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Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016

Apr 15, 2017

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Page 1: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 2: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 3: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 4: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 6: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 7: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 8: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 9: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 10: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016

Extensive media

coverage

22 national print; 22

national online;

3 trade ; > 40 broadcast

Top story on BBC

Breakfast, GMB, Today,

5 Live and BBC online

Page 11: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016

Response from Jeremy Hunt

Rise in website traffic and

calls to MSL

High levels of social media engagement

Public engagement

“For reasons that should be obvious, I have

been following the news coverage of this

new Macmillan Report with great interest.

The Report itself makes very interesting

reading. I guess I must be one of the

11,000 male survivors from the 1970s?”

Marketing trade coverage of ad

Page 12: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016
Page 13: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016

Visit the CharityComms website to view

slides from past events, see what events

we have coming up and to check out

what else we do:

www.charitycomms.org.uk

Page 14: Finding the story in your data | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016

8 December 2016London#charityPR

Behind the headlines:

getting your charity’s story

into the news