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Financial Permaculture & Ecosystem Investing Gratitude to: Gregory Landua, www.BooyaCacao.com Catherine Austin Fitts, www.Solari.com Ben Falk, www.WholeSystemsDesign.com Ethan C. Roland, www.AppleSeedPermaculture.com GAIA UNIVERSITY
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Page 1: Financial Permaculture & Ecosystem Investing

Financial Permaculture& Ecosystem Investing

Gratitude to: Gregory Landua, www.BooyaCacao.comCatherine Austin Fitts, www.Solari.com

Ben Falk, www.WholeSystemsDesign.com

Ethan C. Roland,www.AppleSeedPermaculture.com

G A I A UNIVERSITY

Page 2: Financial Permaculture & Ecosystem Investing

Framing

Page 3: Financial Permaculture & Ecosystem Investing

Converging Crises:

• Water Crisis• Land Scarcity• Nutrient Losses• Energy Dilemma• Damaged Oceans• Inappropriate Technology• Climate Chaos• Economics, Politics, Trade

Page 4: Financial Permaculture & Ecosystem Investing

Food Insecurity

“...an imending crisis of soaring food prices...” - UN/FAO ISFP

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African Land-Grab

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Project Survival Media

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Climate Chaos

50 million climate change refugees by 2010 - UN

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Project Survival Media

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Miniature Earth

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Investing in the US Dollar

WarfareEconomic

Tapeworm Economics

Infinite Growth

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Converging Crises:

• Water Crisis• Land Scarcity• Nutrient Losses• Energy Dilemma• Damaged Oceans• Inappropriate Technology• Climate Chaos• Economics, Politics, Trade

Page 13: Financial Permaculture & Ecosystem Investing

Permaculture

“The Problem is the Solution”

- Bill Mollison

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Permaculture

EcosystemsLearn Mimic

To meet human needs while increasing the diversity and resiliency

of our eco-social landscapes

Page 15: Financial Permaculture & Ecosystem Investing

FinancialPermaculture

EcosystemsLearn Mimic

CooperateEducate

ActBank Localclaimyourchange.orgmoveyourmoney.info Get Out of Debt

Your Money or Your LifeI Will Teach You to be Rich

Microfinancekiva.org

grameenfoundation.org

Page 16: Financial Permaculture & Ecosystem Investing

FinancialPermaculture

EcosystemsLearn Mimic

Eco-Social Enterprise

Ecosystem Investing

RegenerativeFinance

Page 17: Financial Permaculture & Ecosystem Investing

Double-edged Sword

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Eco-Social Enterprise

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How to make your farm investable & profitable

Financial Ecosystem Analysis

e.g. Hohenwald

Business Plan (?)

drawwebsite

twitter plan‘the deck’

Eco-Social Enterprise

Enterprise Budgets

Eco-Ag Design Tool

Page 20: Financial Permaculture & Ecosystem Investing

Enterprise Budgets & Eco-Ag Design Tool

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Garlic

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How to make your farm investable & profitable

Financial Ecosystem Analysis

e.g. Hohenwald

Business Plan (?)

drawwebsitetwitter

‘the deck’

Enterprise Budgets

Eco-Ag Design Tool

FindInvestors

Wide net & good lurese.g. CFC

Eco-Social Enterprise

Page 26: Financial Permaculture & Ecosystem Investing

Carbon FarmingCourse

• September 2009

• The Farm, TN

• $10k capitalization

• 100% ROI

Page 27: Financial Permaculture & Ecosystem Investing

Carbon FarmingCourse

• January 2012

• Stone Barns & Hudson River Valley, NY

• Investors...?

Next...

Page 28: Financial Permaculture & Ecosystem Investing

How to make your farm investable & profitable

Financial Ecosystem Analysis

e.g. Hohenwald

Business Plan (?)

drawwebsitetwitter

‘the deck’

Enterprise Budgets

Eco-Ag Design Tool

FindInvestors

Wide net & good lurese.g. CFC

Marketing22 laws

Farm Designefficiency

redundancyresiliency

Eco-Social Enterprise

Page 29: Financial Permaculture & Ecosystem Investing

22 Immutable Laws of Marketing

#1: The Law of Leadership

#2: The Law of the Category

#3: The Law of the Mind

Al Ries and Jack Trout, 1993

It is better to be first than it is to be better.

If you can't be first in a category, set up a new category you can be first in.

The most powerful concept in marketing is owning a word in the prospect's mind.

Page 30: Financial Permaculture & Ecosystem Investing

Think like a forest: Invest

Ecosystem Investing

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Ecosystem Investing

• Invest IN ecosystems

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Living Equity

• Hot investment tip:

Page 33: Financial Permaculture & Ecosystem Investing

Living Equity

• Hot investment tip: stock

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Living Equity

• Hot investment tip: Livestock

Page 35: Financial Permaculture & Ecosystem Investing

Living Equity

• Tangible vs. Immaterial assets

• Livestock vs. Deadstock

Page 36: Financial Permaculture & Ecosystem Investing

Living Equity

• Measure your wealth in ounces

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Living Equity

• Measure your wealth in ounces, acres, and hooves

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Invest IN EcosystemsPrinciples of Ecosystem Investing

• Living Equity

INVEST:

Page 39: Financial Permaculture & Ecosystem Investing

Invest IN EcosystemsPrinciples of Ecosystem Investing

• Living Equity

• Permaculture

INVEST:

Page 40: Financial Permaculture & Ecosystem Investing

Invest IN EcosystemsPrinciples of Ecosystem Investing

• Living Equity

• Permaculture

• Eco-Social Entrepreneurs

INVEST:

Page 41: Financial Permaculture & Ecosystem Investing

Ecosystem Investing

• Invest LIKE ecosystems

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Invest LIKE EcosystemsPrinciples of Ecosystem Investing

• Diversely - for risk management

INVEST:

Page 43: Financial Permaculture & Ecosystem Investing

Invest LIKE EcosystemsPrinciples of Ecosystem Investing

• Diversely - for risk management

• Intimately - with integrity

INVEST:

Page 44: Financial Permaculture & Ecosystem Investing

Invest LIKE EcosystemsPrinciples of Ecosystem Investing

• Diversely - for risk management

• Intimately - with integrity

• Multi-locally

INVEST:

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BooyacacaoJuicy Investment Opportunity 03

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Theobroma cacao

• Currency of the Americas

• Money does grow on trees

• “have your chocolate and eat it too”

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Multiple cropping

• Resilience in diversity 26%

21%

11%

16%

26%

Cacao CoffeeVanilla Sugar CaneCoconut

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Sail Transport

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Sail Transport

New York

Nicaragua

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Page 54: Financial Permaculture & Ecosystem Investing

8 Forms of Capital

Page 55: Financial Permaculture & Ecosystem Investing

Next StepsFinancial Permaculture Course:

www.financialpermaculture.com

Carbon Farming Course:www.carbonfarmingcourse.com

8 Forms of Capitalwww.appleseedpermaculture.com

Page 56: Financial Permaculture & Ecosystem Investing

What will YOU do?

Page 57: Financial Permaculture & Ecosystem Investing

Financial Permaculture& Ecosystem Investing

Gratitude to: Gregory Landua, www.BooyaCacao.comCatherine Austin Fitts, www.Solari.com

Ben Falk, www.WholeSystemsDesign.com

Ethan C. Roland,www.AppleSeedPermaculture.com

G A I A UNIVERSITY