- 1. Spencer Swaney
2. Intro Red Bull is an Austrian company that sells energydrinks and sponsors extreme athletes. For a digital marketingcampaign to further theirproduct sales and build theRed Bull brand name, theymust use social media outlets to reach theiraudience. Twitter, Facebook and blogging will be the mainfocus. Within the blog keywords will be used todirect consumers back to a Google where theycan find their home cite. 3. Goals for the Campaign Goals are simple, create a great digital campaignto improve sales and notoriety of the name. Along with creating digital campaign, involve thefans of Red Bull through social media to build thebrand. Find the next athlete to be sponsored by RedBull. (because it will be all good tricks) 4. Target Audience Young urban professionals(upper middle class to upper class 20 to 30 yearsold) People that are outgoing and obviously enjoydrinking energydrinks. 5. The Big Idea Red Bulls big idea is to create a competition forthe fans. Red Bull will need to create a new commercialencompassing both of their preexistingcommercials Use Red Bulls blog site and twitter to have fansupload theirs to each of the sites. With the contribution of fans videos Red Bull canchoose a winner to either sponsor or give away aprize. 6. Social Media/ Mobile Strategy: You can have real time questions andsubmissions sent directly from consumer to companyand vise versa.:Upload your pictures or videos for a chanceto win. (dont need an account) : very useful :Giving feedback and the ability tolike the best video 7. Budget Budget would include: Adwords Youtubechannel Creating a blog/twitter account Paying athletes to do the stunts for thecommercial Sponsoring an event that may provide goodquality footage. Planning a place to shoot will cost you includingflights there and back to potential filming areas 8. Summary Red Bull needs to film a newcommercial encompassing both stylesof their preexisting commercials. Thiswill show that athletes are not perfect every time, much like the restof us. A competition will be held on social media outlets for the fans. With the use of twitter, blogging and Facebook the fans can see each others and vote. Winners will get prizes or sponsorships depending on how good their videos are. With Google AdWords Red Bull can use words like energy and extreme on their blogs to get their names found in search engines and on search engine results pages 9. Thank You Questions? Concerns? Contact me: Spencer Swaney [email protected]