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Final Steps to Success for Embrace a Stream November 4-10, 2019
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Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Aug 19, 2020

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Page 1: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Final Steps to Successfor Embrace a Stream

November 4-10, 2019

Page 2: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Agenda

● Embrace a Stream Updates & Reminders

● Your Checklist for Success

● After Embrace a Stream

● Your Chapter Resources

● Next Steps

● Q&A

Page 3: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Giving Day Updates & Reminders

● Donations open at 12:00 AM ET on November 4 and close

at 3:00 AM ET on November 11

● Minimum donation $10

● Add your chapter info and bank account, and attest to

state fundraising compliance

● Prizes

● Getting Ready Webinar recording on website

Page 4: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Your Success Checklist

☑ Ready for Donations?

☑ The Perfect Profile

☑ Engage Ambassadors

☑ Prepare Communications

☑ Is your Embrace a Stream Team Ready?

☑ What happens after Embrace a Stream?

Page 5: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Are you donation ready?

● Check your verification status on your admin dashboard

Status: LAPSED

Page 6: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Are you donation ready?

● Check your verification status on your admin dashboard

● To receive your donations via direct deposit, you must:○ Add bank account information

○ Attest to state fundraising compliance

● If you have questions, send us an email at

[email protected] or look for the little blue

chat bubble!

Page 7: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Is your profile completed?

● Have you:

○ Added your logo and a cover photo?

○ Shared an authentic story?

■ Set goals?

■ Included clear calls to action?

■ Featured visual content?

● Highlighted donation levels?

● Created a ‘thank you’ message?

● Included fundraisers?

Page 8: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Are your ambassadors prepared?

● Identify your Embrace a Stream Ambassadors

○ Social Ambassadors

○ P2P Fundraisers

● Arm them with key messaging and shareable content

○ Sample posts and graphics in your Embrace a Stream Chapter Toolkit!

● Communicate your goals and campaign game plan

○ Break down tasks into manageable responsibilities

○ Board Members

○ Internal Support

Page 9: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Setting up Peer-to-Peer Fundraisers

Page 10: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Setting up Peer-to-Peer Fundraisers

Page 11: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Setting up Peer-to-Peer Fundraisers

Page 12: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Setting up Peer-to-Peer Fundraisers

Page 13: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

P2P Toolkit

Page 14: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Communications Plan

● Plan your online communications ahead of Embrace a

Stream○ Announcement/Save The Date

○ Campaign Countdown

● Utilize multiple online channels for the best engagement

○ Social Media

○ Email Communications

● Customize the templates, guides, and graphics in your

Embrace a Stream Chapter Toolkit for the perfect plan!

○ Day-Of Updates

○ Supporter Gratitude

○ Organization Website

○ Ambassador Sharing

Page 15: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Are your calls to action clear?

● Include a link to your Embrace a Stream profile in all of

your communications for easy donor access

● Make it clear how your potential donors can help you

make a difference on Embrace a Stream

● Cater your calls to action to different goals and audiences

○ Fundraise! Donate! Volunteer! Join! Subscribe!

Page 16: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Is your Embrace a Stream Team ready?

● Gather your team before Embrace a Stream or send a

campaign specific email with helpful tools and updates

○ What are your goals? How can they help you achieve them?

○ Where can they find crucial campaign resources?

○ What are the roles that your Embrace a Stream team will play?

● Play to your team’s strengths and capacity

● Make it fun for everyone involved (And say thanks!)

Page 17: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

How will you thank your supporters after Embrace a Stream?

● Pre-schedule general messaging to all supporters

○ Social media posts and overall success update

○ Giving Day thank you email to your organization’s email list

● Follow up with donors for more personal stewardship

○ Access their contact information in your GiveGab Dashboard

● Highlight impact of donor funded projects

○ This doesn’t have to happen right away!

Page 18: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

How will you get your donations?

● Donations will be transferred to your bank account within 5 business days of receiving your donations

It is important to make sure you are able to receive donations before Embrace a Stream so donations make it to your account

Page 19: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

How will you get your donor data?

Page 20: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

How will you get your donor data?

Page 21: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

How will you get your donor data?

Page 22: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Tips, Tools, and Resources

● The chapter Toolkit has

everything you need to

plan, prepare, and promote

Embrace a Stream and

reach your goals!○ Customizable Templates

○ Communication Timelines

○ Embrace a Stream Graphics

○ Helpful resources for your

board members, volunteers,

and fundraisers

● Even more training videos

for Peer to Peer Fundraising

and Embrace a Stream

strategy

Page 23: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

● People Give to People

○ Ask Everyone You Know Personally (Not Just Anglers and TU Members)

■ You’ve supported your niece’s Girl Scout troop every year, ask her

parents to support a cause you care about

■ You gave to your colleague’s Relay for Life fundraising event, ask

them to donate for clean water and healthy streams

● Direct, One-to-One Outreach is Key

○ Text

○ Facebook Messenger

○ Personal Emails

● Offer an Incentive to Donate (or Donate a Larger Amount)

○ Give $50 and get a chapter hat

○ Give $100 and get a chapter hat and be entered to win a local guide trip

○ Give $250 and get a chapter hat, a chapter fishing shirt and be entered

to win a local guide trip

○ Etc…

● Set a Goal for EVERY Board Member to be Active ($ goal or # of asks goal)

Success Stories from Last Year

Page 24: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Your Next Steps

● Complete your profile for Embrace a Stream by October 26

● Follow Embrace a Stream on Social Media!

○ Use #embraceastream

● Add your bank account and attest to the state fundraising

requirement within your dashboard.

● Watch your inbox for important emails

● Watch on demand training videos

● Check out the Chapter Toolkit

Page 25: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

We’re Here For You!

● Visit Our Help Center

https://support.givegab.com/

● Send us an email at

[email protected]

● Chat with GiveGab’s Customer

Success Team whenever you have

questions or need a hand

○ Look for the little blue chat bubble!

Page 26: Final Steps to Success - Amazon Web ServicesSteps+t… · Utilize multiple online channels for the best engagement Social Media Email Communications Customize the templates, guides,

Questions?

November 4-10, 2019