Project Report On To Analyze the Television Market of Bhopal And Compare the Major Players For the Partial fulfillment of The Requirement Of Master of Business Administration Submitted by Shailendra Banjari (MBA IV Semester) Under the Supervision of Mr. Mahesh Soni
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Project Report
On
To Analyze the Television Market of
Bhopal
And Compare the Major Players
For the Partial fulfillment of
The Requirement
Of Master of Business Administration
Submitted by
Shailendra Banjari
(MBA IV Semester)
Under the Supervision of
Mr. Mahesh Soni
Institute of Professional Education &
Research (Iper)
(Barkatullah University, Bhopal)
(Year: 2009)
D E C L A R A T I O N
I, Shailendra Banjari, student of MBA Fourth
Semester of Institute of professional education &
research (Iper) Bhopal hereby declare that the
project Report entitled “To analyze the television
Market of Bhopal And compare the Major
Players” is my own original work based on the
survey undertaken by me. I also declare that this
report has not been submitted to any other
University/ Institute for the award of any degree or
any professional diploma.
Shailendra
Banjari
C E R T I F I C A T E
This is to certify that Mr.Shailendra Banjari has
completed his project work on the subject entitled
“To analyze the television Market of Bhopal
And compare the Major Players” which is based
on the survey / research study undertaken by him.
The project report is completed by the candidate
under my supervision. It is an original unaided
research study completed under my supervision to
meet the partial requirement of the MBA (F.T.)
Degree of the Barkatullah University, Bhopal.
Date:
Mr.
Mahesh Soni
(Faculty
Guide)
Forwarded:
A C K N O W L E D G E M E N T
I would like to express my deep sense of gratitude to
the respectable guide distinguished personalities for
their precious suggestions and encouragement
during the project.
The experience which is gained by me during this
project is essential for me at this turning point of my
career.
I am also thankful to Prof. Dr. A.S. Khalsa
Director for his support.
I am thankful to Mr. Mahesh Soni, for supervising
my research project for valuable guidance.
Last but not the least I would like to thank company
officials, my friends & family members for their
constant support.
Shailendra
Banjari
C O N T E N T S
CHAPTER NO. TITLE PAGE NO.
CHAPTER -I INTRODUCTION 6
CHAPTER -II COMPANY PROFILE 8
CHAPTER -III OBJECTIVES OF THE STUDY 20
CHAPTER -IV RESEARCH METHODOLOGY 22
CHAPTER -V DATA ANALYSIS & INTERPRETATION 24
CHAPTER -VI OBSERVATIONS & FINDINGS 37
CHAPTER -VII CONCLUSION & SUGGESTIONS40
CHAPTER -VIII BIBLIOGRAPHY 43
CHAPTER -IX ANNEXURE 45
INTRODUCTION
INTRODUCTION TO THE TOPIC
In the present Project I have analyzed the Television market of Bhopal. For the
purpose I have done survey of 100 respondents.
Market Research is a systematic, objective collection and analysis of data about a
particular target market, competition, and/or environment. It always incorporates
some form of data collection whether it is secondary research (often referred to as
desk research) or primary research which is collected direct from a respondent.
The purpose of any market research project is to achieve an increased
understanding of the subject matter. With markets throughout the world becoming
increasingly more competitive, market research is now on the agenda of many
organizations, whether they are large or small.
Marketing Research is the function, which links the consumer and public to the
marketer through information and information used to identity and define
marketing opportunities and problems generated, refine evaluate marketing
actions, monitor marketing performances, and improve understanding of
marketing research as a process.
COMPANY PROFILE
LG ELECTRONICS
Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary
of LG Electronics, South Korea. In India for a decade now, LG is the market
leader in consumer durables and recognized as a leading technology innovator in
the information technology and mobile communications business . LG is the
acknowledged trendsetter for the consumer durable industry in India with the
fastest ever nationwide reach, latest global technology and product innovation.
One of the most formidable brands, LGEIL has an impressive portfolio of
Consumer Electronics, Home Appliances, GSM mobile phones and IT products.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,
South Korea was established in January, 1997 after clearance from the Foreign
Investment Promotion Board (FIPB). The trend of beating industry norms started
with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months
with the commencement of operations in May 1997. LG set up a state-of-the art
manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of
Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines,
Air-Conditioners and Microwave Ovens. During the year 2001, LG also
commenced the home production for its eco-friendly Refrigerators and established
its assembly line for its PC Monitors at its Greater Noida manufacturing unit.
The beginning of 2003 saw the roll out of the first locally manufactured Direct
Cool Refrigerator from the plant at Greater Noida.In 2004, LGEIL also up its
second Greenfield manufacturing unit in Pune, Maharashtra that commences
operations in October 2004.
Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color
Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.
Both the Indian manufacturing units has been designed with the latest technologies
at par with international standards at South Korea and are one of the most Eco-
friendly units amongst all LG manufacturing plants in the world.
LG has been able to craft out in ten years, a premium brand positioning in the
Indian market and is today the most preferred brand in the segment.
VISION
LG Electronics is pursuing the vision of becoming a true global digital leader,
attracting customers worldwide through its innovative products and design. The
company’s goal is to rank among the top 3 consumer electronics and
telecommunications companies in the world by 2010. To achieve this, we have
embraced the idea of “Great Company, Great People,” recognizing that only great
people can create a great company.
LG TV
VIDEOCON
Videocon is a household brand name across the nation for consumer electronics and
home appliances. It is multi-faceted Rs. 3500 crore group, with the state of - the - art
manufacturing facilities all over India. This company was incorporated in 1984 with the
avowed purpose of producing world-class Color Television through a technical tie-up
with Toshiba Corporation of Japan. It has emerged as India’s leading brand of both color
and black & white TV. The range of consumer electronic products and home appliances
include Neuro-Fuzzy logic washing machines, user friendly no-frost refrigerators, music
systems, color televisions & VCRs. Apart from making products for Toshiba and Sansui
for their markets, Videocon is also setting-up manufacturing and marketing facilities in
the Middle East, Europe, Indonesia and South Africa.
Videocon’s Major Production Facilities are:
Videocon International Ltd., Chitegaon, Aurangabad.