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FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:Leveraging Your Live Performance
PANEL SERIES OPENER Introduction Breaking the Artist: A Methodology by Bram First Steps: Aligning the Band
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
THE SONG IS #1Content is King The stronger the Lyrics, the stronger the song Guitar sounds bring a tune to the next level – be mindful Create the bed on which the music lies –enhances
texture/live feel Get a producer – someone you trust who has more
experience than you Back up vocals are icing on the cake
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
THE SONG IS #1Follow the Conventions Fit into radio format (3-4min. max / pref. 3:30) Needs Hook & Melody foremost Chorus to always be the climax/highpoint (big & open) Bridge offers the change
the escape/interlude/transgression of the tune Use Intros & Outros to complete the song Vocals always on top
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
BE YOU 1000%Be true to yourself - formula for creating your image: YOU x 1000% = Your Image
Know the difference between being a musician and a performer – Be Both Performer = Actor / Performance = Acting (keep it real) 1st Impressions stain – your stage show must amplify the music Engage the audience – making eye contact wins fans every time
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
TOUR SMARTCreate Market Strategy: 4 Market vs. 8 Market – weekly, bi-monthly, monthly Mix Bar & College Include In-Store performances and live radio promos Make yourself available for special events & festivals Promote while touring / Face-Time with potential fans
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
TOUR SMARTMake every show count: Sell yourself
First and foremost, mind blowing musical performances are the fastest way to a fan’s pocket book but you must also: Plug your merch throughout the show Send your front man to the merch table right after the show Create demand for your brand and product
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
ACHIEVE BALANCE Market Wisely Crossover mediums - let one flow into the other with
all roads leading to the hub of your band image – YOUR WEBSITE
Use all mediums equally to achieve the above: Print/Collateral Web/Internet/email/social networking Video/DVD Radio/Broadcast Street Marketing/Face Time Conventions/Industry Functions/Special Events Word of Mouth (one of the most important)
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
ACHIEVE BALANCE Band vs. Industry On a long enough timeline if you stay on a determined course (true to
who you are musically & image wise – experimenting to tweak & finesse,) one day the ups & downs (or shifts in sound/look) of the industry will one day intersect with that of your band’s – this is where timeless, legendary success is achieved:
Breaking The Artist HOW TO GO FROM EMERGING TO TIMELESS – A METHODOLOGY BY BRAM
CASE STUDIES The Power of the Pivot
The Zoom-in Pivot: When a particular song or sound becomes more popular than the band itself, focus on that and drive it all the way Beastie Boys from hardcore punk to legendary rap/hip-hop
The Customer Segment Pivot: When you alter your music, sound and/or style to appeal to a bigger audience than you are currently attracting Katy Perry from Christian gospel goodie two-shoe to sexy bad-girl pop
Aligning The BandTHE FIRST STEP TO BECOMING A PROFESSIONAL MUSICIAN
BAND EXERCISE written by Kathy Stringer, Atlantis Music Conference Manager 1998-2008
See if your band is truly on the same page. Have each member fill out this questionnaire independently and then review together to see where you align, disagree and can compromise to move forward as one cohesive unit.