Findit Seminar Presentation 2014

Vatican 2005

Virtually everyone is carrying around a personal computer that is

more powerful than the computer that put a man on the moon.

Vatican 2013

• 1.1 billion users on Facebook

• 50+ million unique users on Trip Advisor

• 33+ million local reviews on Yelp

• 58 million tweets sent each day

• 925k new google+ users each day

Here’s why…

Because of the rapid growth of mobile device usage and the integration of more social media platforms, information can be shared to

millions of consumers within a

click of a button.

Gives you a chance to listen for revenue opportunities

Find out what you’re doing right or wrong Indicates the health of your brand – positive

or negative Increases brand awareness See what your competitors are doing

Why should you care?…“SOCIAL MENTIONS”If you were prompted every time someone mentioned you on social

meda…

Reviews are beginning to crawl into search results Reviews can be extremely keyword rich Reviews are play a part in Google’s search ranking factors (amount,

average rating, sources) Reviews now play a large part in how consumers choose a business to

work with… Could be a competitor….can you afford to not know what is being said

about you?

Why should you care?…“REVIEWS”

Consumers now have the

ability to post a review virtually anywhere & share information about your business & their own experiences in

an instant. Even while they are still in your establishment…

Didn’t have this problem 8 years ago…

1. Do you have any negative reviews?

2. Do you have any reviews at all?

Do you know where your business listings are? Do you know what’s on them? Reviews?

Any of these websites or social media sites could have your business information listed on it.

Everywhere your information is listed online is a potential opportunity for a new customer to view it.

Bad reviews, wrong phone #’s, outdated information is a bad first impression for a new customer - bad SEO.

Web directory / local search ecosystem

But wait, I get reviews but why is the accuracy of mybusiness listings everywhere online important?

Google wants to use businesses in their results that have multiple business listings.

Google can see the number of times & places that your business is listed around the web.

Google then cross references these listings for accuracy.

Google is a robot – it simply identifies these listings, which is why these listings all need to be exactly the same.

When you have an incorrect business listing on the web, Google doesn’t know what is accurate

and what isn’t? So instead of taking the risk, Google may not use those business listings at all.

Many online directories use listings from other major websites so if one major website directory

listing incorrect it can populate several other incorrect listings increasing the chance that consumers looking for your business get the wrong information. – loss of potential sale

https://support.google.com/places/answer/148047?hl=en#accurate

Search is not just about being “at the top” of Google…it must now

include popular opinion! - think of your last vacation…

Google & Siri can even rank by

REVIEWS & ACCURATE

INFORMATION

So are you being proactive & asking these questions?

Do you know what customers are saying about your business?

Do you know where things are being said about your business?

Is the information about your business accurate & consistent? What makes you stand out to new customers vs. your competitors?

How do you keep those new customers?

How do you grow relationships with those customers?

Where do I start?So how can you grow your business

listing’s visibility?Take control of your

Online ReputationOnline Reputation

=What you say about yourself

(Digital Footprint)+

What consumers say about you(Digital Shadow)

Online Reputation & Online Web Presence Go “Hand-in-Hand”

In order to win you have to maximize your online reputation and your visibility!

100%

Visibility

Reputation

Scam

Shame…

100%0%

Winning!

Meet Jay and Tom…

• Both own landscape design businesses

• Both are NOT invested in their websites

• Both have Facebook® pages

• Both have some happy customers

Jay

Tom

Jay is more up-to-speed on social media & has 350 likes on his facebook page & thinks that’s all that he has to do digitally for Green Onion Landscaping.

Tom has seen Green Onion’s website and Facebook® page and thinks that they look great! Tom

Jay

How visible is Colombo Design to potential customers?

• Colombo has an old Facebook® page

• Colombo has no reviews anywhere

• Colombo has an old website listed

• Colombo is on page 4 of Google

Tom knows that he needs to do something, but what exactly?

Tom

Meet Jamie….she’s currently looking for a landscape company. She began searching on her phone while waiting for son’s soccer practice to end

Green Onion was recommended to Jamie by a friend…except she can’t quite remember the name…

JamieGreen Tomato

Landscaping?

Green Horn

Design?

Green Acres

Landscapers?

Jamie resorted to Googling the phrase “landscaping” but none of the businesses listed rang a bell….

Jay’s business Green Onion Landscaping is NOT VISIBLE online and

he may have just lost a potential client to his competitor…

Jamie

Jay

Are you engaging with your

customers on social networks? • Regular Posts

• Growing Likes• Shares• Audience

http://searchenginewatch.com/article/2325343/Matt-Cutts-Facebook-Twitter-Social-Signals-Not-Part-of-Google-Search-Ranking-Algorithms

• Google treats social pages like any other webpage…

Social Media Mentions,Comments, Shares & Likes

are the NEWWord of Mouth!

Meanwhile, Tom has been making some improvements…

Correcting inaccurate listing information that he finds in his spare time

Making some improvements on his website to help with his Google ranking

But he is still not on the first page…

Tom

What does Tom need to do in order to be successful?

Take control of his online reputation Positive online reviews

Accurate business listings on directories

Keep up with his digital footprint & shadow

Connect with a High Value site

Tom

1. How does your online presence compare to your competition?

2. Are you in front of customers online?

What is ?

• Reputation Monitoring & Management

• Listing Accuracy

• Reviews

• Social Mentions

• Competitive web analytics

• Promotional Package

• Associated with a High Value Website - Omaha.com

High-Value WebsitesWhat are they?

• Well known, trusted sites

• Good, high-quality content

• Articles and photos are shared often

• Content updated constantly

• High traffic /visitation from online viewers

How do they help businesses?

• Increase visibility – turn our traffic into yours

• Great source for reviews

• Accurate listing information

• Supported social media mentions

• Improves competitive presence

Omaha.com

Featured Business Listing

1. Enhanced search signals

2. Map

3. Video

4. Photos

5. About us

6. Print

7. Social

8. Registered SEO

9. Enhanced SEO

Findit Directory Omaha.com

1. 23 Millions Pageviews / mo

2. 1.3 Million Unique Visitors

3. Updated Content

4. New Post & News

5. New photos, comments

6. Constant Engagement

1. Featured Listings Widget

2. Setup great for Google

Reputation Reporting and Monitoring…At a glance, a summary of:

Overview

Online visibility

Reviews

Mentions

Social

Competition

Regular Reports

Consultants will be bringing you your FREE reputation reports at the end and will be here afterwards to answer any questions.

vs.

Highly visible, highly engaging, high value website

Natural pageview traffic because of news

Ability to create intent and drive traffic to your business immediately

Understand the value of building a brand & telling your company story.

Create consistent funnel of new business, testimonial & review opportunities

There will always be an

immediate need for you to

stay in front of an audience consistently !

vs.

Promotion is essential…

Promotional advertising to drive traffic to your business!

Monthly group email blast to over 100k subscribers

Digital Display Banner ads on Omaha.com

Monthly group print promo in the Omaha World-Herald

Help with Google+ business listing registration

Uploaded 2x2 print ad online

All working together to make

sure that

customers can

Find You!

By partnering with & improving the visibility and online reputation of Colombo Landscape , Tom is growing his business!He is…

Getting reviews e-mailed to him when they are posted so he can be more responsive immediately

Updating his online business directory listings so that they all have the same, accurate, consistent information

Keeping up with what is being said on review sites & social media about Colombo Design

Posting frequently & engaging with customers on his Facebook page

Asking happy customers for positive reviews consistently…

Tom

She finds Colombo Design on Google and notices that they have 6 positive Google+ reviews …

She checks out the Colombo Design’s Website & Facebook page and loves the pictures posted recently and the great customer feedback and engagement…

Tom is going to see Jamie for a consultation next week…

Jamie is still searching for a landscape designer…

Tom

Jamie

So what do you think?

Steps to Increasing your Online Web Presence:1. Claim your business listings and fix your online information so that it is accurate and

up-to-date on various online directories

2. Associate with high value, high volume, highly visited directories and websites such as Omaha.com

3. Develop your 5-star online reputation by getting updates every time your business is mentioned online or whenever someone posts a review about your business

Promote it! Monitor it! Manage it!

To enhance your online web presence with

Featured Directory Listing on Omaha.com

Organic SEO because you’re linked to Omaha.com

Access to Reputation Reporting & Monitoring

Social Media Integration on Directory Listing

Help with Google Places Registration

Digital Display Banner Ad Impressions

2x2 Full Color Print ad in Monthly ½ /Full Page promo

Uploaded 2x2 print ad online

Video uploaded on Directory Listing

Promotional Packages

Brand BuilderBasic$120

Yes

Yes

Yes

Yes

Yes

No

No

No

Yes

Brand BuilderUltimate$1,050

Yes

Yes

Yes

Yes

Yes

Yes | 150k

Yes

Yes

Yes

Brand BuilderPlus$650

Yes

Yes

Yes

Yes

Yes

Yes | 50k

Yes

Yes

Yes

$585

$735

$780 / yr savings!

$3,780 / yr savings!

Multiple location discounts as well!