Jul 17, 2015
Why You Need To
Market Your Business
Online
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
Confused? Don’t Be!
Is essentially about two simple things:
Promoting Your Business Via The Internet
Building Profitable Relationships
Online Marketing
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
Why Online?
Over the last 10 years the Internet has become
part of our lives. People use the Internet to search
for everything, especially:
Local Businesses
Local Information
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
If you’re not where your customers are
looking you’re going to lose out to those
competitors who are…
97% of American Internet users use the internet to shop
90% of online commercial searches result in offline purchases
82% of local searchers follow up offline via an in-store visit, phone call or purchase
74% of Internet users perform local searches
61% of local searches result in purchases
54% of Internet users would rather use the Internet and local search than phone books
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
of all searches are based on
location according to Google…
12
Billion
20%
Searches were served
up by Google in the U.S.
in December 2011
2.4 Billion
Local searches in the
U.S. in just one month
on Google alone!
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
So that’s around…
1.9
Billion
People in the U.S.
following up a local
search with an in-store
visit, phone call or
purchase
1.4 Billion
People in the U.S.
making a purchase
following a local
search
In December 2011 alone…
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
Besides Google people prefer
to search locally using…
Rather than the Yellow Pages
(on or offline)
Around 16% of searches
Around 14% of searches
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
And they’re not just searching for local businesses on their computers…
5 Times More Searches
Are Carried Out On Mobile
Devices Than On PCs….
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
of US adults own a cell phone93%
Over 5 Billion people globally own a cell phone
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
What Does This Mean
For You?
You can reach many more potential customers
through Internet Marketing
You can do this more cheaply than through
traditional methods such as print ads/Yellow Pages
You can be faster and more flexible with Internet
Marketing than with those traditional methods
You will get a far better ROI with measurable results
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
What Else Does This Mean
For You?
You can raise awareness of your business and brand
through Internet Marketing
You can build relationships with existing and potential
clients/customers
You can gain authority and become a household name
- locally or globally!
You can reach your clients/customers instantly
And so much more!
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
How Can You Do This?
Through various methods including:
Brand Management
SEO
Google Places
Social Media Marketing
Mobile Marketing
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636
And if all that makes you feel
like this …
Don’t
Worry!
Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636