CHAPTER ITHE PROBLEM AND ITS SETTINGIntroduction
Nowadays, it is a big deal for private institutions to have a
decreased number of enrollees. To uncover the primary factors that
are influencing a decrease in student enrolment at Notre Dame of
Magpet, and to cut the struggles of this institution, researchers
are now making a way to resolve this unending problem.This study
focused on enrollment trends of Notre Dame of Magpet which is going
to identify the needs of the school especially for todays extremely
competitive world, marketing is a must survival. Think back to the
earlier days of Catholic school education. If you grew up Catholic,
you went to a Catholic school. Thats not the case anymore. Today,
people shop for the school for their children, and often times the
child is the decision-maker for which the school the child will
attend.
The school must compete to get more students. The first thing
that the school must consider is to find out what students and
parents want and need in their school, adapt programs and services
to meet their expectations.
As we all know,enrollingstudents is the most important need for
the school. Without students, the school cannot fulfill its
mission. With more students, school has the opportunity for greater
impact in the community.
With increased competition among schools, as well as the current
economic impact, it is increasingly important for administrators to
focus on theirenrolment and marketing strategies. This not only
requires relevant knowledge, but the practical know-how to generate
enrolment revenue through an effective strategic plan.
The school must provide strategic planning to implement
theenrolment managementand marketing systems, strategies and
solutions needed to reach the goal of the school.
Background of the Study
The Notre Dame of Magpet is a catholic school founded in 1968
and administered by the Missionary Oblates of Mary Immaculate (OMI)
until the turnover of the administration to the Diocesan Priest in
2000.
The missionary founded the school with the zeal to promote
catholic education to the local communities of the municipality of
Magpet, by offering quality education, by promoting good character
and by developing the spiritual life of its enrolees.
The Notre Dame of Magpet is composed of five offices; these are
the Director/ Principals office, guidance office, cashiers office,
prefect of disciplines office, and the registrars office.
As the team interviewed the staff, the school had difficulties
with regards to the decreasing number of enrollees. As of now, the
population reaches only to 173 with 10 personnel.
It has been observed, that all strategies and techniques were
used and applied by the administration in the field to promote the
school and yet still decreasing.
The problems of decreasing enrolment in Notre Dame of Magpet are
likely to continue into the immediate future. Recognizing that
communities have an important stake in their schools, it is felt
that community input should be invited when schools are designated
to come under review.
Thus, the researchers had chosen to study on the enrolment
trends of Notre Dame of Magpet as basis of marketing plan.
Statement of the ProblemThis study aims to identify the
enrollment trends of Notre Dame of Magpet as Basis of Marketing
Plan.
It seeks to answer the following questions:
1. What are the marketing factors affecting the decreasing
enrolment of Notre Dame of Magpet in the following areas:
1.1. Marketing & Recruitment
1.2. Pricing Strategies
1.3. Academic Program
1.4. Retention
1.5. Advising
1.6. Academic Assistance2. What are the enrollment trends of
Notre Dame in terms of:2.1. Attrition
2.2. Census
2.3. Persistence
2.4. career guidance;2.5. Prospect
2.6. Enrollment Retention3. Is there a significant relationship
between the marketing fators and the enrollment trends of Notre
Dame of Magpet?
5. What management intervention plan maybe developed based on
the result
of the study?Scope and LimitationThe study focused on
determining the effects on the decreasing enrollment of Notre Dame
of Magpet concerning the profile of the school, the factors
affecting the decreasing enrolment, and the existing strategies
adapted by the school. The study covers three school year from
2012-2015.Significance of the Study
Enrollment has been severely affected by recent economic
downturn. Private educational institutions suffer from decreasing
enrolment as a result.
This study sought to discover recent marketing practices. It
attempted to answer the following questions using the marketing
techniques:
a. How does education (type, teaching style/method, number of
classrooms, number of illegible teachers) affect the enrolment
trends of Notre Dame of Magpet?
b. How well administrators are addressing the educational needs
of their stakeholders?The answer to these questions was intended to
reveal how the researchers have dealt with the decline in
enrollment. If marketing strategies were found to be commonly
applied in school, this finding would suggest that marketing was
perceived as a useful tool in maintaining enrollment.
This study was also intended to determine what marketing
strategies were commonly used and whether those strategies were
perceived as a big effective means of increasing student
enrollment. The result of this study will be useful to the
administrator, faculty and staff of Notre Dame of Magpet.
Definition of Terms
the following definitions are provided to ensure uniformity and
understanding of these terms throughout the study. Career Guidance:
refers to the activity/program to help promote the
school.
Existence of public schools: refers to the rapid increase of
different
annexes in barrios.
Faculty: refers to the rapid changes of new set of faculty
members after
passing the licensure examination.
Financial : refers to the insufficient budget of parents.Home
visitation: refers to the form of survey of how many students will
enroll for the coming school year.
Instruction: refers to the the content of instruction; the
processes and
techniques used to help make sense of a given topic; the
learning materials produced by the teachers that demonstrate the
learning of the students.
Interpersonal relationship of faculty members: is concerned
with
developing an understanding of the nature of one community
as
workers of the school.Personal Reason: refers to the lack of
students interest; transfer of
residence.
Physical plant facilities: include school site, campus,
buildings and other
physical infrastructures, equipment and complementinstitutional
and program effectiveness.
Print and ads: refers to the form of advertisement with the use
of
tarpaulin. Student services: is committed to provide student
focused services in
partnership with others in and around the school campus.Teachers
qualification: gives a teacher authorization to teach (a
graduate of Bachelors degree in Education or a post
graduate).
Theoretical Framework
Knowledge of marketing in education and of message campaigns can
be used as theoretical ground guiding this study. Research on
marketing in education is based on the belief that a careful,
well-planned, systematic marketing effort will help increase
student enrollment (Cermy, 1992; Golgehn, 1990.
According to Kotler (1975), marketing could be defined as the
analysis, planning, implementation, and control of carefully
formulated programs designed to bring about voluntary exchanges of
values with target markets for the purpose of achieving
organization objectives. It relies heavily on designing
organizations offering in terms of target markets needs and desires
using effective pricing,communication, and distribution to inform,
motivate, and service the markets.
Conceptual Framework
In this particular study, the independent variables are the
marketing factors being implemented or not by the school
administration of the Notre Dame of Magpet. These include the
following:
1. Marketing and Recruitment including an analysis of key market
areas, institutional position and targeted and segmented
recruitment strategies.
2. Pricing Strategies including economic analyses of the demands
curve at various rates of discounting and the need-merit-based
financial aid policies.
3. Academic programs articulating niche programs conducting a
demand analysis of current programs and identifying competitors
successful programs4. Retention understanding where and why your
institution retains and loses students and identifying
institutional weaknesses which may be addressed to improve
retention.
5. Advising articulating students are guided through the maze of
curricular and career choices and assessing whether outcomes are
consistent with plan objectives.
6. Academic assistance identifying student needs for tutoring
and the structures to meet demands.
7. Co-curricular programs taking inventory of the planning and
support divided to student organizations to engage them in life of
the institution beyond the classroom and assessing the
effectiveness of these programs in terms of student satisfaction
and lifetime affiliation.
8. Data and technology identifying what trends need to be
understood at the institution to better serve students and to meet
students expectations in a timely fashion.
9. Budget specifying the resources you need to accomplish
institutional objectives in each area and identifying funding
priorities and sources.
On the other hand, the dependent variables are the enrollment
trends or factors affecting enrollment at Notre Dame of Magpet as
perceived by respondents, to wit;
1. Attrition: the rate of students who leave an institution
without returning. Understanding how to measure this and why an
institution loses its students is key to addressing institutional
weaknesses.2. Census: the reporting of official enrollment data,
usually taken six weeks after the first day of classes in the
school year.
3. Persistence: institutions usually measure the number of
students who persist from the beginning towards the completion of
the given program without breaks in enrollment from one school year
to another.
4. Prospect: short for prospective student which identifies any
person who shows interest in the institution.
5. Enrollment retention: the rate at which continuing students
from previous school year return for the following school year.
The study focuses on determining if there is a significant
difference among levels of factors affecting enrollment trends in
Notre Dame of Magpet and the marketing factors implemented or not
by the school administration of the Notre Dame of Magpet, as
perceived by respondents.
The schematic diagram is shown in figure 1.Independent
Variables
Dependent Variable
Figure 1. Schematic Diagram of the Independent and Dependent
VariablesCHAPTER II
REVIEW OF RELATED LITERATURE
This chapter presents the literature related to the variables of
the study.Student RecruitmentStudent recruitment has become
competitive; forcing institutions to find efficient, fast and
effective means of providing prospective students with information
while they are in the process of deciding. The significance of this
study is represented by its attempt to identify the effect of
selected marketing communication tools in terms of enhancing
student enrolment in private universities in Kenya. Independent
variables under study are; public relations, advertising, personal
selling and direct marketing; the dependent variable is student
enrolment.
The results reveal that print media; newspapers, brochures and
alumni networks were rated highly as the most effective marketing
communication tools to provide information to prospective students.
This is due the wide reach and reliability of these tools. The
study found out that advertising plays a critical role in enhancing
student enrolment in private universities. The study also found out
that most universities have not embraced the use of social networks
to use as student recruitment tools.
Technological advancements are changing how student recruitment
is being conducted in higher learning institutions in targeting the
techno-literate prospective students. The study established that
internet use through university websites had a high usage rate
which was equally indicated by student use in accessing university
information. Websites are therefore effective marketing
communication tools in enhancing student enrolment numbers.
Traditional marketing communication tools like billboards, posters,
radio, university newsletters, and alumni magazines were rated as
less effective tools to reach and provide information to
prospective students in bid to increase student enrolment
numbers.
The study found out that Public relations influence student
enrolment. It is crucial that higher learning institutions
understand the perceptions and expectations of students and
translate them into marketing activities that would attract and
retain students. The need to provide value for money to the
students and to be responsive to their needs has necessitated
universities in general and marketing units in particular to look
beyond marketing paradigms and customer approach in the HE sector.
Declaring how their products are positioned against benchmarks and
other ratings has already begun in many HEIs.
Public Relations, a universitys public image and its customer
satisfaction index are important aspects in enhancing student
enrolment because satisfied and happy clientele speak well of the
institution and influence others to enroll with the institution.
The study established that apart from an institutions academic
excellence, exhibitions and university image are key tools in
increasing student enrolment. Several aspects that need to be
coordinated among quality assurance departments, academic staff,
and the marketing departments in an effort to accomplish these
needs.The Decline in Private School Enrolment Private schools
represent a significant part of the education sector and provide an
opportunity for children to attend schools, at cost, that may offer
benefits unavailable in the public school system. Parents might
choose to send their children to private schools for a variety of
reasons, including the availability of academic programs and
extracurricular activities, religious reasons, dissatisfaction with
the local public schools, and school characteristics such as class
size and student-teacher ratios.
Over the last decade, government statistics seem to show that
private school enrolment has declined. Although the trend has been
noted (Aud et al., 2011), the phenomenon has not been examined in
detail. Since private schools represent a sizable portion of the
education sector, a decline in enrollment would warrant attention.
Specifically, is the decline the result of a particular data
collection system associated with a specific survey, or a real
trend? Does the trend hold for various socio-demographic subgroups?
If so, what are potential underlying causes? This paper seeks to
provide relevant background information on the topic by comparing
trends across datasets and subgroups and exploring possible
underlying causes of the decline in private school enrolment.
Private School Survey (PSS) reports released yearly by the
Department of Education provide a detailed look at enrolment by
typology of private school; however, these annual reports do not
provide a longitudinal analysis. The Condition of Education report
(Aud et al., 2011) documented that the percentage and actual number
of elementary and secondary school students in private schools
declined from 1995 to 2010, but the report examined only a single
source of data on private 2 school enrolment and did not explore
possible explanations for the decline. Examination of additional
data on private school enrolment from the Current Population Survey
(CPS) and the American Community Survey (ACS) would prove
illuminating. While little attention has been paid to possible
declining private school enrolment and its causes, some attention
has focused specifically on the struggling Catholic school system.
The Catholic school system grew rapidly after the Civil War,
particularly in cities and among working class immigrants (Baker
1999). By 1930, Catholic schooling comprised 60 percent of private
school enrolment, and Catholic schools enrolled almost one third of
school children in the largest cities such as New York City and
Milwaukee (Baker 1999). However, there have been notable declines
in recent decades, particularly in cities. While 5.2 million
students were enrolled in 13,000 Catholic schools in 1960, only 2.3
million students were enrolled in 7,500 such schools by 2006 (Meyer
2007). While overall Catholic school enrolment declined by 1.6
percent annually from 2000 to 2008, the rate was a particularly
high 5.6 percent in highly urban areas (Buddin 2012). The research
literature suggests several factors have likely contributed to
declining Catholic school enrolment and school closures. Underlying
factors that specifically affect catholic schools rather than all
private schools are the changing demographics of the Catholic
population and sex abuse scandals (Buddin 2012). Although the
Catholic population continues to grow, many Catholic working- and
middle-class families have moved from urban areas to the suburbs
where there are better public schools and fewer Catholic schools;
furthermore, urban Catholics are increasingly Hispanic, a group
which tends not to send their children to Catholic schools (Buddin
2012). Other suggested causes for declining Catholic school
enrolment could also affect enrolment in other religious and
non-sectarian private schools as well. Leading explanations include
rising tuition costs and growth in the number of charter schools
(Buddin 2012; Meyer 2007). Enrolment in private schools in general
may have declined for a number of reasons. The economic downturn of
the most recent recession may have made it difficult for families
to afford private school tuition, students may have transferred to
charter schools as parents now have more options in the public
school sector, or parents may have decided to home school their
children. Affordability of private school since private schools can
be expensive, financial difficulties may cause some families who
previously sent their children to private schools to transfer their
children to public schools.
Studies have shown that financial considerations can be a
determinant of enrolling children in private schools (Ferreyra
2007). For example, Ferreyra (2007) found that the availability of
school vouchers, and the subsequent alleviation of some of the
financial burden, results in increased private school enrolment. If
the recession that began in December of 2007 financially hurt
families with children in private schools, some may have decided to
transfer their children to public schools to relieve financial
strain. Consequently, the recession may be associated with the
decline in private school enrolment.
HomeschoolingAn additional explanation for the decline in
private school enrollment is an association with growth in
homeschooling. Homeschooling is notable because it represents a
form of schooling dramatically different from what is offered by
public schools. If families who enrol children in private schools
also seek schooling that radically differs from public schooling,
then there might be underlying similarities between households that
home school and those that send children to private schools.
Analysis of data from the National Household Education Survey shows
that families of homeschooled children often home school because
they feel it is a better education than regular public schools
(Bauman 2002). The same may be true for why many families send
their children to private school. If both home school and private
school families seek alternatives to public schools, then as
homeschooling grows as a sector, it might draw from the population
that had previously sent children to private schools. Bauman (2002)
documented differences in characteristics between homeschooled
children and public school children, noting that homeschooled
children were more likely to be from two parent families with one
adult not in the labor force. If the economic downturn led to more
families with non-working adults, families that previously sent
children to private schools might now fall into the group most
likely to home school their children. Bauman (2002) showed that
homeschooling grew during the second half of the 1990s and appeared
on track to continue growing. If home school enrolment is
negatively associated with private school enrolment, then growth in
the home school sector may help to partially explain the decline in
the private school sector. Charter schoolsAnother possible reason
for the decline in private school enrolment is the growth of
charter schools, which began in the 1990s. Charter schools are
publicly funded schools that are exempt from some of the
regulations of regular public schools, and many focus on particular
curriculum or target specific groups such as special education
students and at-risk students (Chakrabarti and Roy 2010). If
parents perceive charter schools as an improvement over regular
public schools, then some households that previously enrolled their
children in private schools will change from private to charter
schools. Strategic Marketing for Educational InstitutionsKotler and
Fox (1995:28) view marketing as a tool that many educational
institutions are utilizing to enhance their effectiveness in
attracting and servicing students. To do so effectively,
educational institutions need to provide value and quality as
perceived by the students (customers). This means that schools need
to deliver not only what is deemed academically appropriate, but
also what is economically relevant and needed.
Smith (1986) stressed the importance of having a systematic
marketing plan. In developing a successful marketing plan, one must
utilize a more systematic approach in academic marketing focus,
which builds image and sense of direction.
In a study by Goldgehn (1988), the most competitive institutions
were found to utilize the following marketing techniques: (a)
market segmentation, (b) target marketing, (c) publicity, (d)
marketing position, (e) market research.Enrollment Management
StrategiesIn order to address the research questions, a
quantitative survey research design was employed for this study in
accordance with similar research done by Chaffee (1984), Buffington
(1990), and Muston (1985). The purpose of this survey was to
evaluate the effectiveness of enrollment strategies and the
collective effects on enrollment changes between 2005 and 2009. A
survey was a good fit for this study due to the ease of data
collection from participants who were spread across North America.
The survey was crosssectional, as data were collected at a single
point in time (Creswell, 2003). The survey was administered online
to give participants convenient access to the instrument. This also
provided the researcher with inexpensive and efficient data
collection tools. The survey used was the CCCU Enrollment Strategy
Survey, which can be found in Appendix A. The methods section
contains a description the population and sample, the data
collection, the survey instrument, the pilot test and survey
validity, and the survey administration, the data analysis, and
ethics.Characteristics of Successful Enrolment ManagementIt is
critical to understand the basic purposes of enrollment management
before defining what makes it successful. Enrollment management is
concerned with the number and quality of the student body, the net
revenue to the institution, student experiences that lead to
graduation and outcomes, and the image and position of the
institution in the minds of various publics, including prospective
students and parents, high school teachers and administrators,
current students and parents, alumni and the media. It is
influenced by institutional mission, the type and quality of
academic programs, the student life environment, the ways in which
students are recruited, how the institution is priced and how
financial aid is used and, even for independent colleges, the
impact of public policies.
In order to be successful,enrollment management must be linked
with strategic planning. It must be data driven and analytical,
though the policies and practices that emerge from enrollment
management must always be consistent with institutional mission and
vision. Massa (2001) states that institutions must plan early and
frequently in order to prosper and that, as a part of the planning
process, they must constantly assess their progress. For that
assessment to work, colleges must be nimble enough to move quickly
when the environment changes or when goals have not been met.
Strategic enrollment planning requires strong leadership. Sevier
(1998) tells us that plan leaders must be committed to listening
carefully, thinking critically and acting boldly. They must earn
the trust of those who can effect change by articulating a clear
institutional direction and by achieving consensus, based on
institutional mission, of long- and short-term goals. Beckwith
(2000) adds that plan leaders must communicate a compelling reason
for being. It is this compelling reason or the attitude that we
have no choicebutto excel that motivates staff to achieve.Marketing
Strategies Enrolment ManagementMarketing is the process of putting
the right product before the right audience at the right price by
including the following four elements: place, product, price,
promotion (Sevier, 1998). Curriculum is the product in education;
it includes academic programmes and services. When a product
appeals to a well-defined segment of the prospect base that segment
is called a "niche." Current niches at the UWC's prospect base
include specific program offerings in all faculties. In addition,
the development of UWC as a premier University offering traditional
medicine training is an emerging niche (Answers.com, 2002). Finding
prospect groupings with common interests and characteristics is
known as "market segmentation." Identifying market segments and
describing their characteristics is a function of market research.
Market research can identify the types of students that are
attending particular parts of the UWC programmes (Grove, 1992).
Market research can also help UWC uncover new opportunities. It can
also help identify other market niches and populations and could
provide insights into price sensitivity, especially for specialized
training programmes (Sevier, 1998). Market research is an integral
part of enrollment management. Market research needs to be
sensitive to UWC demographics, including lifestyles, purchasing
power, and buying behavior.
Marketing strategies are also an integral part to retention.
Students recruited by the University are those that should also be
retained (Fretwell, 2011).
Enrolment management is the process of defining enrolment goals
and establishing procedures to reach these goals, thereby providing
an institution with the mechanisms to control its size, shape, and
character.
Enrolment management is a holistic approach which consists of a
number of interdependent activities. The activities of enrollment
management include clarification of institutional mission,
long-range planning, academic program development, marketing and
recruitment, retention, and career planning and placement
(Fretwell, 2011). Responsibility for enrollment management begins
with the campus president and extends throughout the institution,
with the involvement of faculty being of critical importance. Deans
and chairpersons of academic units are also in a key position to
participate in and influence enrollment management. In addition to
encouraging the central office administrators and others to clarify
the mission of the institution, deans and chairpersons can work
with the faculty in re-examining the mission, function and vitality
of their own academic units (Hossler, 1985). Enrolment
Management
Enrolment management is a term used frequently in higher
education to describe well-planned strategies and tactics to shape
the enrollment of an institution and meet established goals.
Enrollment management refers to the traditional task of setting and
meeting the goal of assembling a student body that comprises a
predetermined and advantageous mix of students in terms of quality,
number, and diversity in all its forms (Levitz, 2011). Plainly
stated, enrolment management is an organizational concept and a
systematic set of activities designed to enable educational
institutions to exert more influence over their student
enrollments. Such practices often include marketing, admission
policies, retention programs, and financial aid awarding.
Strategies and tactics are informed by collection, analysis, and
use of data to project successful outcomes (Jantzen, 1991).
Activities that produce measurable improvements in yields are
continued and/or expanded, while those activities that do not are
discontinued or restructured. Competitive efforts to recruit
students are a common emphasis of enrollment managers. The numbers
of universities and colleges instituting offices of enrollment
management have increased in recent years. These offices serve to
provide direction and coordination of efforts of multiple offices
such as admissions, financial aid, registration, and other student
services. Often these offices are part of an enrollment management
division (Wikipedia, 2011).Enrollment Managementis a term coined by
Dr. Jack Maguirethat is used frequently in higher education to
describe well-planned strategies and tactics to shape the
enrollment of an institution and meet established goals. Plainly
stated, enrollment management is an organizational concept and a
systematic set of activities designed to enable educational
institutions to exert more influence over their student
enrollments.
Such practices often include marketing, admission policies,
retention programs, and financial aid awarding. Strategies and
tactics are informed by collection, analysis, and use of data to
project successful outcomes. Activities that produce measurable
improvements in yields are continued and/or expanded, while those
activities that do not are discontinued or restructured. A
competitive effort to recruit students is a common emphasis of
enrollment managers.
ENROLLMENT TRENDS OF NOTRE DAME OF MAGPET AS BASIS OF MARKETING
PLAN____________
A Thesis Presented to
the Graduate School Faculty
Central Mindanao Colleges
Kidapawan City
____________
In Partial Fulfillment
of the Requirements for the Degree
of Masters in Education
____________
ALVAREZ, MARY JOY C.
OLAVEJA, LIEZLE T.
RUBIO, SARAH JANE F. October 2014Chapter IIIMethodologyThis
study was designed to explore the marketing concepts and practices
used in Notre Dame of Magpet. This chapter discusses the
methodology of this study. It describes research design, locale of
the study, research instrument, data gathering, research procedure
and statistical treatment.Research Design
This study utilized the descriptive-correlation method of
research. The descriptive-correlation method was used to determine
data and information on the enrollment trends of Notre Dame of
Magpet as basis of Marketing plan is designed to help the
institution to more effectively market potential students in order
to increase program enrollment.Locale of the StudyThis study was
conducted at Notre Dame of Magpet. The only catholic school in the
Municipality of Magpet. There are problems encountered by the
institution encountered due to the decrease of enrollment is the
number of school annexes of every remote barangays, strategies
being made by the school to attract more students during the
recruitment period.
Research Instrument
The researchers used the school profile, number of enrollees
from S.Y. 2012-2015, and demographic profile of students enrolled
for the past three years.The data came from the Records-in-charge
of Notre Dame of Magpet.Data Gathering
The researchers did the following procedures in conducting the
study:
1. The researchers formulated the questionnaire. This was
validated and tested for validity and reliability.
2. The researchers made a letter of request addressed to the
school head of the chosen respondents to allow the researchers to
conduct a study.
3. The questionnaire was administered to the respondents.
4. Data were collated and submitted for statistical
treatment.
5. Results were analyzed and interpreted.
Research Procedure
For systematic conduct of the study, the following procedures
were done.A letter was given to ask permission to conduct the study
on the enrollment trends of Notre Dame of Magpet as basis of
marketing plan. With permission granted, the survey was
conducted.
Questionnaires were distributed by the researchers and the data
were tabulated and treated statistically. Results were analyzed,
and interpreted.
Statistical Treatment
Descriptive statistics was used to determine the effects of the
decrease enrollment.A one-way analysis of variance (ANOVA) was
performed to determine if there were statistically significant
differences among institutional enrolment clusters of declining,
maintaining, and increasing enrolment from 2012-2015 in regard to
individual strategies and grouped strategies in use.
Enrollment Trends
Attrition
Census
Persistence
Prospect
Enrollment Retention
Marketing Factors
Marketing & Recruitment
Pricing Strategies
Academic Program
Retention
Advising
Academic Assistance
Co-curricular programs
Data & technology
Budget