Finding and Securing Funding for your Startup: An Overview

Funding Overview: Angels, VCs and MeLattice Ventures

Today’s Focus

Funding for my startup

Accessing investors

Process for Funding

Getting the deal done

Q&A

Lattice Ventures

Lattice Ventures invests in network effect tech companies with interests in:

● Horizontal tech● Labor● Wealth creation and retention● Marketplaces

Led by Partners Brittany Laughlin and Vanessa Pestritto

Lattice Ventures TeamVanessa Pestritto Experienced Seed Investor and startup mentor.

Former Executive Director of New York Angels ● Directed 130 seed stage financings at

NYAngels, screened 5,000 companies● Network of vertical industry experts ● New York Tech Ecosystem Native● Mentored and Advices Investors,

Entrepreneurs and Operators

Brittany LaughlinExperienced Series A Investor and 2x exited entrepreneur.

Former GM at Union Square Ventures, top ranked VC fund by IRR, built 4,000+ operator network.● 58 financings at USV: 36 early stage, 6

growth stage, 16 follow-ons● 16 exits (4 $1B+): 3 IPOs (Etsy, Lending

Club, Twitter), 8 M&A (Tumblr), 5 closes

Sold to Groupon Exit to VetsinTech

4Confidential & Proprietary

Funding for my Startup

Why are you raising capital? Should this be a venture backed business?

When to raise capital?

How Much should I raise?

Owning your pitch - Before, during and after raising capital

Where is the money? Accessing Capital

Networks

Grants

Universities and other competitions

Angel Groups

VCs

Understanding investment interests, timeline to process, and past investments

Funding Process

Preparing your deck and submitting materials

Understanding and Qualifying Potential Investors: Angels, Angel Group or VC Investment Interest(s) and Process

Pitch Deck

Pitch Meetings

Funding Process

Due Diligence at the seed stage - Team - Is this the team to do this?- Market - Is the opportunity big enough? - Problem- Product- Revenue Model- Sales/Marketing- Competitors and Competitive Advantage- Financials- Customer, if any- Previous Funding History

Funding Process

Term Sheet Debt vs Equity Valuation Other Key Terms related to:

- Control of Company - Ownership- Protections and Preferences in future financings and liquidity events

Getting to Yes and Closing the deal

Follow up

Provide requested materials

Manage expectations on both sides of the table

Keep committed investors updated

Continue to work on your company/ product/ idea

Work with your legal team to get docs in order to close the round

Thank you!

Twitter @tastelifewrite @LatticeVC

Lattice.VC

Appendix

Perfect Your Pitch bit.ly/PitchToolkitWhat do you do? Day job vs Bigger Picture of what you do

Who are you? Professional Story Personal Story

What you need From situations Goals Short term: Attainable and concrete Long term

What can you offer? If you are going to be asking for something, you should readily be able to offer something.

Insights into Fundraising

Provided for Entrepreneurs and Approved by Investors

Pitch Your Waybit.ly/PitchYourWay