Finding and Designing Around What Makes Your Products Unique

Finding and Designing Around What Makes Your Products Unique

@victorbejar

Victor Bejarvictorbejar.com

e-commerce

electroniccommercial transaction

buying or sellinga product or service

online

buyersproduct

User Experience

buyersproduct !

Home

Category

Product

Cart

Checkout

this is an agreement

consensual hallucination

Jeremy Keith

find and design around what makes your product unique

discover

understand

reveal

click tracking

analytics

conversion testing

HXHuman Experience

discoverwhat makes the product unique?

talk to the people selling it

talk to the people buying it

scoutbags.com

fashion

functionality

good price

FunNames

Patterns

StyleFunctionality

Bags Storage Bins Coolers Accessories Travel Sport Gear

Beach & Pool Shoulder Multi Pocket Zip-Top Collapsible Desk & Shelf Lunch Bags Picnic Totes Cosmetic Bags Wristlets Luggage Backpacks Gym

shape

style functionality season ...

colors

pattern

Gestalt Psychology, Wikipedia

“The human eye sees objects in their entirety before perceiving their

individual parts...”

shape

style functionality season ...

colors

pattern

discover

understand

understandwhat is special about that unique

element I discovered?

google it

go to a library or book store

watch videos, documentaries, movies

user testing

survey

interact with the product

emphasis

scaleharmony

contrast

repetition

variety

pattern

Richard M. Proctor, Principles of Pattern Design

“Is the result of repetition of an element or motif. The system of

distribution and the relative detail of the motif determine the apparent

complexity of a given pattern”

product pattern

Line

Form

Color

Shape

Space

Mark

Texture

discover

understand

reveal

revealwhat can I do uncover the solution?

draw sketches

brainstorm

create wireframes

create prototypes

design

use design studio methodology

"

"

discover

understand

reveal

why?

conversion

34%!

revenue

71%!

use the product advantage as your

advantage

Thank YOU!!!

@victorbejar