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Corporate ProfileCaf Coffee Day (C.C.D.) is Indias largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day was formed.Its origin lies in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans.V.G.Siddhartha Hegde Founder & Chairman of Amalgamated Bean Coffee Trading Co. His family owns 10,500 acres of coffee plantation farms in Karnataka.Venu Madhav Head of Operations at C.C.D.

Important Events YEAREVENTSSince 1875Rich coffee growing tradition startedEarly 1990sOpportunity arose with the deregulation of the coffee board in Coffee Day began exporting coffee to the connoisseurs across USA, Europe & Japan

1996

C.C.D. was first set-up at Brigade Road in Bangalore

2000 Exported more than 27000 tonnes of coffee valued at US$ 60 m to countries like U.S.A., Europe & Japan and, for the second time in its short career of 7 years retained the position as the largest coffee exporter of India.

YEAREVENTS2002C.C.D. owns & operates 213 cafes in all major cities of India2008

C.C.D. expanded to 595 cafes in 100 cities of India, 3 in Vienna, 2 in Karachi & targets to expand till 950 cafes in a year from 2008

2010Earning revenue of US$45 million, jobs 5000 employees, owns 1016 cafes in 135 citiesMission and Vision

Mission:- To be the best Cafe chainby offering a world class coffee experience ataffordable prices.Vision:- To be the only office for dialogue over a cup of coffee.

Divisions of Coffee DayCoffee Day - Fresh & GroundCaf Coffee DayCoffee Day VendingCoffee Day - XpressCoffee Day ExportsCoffee Day PerfectCaf Coffee Day is the part of Indias largest coffee conglomerate named Coffee Day, Rs.750 crore ISO 9002 certified company.

CompetitorsDirect Competitors:BaristaCafe MochaCosta CoffeeBeyond CoffeeGloria JeansMinerva Coffee ShopIndirect Competitors:McDonaldHaldiramsGlobal Competitors:Star Bucks

Tangibility Spectrum

Services Blueprint

FRUITEAZERS

HOT COFFEE

HOT TEA

COLD COFFEE

FROST TEA

CHOCO-LATTESSWOT AnalysisDistribution ProcessEach outlet serves 400 -800 customers daily depending upon its size & location.

16Factors based on there priorityGrading of factors as per there importanceCaf Coffee Day RatingOnline SalesOnline Sales by C.C.D. is also one of the revenue-earning sources. Products are displayed on its website www.cafecoffeeday.com . Customers may pay through VISA or Master Card or PayPal. Some Interesting FactsAll-Day Refresher, most selling product of C.C.D. whose selling cost is Rs. 100 has a prime cost of just Rs. 20 & rest all is profit to C.C.D.C.C.D. does not use sugar as raw material in any of its preparations but uses milk cream & Sugar Free as raw material.Ice-creams & other eatables are out-sourced from Amul & local vendors of reputed brands.It is unique in its distribution way where coffee beans are cultivated in its farms at Chikmagalur.

Recognition & RewardsC.C.D. won 8 of 10 awards at India Barista Championship 2009. The awards are:Platinum Award.Best Espresso.Best Cappuccino Felix Daniel Mathew, Manager Food & Beverages, C.C.D., Bengaluru.Most Promising Talent Adwiti Tarkire (C.C.D., Trainer). Silver Award Sam Rozario (Asst. Manager, Level 1, C.C.D., Chennai).Bronze Award.Best Signature Beverage.Best Barista Technique Naveen Kumar CA(Trainee Area Manager).Bags the Best Coffee Bar title for the 3rd consecutive year.Top honours at Coca Cola Golden Spoon Awards 2010.RecommendationsTo improve the interiors and dcor.To have more and more tie-ups.Only 50 % or less than 50 % people find Caf Coffee Day quality of service, ambience, pricing and location to be very good which proves that still Caf Coffee Day need to do lot of homework in order to satisfy its customers.It should introduce a feedback form system in order to know about the customers satisfaction level.

ConclusionC.C.D. is the fastest growing Caf in the country.The major competitor undoubtedly Barista.That Caf Coffee day is planning to go international.The other major things regarding service marketing is that customers give top priority to the quality of the services / products and ambience.It is providing tough competition to its competitors by satisfying its customers with great caf experience.A lot can happen over coffee message has touched the hearts of youngsters who are the largest consumers of C.C.D.

Sites Referredhttp://www.casestudyinc.com/coffee-day-brand-strategy-indiahttp://www.pr-inside.com/india-food-and-drink-report-q-r2164244.htmhttp://en.wikipedia.org/wiki/Marketinghttp://www.cafecoffeeday.com/http://www.barista.co.in/users/index.aspx

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