Find your X - EO Greece 2015

The Big Question…

Well…

100 Adrianou

Word of Mouth MarketingGiving people a reason to talk about products and make it easy to do so.

The Story of…

Launching 300+ Products

Remarkable Companies & Stories

Market’s Story: ability to Multiply

StickyStories.

Your Story: the ability to Inspire

PowerfulPurpose.

Client’s Story: the ability to Activate

EmotionalExperiences.

So let’s…

Purpose: the Story that gets you out of bed

Phil Libin, CEO Evernote

“Choose a mission that's sufficiently epic”

Purpose: small is the new big.

Purpose: disrupt an industry

Purpose: turn a small thing into a big theme.

Exercise: Pimp your Purpose

Hints.

Feedback from Clients.

“When am I my best ?”

What do youdo different ?

“What will yourcompetitors never do ?”

Frustration

“What is (still) bugging you ?

Mapping the Mind

Purpose 1.0

Purpose 2.0

frustration

different

clients

smaller

disrupt

bigger

Word of Mouth: The Customer’s Story

The Absolute Power of Buzz

Emotions → Word of Mouth

Create anextreme benefit.

DisruptExpectations/Change rules

EmotionalExperience.

Your Customer’sStory

Extremely Guaranteed

Extremely Cheap

Extremely Fast…

Extremely Agile…

Extremely Fair.

Extremely Customer Centric

THE AMAZON WHISPERER

ON THE TRAIL OF A MYSTERIOUS ONLINE COMPANY THAT HAS CRACKED THE SECRET TO MAKING PRODUCTS PEOPLE WANT.

Disruptive Pricing (1)

Disruptive Pricing (2)

Disruptive Pricing (3)

Disrupt: the Male Domain

Leen and Bertus are opening the doorsto the only female-free zone in Rotterdam.

Ladies, we love you but we believethat every man has the right toa place where he can be man.

Extreme Service: Shoes & Pizzas

Mini Hackathon

Create an emotional customer experience with your hackers:

• Create an Extreme Benefit• Disrupt Expectations/Break Rules

Aligning Purpose & Experience

My company will be remarkable because it has the ability to:

Multiplying your X

Let themexperience

Create Trial

CreateConversations

Turn Brains on

StickyStories.

Market’s Story: ability to Multiply

Bypassing the Lizard Brain

PayAttention

Sleep

Panic

Extreme Benefit as the Sticky Story

Sticky Story: disrupt patterns

vs.

Sticky Stories: disrupt philosophy

&

Disruption = Attention

RSI Syndrome ?

Keep Clicking.

Back Problems ?

Time to Surf.

Create Conversations with Visuals

Multiply: Try it !

Disruptive Trial

Help, my baby is shrinking !

Exercise: Disruptive Headline

Your disruptive headline

Remarkable Companies…

PowerfulPurposes.

DeliveringHappiness

EmotionalExperiences.

ExceptionalCustomer

Service

StickyStories.

HappinessIndex

…Align around one story.

Your X is that story.

It is your ability tomake a difference.

To be remarkable.

The Ability to Build

3 Core Technologies1. …2. …3. …

Wrap Up.

[email protected]@sodderland#buzzablewww.buzzable.bizslideshare/sodderland