner ad.

Just another example of how we integrate brand messaging with offers.

Also a way to move a consumer from one media to another.

11

BellSouth


click banner

http://www.stanpoulos.com/bls_online/bls_vpn_balance_v2_120x600.swf

http://www.stanpoulos.com/bls_online/bls_vpn_balance_v2_120x600.swf

12

BellSouthProduct: Bundled solutions for

the healthcare and hospital industry.

Target: Hospital administrators and doctors.

Approach: High-Impact Direct Mail. For this

vertical market, we mailed a stainless steel

clipboard with the offer in X-ray form on film.

Results: While the official mailings performed

better than our promotional approaches, based on our volumes. The high-impact mailing

opened the door to more meetings enabling BellSouth representative to close better deals.

BellSouth Small Business > Retention

Webcast Seminars.

To build awareness and participation with IT

managers and key decision makers. And build awareness that BellSouth is a credible provider

of tech-driven solutions.

Cross media campaign.

Informed business decisions are made through learning and then acting on that knowledge. We surprised prospects with this unexpected

self-mailer, landing page & video.

Playing off the word absorb we developed this dimensional piece with an actual sponge imprinted with the URL. Copy is minimal

to drive interested prospects to content areas.

13


BellSouthNetworkers, annual IT trade show.

Target: Networkers is an annual technology

conference attended by IT professionals from around the country.

Approach: A range of printed pieces and

a premium were created to drive attendees

to the BellSouth booth

Results: The ‘brains’ ran out before the end

of the event ended and the positive buzz gave BellSouth the desired cool factor.

This initiative won the PBI Media award for

“Best Trade show Marketing.”

14

BellSouth Large Business > Trade Show

BellSouthNetworkers 2004 evite.

Networkers is an annual technology conference

attended by IT professionals from around the country. It’s “the” place to be to learn about

new solutions and ideas from top innovators and providers.

Each year we would create a cross-media

program including direct mail, email campaign,

banner ads, print ads for trade and the actual event materials in the booth.

15


click banner

http://www.stanpoulos.com/bls_online/bls_ntwk_invite_booth.htm

http://www.stanpoulos.com/bls_online/bls_ntwk_invite_booth.htm

16

NVC Logistics

NVC Direct is the nationwide transportation management company

dedicated to the delivery of high-value, oversized products

Our challenge:

Create an identity program for NVC. This led to the development of their website,

SEO, SEM, tagline, print ads, sales collateral, direct mail and trade show.

NVC LogisticsLogo Design.

The logo needed to demonstrate movement in two directions, since the company provides both delivery and return services.

We also created their tagline.

17

When delivery is more than a destination.

NVC LogisticsWebsite.

The website was the first communication for us to brand an give it a look, feel and tone that is own-able to NVC.

We looked at the competitive landscape to help us differentiate ourselves.

We added flash elements that can easily be updated over time.

18

click banner

http://www.mynvc.com/

http://www.mynvc.com/

NVC LogisticsSales collateral.

By the second marketing piece you can see the

strength of the brand. Keeping a consistent look, feel and tone is important to the success of any marketing strategy.

We encouraged prospects to:

• call.• go online.

• email a sales representative

19

NVC LogisticsNewsletter.

We just completed this newsletter that is used as another sales tool for reps.

Topics include:

• proprietary logistics technology.• new location.• green efforts.

20

21

Charlotte, NC was chosen as a test market for free wireless Internet access

in public places: BellSouth FastAccess HotSpots.

Our challenge:

Part one was to convince business owners to participate for increased traffic. The second part

was to build awareness and drive consumers into BellSouth HotSpots for free Internet access.

BellSouth WIFI> FastAccess WIFI HotSpot

22

BellSouthProduct: FastAccess WIFI HotSpot.

Target: Retail business owners in Charlotte, NC.

Ideal businesses to participate include cafes,

bookstores or anywhere customers would linger and spend time on their laptop.

Approach: Sales kit.

A sales kit with Charlotte-specific map theme was

designed to build awareness of the new program and motivate participation.

Results: Calls or contracts Signed.

The program developed momentum quickly.

Over 60 contracts signed as BellSouth Wi-Fi HotSpots during the first phase of the launch.

BellSouth WIFI HotSpot > Product launch

23

Product: FastAccess HotSpot WIFI.

Target: Existing customers and consumers

who would consider switching to BellSouth

Approach: In-store signage and Point-of-Sale

A bold poster and 3-way signage helped build

program awareness.

BellSouth BellSouth WIFI HotSpot > Product launch

24




Approach: In-store signage and Point-of-Sale

A bold poster and 3-way signage helped build

program awareness.


25




Approach: Awareness self-mailer which

included a reminder wallet card to visit

BellSouth HotSpots.

Results: Increased traffic, longer visits

Locations with HotSpots saw increased sales.


26

The Global Marketer

The Global Marketer is an online resource that puts business in touch

with the world’s most comprehensive case histories for below-the-line marketing.

Our challenge: Create event materials for the annual Diamond Awards.

The Global MarketerEmail invite for award dinner.

The stage was literally set as the event

and dinner were held at Madame Tussaud’s Wax Museum.

The banquet room and cocktail hour had wax figures staged in a variety of places.

In fact some of them were seated with our guests at the dinner tables.

Given the theme of the venue we were able to serve up invitations and event materials fitting

a Hollywood red carpet event.

27

The Global MarketerAward program guide.

Simple and clean we kept the theme of the

venue integrated with the program guide.

28

The Global MarketerOnline newsletter.

Folks did have fun at the event, but we also

needed to take care of business. At the event we announced the newly designed newsletter.

Separate form the website this newsletter would feature content unique to the subscriber.

They could pick and choose from a number of categories of interests based on price.

29

The Children’s Eye Foundation

30

This organization sought to raise awareness for Amblyopia, a childhood condition

that can lead to serious vision problems and blindness if untreated.

Our challenge:

To educate parents about the early symptoms and to help in the diagnosis and treatment.

31

Our challenge:


32

Our challenge:


33

Our challenge:


GerberLife > Life Insurance

34

New parents want the absolute best for their new baby – including financial protection.

Our challenge:

To attract lower-income parents to this financial product as a way to safeguard

their child’s future and also as a product to borrow against if needed.

35

Approach: Print Campaign.Integration is the core of our strategy. The print campaign leverages the Gerber “Journey” DRTV spot for graphic look and tone.

GerberLife

36


GerberLife

37


GerberLife

38

Product: Gerber Life Grow-Up Insurance is a

Whole Life insurance plan that protects families as

they build a nest egg for their child’s future, or to borrow against after the first year.

Target: Parents and grandparents of children in

low to lower-middle income families who trust the

Gerber name for quality.

Approach: Package is branded by leveraging

the Gerber “Journey” TV spot for look and tone.

Results: Response increased with the fresh

visual approach & first-person voice of the copy.

GerberLife GerberLife > Acquisition mail

39

: : thank you.

For additional work: click on website below.

Or email: [email protected]

mailto:[email protected]?subject=Let's%20talk...

mailto:[email protected]?subject=Let's%20talk...

http://fingerprintny.com/

http://fingerprintny.com/

Fingerprint.B2b

Business

bellsouth business

brand bellsouth

bellsouth representative

lines of business

bellsouth nvc logistics

bellsouth account executives

bellsouth network vpn

bellsouth inclusive