Finding Where Mobile Fits in Enterprise

Finding WhereMobile Fits InENTERPRISE

In 2009, the Pizza Hut’s app surpassed $1 million in sales after being live in the App Store for 3 months. 

In the future, Pizza Hut expects 50% of its orders to be via mobile

In the first two days of its existence, the Gilt Groupe iPad app compromised 3% of the company’s sales

Their most expensive item ever sold, a $24,000 watch, was via iPad.

You know you need to be in mobile

But where does it fit in your company?

And where does it fit in your budget?

cross platform top dev & design global100+ projects

Our clients include

The Technology Paradigm Shift

Tech cycles last about 10 years.

Mainframe Computing

Mini Computing

Personal Computing

Desktop Internet Computing

Mobile Internet Computing

1990s1980s1970s1960s 2000s

courtesy of Mary Meeker

Mainframe Computing

1960s

Mini Computing

1970s

Personal Computing

1980s

Desktop Internet Computing

1990s

Mobile Internet Computing

2000s

When a new cycle arrives, few companies maintain their lead

IBMNCRControl DataSperryHoneywellBurroughs

PrimeData GeneralHPDigital EquipmentComputervisionWang Labs

MicrosoftCiscoIntelAppleEMCDellCompaq

GoogleAOLeBayYahooAmazon.comAlibabaBaidu

Google

courtesy of Mary Meeker

This isn’t just a new opportunity, it’s a huge opportunity

1

10

100

1000

10,000

100,000

1,000,000

1960 1970 1980 2000 2010 2020

Mainframe

1m

Minicomputer

10m

PC

100m

Mobile Internet

10b +Desktop Internet

1b +units/users

courtesy of Mary Meeker

Still don’t think a technology paradigm shift applies to you?

Neither did they

Mobilizing Business

of Fortune 500 companies have deployed or are testing the iPad

86%

GE was an early adopter of mobile across almost all departments.

Now the company has a mobile Center of Excellence and suite of custom apps

School districts have created programs providing iPads to students throughout the day

600

Yale gave 520 medical students iPads. In addition offering new tools, it’s saves the school on their $100,000 printing budget.

Harvard is test-piloting a series of apps on multiple platforms to let students track patients.

But what about the rest of us?

You don’t have to be big to use mobile in your business

FH Inspector

Fire inspections are tedious, and collecting fines is hard

The FHinspector app has helped cities streamline data input and increase income

The Highball

The karaoke songs were difficult to navigate, it was hard to update printed book

This app lets new songs be easily added and creates loyal customers that favorite and suggest songs

Critical credit information couldn’t wait for a business customer gets to their computer

Castle Pines Capital

In addition to letting customers access their info on the go, they can receive push notifications to warn them of any trouble.

Mobile is ideal for business..

• Light weight

• Inexpensive • Easy to use, no training

needed

...and it’s ready to meet enterprise challenges

Virtual Private Network securityOut of the box, already made to integrate with Cisco IPSec, L2TP, and PPTP

Exchange Active SyncNot only does a user have all their contacts etc. , their company can also remotely wipe the phone and more

Standards basedCalDAV, CardDAV and LDAP enabled

And, of course, we can’t talk about mobile today without mentioning...

Companies don’t necessarily have to create apps,there’s already an ecosystem of apps from private developers

WordProcessing

Business Intelligence

HR TimeTracking

Sales CRM

WordProcessing

TaskManagement Presentation Design

But it’s also becoming easier all the time to develop your own custom apps

Apple enterprise developer account addresses the need for distributing app builds in a corporate setting.

Private app stores and testing environments for enterprise are emerging

Enterprise App Stores&

Wireless distributions

Volume Purchasing Program

And they’re easy to distribute

Making a Business Case for Mobile

6. Build a Business Model

5. Calculate Cost of Ownership

4. Value the Benefits

3. Settle on a Technology

2. Set Objectives

1. Identify Opportunities

1.Identify Opportunities

Workforce Enablement Point of Sale Business Intelligence

Sales Marketing Security

Inventory Management

Training

Workforce Enablement

Tarun?

Inventory Management

Point of Sale

Sales

Training

Marketing

Security

Security

Give all departments an index card to answer “list a way mobile could better

your role”

Not all ideas will be good, or feasible

Focus on opportunity, not technology

Don’t let marketing or IT be the only idea drivers.Involve all stakeholder in a Mobile Workshop

iPads in-s

tore to

demonst

rate the

product

An app to help employees network

2.Set Objectives

In step 1 we identified a problem, now we identify the high level techniques for solving those problems.

Everything+ kitchen sinkYour app can’t do everything, and feature creep is a cancer on the development process. These objectives guide features.

3.Settle On a Technology

NFC Bluetooth SMS QR Codes

Mobile Web LBSN Native Apps Tablets

Avoid trendiness and gimmicks. You don’t need an augmented reality “Yelp Monocle” for doctors.

Know your priorityDepending on whether your driving force is speed, presence or budget, it can dictate the technology you use.

4.Value the Benefits

Adoption is easy to predict internally, but difficult externally.

Expect about 2 to 10% of customers to adopt

Best, Worst and Likely Look into the FuturePlan out for more than one year but less than three.

Look at adoption rates of the technology you are using.

Questions to ask:What’s the value of losing or gaining a customer?

What’s the value of gaining PR from our mobile product?

How often will people use this product, now,and over time?

How fast will people adopt it now, and over time?

What’s the value of each interaction?

5.Calculate Cost of Ownership

Development Hosting Marketing

Hardware Updates Licensing

Maintenance

Content/API Creation

In House vs Outsourced

• Mobile developers can be expensive and hard to come by

• It’s unlikely your existing teams are qualified

• A small team will be able to produce and support very few products

• When looking at vendors, know what you don’t know. Don’t re-use a web RFI.

See our mobile RFI*

Plan to spend 10 to 15% of original product cost for maintenance

Outside feeds, such as Google Maps, require ongoing licensing fees

Plan for a mobile ad spend, if this is something new for you, seek a vendor who can also assist with basic marketing

6.Build a Financial Model

At the end of the day, the model for mobile is the same one for lemonade stands and any other business

(Total benefits) (Total costs)

(Total costs)

-= ROI

But there are wild cards in mobile

Lost Opportunity CostDon’t let short sightedness hurt you, this could be a huge opportunity to climb over a competitor. Look at Netflix vs. Blockbuster.

The unpredictableWe can’t know what Apple plans in its next iPhone, or how that make affect Android adoption.

There are a lot of unknowns in an emerging area, take your business plan with a grain of sale

www.mutualmobile.com