Finding your true brand path sandra 8.3.11 final

FINDING YOUR TRUE BRAND PATH

Sandra MileyBrand Strategist

August 2011

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AUDIENCE

MARKET

YOURNAME

POSITION

© 2011 Sandra Miley

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STANDOUT© 2011 Sandra Miley

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BE PASSIONATE

© 2011 Sandra Miley

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LET YOUR INDIVIDUALITY SHINE

DON’T BE PERFECT

© 2011 Sandra Miley

DEFINE ANDUNDERSTANDYOUR AUDIENCE

FOCUS

© 2011 Sandra Miley

ANALYZE THE LAY OF THE

LAND© 2011 Sandra Miley

POSITION AND DIFFERENTIATE YOURSELF

DEFINE YOUR NICHE

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COMMUNICATE YOUR VALUE PROPOSITION IN THE TIME SPAN OF AN ELEVATOR RIDE

ELEVATOR PITCH

PAST PRESENT FUTURE

MEMORY NOW REPUTATIONMANAGEMENT

COURAGEEVERY FLOCK STARTS WITH A SINGLE BIRD

THANK YOUQ&A

REFERENCES

1. A Woman’s Place, by Ken Auletta, The New Yorker, July 11 2011

2. Building Strong Brands, by David Aaker

3. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

4. Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki