Financial Communications brochure

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[email protected] Practice Leader for Financial Communications

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is securing what works best for you

Know-Howis securing what works best for you

Know-How

content04-05 | Supporting your growth in Asia

06-07 | Emerging markets - Asia

08-09 | New era for financial communications in Asia

10-11 | Translating expertise into action

12-13 | What we do

14 | How we do what we do

15-25 | Case studies

26-27 | Partial client list

28 | MSLGROUP Financial Communications Team

29 | MSLGROUP Asia Senior Counsellors

30 | Our network offices

“Asia’s rise is the defining story of our time,” declared UN Secretary-General Ban Ki-Moon in March 2012. Likewise for MSLGROUP, Asia’s emergence has marked a significant period in our own evolution.

For 23 years, MSLGROUP’s Asia team has counselled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region.

Today, we have grown into a network that includes 38 owned offices and 1,675 advisors in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Sydney, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata.

An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities, while a strong affiliate partner network adds 23 additional Asian markets to our reach. As we set up and grew the network, China’s GDP grew from 8.4% to 9.5% in 2011; in 2010, Foreign Direct Investment into the ASEAN yielded two-fold growth at US$76.2 billion, regaining its 2007 level at US$ 76 billion. The share of intra-ASEAN to the total FDI inflows was 16% traceable to ASEAN efforts of integration.

Most experts note, however, that despite Asia’s meteoric rise, the best is yet to come. One of those experts is Anoop Singh, head of IMF’s Asia and Pacific Department, who predicted recently that Asia’s economy could be larger than that of the US’ and European Union’s combined by 2030. By then, the region’s share of world GDP could swell from about 30% now to 40%. “Twenty years from now, Asia’s economy as a whole will, on these trends, be larger than that of the G-7 and will be half the size of the G-20,”said Singh. “These are incredible things taking place.”

What is significant about Asia’s economy is its increasingly strong foundation of domestic demand. Not surprisingly, China and India – and the region as a whole – suffered far less during the global economic crisis than their Western counterparts. Asia is rapidly integrating into the global economy, and its businesses are beginning to grow and look for new markets, regionally and beyond. All of this signals a pivotal shift whereby Asian nations will actually begin to drive global economic currents – not simply react to them. This reality, no doubt, requires a new kind of multilateral approach in which cross-border communication with a growing set of stakeholders becomes more important than ever.

From street-side markets to some of the busiest stock exchanges in the world, the conversations in this part of the world are always on – and getting louder by the day. Finding a point of differentiation - and being able to articulate it to the

Supporting your growth in Asia

0405

right audience – can pave the way towards a successful acquisition, entry into a new market or investment capital to fund further expansion.

More than ever, businesses require the support and counsel of financial communications advisors who they can trust to understand their business and provide expert-level advice and activation – locally, regionally and worldwide.

As an organisation, our growth has mirrored that of the region – we have come of age with Asia, and are comfortable navigating its complex market places. And while MSLGROUP has already emerged as the largest network in Greater China and India, respectively, I believe the defining story of our time is yet to be written. When it is, I have little doubt that our financial communications practice, backed by an increasingly successful and prominent group of clients, would have played an integral role.

I invite you to review the credentials and case studies that follow, get to know our practitioners and reach out to us to understand how we can help support your plans in a region where we have built our own success.

Glenn OsakiPresident, MSLGROUP Asia

Asia is fast emerging as the bright spot of the world economy. As the region’s output continues to amplify, Asia accounts for a substantial portion of the world’s exports and attracts an impressive share of global foreign direct investment (FDI).

Asia has shown tremendous potential for continued long-term growth and is fast cementing its position in the global economy. Rapid progress in the technological sphere, together with stronger financial and trade linkages, have further provided an impetus for growth across the region.

According to a recent International Monetary Fund’s forecast, China will continue to lead the world’s growth at 9% in 2012, with India following at 7.5%. PriceWaterhouseCooper’s recently published annual CEO Survey states that 84% of worldwide CEOs said they’ve fundamentally changed their company strategy in the past two years to focus on emerging markets, primarily China and India. These statistics further substantiate the increasing importance of Asia.

Financial communications can no longer be treated as a matter of choice

This is where our KNOW-HOW comes in

Market dynamics are changing. As newer markets emerge, they present vast opportunities as well as specific demands. Financial communications help meet these demands and further create goodwill and value. It is an effective medium to help establish new affiliations and strengthen existing relations.

We are MSLGROUP Asia Financial and what we do is secure what works best for you.

Emerging markets - Asia

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Asian markets hold immense opportunities for global and regional businesses and the emerging cross-border dialect that promises to drive this growth is financial communications. Working at full speed across multiple economies, where flourishing businesses increasingly rely on the support of expert advisors, MSLGROUP Asia Financial is set to fulfil this growing need.

Part of Publicis Groupe, the world’s third largest communications group, MSLGROUP Asia Financial is one of the global leaders in the financial communications space with a presence across the Americas, Europe, the Middle East & Africa and Asia-Pacific.

The group, comprising leading, award-winning financial communications brands such as Kekst, Capital MSL, Hanmer MSL, Publicis Consultants, JKL Group and Andreoli MSL has marked its reputation as a specialist across the world’s major financial and business markets.

In 2011 alone, MSLGROUP advised on 13 M&A deals valued at US$5.3 billion in Asia and 159 deals valued at US$142 billion globally in 2011 .

• By creatively leveraging our expertise

• For you

2012Year of the Yang Water Dragon• A year of endless

possibilities

• A year of great fortune

• A year that personifies creativity at its best

This is the year when we scale it up

New era forfinancial communications in Asia

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MSL JAPAN

MSL HONG KONG

HANMER MSL

MSL SINGAPORE

REPUTATION

CAPITAL MSL

ANDREOLI MSL

KEKST & COMPANY

PUBLICIS CONSULTANTS

SAS

JKL

MSL CHINA

MSL KOREA

GENEDIGI

MSLGROUP offers best-in-class advisory and other services to serve major financial markets.

We have deployed our expertise to help clients manage their standing across markets, both established and emerging. Our simple, yet effective approach helps organisations across the region forge their reputations, augment their commercial success and develop a solid platform that can guide them through the most complex crises, often turning situations into an opportunity for deeper engagement.

With a significant presence across all key markets, MSLGROUP is the bridge that links the world’s financial capitals to Asia. MSLGROUP offers financial communications advisory services across its offices in China, Hong Kong, India, Japan, Korea, Singapore and Australia.

Translating expertise into action

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MSLGROUP Asia offers retainer services that include financial communications and reputation management aimed at listed corporate and financial entities in the banking and financial services industry. This includes insurance companies, banks, asset management firms as well as a host of non-banking financial corporates. In addition, MSLGROUP Asia provides clients with a focused investor relations programme targeted at equity markets, reaching out to specific financial media and investors across the region.

MSLGROUP also works on a host of special projects, examples of which include mergers and acquisitions, fund raising (equity and debt) and restructurings. Additionally, the group focuses on litigation communication that includes regulatory authority investigations, patent disputes and high- profile corporate cases.

Our Capabilities

Corporate communications

Transaction communications

Investor relations / disclosure

Private equity / hedge funds

Special situations and crisis communications

• Integrated programmes, including market engagement and influencer outreach

• Media relations• Thought leadership programmes• Strategic planning and sustainability issue counselling• CSR and environmental media relations• Responsibility (CSR) and cause marketing

• M&A – international and domestic• Divestitures / spin-offs• Post-acquisition / integration programmes

• IPOs and other listings• Quarterly and annual reporting• Road show presentations• Financial community intelligence• Investor targeting

• Strategic positioning for alternative investment firms• Media relations• Transaction support• Portfolio company support

• Crisis communications• Litigation communication• Regulatory matters• Senior executive changes• Product recalls

At MSLGROUP Asia, we have developed corporate communications programmes for a wide range of financial organisations. These include corporate branding, employee engagement, executive speaking and thought leadership, global reputation, real-time monitoring, issues management and media relations.

We are a trusted M&A partner to business leaders, with a wealth of experience gained from advising on some of the largest and most complex transactions. We also specialise in equity and debt market communications and advise clients on a broad range of fund raising initiatives.

We understand our clients’ need to communicate regularly with investors in accordance with established and transparent corporate governance practices. Our Investor Relations services are designed to reach out to leading global investors and fund managers, sell side/buy side analysts and financial media.

What we do

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IPO/M&A/Transaction

Communication

InvestmentBanks/

Intermediaries

Economy &Policies

ListedCorporates

Banks &NBFCs

Mutual Funds

Insurance

FinancialCommunications

&Investor

Relations

HALTER & MSL China

Situation

Strategy

Result

Halter Financial Group, a US-based investment bank focusing on SMEs, wanted to leverage its Financial Summit to improve corporate awareness in China.

The first Halter Financial Summit was a two-day session, featuring 20 speakers and 1,000 financial professionals and senior officials. High-profile VIP guests included former US president George W Bush and CPC Party Secretary of Shanghai Yu.

Since Halter was unknown in China, and the event was not supported by an on-going campaign, there was a risk that journalists would focus on VIP attendees rather than on client messaging. MSL China developed a comprehensive strategic plan to ensure broad coverage with in-depth message delivery:

with supporting stories and VIPscripts endorsing summit and Halter messages

three months in advanceand media request

managementon in-depth exposure in key media

making Halter key messages instantlyaccessible to journalists

Halter significantly raised brand awareness and image and developed relationships with key media in China:In addition to press release distribution, 177 journalists from 91 media conducted 25 interviews and released 3 feature articles in 2 days

• This generated 356 clippings, including 157 originals and 199 online quotes, with advertising value of CNY41million (around US$ 6.50 million)

• Message toolbox

• Warm-up activities• On-site speaker briefings

• Clear focus• Meeting transcripts, audio recordings and feature

stories,

Case studies From unknown brand to thought leader

At MSLGROUP Asia Financial Communications we leverage ourmulti-sector capabilities to develop cutting edge, specific market driven strategies.

How we do what we do

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Work in close collaboration with

in-house marketing/ communications

teams

Deliver tailored and cost effective

campaigns

Ensure campaigns cover all aspects of communications for

clients

Employ a creative approach

Devise integrated solutions

Meet clients’ specific business

objectives

Leverage strong key stakeholder

relations

Help clients build thought leadership

in their specific sectors

Facilitate clients enhance their

reputation

PRINCIPAL GLOBAL INVESTORS& MSL Hong Kong

Situation

Strategy

Programme

Result

MSL Hong Kong handles the Principal Global Investors (PGI) retainer for the Asia-Pacific region, supporting key messaging, thought leadership and media relations for the multi-boutique global asset management company, across all of its asset classes, including equity, debt, currency, real estate, etc.

MSL Hong Kong provides PGI with a strategic and well-thought-out media strategy across the Asia-Pacific region, with a specific focus on Hong Kong and Singapore, as well as one-off projects in other markets. MSL Hong Kong leverages on Principal Global Investors’ internal spokespeople, including their C-level executives as well as their asset class leaders for thought leadership pieces in regional, trade and local news. MSL Hong Kong also maximises PGI’s existing marketing material to develop key messaging and market news for Asian publications as well as helping to garner exposure for PGI’s annual CREATE report, hand in hand with its sister agency, Capital MSL in London.

• C - level Asian/ global strategy• Asset class managers• Fund manager strategies

• Senior executive appointments• QFII/ QDII and China growth strategies• Conference sponsorship news• Award news

MSL Hong Kong has increased PGI’s exposure to Asia’s regional and trade publications, in particular to its intended audience of institutional trade publications as well as leading regional business press.

Monthly media interviews with target media publications in Hong Kong and Singapore including:

Press release development and key messaging including:

Annual global asset management CREATE Report: Asian support, key messaging and media pitching

FRIENDS PROVIDENT INTERNATIONAL& MSL Hong Kong

Situation

Strategy

Programme

Result

MSL Hong Kong handles the Friends Provident International (FPI) retainer. FPI is a medium-sized insurance company offering insurance and wealth management products. It boasts a strong UK heritage, but was relatively less known in the Hong Kong and Asian markets.

MSL Hong Kong worked to position FPI as a thought leader in the Asian and Hong Kong Insurance industry by embarking on a targeted regional and local media relations programme. MSL Hong Kong also supported corporate positioning initiatives and leveraged on existing marketing reports to create high profile, thought leadership activities.

MSL Hong Kong put in place the following programmes to help further brand FPI in a highly competitive insurance landscape:

• 4x quarterly investor attitudes press conferences around FPI’s reports

• Leveraging senior executives’ visits • Contributing articles in local newspaper • CSR campaign involving local “grassroot” charities

An example of the strong results MSL Hong Kong has garnered for FPI is its work on Wave 5 of FPI’s Investor Attitudes Report in 2011. A total of 80 articles were published in local and regional media, online media and trade magazines over a two-week period – more than double of any of FPI’s previous events.

Case studies Case studies

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COMPANY X & MSL Hong Kong

Situation

Strategy

Programme

Result

A publicly listed strategic investment firm with shipping and energy interests operating in one of South East Asia's largest economies, Company X began to endure heavy press attention around a rumoured hostile takeover by a group of investors with less than stellar reputations. The feeding of misinformation to local and regional media was forcing Company X’s stock down at an alarming rate and causing concern to shareholders, partners and creditors. The crisis spurred an investigation by the country’s securities regulator, bringing even more unwanted attention onto the company and its senior management. At the same time, Company X was struggling to explain its overall business strategy at a time when it needed to articulate it the most.

MSL Hong Kong provided Company X with a multi-pronged crisis communications strategy geared towards local and regional media. The Hong Kong team developed key messages, press releases and a press conference to shine light on the situation and educate investors and other stakeholders as to what was really happening - the approach on the company was likely not an attempted takeover - but a raid by an ill-intentioned group of investors, many of whose resumes included prior allegations of fraud and embezzlement. MSL Hong Kong also provided media training to all key executives focusing on dealing with a crisis in front of both print and TV media.

MSL Hong Kong’s strategic counsel and targeted internal / external communications programme included twice-daily, in-depth media monitoring and analysis as well as remote and on-the ground ‘war-room’ scenario planning on an on-going basis. MSL Hong Kong facilitated one-on-one interviews with key media in Bangkok, developed press releases and key messages, and crafted talking points for two key local press conferences. With the crisis largely averted, MSL Hong Kong has been retained as Company X’s financial and corporate communications agency, and our continued involvement with Company X focuses on on-going regional media relations, key message development and editorial support for corporate announcements.

MSL Hong Kong managed to shift media sentiment from negative to primarily positive, which in turn helped to stabilise Company X’s stock price and reassure minority shareholders. The materials which MSL developed, have been used as a blue print for positive media outreach, around the company's business, strategy and forward-looking objectives, and have since attracted a friendly majority shareholder to invest in the company. With its long term aim of attracting more institutional investors, MSL Hong Kong has also introduced Company X’s business to Hong Kong-based finance trade media, helping it raise its profile with this important group of stakeholders.

HOME CREDIT & MSL China

Situation

Strategy

Activation

Outcome

As a leading international financial service provider, Home Credit launched China’s first fully foreign-owned consumer finance company - Home Credit Consumer Finance Company Co. Ltd.

Due to certain public confusion about its business nature and fee structure, Home Credit’s objective was to enhance its positioning as a responsible, credible, and legitimate leading consumer finance provider in China. The company also wanted to build stronger media relations to support its long term business in the market.

MSL China helped Home Credit define its key messaging, and organised a series of top-tier media interviews by leveraging the opportunity of a CFC (consumer finance licence) launch and a visit by the company’s global CEO. The aim was to generate a positive profile of Home Credit China and to promote consumer loan products among target audience groups.

MSL successfully arranged an exclusive well managed media engagement programme for Home Credit Group Chairman CEO, with top-tier international media including South China Morning Post, Wall Street Journal, Financial Times, Bloomberg and Reuters.

As the next stage, Home Credit hosted a press conference and an opening ceremony to announce and celebrate its receipt of a CFC licence in Tianjin, followed by three one-on-one executive interviews.

30 top-tier Chinese media attended the launch event. The media tone was very positive and total of 30 pieces of original coverage along with 53 pick-ups were collected, including 3 impressive broadcast pieces from Tianjin TV Station and RBC.

Case studies Entering a new marketCase studies Crisis Communications

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ROTH CAPITAL PARTNERS & MSL China + MSL Hong Kong

Situation

Strategy

Result

Roth Capital is a US-based investment bank focusing on IPOs, follow-ons, shelf offerings, PIPEs, and M&A for small-cap Chinese companies. During 2010-2011, Chinese companies listed in the US faced a series of crisis that caused media criticism, stock delisting and investor disillusionment.

Roth was greatly impacted by the crisis within its industry, both in the US and across Asia-Pacific. With the aim of minimising the impact on brand reputation and reversing both Chinese and regional media’s attitudes towards the industry, MSL China and MSL Hong Kong worked hand in hand, across regions to help develop a strong communication strategy.

This included active monitoring of Chinese and regional media (including TV, print and social media) and providing in-depth media monitoring reports with analysis on a monthly basis. In addition, MSL conducted media audits and 1:1 media visits to correct perceptions toward Roth as well as of its industry, and to create a favourable reputation environment among key media.

In addition, MSL helped define clear key messages to help proactively deliver Roth’s strong research expertise as a trusted expert in the industry.

As a result, Roth successfully rebuilt relationships with financial reporters and commentators in key business media and turned around negative impressions amongst the media.

Roth’s research papers and market insights were also developed into media friendly press releases, which were picked up widely and regarded as a credible information source, increasing Roth’s share of voice in the market and allowing for Roth’s executives and analysts to be quoted in the media as industry experts.

PSA PEUGEOT CITROËN & MSL China

Situation

Strategy

Result

PSA Peugeot Citroën, a world leading automaker with a heritage that stretches over more than 200 years, and two JV companies in China, announced a global strategic alliance with General Motors in Q1 2012. Due to the great importance of the Chinese automobile market to both PSA and GM, before the announcement, PSA anticipated that this alliance would attract lots of attention and invite some speculations and rumour from Chinese media about the impact of the alliance on PSA’s China strategy. Therefore, PSA requested MSL China to provide a communications strategy on delivering the messages about the alliance, to Chinese stakeholders properly without potential misunderstandings.

• Communicated with the PSA headquarters to include China insights and messages in theglobal communications’ key messages

• Coordinated with GM China to make sure both sides deliver consistent Chinese messagesto the local audiences in the same pace and tone in China

• Localised the global press release and distributed it through different media, includingcorporate Weibo, corporate website, and selected key business and auto media

• Localised global Q&As and handled Chinese media’s inquiries in a timely manner

As a result, most of the Chinese media coverage was in line with the corporate messages. MSL China helped PSA clarify the influence of the alliance on its business in the China market, and avoided media’s potential speculation about the deal.

Communications strategies suggested by MSL China included:

Case studiesGlobal strategic alliancein China Case studies

Brand perception through proactive media communications

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CITIGROUP GLOBAL MARKETS KOREA SECURITIES (CGMK) &MSL Korea

Situation

Objectives

Activities

Results

In 2008, Korea’s ELW market was the world’s second largest after Hong Kong, and growing. CGMK wanted to get in on the game and inject its long accumulated know-how as a liquidity provider to this fast growing market.

MSL Korea sought to position CGMK as a leading player and provider in the Korean ELW and structured financial products market.

MSL Korea organised a media campaign for CGMK’s initial ELW business launch, created strategic media relationship programmes that included roundtables and educational workshops, arranged for speaking opportunities at industry-related conferences, and provided publicity in the form of bylined articles, press releases, and interviews.

This series of well-organised publicity initiatives and promotional activities targeting investors made for a successful launch into the Korean market, where CGMK settled and even dominated at the height of the market’s popularity.

INTERBANK FX ‘PRIVATE-LABEL’ LAUNCH &MSL Korea

Situation

Objectives

Activities

Results

In 2009, Interbank FX, a global provider of online Forex trading technology and services made its trading platform available globally and wished to make an impression among Korean investment firms.

MSL Korea sought to introduce Interbank FX’s ‘Private-label’ as a revolutionary online FX trading platform to potential Korean clients and position Interbank FW as a leading online FX trading service provider in the local market by leveraging its solid global reputation and expertise.

MSL Korea held a media conference to explain market momentum, the rapid growth of the domestic FX market, and better regulations by financial authorities so as to gain media interest in the launch. We secured a speaking opportunity for professionals of IBFX at the International Derivatives Conference, hosted annually by Financial News, one of the major economic dailies in Korea, and arranged for a series of one-on-one meetings with major economic and business media to promote the company’s innovative products and services, as well as raise the media’s understanding of the FX market.

Interbank FX’s ‘Private-label’ launch generated much positive coverage and attracted the media’s attention to its FX services, and it propelled the company’s leadership position to the top of the market.

Case studies Business launch in Korea Case studies

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Case studies

PIRAMAL ACQUIRES STAKE IN VODAFONE & Hanmer MSL

Programme

Key Challenges

Result

• Highlighting the importance of the deal and showcasing the entrepreneurial mindset of Ajay Piramal amongst stakeholders

• To provide a humungous platform, considering the size of the deal, that was split into two tranches

• Handling the entirety of the deal and strategising it in two separate events

• Building a sustained interest from the media as well as the shareholders towards the second part of the deal

• Creating stronger content than the first part of the deal, in order to keep the importance of the deal

• An overwhelming response with a positive outlook by the media

• Wires, publications, electronic channels lining up to grab the first cut of the deal

• Every known business media house carried the coverage extensively

• Acknowledgements on the strategic move by Piramal poured in from various financial experts

M&A announcement toimprove brand reputationin China

SCHOTT & MSL China

Situation

Strategy

Result

Schott, an international technology group with more than 125 years of experience in the areas of speciality glasses and materials and advanced technologies, decided to establish a pharmaceutical packaging joint venture with Zhejiang Xinkang Pharmaceutical Glass Co., Ltd in Jinyun County, Zhejiang Province, China in late 2011. However, this M&A might have raised some concerns about the new J.V. among both internal and external stakeholders.

• Developed a press release distributed to local and trade media to create media exposure

• Developed external Q&A to fully prepare for potential questions of various perspectives raised by external stakeholders

• Prepared the JV announcement presentations targeting internal staff

• Developed the customer letter to reaffirm Schott’s unchanged commitment

The well planned announcement of the M&A project was well received by media, employees and customers. A total of 46 clippings were generated by national, regional, local and trade media within one month of the JV announcement. The media tone was very positive and consistent with the press release.

MSL China executed the external and internal communications for Schott, including communication timeline, key messages, media strategy, etc.

Case studiesTransaction communications

2425

Partial client list

2627

MSLGROUP Asia

ABOUT PUBLICIS GROUPE

For 23 years, MSLGROUP’s Asia team has counselled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, MSLGROUP has the largest PR, social media and events teams in Greater China (16 offices and 1,000 colleagues) and India (15 offices and 575 colleagues) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programmes to nurture talent. The MSLGROUP Asia team includes 38 owned offices and 1,675 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata.

An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 23 Asian cities to our reach. MSLGROUP Asia was awarded Campaign Asia Pacific’s Network of the Year, 2011 and MSLGROUP Asia’s teams have also been recognised as leaders by multiple industry groups, including most recently The Holmes Report ‘China Consultancy of the Year 2012’ - MSLGROUP Greater China; PRCAI 'PR Agency of the Year 2011' - Hanmer MSL; Forbes China 'Innovative China SMEs 2011’ - Genedigi Group; Taiwan Advertiser Associate 'Agency of the Year 2011' - ICL MSL; Marketing 'Silver Event Marketing Agency of the Year 2012' - Luminous, and won more than 50 awards in the last two years.

Learn more about us at:

Publicis Groupe is the third largest marketing communications group in the world. Headquartered in Paris and founded in 1926, Publicis Groupe’s activities span 104 countries in five continents with over 45,000 employees and include world famous brands such as Saatchi & Saatchi, Leo Burnett, Publicis Worldwide and Starcom Mediavest.

asia.mslgroup.com

For more information on what MSLGROUP Asia Financial has to offer to your company, please contact our Asia Practice Leader for Financial Communications,

Jaideep [email protected]

D E B R SA D I A M O N D I S F O R E V E R

E E

MSLGROUP Financial Communications Team

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Linda DuChina

Eric AbelevHong Kong

MSLGROUPAsia Senior Counsellors

Jaideep ShergillIndia

Eric HessJapan

Onassis VazIndia

Howard KimKorea

Glenn OsakiAsia

Gaurav MishraAsia

Johan BjorkstenChina

Benjamin TanGreater China

Our network offices

3031

NORTH AMERICAAlbany, New YorkBaltimore, MarylandCharlotte, North CardinaCleveland, OhioColumbus, OhioDallas, TexasIndianapolis, IndianaKansas City, MissouriMiami, FloridaMinneapolis, MinnesotaNew Orleans, LouisianaOrlando, FloridaPhiladelphia, PennsylvaniaPhoenix, ArizonaSacramento, CaliforniaSalt Lake City, UtahSt. Louis, Missouri

LATIN AMERICAAsuncion, ParaguayBogota, ColombiaCaracas, VenezuelaGuayaquil, EcuadorLima, PeruLa Paz, BoliviaMontevideo, UruguayMexico City, MexicoSan Juan, Puerto RicoSantiago, Chile

EUROPEAthens, GreeceBarcelona, SpainBelgrade, SerbiaBudapest, HungaryIstanbul, TurkeyKiev, UkraineMadrid, SpainSofia, BulgariaSt. Petersburg, RussiaMoscow, RussiaZagreb, Croatia

Affiliate offices that expand our reach

AFRICA+MIDDLE EASTBeirut, LebanonCairo, EgyptRiyadh, Saudi Arabia

ASIABangkok, ThailandCanberra, AustraliaColombo, Sri LankaHanoi, VietnamHo Chi Minh City, VietnamJakarta, IndonesiaKarachi, PakistanKathmandu, NepalLahore, PakistanManila, PhilippinesMelbourne, AustraliaNaha, JapanOsaka, JapanPhnom Penh, CambodiaSydney, AustraliaVientiane, Laos