the social sweet spot aaron levy director of ppc
Nov 11, 2014
the social sweet spotaaron levydirector of ppc
seer.is/jobbies
@bigalittlea
73% of internet users are on social networks
pewinternet.org/fact-sheets/social-networking-fact-sheet/
5
207 million users age 13+ in north america*
*source: really fuzzy math
6pewinternet.org/fact-sheets/social-networking-fact-sheet/
7pewinternet.org/2013/12/30/social-media-update-2013/
8
61.1 million
50.1 million
197.4 million
9flickr.com/photos/jasonparis/
10
AGE
CAR
@bigalittlea
WORKPLACESMELL
COLLEGEINTERESTMUSIC
JOB
11flickr.com/photos/rhoadeecha/
12
• flickr.com/photos/throwingstars/
find your sweet spot
remember:these are people
15@bigalittlea
16
a jillion* different targeting categories
*number may be approximated@bigalittlea
resist the urge
flickr.com/photos/tropicaliceberg
they‘re not all good
@bigalittlea
19
job title
skillsage
@bigalittlea
20
sorta?
back in the day?
nope.
21
22
job title
skillsage
@bigalittlea
partner network
@bigalittlea
24
job function
company name
groups
@bigalittlea
company size
flickr.com/photos/joeshlabotnik/
26
pick the right sized target
• flickr.com/photos/imelda/
27
bigger ask?pick bigger companies
flickr.com/photos/donhomer
28
right company sizedecision makersactive=
@bigalittlea
29
30
workplace
broad category
friends o friends
@bigalittlea
great.
32
workplace
broad category
friends o friends
@bigalittlea
33
workplace
broad category
age
@bigalittlea
partner categories
35
education
ageprecise
interests
@bigalittlea
36
right demographichas moneyactive interest=
@bigalittlea
37@bigalittlea
38
39@bigalittlea
40
keywords in timelineinterestsearch resultsagegenderblah
@bigalittlea
similar to followers
42
reach followers of competitors
43
twtrland@mbwdimarco
44@bigalittlea
45
little bird@katypit
46
find new influencers
seer.is/littlebirdz@bigalittlea
47
demographics pro (@mmstll)
48@bigalittlea
49
followerwonk@harrisneifield
50@bigalittlea
find YOUR happy place
let‘s get weird
retargeting
54
FBX = good*
55
*…if you’re responsible
56
twitter = yeesh.
custom audiences:a little funky
flickr.com/photos/mckln/
58
don't:
dump your email list and go nuts
do:
cross & upsellre-activatepush
flickr.com/photos/jflinchbaugh
extra stalky bonus trick
seer.is/jobbies