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    Q7 . Please express your opinion for the premiums paid for theabove policy?

    Particulars No. of Respondents Percentage

    Very High 14 28%High 11 22%Moderate 13 26%Low 8 16%Very Low 4 8%Total 50 100%

    66

    ANALYSIS:

    From the survey it was found that amongst 50 respondents

    a) 28% of the respondents think that Premium is Very High. b) 22% of the respondents think that Premium is High.c) 23% of the respondents think that Premium is Moderate.d) 15% of the respondents think that Premium is Low.e) 12% of the respondents think that Premium is Very Low.

    No. of Respondents

    14

    1113

    8

    4

    Very High

    High

    ModerateLow

    Very Low

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    Q8. How do you come to know about this policy?

    Particulars No. of Respondents Percentage

    Advertisements 10 20%Friends andRelatives

    12 24%

    Direct Selling Agents 21 42%Others 7 14%Total 50 100%

    67

    ANALYSIS:

    From the survey it was found that amongst 50 respondents

    a) 20% of the respondents know about it from Advertisements. b) 24% of the respondents know about it from Friends andRelatives.c) 42% of the respondents know about it from Direct SellingAgents.d) 14% of the respondents know about it from Other Sources.

    No. of Respondents

    10

    1221

    7

    Advertisements

    Friends and Relatives

    Direct Selling Agents

    Others

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    Q9. Are you satisfied with the incentives (tax benefits or Bonuses)associated with your policy?

    Rating No. of Respondents Percentage

    Highly satisfied 9 18%Satisfied 12 24%Moderate 10 20%Unsatisfied 11 22%Highly Unsatisfied 8 16%Total 50 100%

    68

    ANALYSIS:

    From the survey it was found that amongst 50 respondents

    a) 18% of the respondents are Highly Satisfied. b) 24% of the respondents are Satisfied.c) 20% of the respondents are Moderate.d) 22% of the respondents are Unsatisfied.e) 16% of the respondents are Highly Unsatisfied.

    No. of Respondents

    9

    12

    10

    11

    8

    Highly Satisfied

    Satisfied

    Moderate

    Unsatisfied

    Highly Unsatisfied

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    Q10. According to you, in what areas should the insurance companieswork upon?

    Particulars No. of Respondents Percentage

    Easy Procedures 14 28%Fewer premiums 10 20%More Returns 9 18%Transparency 17 34%Total 50 100%

    14

    10 9

    17

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    Easy Returns Fewer premiums

    More Returns Transperancy

    N o .

    o f R e s p o n

    d e n

    t s

    Series1

    69

    ANALYSIS:

    From the survey it was found that amongst 50 respondents

    a) 28% of the respondents want Easy procedures. b) 20% of the respondents want Fewer premiums.c) 18% of the respondents want More returns.d) 34% of the respondents want Transparency.

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    Q11. Do You think that services have improved after allowing private players in insurance sector ?

    Particulars No. of Respondents Percentage

    Yes 40 80% No 10 20%Total 50 100%

    80%

    20%

    YesNo

    70

    ANALYSIS:

    From the survey it was found that amongst 50 respondents

    a) 80% of the respondents think that services have improved. b)20% of the respondents think that services have not improved.

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    CONCLUSION

    The balance-sheet along with the income statement is an important tools for investors

    and many other parties who are interested in it to gain insight into a company and itsoperation. The balance sheet is a snapshot at a single point of time of the companys

    accounts- covering its assets, liabilities and shareholders equity. The purpose of the

    balance-sheet is to give users an idea of the companys financial position along with

    displaying what the company owns and owes. It is important that all investors know

    how to use, analyze and read balance-sheet. P & L account tells the net profit and net

    loss of a company and its appropriation.

    In the case of Aviva Life Insurance, during fiscal 2008, the bank continued to grow

    and diversify its assets base and revenue streams. Bank maintained its leadership in all

    main areas such as retail credit, wholesale business, international operation, insurance,

    mutual fund, rural banking etc.

    Trend analysis of profit & loss account and balance sheet shows the % change in

    items of p & l a/c and balance sheet i.e. % change in 2006 from 2005 and % change in

    2007 from 2006. It shows that all items are increased mostly but increase in this year

    is less than as compared to increase in previous year. In p & l a/c, all items like

    interest income, non-interest income, interest expenses, operating expenses, operating

    profit, profit before tax and after tax is increased but in mostly cases it is less than

    from previous year but in some items like interest income, interest expenses, provision % increase is more. Some items like tax, depreciation, lease income is

    decreased. Similarly in balance sheet all items like advances, cash, liabilities, deposits

    is increased except borrowings which is decreased. % increase in some item is more

    than previous year and in some items it is less.

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    Ratio analysis of financial statement shows that banks current ratio is better than the

    quick ratio and fixed/worth ratio. It means bank has invested more in current assets

    than the fixed assets and liquid assets. Bank have given more advances to its customer

    and they have less cash in their hand. Profitability ratio of bank is lower than as

    compared to previous year. Return on equity is better than the return on assets.

    The cash flow statement shows that net increase in cash generated from operating and

    financing activities is much more than the previous year but cash generated from

    investing activities is negative in both year. There is increase of 159,708,479 thousand

    RS. in Increase in cash & cash equivalents from previous year. Therefore analysis of

    cash flow statement shows that cash inflow is more than the cash outflow in Aviva

    Life Insurance.

    Thus, the ratio analysis and trend analysis and analysis of cash flow statement shows

    that Aviva Life Insurance financial position is good. Banks profitability is increasing

    but not at high rate. Banks liquidity position is fair but not good because bank invest

    more in current assets than the liquid assets. As we all know that Aviva Life Insurance

    is on the first position among all the private sector bank of India in all areas but it

    should pay attention on its profitability and liquidity. Banks position is stable.

    72

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    QUESTIONNAIRE

    Study of insurance Advisor work in Insurance Market:-

    The personal questions from the advisors:

    1). Name ___________________________

    2).Sex

    MaleFemale.

    3).Age?

    18 21..21 30..31- 45..Above 45

    4).What is your qualification?12 th passgraduate

    post graduate

    5).Occupation other than an insurance advisor?

    Student .Profession..Service Business man.House wife.Other specify..

    6).What is your Monthly Income?

    5,000 10,000

    10,000 20,000.

    more than 20,000..

    7).Do you understand what Insurance is?

    Yes

    73

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    No

    8).Are you aware about insurance companies?

    Yes. No

    9).Are you aware about advisors schemes?

    Yes. No

    10). Are you aware about your job profile?

    Yes

    No..

    11). Are you satisfied with your present employment?

    Yes..

    No..

    12). While choosing an Insurance company, what factors are important for you?

    Different factors Wewill gofor it

    Preferable butnot compulsory

    We dont think it is important

    Trustworthy insurance

    companyMouth AdvertisingSuitable policy availableIncentives rateBenefits offeredService offeredFinancial strength of companyReliability of companyHow long company existsCertified reports about

    companies

    13). What do you look for, while selecting for a Life Insurance Company?

    incentives & commission.

    Goodwill

    Additional Benefits

    Security

    74

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    Others, specify .

    14). With whom will I be working in future? And why?

    L.I.C..HDFC SLIC..

    Tata Aig

    Aviva..

    Kotak Mahindra.

    I.C.I.C.I

    SEBI

    Max New York

    other specify.

    15). What kind of advisors are you ?

    the Broker

    the Trust Department

    the Insurance Agent.

    the Registered Investment Advisor (RIA)

    16). What is the size of your firm and , how many clients do you have?

    a).10 20 b).between 20 40 c). More than 40.

    17). What is your investment philosophy?

    Questions related to the professional experience of the Insurance advisor:-

    18). How you search for prospective customers?

    through relations.

    through e-mail data.

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    through reference of past clients

    19). Which different Insurance companies are you aware of?

    Companies I am aware New for meLICICICIHDFC SLICBirlaTataSBI-LifeAllianz Bajaj LifeKotak MahindraAMP Sanmar

    Aviva LifeING VyasyaMax Newyork Metlife

    20) .How many policies do you promote in a month?

    10- 20.

    More than 20.........

    21). What type of policy do you prefer to clients? (Put tick mark).

    Endowment ..

    Money Back..

    Term Policy.

    Whole Life

    Single Premium.

    Other, specify

    22). What do the customers look for, while opting for a Life Insurance policy?

    Tax Saving..

    Income Security..

    Old Age Benefits.

    Savings..

    Other, specify

    76

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    23). How often you visit for business in a month ?

    2 - 5..

    5-10.More than 10

    24). And are you able to finalise all deals?

    Yes.

    No..

    25). Describe your typical client?who have knowledge of insurance

    who are client`s friend..

    reference through relatives..

    THANK YOU

    77

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    BIBLIOGRAPHY

    WEBSITES REFFERED:

    www.avivalife.co.in

    www.irdaindia.org

    www.insuranceinstituteofindia.com

    www.iloveindia.com/finance/insurance/companies

    MAGAZINES & NEWSPAPER

    Business Today

    India Today

    Times of India

    Hindustan Times

    78

    http://www.reliancelife.co.in/http://www.irdaindia.org/http://www.insuranceinstituteofindia.com/http://www.iloveindia.com/finance/insurance/companieshttp://www.reliancelife.co.in/http://www.irdaindia.org/http://www.insuranceinstituteofindia.com/http://www.iloveindia.com/finance/insurance/companies
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    QUESTIONNAIRE

    Name - _____________

    Age - _____________

    Occupation - _____________

    Q1. Are you currently insured?

    - Yes

    - No

    If yes, please give the details of company, plan, premium etc.

    Q2. Are you satisfied with your current insurer ?

    - Yes

    - No

    Q3. Which is your favoured insurance company ?

    - LIC

    - ICICI- HDFC

    - Birla sun life

    - Bajaj Allianz

    - Others

    Q4 Are you interested in the products offered by Aviva ?

    - Yes- No

    - Cant say

    Q5. What is your main concern while taking an insurance policy ?

    - Tax benefit

    - Security

    - Investment/Savings

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    Q.6 Does this policy satisfy your financial needs? (Please rate on the scale

    of 1 to 10 with 1 being least satisfied)

    Q.7 Please express your opinion for the premiums paid for the above policy?

    -Very high [ ]

    -High [ ]

    -Moderate [ ]

    -Low [ ]

    -Very Low [ ]

    Q.8 How do you come to know about this policy? (Please tick).

    -Advertisements [ ]

    -Friends and relatives [ ]

    -Direct selling agents [ ].

    - Others (please specify) _____________________.

    Q.9 Are there any incentives (tax benefits or Bonuses) associated with this

    po licy? (Please give appropriate de ta il s about it ).

    ___________________________________________________________

    _____________________________________________________

    10. Are you satisfied with the incentives associated with your policy?

    -Highly satisfied [ ].

    -Satisfied [ ]

    -Moderate [ ]

    -Unsatisfied [ ]

    -Highly Unsatisfied [ ].

    80

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    Q11. According to you, in what areas should the insurance companies work upon?

    - Less complicated procedures

    - Fewer premiums

    - More returns

    - Transparency

    Q12. Do You think that services have improved after allowing private players in

    insurance sector ?

    - Yes

    - No

    Your comments on Aviva Life Insurance

    __________________________________________________________________

    __________________________________________________________________