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AMU CU TURA FESTIVA STATISTICA
REVIEW
A BREAKDOWN OF GUESTSEXPECTATIONS, SATISFACTION AND
RECOMMENDATIONS
BY
FOR
LAMU COUNTY GOVERNMENT
(TOURISM AND CULTURE DEPARTMENT)
November, 2015.
Lamu, Kenya.
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DISCLAIMER
The content contained in this study report; LAMU CULTURAL FESTIVAL STATISTICAL
REVIEW (A Breado!n o" #uests E$pectations% Satis"action and Reco&&endations'% is the soe
!or and property o" Burac Business Insi)ht and La&u County #o*ern&ent+ A e$cerpts taen
"ro& this report &ust propery cite the a,o*e na&ed entities+
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ACKNOWLEDGEMENT
Burac Business Insi)ht !oud ie to acno!ed)e the assistance and cooperation o" the
Mana)e&ent o" Manda Airport% La&u Tourist -oice and the County depart&ent o" Trade% Touris&
and Cuture+
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ABSTRACT
This is a study conducted ,y Burac Business Insi)ht !ith the &ain ai& ,ein) to capturin) the )uests.
no!ed)e% e$pectations% and o,ser*ations and accessin) their e*e o" satis"action !ith respect to
the /012 La&u Cutura Festi*a+ It "ocused speci"icay on the )uests !ho had attended the *arious
acti*ities o" the /012 La&u Cutura Festi*a+ It aso !ent "urther and assessed the arri*as at &a3or
entry points o" La&u to!n so as to esta,ish the proportion o" passen)ers arri*in) speci"icay "or the
e*ent+ It is our ,eie" that this report !i put the county depart&ent (!hich intends to se La&u as
the Isands o" "esti*as' in the ,est pace to ,etter pan "or and &ana)e si&iar e*ents in the "uture% at
east as "ar as !ooin) o" )uests is concerned+
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TABLE OF CONTENTSDISCLAIMER..................................................................................................................... 1
AKNOWLEDGEMENT........................................................................................................ .2
ABSTRACT........................................................................................................................ 3
TABLES OF CONTENTS…..……………………………………………………………………………………………………………………
………….6
LIST OF TABLES……………..
……………………………………………………………………………………………………………………
………….6
LIST OF
ABREVIATION…………………………………………………………………………………………………
………………………………….6
INTRODUCTION................................................................................................................ 7
OBJECTIVE OF THE
SURVE…………………………………………………………………………………………………………
………………...!
LITERATURE REVIEW........................................................................................................"
METHODOLOG..............................................................................................................11
LIMITATIONS OF THE SURVE.........................................................................................13
RESULTS OF THE SURVE I.............................................................................................14
#$%%&'(&)%* A))+,$-% C/-&& B)&$ D/'................................................................. 14
#$%%&'(&)% A))+,&5 R/$5.......................................................................................... 14
I' L$8 9/) LCF B8%
$%%&'(&)%……………………………………………………………………………………………………
……………..1:
#$%%&'(&)% A))+,$- $ M$'5$ A+)/)%….
………………………………………………………………………………………………………17
I' L$8 9/) LCF A+)-+'&%
$%%&'(&)%……………………………………………………………………………………………………………1!
#)//)+/' /9 $%%&'(&)% &)
A+)-+'&……………………………………………………………………………………………………………
1!
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R/$5 $'5 A+)
A))+,$-%…………………………………………………………………………………………………………
…………………………1"
RESULTS OF THE SURVE II…………………..
………………………………………………………………………………………………………20
K'/-&5(& /9 ;& 9&%+,$-………………………………………………….
…………………………………………………………………………20
KNOWLEDGE OF THE EVENT………………………………………..
………………………………………………………………………………20
K'/-&5(& /9 ;& LCF< S/=+$- M&5+$…………………………….
………………………………………………………………………………21
R&$%/' / A&'5 ;& F&%+,$-........................................................................................ 22
R&$%/' 9/) A&'5+'(
LCF………………………………………………………………………………………………………………
…………….23
A&'5&&% A'+=+$+/' S& 1 >8&%+/''$+)&%................................................................23
M/% E'?/&5 A=+,++&% S& 2 >8&%+/''$+)&%...............................................................2:
A C/$)+%/' &&&' S& 1 $'5 S& 2 @/' >8&%+/' 3 /9 ;& >8&%+/''$+)&%............27
C/'=&)'% $/8 E,&' >8&%+/' 4 /9 S& 1 >8&%+/''$+)&%...........................................2!
A)&$ / & +)/,&5 /' 8&%+/' 4 /9 %& 2 8&%+/''$+)&%.........................................30
A =/$)+%/' &&&' %& 1 $'5 %& 2@/' 8&%+/' 4 /9 ;& 8&%+/''$+)&.................33
L&,&- /9 9$+-+$)+ +; ;&
L$8……………………………………………………………………………………………………………
…..3:
B$=()/8'5 I'9/)$+/' R&%/'5&'%
N$+/'$-++&%………………………………………………………………………………….36
CONCLUSION AND
RECOMMENDATIONS………………………………………………………………………………………
…………….41
REFERENCE………….
……………………………………………………………………………………………………………………
………………….43
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List of Tables
T$-& 2.1 #8-+= F8'5&5 F&%+,$-% +' S&-&=&5 C/8')+&%
2014....................................................................... 10
T$-& 3.2 #$%%&'(&)% A))+,$-%
R/$5……………………………………………………………………………………………………….. 16
T$-& 3.2 #$%%&'(&)% A))+,&5
A+)…………………………………………………………………………………………………………… 16
T$-& 3.3 R&$%/' 9/) A&'5+'( LCF 201:
T$-& 3.4 N8&) /9 T+&% A&'5&&% H$,& B&&' I'
L$8……………………………………………………………………….. 3:
T$-& 3.: A&'5&&%
N$+/'$-++&%…………………………………………………………………………………………………
…………… 37
T$-& 3.6 K&'$ A&'5&&%
C/8'……………………………………………………………………………………………………….
3!
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LIST OF ABBREVIATIONS
LCF 4 La&u Cutura Festi*a
LC-# 4 La&u Cutura -ro&otion #roup
U5 4 the United 5ations
U5ESC6 7 United 5ations Educationa% Scienti"ic and Cutura 6r)ani8ation
UIS 4 U5ESC6 Institute o" Statistics
SEIA 4 Socio7Econo&ic I&pact Assess&ent
EIA 4 Econo&ic I&pact Assess&ent
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Technica and pro"essiona e$pertise !as e&poyed ri)ht "ro& the point o" research desi)n to the
point o" data anaysis and presentation+ The sa&pe si8e seected and strati"ied ensured the "indin)s
o" this sur*ey are% at the *ery east% o" ?2@ con"idence e*e+
This study d!eed on attendees o" the "esti*a ,ecause o" t!o &ain reasons
1' The "undin) a*aia,e "or this acti*ity !as *ery i&ited as it !as not an ori)ina cost in the
"esti*a.s ,ud)et i+e it !as not "actored in at the ,ud)etin) sta)e/' The nature o" other staehoders o" the e*ent !as o,*iousy not as a)ent as that o" the
attendees+ It is understanda,e that unie the hoteiers% or)ani8ers% residents and the ies% the
)uests !ho ca&e "or the e*ent ea*e a&ost i&&ediatey a"ter the e*ent concudes+
OBJECTIVES OF THE SURVEY
• To access &eans throu)h !hich the attendees "ound out a,out the /012 cutura "esti*a
• To identi"y the *isitors e$pectations and concerns as they arri*e to the e*ent
• To capture the )uests. o,ser*ations and reco&&endations
• To access attendees e*e o" satis"action !ith respect to "esti*a
• To deter&ine the proportion o" passen)ers that arri*ed &ainy "or the cutura e*ent• To )au)e the attendees "a&iiarity !ith the *enue (La&u'
• To pro"ie the attendees ,ac)round
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In &ost countries% cutura "esti*as and e*ents are &a3or acti*ities and they &ana)e to pu cro!ds
"ro& a !as o" i"e+ For e$a&pe% the cutura "esti*a participation sur*ey o" Me$ico in /01/
"ound that 0@ o" the popuation had attended a traditiona "esti*a in that year (I5E#I% /01='+
The Edin,ur)h Festi*a on the other hand% thou)ht to ,e the !ord.s ar)est artscutura "esti*a% sod
1%?=D%=?D ticets in /01D% =+@ &ore than in /01/+ These data does not incude attendance at the
&any "ree e*ents in the "esti*a su))estin) the nu&,er coud )o past the D%000%000 &ar (Sta)e
5e!s% /01='+
A countries ha*e the potentia o" reai8in) si&iar successes !hen it co&es to "esti*as+ What is
needed is a syste&atic approach to "esti*a pannin)% supportin) strate)ic poicy and constant
e*auation and assess&ents (U5ESC6 4 UIS% /012'
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METHODOLOGY
This sur*ey !as conducted o*er a period o" "our days; that is / th to /?th 5o*e&,er /012 ,y Burac
Business Insi)ht on ,eha" o" the La&u County #o*ern&ent (Trade% Touris& and Cuture
depart&ent'+ This !as the e*ent period o" the /012 La&u Cutura Festi*a+ 6*er this period% a tota
o" D? respondents !ere poed ,asin) on the assu&ption that the tota nu&,er o" the cutura
"esti*a attendees !as ess than /2%000+ The sa&pe si8e !as there"ore su""icient to !or !ith% as it
ao!ed the sur*ey to operate at a con"idence e*e o" ?2@% a con"idence inter*a o" 0+02 and a
&ar)in o" error o" 0+02 (Research Ad*isors+ /00'+
The popuation.s sa&pe !as chosen throu)h strati"ied rando& sa&pin)% so as to cut on ,ias+ A the
e*ents !ere cate)ori8ed as strata and "ro& each o" these strata an e9ua nu&,er o" respondents !ere
rando&y seected+ This e9ua nu&,er !as achie*ed ,y distri,utin) the daiy tar)et nu&,er o"
9uestionnaires (!hich !as 100' throu)hout the e*ents o" the day i+e+
Daily target number of questionnaires
Number of Events that Day
To "urther cut on the ,ias% the respondents !ere aternated ,et!een &ae and "e&ae durin) the data
coection process+ This ensured ,oth &ae and "e&ae had an e9ua chance o" ,ein) seected as the
sa&pe+
At the entry points in Moo!e 3etty and Manda airstrip% a tay "or& !as used to ensure that a the
passen)ers arri*in) in La&u to!n on the /th and /th 5o*e&,er /012% !ere captured and their
reason "or co&in) to La&u !as noted+ This tayin) occurred durin) the pea arri*a hours at the
respecti*e entry points+ In the case "or Moo!e 3etty% the tayin) !as conducted "ro& =p& to p&
on the t!o days% !hereas at the Manda airstrip% the tayin) !as conducted as "ro& 11a& and 2p&
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on a sin)e day+ This process ai&ed at identi"yin) the proportion o" *isitors to the isand !ho are
here speci"icay "or the cutura "esti*a+
Further&ore% the 9uestionnaires !ere spit into t!o &ain sets+ The "irst set !as to co*er day one and
t!o% !here it !as pro3ected that &ost *isitors !oud ha*e ,een arri*in) and !oud not ha*e "or&ed
&uch opinion a,out the e*ent+ As an aternati*e !e sou)ht their anticipation o" the e*ent+ In the
second set% !hich co*ered day three and "our% !e sou)ht to no! their opinions a"ter they ha*e "uy
e$perienced the e*ent+
This *ariation in set one and set t!o !as ,rou)ht a,out ,y the ateration o" 9uestion D and 9uestion =
o" the 9uestionnaire% ceteris -ari,as+
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LIMITATIONS OF THE SURVEY
This sur*ey e$perienced the "oo!in) i&itations;
1' Financia constraint 4 this !as as a resut o" the ate incusion o" this sur*ey.s cost into the cutura
"esti*a ,ud)et+ This )reaty ,rou)ht do!n the resources a*aia,e "or the research and there"ore
&ade Gnarro!in). o" the research the &ost *ia,e soution to ensure a 9uaity acco&pish&ent o" the
cient.s tar)et
/' Bureaucratic deays at the Manda airstrip on the / th o" 5o*e&,er /012+ This chaen)e arose as a
resut o" deays in the processin) o" security cearance "or the research assistants ,y the airport
security+ It repercussion !as the e$cusion o" the day.s passen)er arri*a throu)h the airport+
D' Insu""icient ti&e "or induction o" Research assistants 4 >ue to the deays in )i*in) nod to conduct
the sur*ey and in the appro*a o" the research 9uestionnaires% there !as *ery i&ited ti&e to orient
the research assistants to the needs and speci"ics o" this study+ This !as ho!e*er &iti)ated ,y
adoptin) a day on) crash pro)ra& and conductin) o" &oc sur*ey a"ter!ards+
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RESULTS OF THE SURVEY I
a&&e$e*&/ A**"(al&: C)0le'e B*ea D)3$
-assen)ers. arri*a sur*ey !as conducted on the "irst and second day o" the "esti*a and it incuded
pro"iin) o" passen)ers arri*in) at the airport in Manda and at the 3etty in Moo!e+ >urin) this
se)&ent o" the sur*ey% !e identi"ied the )uests. reasons "or co&in) to La&u+ The reasons !ere
cassi"ied as either in La&u "or LCF< or in La&u "or other reasons
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Table 5.2: a&&e$e* A**"(al& a' Ma$%a A"*)*'
CARRIER FOR LCF OTHER REASONS TOTAL ERCENTAGE
AMB6 ET D 2 =1 DD+
SAJ / 11 D D1+1
:E5KA AIRWAKS 10 1/ // 1+0
AIR :E5KA = 1 /1 1+/
TOTAL 99 -8 122
a&,o et and Fy Sa$ had the hi)hest nu&,er o" passen)ers% at =1 and D passen)ers each+ :enya
air!ays ,rou)ht in a tota o" // passen)ers !hie Air :enya had a tota o" /1 passen)ers a,oard+ A
tota o" 1// passen)ers arri*ed% !ith o" the& assertin) they arri*ed speci"icay "or the Cutura
Festi*a+
=2 passen)ers arri*ed "or other reasons not reated to the Cutura Festi*a% &a3ority o" the& a,oard
Air :enya and :enya Air!ays panes% so&e o" !ho& !ere una!are o" the e*ent+
The ta,e is )raphicay sho!n as "oo!s;
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Sorry, I’m not aware about that festival <
T;"& 3a& a *el4 b4 a
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JAMBO JET SA #RIVATE CHARTER AIR KENA
0
20
40
60
!0
100
!!
71
4:
1"
12
2"
::
!1
Pro&or'$on Of Pa!n"!r P!r A$r%$n!
OTHER REASONS FOR LCF
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Ma3ority% ?@% o" the passen)ers. arri*as !as ,y &eans o" pu,ic transport ,uses+ This !as "oo!ed
in a distant second ,y schedued "i)hts and thirdy ,y pri*ate car &eans+
D@ o" the attendees ca&e ,y &eans o" hired *ehices !hereas 1@ arri*ed ,y &eans o" air charter+
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RESULTS OF THE SURVEY II
This is the part o" the sur*ey that !as conducted in A&u Isand in the *arious acti*ities o" the
cutura "esti*a+ It represents the attendees. responses to the 9uestionnaires+
K$)3le%e )< ';e Fe&'"(al
The "irst 9uestion ased to respondents !as ho! they "ound out a,out this year.s cutura "esti*a+
The responses !ere as "oo!s
PERSONAL REFERENCE! 44%
SOCIAL MEDIA! 27%
TV! 14% RADIO ADVERT! 5%
NE"SPAPER ADVERT! 4%
ORANISERS# INVITE! 4%
OTHER! 2%
KNOWLEDGE OF E*ENT
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Ma3ority o" the attendees (==@' "ound out a,out the e*ent throu)h persona re"erence ("riends%
coea)ues and reati*es'+
In addition% socia &edia (/@' is the second ar)est source o" in"or&ation on the e$istence o" the
La&u cutura "esti*a+
The option o" socia &edia !as "urther ,roen do!n into its constituent co&ponents and the
"oo!in) !as o,ser*ed
0
10
20
30
40
:0
60
70
!0
"0
100
!" " 1 1
Kno+%!("! of ',! LCF - So.$a% M!($a
So.$a% M!($a Ca'!"or/
# of A''!n(!!
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A the socia &edia responses STRICTLK ran)ed ,et!een Face,oo% T!itter% Insta)ra& and
Whatsapp as sho!n a,o*e+
Tee*ision% Radio and ne!spaper ad*erts in"or&ed 1=@% 2@ and =@ o" the attendees% respecti*ey+
This is to say that /D@ o" the cutura "esti*a attendees cited the &ass &edia "raternity as the source
throu)h !hich they "ound out a,out the /012 La&u Cutura Festi*a+
=@ o" the attendees re*eaed that they ,eca&e a!are o" this year.s cutura "esti*a as a resut o"
direct in*itation ,y or)ani8ers o" the e*ent+
/@ o" the respondents cited a nu&,er o" other reasons other than the ones &entioned a,o*e+
Rea&)$
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The data a,o*e can ,e )raphica presented as "oo!s
36
23
23
6
4
3 2 12
R!aon For A''!n($n" LCF
L&$)' $/8 L$8 =8-8)& L//+'( 9/) U'+8& I'&)&%+'( E&)+&'=&
H$,& F8' H&$)5 $ L/ $/8 ;& 9&%+,$-%
V+%+ L$8 O'-+'& C$$+(' #$% E&)+&'=&
#$)+=+$'% +' ;& &,&'% W/)
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Moo!e 3etty and Manda airport+ The speci"ic o,3ecti*e here !as to precisey identi"y the thin)s
they !ere ooin) "or!ard to at the e*ent+
The attendees. responses !ere as "oo!s
0
:
10
1:
20
2:
30
26
25
13
12
87
4
32 1
Goo( T$n" An'$.$&a'!(
# of A''!n(!!
/@ o" the attendees !ere ooin) "or!ard to the >ho! and :asa race co&petitions+ This !as
"oo!ed cosey !ith >oney co&petition at /2@+ These t!o e*ents (>ho!:asa race and >oney
race' accounted "or 21@ o" the attendees. anticipations o" the e*ent+ This is to say that &ore than
ha" o" those !ho attended the /012 La&u cutura "esti*a ca&e to the e*ent !ith the anticipation o"
e$periencin) the dho!:asa race and doney race+
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Traditiona dances !ere ooed "or!ard to ,y 1D@ o" the attendees% !hereas 1/@ ooed "or!ard to
the &usic concerts+ S!i&&in) co&petition and the S!ahii cuisine !ere ooed "or!ard to ,y @
and =@ o" the attendees% respecti*ey+
The sur*ey aso "ound out that @ o" the attendees !ere ooin) "or!ard to aspect o" the "esti*a+
They anticipated e*erythin) to ,e )ood and as a resut they !anted to see it a+
The cutura dispays% &ainy conducted at the Mun)uni7:-A area% !ere ooed "or!ard to ,y D@
o" the attendees and a patry 1@ cited the hospitaity o" La&u peope as the &a3or thin) they !ere
ooin) "or!ard to in the e*ent+
Ho!e*er% /@ o" the sa&ped attendees cited nu&erous other ite&s they !ere ooin) "or!ard to
other than the ones isted a,o*e+
M)&' E$>)4e% A#'"("'"e&: Se' 2 =!e&'")$$a"*e&
To!ards the concusion o" the "esti*as% !e ased the sa&ped attendees !hat they ied &ost a,out
the "esti*a+ The ai& here !as to esta,ish !hat they en3oyed &ost in their e$perience o" the /012
cutura "esti*a+ The responses !ere pooed to)ether and su&&ari8ed as "oo!s
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0
:
10
1:
20
2:
30
26 26
18
8 7
54
2
5
Mo' En0o/!( A.'$)$'$!
# of A''!n(!!
>oney race and dho!:asa race see&ed to ,e the &ost en3oyed acti*ities+ They !ere each cited ,y
/@ o" the respondents as the &ost ied ee&ent o" the /012 La&u Cutura Festi*a+ Traditiona
dances "oo!ed suit as the &ost en3oyed acti*ity at 1@+ S!i&&in) and Music concerts !ere each
chosen ,y @ and @ o" the respondents as the &ost en3oyed acti*ities+
Food ,a8aar and cutura dispays !on the hearts o" 2@ and =@ o" the respondents+ A "urther /@ o"
the attendees sa&ped cited the "riendiness o" La&u peope as the thin) they ied &ost a,out the
LCF+
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2@ o" those sa&ped cited other acti*ities other than the one &entioned a,o*e+ These acti*ities !ere
custered to)ether and resuted in the co&posite "i)ure o" 2@+
A C)0a*"&)$ be'3ee$ Se' 1 a$% Se' 2 ?)$ =!e&'")$ 5@ )< ';e =!e&'")$$a"*e&
Ouestion D "or set 1 !as desi)ned to "ind out the attendees anticipation and e$pectations as the
"esti*a !as co&&encin)+ 6n the other hand% "or set /% the 9uestion !as *aried so as to depict the
e$tent to !hich the attendees. e$pectations !ere &et+
Custerin) to)ether si&iar responses "or 9uestion D o" set 1 and / 9uestionnaires% the resuts
o,tained are as "oo!s;
0
:
10
1:
20
2:
30
2: 26 13 7 12 4 3
1 2
!
26 26 1!
! 7: 4
2:
0
S!' 12En'r/3 4u!'$onna$r! an( 5 2E6$'3 4u!'$onna$r!
S& 1 S& 2
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It is e*ident that the >ho!:asa race and the doney race &et the attendees. e$pectations+ They
!ere ,oth the &ost sou)ht a"ter e*ents o" the "esti*a and aso the &ost en3oyed acti*ities ,y the
concusion o" the "esti*a+ Each o" the& a*era)ed /@ o" the tota responses o" the sa&ped
attendees+
The traditiona dances surpassed e$pectations as "ar as the sur*ey o" the /012 LCF is concerned+
>espite ,ein) sou)ht a"ter ,y 1D@ o" the attendees ,e"ore the acti*ities% it !as cited ,y 1@ o" the
respondents as the &ost en3oyed acti*ity o" the e*ent+ This represents a 2@ increase% !hich is
undou,tedy statisticay si)ni"icant+
6n the other hand% &usic concerts see& to ha*e poed !ay ,eo! e$pectations+ The )ap ,et!een
those !ho e$pected it ,e the &ost interestin) and those that actuay "ound it &ost interestin) is 2@+
It is *ita to note that% @ o" the respondents e$pressed that they e$pected e*erythin) to ,e )ood
a,out the "esti*a+ Ho!e*er% upon the concusion o" the e*ent% none o" the respondents (0+00@'
e$pressed that they ied e*erythin) a,out the e*ent% audin) to the "act that a o" the attendees had
their o!n pre"erred speci"ic acti*ities+
C)$#e*$& ab)!' E(e$': =!e&'")$ - )< Se' 1 =!e&'")$$a"*e&
This sur*ey ai&ed to ,rin) out the attendees concerns ,y asin) the 9uestion% Which are your
,i))est concerns a,out co&in) to this e*ent< throu)h asin) this 9uestion% !e !ere a,e to
understand the *isitors reser*ations a,out the "esti*a (acti*ities+ or)ani8ation and its *enue' and
ater on try to )au)e i" the reser*ations sti hod ,y asin) a "oo! up 9uestion on the sa&e in the
second set (set /' o" 9uestionnaires+
The respondents. ans!ers !ere or)ani8ed and presented as "oo!s;
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!ven" #e$ur%"y& 36
None& 33
B$5 )/$5 11
W&$;&) 7
S&=8)+ C;&=% D8)+'( J/8)'& :
A==//5$+/' 4 O;&)%
Con.!rn a7ou' LCF E)!n'
E,&' S&=8)+
N/'&
B$5 )/$5
W&$;&)
S&=8)+ C;&=% D8)+'( J/8)'&
A==//5$+/'
O;&)%
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Last% D@ o" the respondents cited *arious other reasons other than the ones &entioned a,o*e+ These
reasons !ere co&pied and added up to the percenta)e )i*en a,o*e+
A*ea& ') I0*)(e )$: =!e&'")$ - )< Se' 2 =!e&'")$$a"*e&
A"ter seein) to esta,ish the attendees concerns% !e then sou)ht to esta,ish areas re9uirin)
i&pro*e&ent% "ro& the attendees. perspecti*e+ The respondents !ere ased% Which areas do you
thin this e*ent needs to i&pro*e on< This 9uestion &ainy ser*ed to assess i" the concerns cited in
the "ourth 9uestion o" set 1 9uestionnaires sti hod% as at the end o" the e*ent+
The responses to this 9uestion !ere as "oo!s
!ven" #e$ur%"y& 37
#an%"a"%on& 16
None& 13
E,&' O)($'+%$+/' 10
A==&%% R/$5 T/ L$8 6
:
:
4
2
2
Ar!a 'o Im&ro)!
E,&' S&=8)+ S$'+$+/'
N/'& E,&' O)($'+%$+/'
A==&%% R/$5 T/ L$8 V&'8&% @B+((&) S;$5&5
N8&) /9 E,&'% @I'=)&$%& I'=)&$%& #$)+=+$'% A--/$'=&
A==//5$+/' O;&)%
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Security% !hich !as the ,i))est concerns "or the attendees sa&ped% !as cited ,y a &a3ority o" the
respondents as the area that needed &ost i&pro*e&ent+ It poed at D@% representin) the sin)e
ar)est co&ponent cited "or i&pro*e&ents+ The security incident that occurred durin) the doney
race co&petition !hich resuted in a poice o""icer dra!in) a )un and "irin) into the air reay shoo
the attendees present+
Sanitation o" La&u as a *enue o" the e*ent reay needs to ,e i&pro*ed on+ This !as a proposa o"
1@ o" the respondents+ The dirt aon) the streets% the open se!er ines% the doney e$cre&ent and
soid !aste aon) the sea"ront !ere the ite&s the respondents cited to sho! the dire need "or
sanitation i&pro*e&ent+
Accordin) to 1D@ o" the respondents% the e*ent !as ar)ey up to standard such that they coud not
identi"y any areas that needed to ,e i&pro*ed on+ This proportion sa! e*erythin) to ,e up to
standard+
10@ o" the respondents thou)ht that or)ani8ation o" the cutura e*ent needed to i&pro*e on+ Most
!ere particuary dispeased !ith ho! the coordination o" e*ents !as done% the ina,iity o"
or)ani8ers to adhere to schedue and the ac o" an e""ecti*e &eans "or disse&ination o" the "ete.s
in"or&ation to the )uests+
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“…I saw some nyama !homa (mshikaki) and walked toward the vendor at &'uity Bankto buy some$ But then I ste""ed on donkey "oo and my a""etite filed…%
A D)0e&'"# T)!*"&' %!*"$ F))% Baaa*
I enoyed the !ultural dis"lays but "eo"le in !harge of them should be more a!tive and more
stations should be "ut in "la!e and s!attered over a wider "erimeter and visitors to be "rovided
with a ma" of where a!tivities take "la!e$
A *e&)$%e$' a' ';e C!l'!*al D"&la4
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@ o" the respondents thou)ht that the access road to La&u needs to ,e i&pro*ed on% speci"icay to
,e tar&aced and s&oothened+ Another /@ thou)ht that the acco&&odation condition o" La&u
needed to ,e i&pro*ed+ This !as ar)ey due to the "act that they husted a )reat dea to secure
acco&&odation durin) the cutura "esti*a+
2@ o" the respondents proposed that the nu&,er o" e*ents shoud ,e increased and that the )enera
duration o" the "ete ,e increased "ro& the current "our days+ A "urther 2@ thou)ht that &ost *enues
"or the cutura "esti*a acti*ities needed to ,e i&pro*ed on ,y !ay o" e$pandin) the& to increase
their capacity and in the case o" outdoor e*ents% the *enues ,e shaded+
The participants ao!ance !as cited ,y =@ o" the respondents as an area !hich shoud ,e i&pro*ed
on+ Many a&ented that the a&ount paid to participants they interacted !ith !as reati*ey *ery o!+
A C)0a*"&)$ be'3ee$ Se' 1 a$% Se' 2 ?)$ =!e&'")$ -@ )< ';e =!e&'")$$a"*e&
In order to co&pare the "esti*a.s shortco&in)s ,e"ore and a"ter the e*ent% !e ha*e co&pared the
attendees concerns a,out the e*ent ,e"ore the e*ent and their concerns a"ter the e*ent+ This !as done
,y a co&parison o" the responses "or 9uestion = o" set 1 and / as sho!n ne$t;
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3!
$
5
1$
15
2$
25
3$
35
4$
36 33 11 7
4 $
5
$ $ $ $
337 13 6
$ 2
16
$
5 5 4 1$ 2
Com&ar$on of 4u!'$on 8: S!' 1 an( 5
S& 1 @E') >8&%+/''$+)&% S& 2 @E+ >8&%+/''$+)&%
The proportion o" those not i&pressed ,y the security o" the e*ent increased &ar)inay a"ter the
e*ent% ,y a sin)e percenta)e point+ Since &ost o" the respondents !ere citin) the security incident
durin) the doney race% it is possi,e to con"identy say that had the incident not happened% the
proportion o" those citin) security "or i&pro*e&ent !oud ha*e su,stantiay decreased+
The proportion o" attendees that had a,soutey no concerns a,out the e*ent decreased ,y /0@% "ro&
DD@ to 1D@% as at the concusion o" the e*ent+ This indicates that as the )uests arri*ed and setted%
they ,e)an noticin) the inade9uacies o" the "esti*a+
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Sanitation% !hich !as ne*er a concern as at the ,e)innin) o" the "esti*a% ,eca&e a &a3or concern
and an area re9uirin) i&pro*e&ent as per the respondents. opinion ,y the end o" the "esti*a+ It
poed at 1@+ This is a ar)e proportion that undou,tedy can.t ,e i)nored+
The proportion that cites ,ad roads% acco&&odation and security checs decreased ,y 2% / and 2
percents respecti*ey+ Those citin) other outyin) reasons decreased &ar)inay "ro& D to / percent+
Sanitation% Security Checs% Venues 5u&,er o" E*ents% -articipantsQ Ao!ance and E*ent
6r)ani8ation !ere cited as areas "or i&pro*e&ent ,y a co&,ined D?@ o" the respondents% e*en
thou)h they !ere ne*er a concern as at the ,e)innin) o" the "esti*a+ They are ho!e*er e*ent
&ana)e&ent reated and can ,e easiy ooed into "or the purposes o" recti"ication+
Le(el )< Fa0"l"a*"'4 3"'; ';e La0!
To )au)e the e*e o" attendees. "a&iiarity !ith La&u as the *enue o" the cutura "esti*a% !e ased
the respondents% Is it your "irst ti&e to ,e in La&u; and i" not% ho! &any ti&es ha*e you ,een here
,e"ore<
0< !as used to denote those !ho ha*e ne*er ,een to La&u ,e"ore% !hereas those !ho !ere here "or
the second% third% "ourth and "i"th ti&e assi)ned nu&,ers 1% /% D and = respecti*ey+ Those here "or
the si$th ti&e and a,o*e are assi)ned 2+
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“*ubli! toilets need to be "ut in "la!e es"e!ially for those staying in guests far
from the venue…%
7A''e$%ee a' Sa'!*%a4 N";' C)$#e*'
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An array o" the anay8ed data yieds the "oo!in) ta,e% sho!n in percenta)es;
Table 5.-: N!0be* )< T"0e& A''e$%ee& Ha(e Bee$ "$ La0! Be
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9 1 5 : 8 ; <
0
10
20
30
40
:0
60
A''!n(!! L!)!% of Fam$%$ar$'/ W$', Lamu
Num7!r of T$m! B!!n 'o Lamu B!for!
Fro& the )raph% it is e*ident that =?@ o" the /012 LCF !ere "irst ti&e *isitors to La&u% and as
pre*iousy sho!n% &a3ority !ere "ro& :enya+ This is to say that 21@ o" the attendees ha*e ,een to
La&u at east once ,e"ore+
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@ o" the respondents had ,een to La&u once ,e"ore !hereas 1/@ had ,een to La&u t!o ti&es
,e"ore+ ? and = percent pointed out that they ha*e ,een to La&u D and = ti&es respecti*ey+ Another
1@ stated that they ha*e ,een to La&u se*era ti&es ,e"ore ran)in) "ro& 2 to 12+
There"ore the ratio o" "irst ti&e *isitors and repeat *isitors is 11
Ba#*)!$% I$
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K&'$' 67
#'an%()& 7
*"a+%an& 4
,erman& 6
F)&'=; 4
B)++%; 2
A&)+=$' 1
S. A9)+=$' 1 #-e.%()& 1 O")er( & 2N/ R&%/'%& 4
Na'$ona%$'/ of A''!n(!!
#raphi
cay% this is dispayed as "oo!s
Most o" the *isitors nationaity !as :enyan% as 0@ o" the respondents said that they !ere :enyans+
This !as "oo!ed ,y Spanish as a distant second at @% #er&ans third at @ and French "ourth at
2@+ Itaians% British and A&ericans poed at =% / and 1 percent respecti*ey+
1@ percent o" the respondents !ere South A"ricans and another 1@ S!edish nationas+ 6ther !ord
nationaities ie Indians% Finnish% #ree and Le,anese co&posed the /@ cassi"ied as others+
It is ho!e*er i&portant to note that the proportion o" A&erican and British nationas attendees is
e$tre&ey o! despite the t!o nations ,ein) :enya.s on) ti&e &aret "or touris& products+
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A "urther ,rea do!n o" the :enyan nationaity ,oc ,y Ho&e County yieds the "oo!in);
Table 5.6: Ke$4a$ A''e$%ee& b4 C)!$'4
COUNTY ERCENTAGEMo&,asa /+
La&u /1+
:ii"i 1+?
5airo,i 10+/
Tana ri*er +1
:ia&,u /+=
5yeri 1+
Bun)o&a 1+/
#arissa 1+/
:isu&u 1+/
:isii 1+/
Taita Ta*eta 1+/
O';e* C)!$'"e& +2
It !as o,ser*ed that &a3ority o" the attendees o" :enyan nationaity !ere "ro& Mo&,asa County+
:enyans !ho descent "ro& La&u ,ut stay in other counties accounted "or a&ost //@ o" the
attendees o" :enya ori)in+
Mo&,asa% :ii"i% La&u% Tana Ri*er and Taita Ta*eta counties accounted "or =@ o" the tota
attendees o" :enyan nationaity+ 5airo,i County accounted "or 10@ !hie :ia&,u and 5yeri
counties accounted "or /+= and 1+ percent respecti*ey+
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M&'! 36%
L&*! 29%
+,-,.,! 23%
T$'$ )+,&) 10
T,/ T0/! 2%K$-& 1
C%a$=.a'$on 7/ >KP Coun'$!
An anaysis o" the
nationaities o" the "i)ures o" counties "or&in) the u&uiya ya :aunti 8a -!ani (:-'% re*eas the
"oo!in)
Mo&,asa% La&u% :ii"i% Tana Ri*er% Taita Ta*eta and :!ae each poed at D% /?% /D% 10% / and 0+=
percent respecti*ey+
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0.0
10.0
20.0
30.0
40.0
:0.0
60.0
70.0
!0.0
:.1 74.0
2.0 1.2
10.23.1 2.! 1.6
K!n/an A''!n(!! 7/ R!"$on
% of Attendees
Cat
e)ori8in) the sa&e :enyan attendees in ter&s o" re)ions "or&in) the "or&er (pre7/010' :enyan
pro*inces re*eas the "oo!in);
5orth Eastern% Eastern and Western re)ions accounted "or the east nu&,er o" attendees o" :enyan
nationaity+
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CONCLUSION AND RECOMMENDATIONS
Besides Attendees opinion sur*ey% a "u econo&ic i&pact assess&ent shoud ,e conducted on such
e*ents so as to esta,ish the i&pact to the oca econo&y+ Increasin) the scope o" the sur*ey ena,es
the "u capturin) o" a *ita "esti*a statistics !hich enco&passes Ghard. 9uanti"ia,e data 4 ie% the
nu&,er and characteristics o" attendees% per"or&ers% e$hi,itors% "esti*a attendance e*es% *isitor
e$penditure% "esti*a re*enue and "esti*a e&poy&ent e*es+
Fundin) "or such a sur*ey shoud ,e increased and the researchers ,e en)a)ed eary enou)h ,e"ore
the e*ent co&&ences+ This !i ensure ,etter pannin) and a s&ooth conduction o" the sur*ey+
The nu&,er o" e*ents and the duration o" the "esti*as shoud ,e increased+ This can ,e done directy
,y the or)ani8in) )roup or outsourced to other parties+ This not ony pro*ides &ore entrain&ent "or
the re*eers ,ut aso the socio7econo&ic ,ene"its to the La&u co&&unity are enor&ous+ Increased
e*ents and "esti*a duration encoura)es &ore *isitors to stay and spend "or on)er periods and in the
process create &ore inco&e opportunities "or ,usinesses and co&&unity+
Festi*a ,rochures and pro)ra&s shoud ,e )i*en to a passen)ers at entry points; Moo!e 3etty and
Manda Airport+ This !i pro*ide &uch needed )uidance to the *isitors co&in) "or the e*ent and aso
)enerate interest to attend "or those arri*in) in La&u "or other reasons other than the Festi*a+
Setch &aps shoud ,e a*aied "or the use o" )uests not "a&iiar !ith La&u+ They !i ena,e se"
)uided tours and &a$i&u& participation in the "esti*a acti*ities ,y the attendees
En)a)in) the pu,ic transport ser*ice co&panies as partners to )i*e specia "ares and transport o""ers
durin) the period eadin) to the "esti*a+ This !i ,oost the nu&,er o" attendees and )enerate &ore
interest in the e*ent to the pu,ic outside the *enue to!n (La&u'+
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The nu&,er o" uni"or&ed security a)ents "or the e*ent shoud ,e increased+ This not ony ensures
&ore security ,ut aso increases the Giusion. o" security a&on) the *isitors+
Sanitation shoud ,e i&pro*ed durin) the entire "esti*a period% especiay in !aste &ana)e&ent and
pu,ic toiets pro*isions+
The concerned authorities shoud consider hirin) pro"essiona e*ent or)ani8ers to hande the
increased chaen)e o" handin) e*ents o)istics and e*ent scheduin)+
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