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Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Dec 16, 2015

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Page 1: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Financial AnalysisCHAPTER 4

Page 2: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Overview of Financial AnalysisFIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS

REMEMBER -- THE IDENTITY OF THE USER HELPS DEFINE WHAT INFORMATION IS NEEDED

Page 3: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Potential Financial Statement Users:• Creditors• Investors• Managers

– What types of questions do each of these users seek answers to?

Page 4: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Creditors

• Why does the firm want/need to borrow funds?

• What is the firm’s capital structure? How leveraged are they?

• How will they pay it back? What kind of cash flows are being generated by operations?

Page 5: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Investors

• How has the firm performed/what are future expectations?

• How much RISK is inherent in the capital structure?

• What are the expected returns from the firm?

• What is firm’s competitive position?

Page 6: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Managers

• Need all info creditors and investors need PLUS:

• What operating areas have contributed to success and which have not?

• What are strengths/weaknesses of company’s financial position?

• What changes are indicated to improve future performance?

Page 7: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Caution!!!

• Keep in mind: management PREPARES financial statements

• Analyst should be alert to potential for management to influence reporting to make data more “appealing”

• May want to supplement analysis with information apart from Annual Report prepared by management

Page 8: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Where to look for data...• Financial statements (and notes)• Annual Report • 10K and 10Q reports filed with SEC

(EDGAR)• Computerized data bases

– Info on industry norms/ratios– Info on particular

companies/industries/mutual funds

• Websites

Page 9: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Basic Tools

• Common size financial statements• Financial ratios

– Trend analysis– Industry comparisons

Page 10: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Common Sizing

Firm A Firm B

Sales 2531456.24 4561234.87

COGS 784564.54 1556456.24

Gr. Profit 1746891.70 3004778.63

Page 11: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Common Sizing

Firm A Firm B

Sales 2,531,456 4,561,234

COGS 784,564 1,556,456

Gr. Profit 1,746,891 3,004,778

Page 12: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Common Sizing

Firm A Firm B

Sales 2,531,456 100% 4,561,234 100%

COGS 784,564 31% 1,556,456 34%

Gr. Profit 1,746,891 69% 3,004,778 66%

Page 13: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Common Size Statements

• Common size income statement– expresses each income statement

category as a percentage of sales• Common size balance sheet

– expresses each item on balance sheet as a percentage of total assets

Page 14: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Comparisons/benchmarking

Page 15: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Explain how big the sun is relative to the Earth using data below.• Diameter

– Earth 12,756 KM– Sun 1,392,000 KM

• Mass– Earth 1– Sun 330,000

Page 16: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.
Page 17: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

How big is Antares (one of the largest stars in our galaxy)?

Page 18: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.
Page 19: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.
Page 20: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.
Page 21: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

21

Ratio Analysis

• Profitability ratios• Liquidity ratios • Leverage (solvency) ratios• Efficiency ratios• Market-value ratios

Five Categories of Ratios

Page 22: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

22

Ratio AnalysisProfitability Ratios

• Measure the overall effectiveness of the firm’s management.

Page 23: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

23

Gross Profit Margin =Gross Profit

Sales

How effective is the firm at generating revenue in excess of its cost of goods sold?

Ratio AnalysisProfitability Ratios

Page 24: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Bonds $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Income StatementExcalibur Corporation

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Net Operating Income $330Interest Expense 60 Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

$575 $1,450

Gross Profit Margin = = 39.7%

GrossProfit =Margin

Gross ProfitSales

Page 25: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Balance SheetExcalibur Corporation

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

$330 $1,450

Oper. Profit Margin = = 22.8%

OperatingProfit =Margin

Operating IncomeSales

Page 26: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

26

Net Profit Margin orProfit Margin =

Net IncomeSales

How much net profit is being generated from each dollar of sales?

Ratio AnalysisProfitability Ratios

Note: Net Income equals Earnings Available to CS

when there is no preferred stock.

Page 27: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

$162 $1,450

Net Profit Margin = = 11.2%

NetProfit =Margin

Net IncomeSales

Page 28: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Return on Assets = Net IncomeTotal Assets

How effectively is the firm generating net income from its assets ?

Ratio AnalysisProfitability Ratios

Page 29: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40) 108Net Income% $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

$162 $2,530ROA = =

6.4%

Return onAssets

Net IncomeTotal Assets=

Page 30: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Return on Equity = Net Income Equity

How well is the firm generating return to its equity providers?

Ratio AnalysisProfitability Ratios

Page 31: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Balance SheetExcalibur Corporation

Assets Liabilities Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

$162 $1,700

ROE = = 9.53%

Return on Equity = Net Income Equity

Page 32: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

32

Ratio AnalysisLiquidity Ratios

Current Ratio = Current Assets Current Liabilities

• Measure the ability of the firm to meet its short-term financial obligations.

Are there sufficient current assets to pay off current liabilities? What is the cushion of safety?

Page 33: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

33

Balance SheetExcalibur Corporation

Assets Liabilities Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

$1,230$230

Current Ratio = = 5.35x

Current Ratio = Current Assets Current Liabilities

Page 34: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio AnalysisLiquidity Ratios

• Measure the ability of the firm to meet its short-term financial obligations.

Quick Ratio = Current Assets - InventoryCurrent Liabilities

What happens to the firm’s ability to repay current liabilities after what is usually the least liquid of the current assets is subtracted?

Page 35: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Balance SheetExcalibur Corporation

Assets Liabilities

$1,230 -$625$230

Acid-Test Ratio = = 2.63x

Quick Ratio = Current Assets - Inventory Current Liabilities

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Page 36: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

36

Ratio AnalysisLeverage Ratios

• Measure the relative size of the firm’s debt load and the firm’s ability to pay off the debt.

Page 37: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Debt Ratio = Total Debt Total Assets

What proportion of the firm’s assets is financed with debt?

Ratio AnalysisDebt Ratios

Page 38: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

Income StatementExcalibur Corporation

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

$230 + $600 $2,530

Debt Ratio = = 33%

Debt Ratio = Total Debt Total Assets

Page 39: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Times Interest Earned Ratio =Operating IncomeInterest Expense

What is the firm’s ability to repay interest payments from its operating income?

Ratio AnalysisDebt Ratios

Page 40: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

$330 $60TIE Ratio = = 5.50x

TimesInterest =Earned Ratio

Operating IncomeInterest Expense

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

Page 41: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Equity Multiplier =Total AssetsTotal Equity

What is the firm’s investment in assets relative to it’s equity?

Ratio AnalysisDebt Ratios

Page 42: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

42

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

$2,530 $1,700Eq Mult= = 1.49x

EquityMultiplier =

Total AssetsTotal Equity

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

Page 43: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio AnalysisEfficiency Ratios

• Help assess how effectively the firm is using assets to generate sales.

Page 44: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio AnalysisEfficiency Ratios

How long does it take for the firm on average to collect its credit sales from customers?

DSO – Days Sales Out. orAverage Collection Period =

Accounts Receivable Avg. Daily Sales

Page 45: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Bonds $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

AverageCollection = Period

Accounts ReceivableAvg. Daily Sales

$430 $1,450/365DSO = = 108 days

Days in a year

Days in a year

Page 46: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Inventory Turnover Ratio = COGS Inventory

Is inventory efficiently translating into sales for the firm?

Ratio AnalysisEfficiency Ratios

Page 47: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

$875$625

Inventory Turnover = = 1.4x

InventoryTurnover =Ratio

COGS Inventory

Page 48: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Fixed Asset Turnover Ratio = Sales

Net Fixed Assets

How effective is the firm in using its fixed assets to help generate sales?

Ratio AnalysisEfficiency Ratios

Page 49: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

Assets Liabilities

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

$1,450$1,300

Fixed Asset Turnover = = 1.12x

Fixed AssetTurnover = Ratio

Sales Net Fixed Assets

Page 50: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Total Asset Turnover Ratio = Sales Total Assets

How effective is the firm in using its overall assets to generate sales?

Ratio AnalysisEfficiency Ratios

Page 51: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Assets Liabilities

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Balance SheetExcalibur Corporation

$1,450 $2,530

Total Asset Turnover = = 0.57x

Total AssetTurnover =

Sales Total Assets

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

Page 52: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

52

Price to Earnings Ratio =(PE)

Price per ShareEarnings per Share

How much are investors willing to pay per dollar of earnings of the firm?

(Indicator of investor’s attitudes toward future prospects of the firm and of the firm’s risk.)

Ratio AnalysisMarket Value Ratios

Page 53: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Assets Liabilities

Balance SheetExcalibur Corporation

Additional Info:100 shares$20.00 per share

$20 $162/100

P/E ratio = = 12.35x

P/E Ratio

Price/ShareEPS

=

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60 Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Income StatementExcalibur Corporation

Page 54: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Market (price) to Book Ratio =Price per ShareBook Value per Share

How much are investors willing to pay per dollar of book value?

Ratio AnalysisMarket Value Ratios

Page 55: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Assets Liabilities

Balance SheetExcalibur Corporation

$20 $1,700/100

M/B = = 1.18x

Market to = Book

Price/Share Common Equity/ # shares

Cash $175 Accounts Payable $115Accounts Receivable 430 S-T Notes Payable 115Inventories 625 Current Liabilities $230 Current Assets $1,230 Long-term Debt $600Plant & Equipment$2,500 Owner’s Equity Less:Acc. Depr. (1,200) Common Stock $300Net Fixed Assets $1,300 Capital in Excess of Par600 Total Assets $2,530 Retained Earnings 800

Total Owners’ Equity$1,700

Total Liabilities and Owners Equity $2,530

Additional Info:

100 shares$20 per share

Income StatementExcalibur Corporation

Sales $1,450Cost of Goods Sold 875Gross Profit $575Operating Expenses 45Depreciation 200Operating Income $330Interest Expense 60Income Before Taxes $270Taxes (40%) 108Net Income $162Common Dividends Paid 100Addition to Retained Earnings$62

Page 56: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio Industry ExcaliburProfitabilityGross Profit Margin 38% 40%Operating Profit Margin 20% 23%Net Profit Margin 12% 11%Return on Assets 9.0% 6.4%Return on Equity 13.4% 9.5%

Summary of Excalibur Corporation Ratios

Page 57: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio Industry ExcaliburLiquidityCurrent Ratio 5.00x 5.35x Quick Ratio 3.00x 2.63x

Page 58: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio Industry ExcaliburDebtDebt Ratio 35% 33%Times Interest Earned 7.0x 5.5xEquity Multiplier ?x 1.49x

Page 59: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio Industry ExcaliburAsset Activity Avg. Collection Period90 days 108 daysInventory Turnover 3.0x 1.4xFixed Asset Turnover 1.0x 1.1xTotal Asset Turnover 0.75x .57x

Page 60: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Ratio Industry ExcaliburMarket Value PE Ratio 18.0 12.4Market to Book 2.5 1.2

Page 61: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Relationships Among Ratios:The Du Pont Equation

• Ratio Analysis generally involves an examination of related ratios.

• Comparison of these relationships over time helps to identify the company’s strengths and weaknesses.

Page 62: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Net Inc. Net Inc. Sales Assets Sales Assets

= x

Net ProfitMargin

Total AssetTurnover

Return onAssets

= x

Return on Assets (ROA)

Page 63: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

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Du Pont Equation

Net Inc. Net Inc. Sales AssetsEquity Sales Assets Equity

= x x

Net ProfitMargin

Total AssetTurnover

Return onEquity

EquityMultiplier

= x x

Page 64: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

TGT vs. Wal-Mart

Net Profit Margin

Asset Turnover

Target 4.0% 1.45

Wal-Mart

3.6% 2.40

Which would you prefer?

Page 65: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

DuPont Equation: TGT vs. Wal-Mart

Net Profit Margin

Asset Turnover

ROA

Target 4.0% 1.45 5.8%

Wal-Mart

3.6% 2.40 8.6%

Page 66: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

DuPont Equation: TGT vs. Wal-Mart

Net Profit Margin

Asset Turnover

Equity Multiplier

ROE

Target 4.0% 1.45 2.5 15%

Wal-Mart

3.6% 2.40 2.4 21%

What is Target’s debt ratio?

What debt ratio would Target need for ROE = 21%?

Page 67: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

–The DuPont approach is nice because it divides the firm into three tasks• expense management

– (measured by the profit margin)• asset management

– (measured by asset turnover)• debt management

– (measured by the equity multiplier)

Page 68: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

DuPont Example

Wal-Mart Sears

Profit M. 4% 6%Ass.Turn. 3 1.5ROA ? ?Eq. Mult. 2 1ROE ? ?

Page 69: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

DuPont Example

Wal-Mart Sears

Profit M. 4% 6%Ass.Turn. 3 1.5ROA 12% 9%Eq. Mult. 1 2ROE ? ?

Page 70: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

DuPont Example

Wal-Mart Sears

Profit M. 4% 6%Ass.Turn. 3 1.5ROA 12% 9%Eq. Mult. 1 2ROE 12% 18%

Page 71: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

What is the best overall ratio?

Page 72: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

•A ratio analysis becomes relevant only when compared against a benchmark.

•Financial managers can create a benchmark for comparison in three ways

Selecting a Benchmark

1. Trend analysis2. Industry Average3. Peer group

Page 73: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Trend analysis

Selecting a Benchmark

Based on firm’s historical performance Allows management to examine each ratio over time, determine whether trend is good or bad for firm

Page 74: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Industry average analysis

Selecting a Benchmark

Another way of developing benchmark Firms in same industry grouped by size, sales, and product lines, to establish benchmark ratios

Can identify industry groups with North American Industry Classification System (NAICS)

Page 75: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Peer group analysis

Selecting a Benchmark

Instead of selecting an entire industry, management may select firms similar in size or sales, or who compete in same market

Average ratios of this peer group would then be used as benchmark

Peer groups can be only 3 or 4 firms, depending on industry

Page 76: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Ratio analysis depends on accounting data based on historical costs

Limitations of Ratio Analysis

No theoretical backing in making judgments based on financial statement and ratio analysis When doing industry or peer group analysis one often encounters large, diversified firms that do not fit into any one SIC code

Page 77: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Trend analysis could be distorted by financial statements affected by inflation

Limitations of Ratio Analysis

Multinational firms deal with many accounting standards Difficult to compare financial reports

Page 78: Financial Analysis CHAPTER 4. Overview of Financial Analysis FIRST ORDER OF BUSINESS IS TO SPECIFY THE OBJECTIVES OF THE ANALYSIS REMEMBER -- THE IDENTITY.

Ratio Exercise

Inv turn. 5 Cash ______ Acc Pay _____

Debt to net worth

.50

Acc Rec. 14,795

Inv. ______ Stock 25,000

G. P. Margin

.30

Plant Eq. ______ Ret Earn. 35,000

Acid test

1.2

Total Assets

______

Tot. Liab & Eq.

_______

TA turnover

2

Sales ____ COGS ______