Final Version if(we)

THE FUTURE OF

WEARABLE TECHNOLOGY

1. ANALYSIS OF

VERTICALS

2. COMPETITOR ANALYSIS

3. RECOMMENDATIONS

KEY DELIVERABLES

AGENDA

OVERVIEW OF COMPETITION

BRANDING

CONTENT STRATEGY

GENERATING TRAFFIC

USER ENGAGEMENT

KPIs

AGENDA

COMPETITIVE ANALYSIS

WEBSITE AUDIENCE STRENGTHS KEYWORDS

Wearable Tech (World)

Developers, C-level executives

Insights, Analysis, Trends

Connect iq - Wearable News

Wearable Technologies

B2B Incubators, Consumers

Events, High Traffic Wearable Technology

Wearable Tech News

Developers, RTC, B2B

Videos, Podcasts, Expos

Wearable Tech Show Blog

Wareable Consumers Fitness Sports

ForumSmart Watches Fitness

Trackers

We Are wearables

Entrepreneurs, Investors, Brands

CollaborationWearables Blog Tom

Emrich

Tech CrunchConsumers, Companies

Frequent Updates, Crunchbase

Crunchbase Mixpanel Google Express

MashableConsumers, Companies

Frequent Updates, Podcasts

Mashable Wearable Tech

COMPETITIVE ANALYSIS

WEBSITE AUDIENCE STRENGTHS KEYWORDS

Wearable Tech (World)

Developers, C-level executives

Insights, Analysis, Trends

Connect iq - Wearable News

Wearable Technologies

B2B Incubators, Consumers

Events, High Traffic Wearable Technology

Wearable Tech News

Developers, RTC, B2B

Videos, Podcasts, Expos

Wearable Tech Show Blog

Wareable Consumers Fitness Sports

ForumSmart Watches Fitness

Trackers

We Are wearables

Entrepreneurs, Investors, Brands

CollaborationWearables Blog Tom

Emrich

Tech CrunchConsumers, Companies

Frequent Updates, Crunchbase

Crunchbase Mixpanel Google Express

MashableConsumers, Companies

Frequent Updates, Podcasts

Mashable Wearable Tech

.

.

.

.

COMPETITIVE ANALYSIS

OMSIGNAL

CUFF

NOVARTIS

THE TOP EMERGING PLAYERS

CASTAR

NYMI

fitness

fashion

gaming

healthcare

lifestyle

RECOMMENDATIONS

I. BRANDING

POSITIONING

UNIQUE

CREDIBLE

SUSTAINABLEConstant evolution of topics covering business & consumer interests

The only portal with a specific focus on the 5 emerging verticals in WT

Content providers sourced from key influencers in the wearable industry

MISSION STATEMENTWearableFOMO is the go-to web publication for tech enthusiasts, decision makers, and disruptive innovators who want to revolutionize the wearables

industry.

WearableFOMO brings a clear voice to the wearable movement by driving the conversation between business and consumer interests.

WearableFOMO helps bridge communication and collaboration between businesses

and consumers by delivering a clear understanding of the design and use of wearable technology.

“Bringing a

clear voice to the wearables

movement”

TAGLINE

BOILER PLATE

WearableFOMO is the leading digital content provider of the latest trends and analysis in the wearable industry.

II. CONTENT STRATEGY

TARGET AUDIENCE HIERARCHY

READERS

SOFTWARE DEVELOPERS

TECH ENTHUSIASTS

C-LEVEL EXECS & INVESTORS

B2B SECTION

B2B SECTION

B2C SECTION

COMMUNITY LATEST NEWS

LATEST NEWS

INFLUENCERS

COMMUNITY INFLUENCERS

NEWS INSIGHTS GEAR INFLUENCERS COMMUNITY ABOUT

LATEST NEWS Health

Lifestyle Fashion Fitness Gaming

TRENDING TOPICS

Description Featuring the latest news and trending topics in the wearables industry in the

emerging verticals.

Type of Content Content in areas of Healthcare, Fitness, Gaming, Lifestyle, Fashion for viewers interested in B2B as well as in B2C.

Generating Content By monitoring wearable tech news;

use internal source to write new articles; attract external editors,

and get in touch via Twitter and LinkedIn.

NEWS

NEWS GEAR INFLUENCERS COMMUNITY ABOUT

INSIGHTS

SOFTWARE DEVELOPERS

C-LEVEL EXECUTIVES INVESTORS

LATEST RESEARCH

HOW-TO

Description Showcase interesting articles & topics

targeted to software developers, investors and C-level executives.

Type of Content How-to guides that cover Responsive Web/Wearable Design, Wearable

Privacy and Wearable Etiquette.

Generating Content Using social media networks and

Reddit r/programming subreddit will bring experienced users for RWD.

Being active in LinkedIn groups such as wearable technology and IOT.

B2B SECTION

NEWS INFLUENCERS COMMUNITY ABOUT

LATEST GADGETS Health

Lifestyle Fashion Fitness Gaming

REVIEWS Expert User

INSIGHTS GEAR

B2C SECTION

Description: This segment will have extreme impact on

the market and the objective is to produce fun and shareable content.

Type of Content: Content will speak to the interests of the

target audience, the tech enthusiasts interested in product reviews,

how-to guides, conversational, and shareable pieces.

Generating Content: Content will be generated through

the use of WearableFOMO’s internal writers, experts in the industry,

and user reviews.

NEWS COMMUNITY ABOUT

FEATURED THOUGHT LEADER

FEATURED NEWCOMER

INSIGHTS GEAR INFLUENCERS

Description Feature informative content that can

synergize key influencers’ brand equity with WearableFOMO in the wearable tech

space.

Type of Content Thought leader generated content and

guest content on topics such as: - Product Information

- Featured interviews with start-ups and influencers in the Wearable Community

- Promotional Videos

Generating Content Twitter lists - invite key influencers who can

serve as content providers for guest articles and interviews.

INFLUENCERS

NEWS ABOUT

USER FORUM

RECOMMENDED EVENTS

INSIGHTS GEAR INFLUENCERS COMMUNITY

COMMUNITYDescription

A user forum & event section on the site providing a unique opportunity to engage with

the user base.

Type of Content Drive conversations among users by including

topics that create involvement, showing expertise in niche topics and

sharing thought leadership ideas. List big WT events in emerging tech cities

in the US. Top 5 evolving tech cities:

San Francisco, Austin, New York, Seattle & Las Vegas

Generating Content Discussion topics generated by monitoring

news websites, & by searching for tech events in above mentioned cities on MeetUp.com &

EventBrite.com.

NEWS

COMPANY

CONTACT

ADVERTISE

LEGAL

RESOURCES

INSIGHTS GEAR INFLUENCERS COMMUNITY ABOUT

Who? A place where site visitors, looking for

information on who is behind WearableFOMO, can evaluate if the site

can be trusted.

What? Provide information on who is behind the website and the purpose of this website

through a clear mission statement.

Why? For future potential to monetize the website;

include information about advertising and legal issues

III.GENERATING TRAFFIC

1. Software Developers: in the Reddit/r/programming forum, post relevant information to make developers’ jobs easier (RWDs, SDKs, and APIs)

2. Investors and C-Level Executives: with a LinkedIn paid search. The paid search will be segmented into specific audiences, their income, demographics, job title etc. This is cheaper than a Google campaign and we will be able to target the specific audience.

GENERATING TRAFFIC

IV. USER ENGAGEMENT

WEBSITE STRATEGY

FORUM

COMMENTS

USER REVIEWS

E-NEWSLETTER

SOCIAL MEDIA STRATEGY

DISCOVERY CONVERSATION ENGAGEMENT

CONTENT AGGREGATOR SITES:

“What do you think…?”

Campaign

Target thought leaders

+ major players #WDYT #WearableFOMO

“Ask Me Anything”

User-Generated Content

15 sec clips about gadgets

Photos: #mywearable

Videos: #wearablehacks

SOCIAL MEDIA PRESENCE:

V. KPIs

TWITTER: The main analytics to measure are reach & engagement using a tool called TweetReach. WearableFOMO can also use basic Twitter Analytics as a free tool instead of TweetReach.

Reach Analytics Goals: • Reach over 1000 followers within the first month

Engagement Analytics Goals: • Get 5 favorites per tweet a day

LINKEDIN: LinkedIn is not that effective in bringing referral traffics so WearableFOMO will only focus on tracking one goal.

LinkedIn Analytics Goals: 1. Visitors from LinkedIn bring 10% of referral traffic

KPIs: SOCIAL MEDIA ANALYTICS

FACEBOOK

One of the largest social networks in the world that brings 37% of all social referral traffic to websites (Wong, 2014)

Facebook Analytic Goals: • 55% of referral traffic to wearableFOMO comes from Facebook

PINTEREST After Facebook, Pinterest brings the highest amount of social media traffic (Wong, 2014). There is currently no wearable topic on Pinterest.

Pinterest Analytics Goals: • 15% of social media referral traffic comes from Pinterest

KPIs: SOCIAL MEDIA ANALYTICS

KPIs: WEB ANALYTICS

NEWSLETTER SUBSCRIPTIONS Objective: build data base

Goal: 2% Growth rate per month

VISITOR LOYALTY & RECENCY Objective: Measure level of actual engagement on site

Goal: Average page depth = 2 page views; Time spent on news site: average 1.5 minutes;

Bounce rate: under 50% (measured over 1 month)

CLICKS ON SITE Objective: Measure number of qualitative visitors

Goal: 3% growth rate in total clicks on B2B section

SOCIAL SHARING Objective: Measure engagement of millennials

Goal: 10% increase in traffic to B2C section from social media sources (measured over 1 month); 2% increase in interactions on comments

CONCLUSION

CONCLUSION

• Focus on the 5 trending verticals: Health,

Fitness, Fashion, Gaming, Lifestyle)

• Health and Fitness industries currently

dominate in Wearable Tech

• Focus on: branding, a clear content strategy,

generating traffic to website, and user

engagement

• Quality, relevant and shareable articles

• Make use of industry experts and influencers

SOCIAL SHARING CALENDAR

Share Site Post 3-5 days a week:

Mon-Fri (for B2B audience) between 4-6pm

Wed-Sun (for B2C audience)

between 12-6pm

Share Site Posts Twice a Week:

Thurs-Fri between 1-3pm

Share Posts 2-3 Times a Week:

Tue-Thurs between 10-11am for

Tuesdays

between 5-6pm for Wed-Thurs

Post videos/photos once a week:

Mondays between 4-8pm

(off-hours works best)

THANKS FOR TUNING IN, ANY QUESTIONS?

APPENDIX

Information Included in Report1. Key Influencers on Twitter.

2. Companies that drive conversation about wearable tech on Twitter.

3. Social media channel comparison of the top seven competitors.

4. Academic Contacts.

5. Emerging Companies by Industries.

6. Websites for sources of news.

7. Brand Resonance Pyramid.

8. LinkedIn Target Audience.

9. List of emerging companies in wearable tech by different industries.

10. Detailed competitor analysis table.

11. Competitive positioning of WearableFOMO’s competitors, mapped

according to niche/broad, B2B/B2C focus.

12. Websites which should be monitored to generate content in the news

section.

13. Searcher intent blueprint.

14. Examples of ads for targeting C-level Executives.

EMERGING PLAYERSEMERGING PLAYERS

INDUSTRY

AiQClothing Fashion

Hexoskin Fashion

OMsignal Fitness

Cuff Fashion

Misfit Fashion/Lifestyle

AMPY Fitness/Lifestyle

Cute Circuit Fashion

Nymi Lifestyle

Thync Healthcare

Sensoria Fitness

Athos Fitness

Plantronics Lifestyle

Lumo Bodytech Healthcare

Spire Healthcare

Lechal Fitness

Autographer Lifestyle

NFC Ring Fashion

Recon Instruments Lifestyle

Ringly Fashion

Go Glove Fashion/ Lifestyle

Virtuix Omni Gaming

Vandrico Inc Gaming

Mio Fitness

SwipeSense Healthcare

Castar Gaming

Vuzix 1200 Gaming

Tarsier Gaming

Glassup Gaming

Quell Healthcare

Novartis Healthcare

EMERGING PLAYERS

INDUSTRY