Final survey analysis

Survey Results Analysis

In this I will be looking at my survey results and analysing them to see what people have chosen. I

will go through each question separately and analyse them.

Overall for my survey I got 75 responses, which is much more that what I thought I would get.

For the first question I asked what price people would pay for a magazine. Looking at this data

it implies that the majority of people said from £3.00 or less. A

total of 51 people chose this answer which is around 69%. This is over half which does show that more than half of the people who

done my survey picked that answer. The next most common answer was £3.01 to £6.00. You

can tell by looking at the bar graph that this was less than half the amount of people who chose

£3.00 or less. Overall 30% of people chose that answer. The

next choice was $6.01 to £10.00. Only one person picked this

answer. They may have chose that price range, because they could possibly buy magazines and therefore they know how much it might cost. The last

choice was more than £10.00. For this choice no one picked it at all,

which shows that the average music magazine must not be more than £10.00. Looking at

these results, my magazine will cost around £3.00 or less.

The next question was whether or not people buy music

magazines. The most popular answer was never, and the

percentage of people who said that was 85%. This shows that

over three quarters of the people who did my survey have

never bought and music magazine. Out of 75 this was

64 people. The next choice was monthly and there are some people who do buy monthly music magazines. There was only 10 people who said that they buy music magazines

monthly, and lastly there was only 1 person who says that they buy music magazines

weekly. This one person could be the same person who said

the answer £6.01 to £10.00 for the first question. Overall the majority of people (64) have

never bought a music magazine before, but the rest (11) have,

whether that’s weekly or monthly.

The third question was what type of social media people use the

most. I asked this question because I would like to have an account for my magazine set up on the most popular social media site, and from looking at the data the most popular is Facebook. I would advertise the account on the magazine itself. As I said, Facebook is the most popular

social media, with 53% of people choosing that as the answer. This is over half the amount of people

who took my survey. The next choice was Snapchat. 18 people picked this social media, and the

third choice was Instagram. Only 9 people picked that choice. From

what I know more younger people (teenagers/ adults aged up to 25), would have picked Snapchat and Instagram, and the older people

(adults over 25), would have picked Facebook. This is mainly

because younger people use Snapchat and Instagram more

often and older people use Facebook more often. Overall, the majority of people use Facebook

as their most popular social media.

For the third question I asked what type of things would encourage people to read

and indie/pop music magazine. There was a range of answers for this question so I had to try find the most

common answer. The common answers are as

follows: Asking for free gifts and/or offers, free music downloads, and having in

depth articles on artists that people like. There was also another comment that was only said once but I liked it

and that was mentioning tour dates and when people are

having concerts in the magazine. This is something I

would love to mention as I have had my fair share of

concerts. Furthermore, looking at the results I would

defiantly include free gifts and offers as that was one of my questions further down the survey and I would also have articles about artists,

and in this case it will be my upcoming artist who will be

on the front cover.

My 5th question was to put the following artists in order of preference. There was a total of 7 artists and some were a lot

more popular than others. When looking at the data It was quite difficult to sort

out who had which number, but I did get it in quite an accurate order. The order is

(starting from 1 and going down to 7) Adele, Coldplay, Bastille, The 1975, Lana del Ray, Lorde and lastly The two door cinema club. I am not surprised that

Adele was the most common answer for number one, because she is the most

well known British women singer I know. I don’t think I know anyone who does not

know who Adele is. Also I'm not as surprised for the two door cinema club becoming 7th because they are not as well known as other people on the list. Seeing this data means that I will now

look at magazines with Adele and Coldplay on and see what type of articles

have been written about them.

I asked this question as I would like to see what music magazine is

most common. I done this, because I will look at the top three

and get inspiration for my own front cover. I would also look at the

contents page, and double page spread. So looking at the results

the top three music magazines are Rolling stone, NME and Q. I also did an analysis for the mastheads, and I did one for each of the top three. This will help me create my own

masthead, because I will look into them in more detail when doing

my own magazine. The most common answer was Rolling stone, then NME, then Q, Vibe and lastly

Billboard.

For question 7 I asked what colour scheme they thought best

suited an indie/pop music magazine. The first choice was

black, red and white, the second was black, white and blue, third was blue, yellow, red and the

fourth was white, grey and black. The most common answer was black, red and white, which is

what I find most indie magazines use for their colour scheme. It

was very close between first and second as black, red and white git 36% and White, grey and

black got 31%.

For this question I asked what type of freebies people would like

to see in the magazine. When I was writing this question I had a feeling of what people might put as the popular answers and that was discount on concert tickets and free music downloads, and as you can see these were the

two highest answers. Out of them two the highest was free music downloads. This was the most

popular because a lot of people nowadays download their music

instead of buying CD’s, so it seemed fit to make this an

answer for the questionnaire. The second most common answer

with 52% was discount on concert tickets. More than half the people put this answer. The third most popular answer was posters. This answer was not as

popular because not a lot of music magazines don’t have

posters within them so people don’t collect them very often. The last answer was other and only 6% put a separate answer for this question. Some of the

responses were, CD’s, Vinyl and earphones.

This question was asking what type of articles would interest

people who already read music magazines, or what would

interest people to read music magazines. The most popular

answer was reviews on different artists. 39% of the people chose this answer. The second answer was to do Q&A’s (question and

answer). I thought that this answer would be popular because

Q&A’s seem to become very popular nowadays, on YouTube

and possibly in music magazines. The third most popular answer was celebrity gossip. For me I

thought that this would not be a popular answer because you

don’t find a lot of gossip in music magazines. And the last answer was ‘other’. One suggestion that

another person put was: interviews. Overall this was a well answered question with Reviews

on artists being the top one.

The last question that I done for my questionnaire was what type of competition prizes would you like to see in the magazine. This

question is a little bit similar to my 8th question, but for this one you

do no get the prizes free you have to win them. The most popular

answer was concert tickets. I think this was the most popular with 65% choosing it because, out of

all of them concert tickets are the most expensive prize to win. The

second most common answer was to meet and greet different artists.

This has become a very popular event to happen recently, so it

seemed fitting to add it to one of the prizes. The third and fourth

answer was free music downloads with 25% and free CD’s with 15%.

Music downloads was more popular as more people listen to

music electronically instead f playing CD’s. The last option was

an ‘other’ answer. Some responses are: An IPad and Vinyl.