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Middle Aged
Fitness Walking
WizardNishant Jacob,
Stewart Macgregor-Dennis
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Content
Demo
Unique Features
Moving Forward
10 Steps for Successful Wizards
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Indirect Questions
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Dynamically Updating Badge
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Visual Summary Reward
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Facebook Connect
Motivation Peak
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Personalized Questions
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Intelligent Triggers
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10 Steps for Successful Wizards
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1. Have a Clear Link
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2. Start with a Concrete Value
Proposition
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3. Shape Question Difficulty
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4. Build Motivation
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5. End with a Clear Call to
Action
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6. Place FB connect at motivation
peak
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7. Create negative reinforcement
when exiting
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8. Create personalization to
increase sharing
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9. Encourage people to share
benefits
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10. Use FB data to create more
relevant questions
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Use our code!
bit.ly/formtools
Example app
Fb connect
Fb sharing
Twitter sharing
Visually shaping
form
Steps to good
form design
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Thank You!
Nishant Jacob
[email protected]
@nishantjacob
Stewart Macgregor-Dennis
[email protected]
@macgregordennis