- based on a market research survey among parents in Denmark Financial Literacy among 8-9 year-old children
- based on a market research survey among parents in
Denmark
Financial Literacy among 8-9 year-old children
List of contents
1.Purpose of the study Page 3
2.Methodology Page 5
3.Results
1. Financial awareness and responsibility Page 14
2. Aspects of pocket money Page 25
3. Interest in product concepts/Apps Page 30
4. Children as consumers Page 36
5. Children's use of electronic entertainment Page 44
14/11/2013
Financial Literacy among parents of 8-9 year-olds Page 2
Purpose of the study
Danske Bank wants to investigate how parents educate their children in “financial
literacy”. The following topics are covered:
Financial awareness and responsibility
When did they last discuss money and spending with their child
Their child’s knowledge and understanding of costs versus income
Do parents think that their child would benefit from learning more about money and
spending
Where would you prefer to find the information and material about private finance
To what extent are schools, parents, the government, the financial sector and
private organizations responsible for children’s understanding of money?
Do parents think it is appropriate for banks and/or schools to take some
responsibility for children achieving a healthy relationship to money and personal
finance
Aspects of pocket money
Does the child have any chores that he/she has to carry out to get pocket money
Does the child save some of his/her pocket money
Which things does the child have - Mobile phone/smartphone, MP3 player, TV etc.
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Financial Literacy among parents of 8-9 year-olds Page 3
Purpose of the study
Children as consumers
How much does the mobile phone cost per month
Does the child have influence on the parents purchases
Children's use of electronic entertainment
How much time does the child spend on SMS, playing on the computer, TV and
Game console
Parents’ interest in different product concepts/Apps
Debit card with balance view, Teaching App for the child, Virtual piggy bank and App
for savings for the child
The study covers 4 countries within Danske Bank’s geographic focus area.
14/11/2013
Financial Literacy among parents of 8-9 year-olds Page 4
Methodology
Interview period: Data has been collected in the period from 20.11.2012 until 11.12.2012.
Target group: Parents with children from the age of 8 to 9 years
Countries Sample Size (Not weighted) Sample Size (Weighted)
Denmark 305 300
Sweden 391 300
Norway 317 300
Finland 306 300
Data Collection
Data has been collected via the Internet in YouGov’s own Internet-based consumer panels in the four Nordic countries. YouGov has hosted and coordinated the data collection in all four countries.
Data Weighting
Data is weighted on the parents’ gender (50/50), on the children's age (according to the official national statistics), on regions (according to the official national statistics) and on quotas such that each of the four countries counts for one fourth of the aggregated data.
The total base is weighted on the countries’ population size.
Reporting
This report is based on the Danish results.
14/11/2013
Financial Literacy among parents of 8-9 year-olds Page 5
Statistical Significance Levels
Page 6
14/11/2013
Financial Literacy among parents of 8-9 year-olds
8-9 years old
Country Sample: 300 Universe
Weight in
total base
Denmark +/- 5.7% 134,926 0.97
Norway +/- 5.7% 118,308 0.85
Sweden +/- 5.7% 187,112 1.35
Finland +/- 5.7% 114,821 0.82
Total +/- 2.3% 555,167
How to read the report
The survey is a repeat of the Financial Literacy survey conducted in 2009.
Most of the areas covered in the 2009 survey are also covered in 2012 and some areas
are new in 2012.
All repeated areas will be compared with regards to development from 2009 to 2012.
• In this respect, please note that Ireland and Northern Ireland are not included in the 2012
survey. The comparison from 2009 to 2012 will hence only concern the four repeated
countries – Denmark, Finland, Sweden and Norway.
Any significant changes from 2009 to 2012 or differences between countries in the data
are based on a 95%-confidence interval.
This report is based on the Danish results.
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Financial Literacy among parents of 8-9 year-olds Page 7
The majority of parents (58%) have discussed money and spending with their child within the last week. This
share is slightly lower than in 2009. However, this change is not significant. Furthermore, there are no
significant differences between the two age groups.
85% of the parents have discussed aspects of money with their children within the last month
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Financial Literacy among parents of 8-
9 year-olds Page 10
62% 58%
29% 27%
6% 6% 1%
4% 1% 1% 1% 1% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=300) Denmark 2012 (n=300)
When did you last discuss money and spending with your child (e.g. about pocket money or about something he/she wants)?
Within the last week
Within the last month
Within the last 2-3 months
Within the last 4-5 months
Within the last 6-7 months
More than 7 months ago
Have never discussed money and spending with my child
Don't know
88% of the parents still believe the children will benefit from learning about the necessity of maintaining balance between income and expenditure. This is slightly less compared to 2009. However, the overall attitude to this has changed significantly. Even though parents to a high degree still think it would be beneficial for their children to learn about the necessity of maintaining balance between income and expenditure, they seem to be more reluctant. In 2012, the share of parents who respond “Yes, absolutely” has decreased significantly. Furthermore, the share of parents who respond “Yes, partly” has increased significantly since 2009. There are no significant differences in attitude among parents of the two age groups.
88% of the parents think it would be beneficial for their child to learn about the necessity of maintaining balance between income and expenditure
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Financial Literacy among parents of 8-
9 year-olds Page 11
67%
49%
25%
39%
6%
10%
2%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Do you think that it would do your child good to learn more about the necessity of maintaining a balance between income and expenditure - that you cannot spend more
than you have earned and that there are consequences if you spend more?
Yes, absolutely Yes, partly No Don't know
85% of the parents believe the children will benefit from learning about the fact that their family’s funds are limited. This is a significant decrease from the 92% in 2009. Since 2009 parents have become more hesitant in deciding whether it is beneficial for their child to learn about the fact that their family’s funds are limited. Significantly fewer parents respond “Yes, absolutely” compared to 2009. Furthermore, significantly more parents respond “Yes, partly” and the share of parents who think their child would not benefit from this learning has also increased significantly since 2009. Looking at the differences in attitude among parents of the two age groups the overall change in attitude applies to both groups, however, the increase of parents of 9 year olds who respond “Yes, partly” is significant.
85% of the parents think it would be beneficial for their child to learn about the fact that their family's funds are limited
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Financial Literacy among parents of 8-
9 year-olds Page 12
63%
47%
29%
38%
7%
14%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Do you think that it would do your child good to learn more about the fact that your family's funds are limited - and that you cannot always do or get the things you want?
Yes, absolutely Yes, partly No Don't know
The majority of parents (84%) do not find it difficult to talk to their child about personal finances. There are no
significant differences between the two age groups.
84% do not find it difficult to talk to their child about personal finances 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 13
14% 84% 2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2012 (n=300)
Do you find it difficult to talk to your child about the balance between income and expenditure and other topics related to personal finance?
Yes, absolutely Yes, partly No Don't know
The share of parents who find it helpful to have access to information about personal finances when talking to
their kids about this aspect has increased since 2009. However, the increase is not significant. Even though
parents to a high degree still think it would be helpful to talk to their child about personal finance, they seem
to be more reluctant compared to 2009. The share of parents who respond “Yes, partly” has increased
significantly since 2009. There are no significant differences in attitude among parents of the two age groups.
49% of the parents think it would be helpful if they had access to information about personal finance when they talk with their child about this
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Financial Literacy among parents of 8-
9 year-olds Page 14
13%
9%
32%
40%
39%
32%
16%
19%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
If you had access to information and material about the balance between income and expenditure and other topics about personal finance, do you think they would be a help
in talking to your child about these things?
Yes, absolutely Yes, partly No Don't know
70% of the parents think it is natural to find material about personal finances on the Internet. The share has decreased slightly from 2009 to 2012. It is important to note that ”on our bank’s website” has been included in 2012 which may have influenced the decrease in the “Internet” share. The share of parents who respond “in our bank” has decreased significantly since 2009. This may also be influenced by the inclusion of “on our bank’s website”. There are no significant differences in attitude among parents of the two age groups in regards to how they prefer to find information about personal finance.
Most parents (70%) think it is natural to find material about personal finance on the Internet
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Financial Literacy among parents of 8-
9 year-olds Page 15
72% 70%
35% 36%
20%
29%
22%
33% 29%
6% 6% 9% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=136) Denmark 2012 (n=145)
How would you prefer to find information and material about the balance between income and expenditure and other topics about personal finance?
Base: Information and material would help to talk to child about personal finances
On the Internet On our bank's website In our bank At the library Government websites Other sources Don't know
33% of the parents would buy a teaching App for smartphone/tablet for 1 euro. 48% of the parents of 8 year
olds respond “no” and 36% of the parents of 9 year olds respond “do not know” (both results significant).
This indicates that the younger the child, the less you are willing to buy the App and the older the child the
more hesitant you are about whether you would buy the App.
33% of the parents would buy a teaching App for 1 euro 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 16
33%
40%
27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=283)
Would you buy a smartphone/tablet App for 1 euro if the purpose of the App was to teach your child about money, interest, loans and savings?
Base: Households with smartphone and/or a tablet
Yes No Don't know
Among the six groups of influencers, parents are most responsible for their children achieving a healthy
relationship to money and personal finance. Even though the school is still the second most important
influent, the responsibility of the banks (topbox: 19%) has increased significantly since 2009 and the
responsibility of the schools (22%) has decreased significantly.
Parents strongly feel that they are responsible for their children achieving a healthy relationship to personal finance
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Financial Literacy among parents of 8-
9 year-olds Page 17
84%
85%
5%
3%
3%
1%
3%
4%
1%
1%
1%
12%
12%
29%
19%
9%
9%
5%
15%
2%
3%
2%
3%
2%
39%
56%
28%
40%
33%
35%
10%
14%
15%
1%
20%
16%
36%
32%
34%
27%
31%
32%
20%
5%
4%
20%
16%
22%
18%
48%
42%
35%
1%
1%
2%
1%
4%
2%
3%
1%
8%
7%
27%
Avg. (1-5)
4.81
4.83
3.10
3.01
2.36
2.47
2.30
2.60
1.67
1.81
1.81
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2012 (n=300)
To what extent do you believe that the following are responsible for children achieving a healthy relationship to money and personal finance?
To a very large extent (5) To a large extent (4) To some extent (3) To a minor extent (2) Not at all (1) Don't know
Parents
School
Society/the
government
Banks
Private
organisations
Other* *Added in 2012
19%
17%
27%
18%
13%
11%
5%
3%
4%
3%
1%
2%
30%
45%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
How much money does your child get in pocket money on average per month?
Up to 7 euro
7-12.99 euro
13-19.99 euro
20-26.99 euro
27-39.99 euro
More than 40 euro
My child does not receive pocket money
Don't know
Avg.
amount
12.71 €
12.92 €
The share of 8 and 9 year old children receiving pocket money has decreased significantly since 2009. Where 69% of the 8 and 9 year old children received pocket money in 2009, only 55% receive pocket money in 2012 according to their parents. It is also interesting to note that the only amount that has decreased significantly since 2009 is 50-99 DKK. The average amount has only decreased slightly. The only significant difference between the amount an 8 year old and a 9 year old receive – is that a significantly larger share of the 8 year olds receive up to 50 DKK (23% vs. 11%).
55% receive pocket money. On average the amount is 13 € per month
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Financial Literacy among parents of 8-
9 year-olds Page 19
The share of 8 and 9 year old children receiving pocket money has decreased significantly since 2009. Where 69% of the 8 and 9 year old children received pocket money in 2009, only 55% receive pocket money in 2012 according to their parents. It is also interesting to note that the only amount that has decreased significantly since 2009 is 50-99 DKK. The average amount has only decreased slightly. The only significant difference between the amount an 8 year old and a 9 year old receive – is that a significantly larger share of the 8 year olds receive up to 50 DKK (23% vs. 11%).
55% receive pocket money. On average the amount is 94.41 DKK per month 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 20
19%
17%
27%
18%
13%
11%
5%
3%
4%
3%
1%
2%
30%
45%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
How much money does your child get in pocket money on average per month?
Up to 50 DKK.
50-99 DKK.
100-149 DKK.
150-199 DKK.
200-300 DKK.
More than 300 DKK.
My child does not receive pocket money
Don't know
Avg.
amount
92.84 DKK
94.41 DKK
83% of the children, who receive pocket money have chores to do in order to get the money. This is a slight increase compared to the 2009 result. The most common chore is tidying their own room; the next most common is general housework - both of which have increased significantly since 2009. The significant increase in housework is primarily caused by a significant increase in the share of 9 year olds having to do general housework. Regarding the increase in tidying own room there are no significant differences between the two age groups.
83% of the children, who receive pocket money have chores to do in order to get the money
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Financial Literacy among parents of 8-
9 year-olds Page 21
55%
71%
56%
67%
31% 35%
19% 18%
3% 1%
13%
7%
20% 17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=208) Denmark 2012 (n=163)
Does your child have any chores that he/she has to carry out to get pocket money? Base: Receives pocket money
Yes, tidying own room
Yes, housework
Yes, doing homework
Yes, looking after pets
Yes, gardening
Yes, other
No
Please note that a new alternative has been included in 2012 – ”Yes, in a piggy bank and in the bank”. This
explains the significant decreases in the share of parents answering ”Yes, in a piggy bank” and ”Yes, in the
bank”.
The only significant difference between the 8 and 9 year olds is that a significantly larger share of 9 year olds
save some of their money in both a piggy bank and in the bank (55% vs. 38%).
Many of the children (85%) save their pocket money 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 22
63%
31%
47% 49%
6%
12%
1%
14% 14%
1% 0% 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=208) Denmark 2012 (n=135)
Does your child save some of his/her pocket money? Base: Children with chores
Yes, in a piggy bank
Yes, in a piggy bank and in the bank
Yes, in the bank
Yes, through parents/handled by parents (keep the money)
No, spends it on an ongoing basis
Don't know
38% of the parents would be interested in transferring money to their child’s savings using a
smartphone/tablet App. There are no significant differences in the attitude among parents of the two age
groups with regards to interest in transferring money/more money to their child’s savings using a
smartphone/tablet App.
38% would transfer money using a savings App 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 24
38%
47%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=111)
Would you (and your child) transfer money/more money to your child's savings if you only had to click on a smartphone/tablet App to transfer eg. € 2.5?
Base: Children who save and households with smartphone and/or a tablet
Yes
No
Don't know
44% of the parents think they and their child would be helped to set targets for their child’s savings with a
virtual piggy bank. Parents of 9 year olds state to a significantly higher degree (42%) that they do not think a
virtual piggy bank would help them and their child set targets for the child’s savings.
44% think a virtual piggy bank would help them in setting targets for their child’s savings
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 25
44%
31%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=115)
Would a virtual piggy bank help you and your child to set targets for your child's savings Base: Children who save
Yes
No
Don't know
Slightly less than one-third of the parents would allow their child to have a debit card if the card had a little
chip displaying the account’s balance. There are no significant differences in the attitude among parents of
the two age groups when it comes to allowing their child to have a debit card with a chip displaying the
account’s balance.
30% would allow their child to have a debit card with a chip displaying the account’s balance
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 26
30%
44%
26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=300)
Would you allow your child to have a debit card if the card had a little chip displaying the account's balance?
Yes
No
Don't know
A child-friendly version of the overview of expenses and budget is the function/option for children most parents of 8 and
9 years assess the need for. There are no significant differences in the attitude to the listed functions/options among
parents to children of different ages apart from the “none of these” and “specific Internet site with children’s accounts
via parents’ eBank”. Parents to 8 year olds assess the need for a “specific Internet site with children’s accounts via
parents’ eBank” to a significant higher degree (36%) compared to parents of 9 year olds (25%). Parents of 9 year olds
respond “none of these” in a significant higher degree (30%) than parents of 8 year olds (14%).
A child-friendly version of the overview of expenses and budget is the most needed initiative
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 27
40%
47%
28%
12%
31%
14%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=300)
Which of the following functions/options for children and young people do you think there is a need for?
Websites with content targeted at young customers
A child-friendly version of the overview of expenses and budget
A financing school/money school for children and young people
Video communication and guidelines
Specific Internet site with children's accounts via parents' eBank
Mobile payments for young people over 15 years of age (e.g. train tickets, magazines, etc.)
None of these
59% of the parents of 8 and 9 year olds believe that 15 years+ is a relevant age to obtain access to
eBank/Mobile/Tablet bank. There are no significant differences in the attitude among parents of the two age
groups in relation to the assessment of the appropriate age their child should have to access to eBank, Mobile
Bank and/or Tablet bank.
Most parents believe that 15 years+ is a relevant age to obtain access to eBank/Mobile/Tablet bank
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 28
4% 1% 9% 12% 14% 33% 15% 1% 10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2012 (n=300)
At what age do you think it makes sense to allow your child to have access to eBank, Mobile bank and/or Tablet bank?
Under 11 years of age
11 years of age
12 years of age
13 years of age
14 years of age
15 years of age
16 years of age
17 years of age
18 years of age or older
81% of the parents of 8 and 9 year olds believe that their child understands the concept that if you spend
money on one thing, it may mean that there is something else you cannot buy. There are no significant
differences in the attitude of the parents of the two age groups in relation to their views on their children's
understanding of the concept.
81% believe that their child understands that if you spend money on one thing it may mean that there is something else that you cannot have
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 30
81%
14%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=300)
Does your child understand the concept that if you spend money on one thing, it may mean that there is something else that you cannot have?
Yes
No
Don't know
In general, children still have many material comforts. Overall, there have been some changes in the types of
material comforts the children have access to since 2009, many of which are caused by changes in
technology.
In general children (still) have many material comforts 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 31
53%
97%
43%
37%
45%
54%
88%
37%
11%
73%
27%
95%
40%
37%
36%
48%
32%
16%
89%
46%
3%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mobile phone (Not a smartphone)
Bicycle
Pet
iPod/MP3 player
Stereo system
TV in his/her room
Smartphone (iPhone, Samsung Galaxy el. lign.)
Tablet (fx Apple iPad, Samsung Galaxy, Tab, HP Slate 500 el. lign.)
Own room
Own computer with Internet access
Own computer without Internet access
Games console (PlayStation, Xbox, Nintendo Wii, etc.)
Which of the following things does your child have?
Denmark 2009 (n=300)
Denmark 2012 (n=300)
68% 70%
20% 24%
10%
5%
0% 0% 0% 0% 2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=160) Avg. 10€ Denmark 2012 (n=172) Avg. 7€
How much is your child’s mobile phone bill approximately every month? (Incl. talk time, SMS, subscription, etc.)
Base: Has mobile phone/smartphone
0-6.99 euro 7-12.99 euro 13-66.99 euro 67-133.99 euro More than 134 euro Don't know
57% have a mobile phone/smartphone and they use on average 7 € every month on the mobile phone/smartphone
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 32
57% of the 8 and 9 year olds have a mobile phone/smartphone. The average mobile phone/smartphone bill has
decreased from 63.01 DKK per month in 2009 to 55.33 DKK per month in 2012. There are no significant
differences in the share of 8 and 9 year olds across the different price groups.
57% have a mobile phone/smartphone and they use on average 55.33 DKK every month on the mobile phone/smartphone
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 33
68% 70%
20% 24%
10% 5%
0% 0% 0% 0% 2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=160) Avg. 63,01 DKK Denmark 2012 (n=172) Avg. 55,33 DKK
How much is your child’s mobile phone bill approximately every month? (Incl. talk time, SMS, subscription, etc.)
Base: Has mobile phone/smartphone
0-50 DKK. 51-100 DKK. 101-500 DKK. 501-1000 DKK. More than 1000 DKK. Don't know
The share of children who have influence on the household purchases in the supermarket has decreased
since 2009. This change is not significant. Furthermore, there are no significant differences in the two age
groups and their influence on the household purchases in the supermarket.
Even less children than in 2009 have any influence on the household purchases in the supermarket
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 34
13% 10%
84% 89%
2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2009 (n=300) Denmark 2012 (n=300)
Does the following statement describe your family? When my child comes to the supermarket with me, he/she chooses many of the products
we buy
Yes, that describes our family No, that does not describe our family Don't know
92% of the adults in the households have a smartphone and 56% have a tablet. There are no significant
differences between parents of 8 and 9 year olds when it comes to owning a smartphone and/or tablet.
92% of the adults in the households have a smartphone and 56% have a tablet
14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 35
92%
56%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denmark 2012 (n=300)
Which of the following products do you or other adults have in your household?
Smartphone (iPhone, Samsung Galaxy or similar)
Tablet (e.g. Apple iPad, Samsung Galaxy, Tab, HP Slate 500 or similar)
None of these
The following pages show how much time the children spend on
the following electronic entertainments per week:
• SMS/text
• Playing games on the computer (on the Internet)
• Playing games on the computer (not on the Internet)
• Using the Internet as a social network (MySpace, Facebook)
• Using the Internet to search for information
• TV
• Game consoles (PlayStation, Xbox, Nintendo Wii, etc.)
14/11/2013
Financial Literacy among parents of 8-9 year-olds Page 37
The graph shows the 8-9 year olds’ use of the various devices according to their parents. Using the Internet as
a social network is the one most children do not use. The share of children who do not use the Internet as a
social network has, however, increased significantly since 2009. Even though more than half of the children
use texting, it is the device most children spend the least time on (less than 1 hour per week). It is also
interesting that the share of children who do not text has increased significantly since 2009.
The 8-9 year olds’ use of different devices 14/11/2013
Financial Literacy among parents of 8-
9 year-olds Page 38
44%
48%
18%
17%
32%
37%
28%
23%
48%
43%
1%
2%
15%
36%
8%
4%
33%
26%
28%
22%
8%
10%
14%
19%
3%
7%
23%
23%
3%
1%
24%
17%
16%
8%
5%
3%
3%
4%
24%
21%
23%
15%
1%
10%
14%
6%
3%
1%
1%
1%
1%
22%
21%
15%
5%
5%
8%
2%
1%
1%
1%
21%
20%
8%
3%
3%
3%
1% 1%
1%
16%
12%
3%
4%
7%
1%
2%
8%
4%
2%
10%
5%
12%
13%
4%
4%
36%
44%
4%
7%
9%
23%
47%
60%
26%
30%
1%
2%
10%
9%
1%
3%
1%
1%
2%
2%
2%
2%
1%
1%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
Denmark 2009 (n=300)
Denmark 2012 (n=300)
How long does your child spend on the following per week?
Less than 1 hour per week
1-2 hours per week
3-4 hours per week
5-6 hours per week
7-8 hours per week
9-10 hours per week
More than 10 hours per week
Don't use at all
Don't know
SMS
Playing games on the
computer (on the Internet)
Playing games on the
computer (not on the Internet)
Using the Internet as a social
network (MySpace, Facebook)
Using the Internet to search
for information
TV
Games console (PlayStation,
Xbox, Nintendo Wii, etc.)