Final segmentation grp6

VOLINI PAIN RELIEVER

NO. 1 DOCTORS PRESCRIBED PAIN KILLER.

SPRAYS, BALMS AND TABLETS. • Volini Gel

– 15g pack - Rs.35/-– 28g pack - Rs.62/-

• Volini spray– 35g bottle - Rs.65/-– 55g bottle - Rs.100/-

• Strip of 10tabs - Rs.14.53/-

PROFILE OF USER

Demographics: -

Age: - 10 to Old age

Sex – Male and Female

Location – Two tier and above cities.

SEC – Middle Class and above.

Geographical.

• All Major cities.

Psychographics: -

• People who want instant relief from any type of physical and muscular pains.

Benefits: -

• Pain relief.

TOTAL MARKETANYONE SUFFERING FROM

• INTERNAL PAINS & STRAINS

• BACK, KNEE AND NECK PAINS

• SPORTS RELATED INJURIES

GROUPS AND NEEDSGROUPS

• OLD AGE SEGMENTS

• SPORTS PERSONS

• TRANSPORT

• DESK JOBS

• HOSPITALS

• HOMES WITH HOUSEWIFES CHILDREN AND PREGNANT LADIES.

NEEDSJOINT PAINS & AGEING

SPORTS RELATED INJURIES

WORK/STRESS RELATED

WORK/STRESS RELATED

FOR MEDICATION OF PATIENTS

RELIEF FROM RECURRING BACKPAINS, JOINT PAINS AND MORE.

• SEGMENTS: SPORTSPERSONS, OLD AGE, HOUSEWIVES, WORKING PROFFESIONALS.

• QUANTITY: ONCE IN 3 MONTHS. OR UNTIL LASTS.

• OCCASION: FOR SPORTS EVENTS, OFFICES, HOUSEWIFES AFTER CHORES, OLD PEOPLE AT NIGHT

• BRANDS: MOOV, RELISPRAY, ZANDU BALM, IODEX,

TIGER BALM, HIMANI MENTHO PLUS BALM.• FAV BRANDS: MOOV, ZANDU BALM, VOLINI.

• MEDIA PREFERENCES: TVC’S, BUSES, TRAINS, LARGE SPORTS EVENTS, ON GROUND PROMOTIONS.

• MEDIA FREQUENCY: MORE IN SUMMERS FOR KIDS, MORE IN WINTERS FOR OLD AGED GROUPS, DURING LARGE SPORTING EVENTS, SCHOOL EVENTS ETC.

• WHO BUYS : HOUSEWIFES, SPORTSPERSONS, COACHES.

• WHEN : MONTHLY SHOPPING AND IN REGULAR INTERVALS.

• DIST. CHANNELS: SUPERMARKETS, GENERAL STORES, CHEMISTS, ETC.

• BRAND LEVEL: ESTABLISHED

Courier Service

Profiling the Target Segment

Profile Of User

Demographic characteristics:

• Sex: Male & Female

• Age: Mature enough to write the consignee’s address on the consignment and also to handle money

• Location: Cities/towns/villages where there is service(branch)

• SEC: Middle-class and above

Geographic characteristics:

• Regional: All major cities and towns, but many of the rural/village areas are yet to avail these services

• Psychological Characteristics: Those who want the consignment to be delivered in the specified time/majorly when Time-bound deliveries are needed

• Benefits sought: Assured Safer and Faster delivery of their consignment

TOTAL MARKET

• Total Market: Any individual or an organization which needs to send a consignment to any other, probably at a farther destination

SEGMENT CHOSEN

• Business to Business

Need & Group

• Personal, Business to Customer, Business to Business, etc.

Quantity:

• 75 consignments per branch/per day

Occasions:

• Sending out memos, exchange of documents and reports

• Brands: DHL,Blue Dart,Professional,DTDC,Deccan360,Firstflight,KINGFISHER-xpress

• Favorite Brands: DTDC,Professional• Media Preferences: tvc’s , largely word of mouth• Media frequency: less• Who buys?: Professionals in organizations(since

B2B is chosen)• Distribution channels: Through official outlets,

pick-up services.• Brand Level: Established

Demographic Characteristics

Sex : Male & FemaleAge : 5 yrs & AboveLocation : Any place with a theatreSEC : Lower Middle Class & Above

Geographic Characteristics

Villages, Towns, Cities

Psychological Characteristics

Entertainment, Stress Buster

Total Market Anybody who can see and hear.

Genre:• Romantic• Comedy• Art• Action• Sci-Fi• Horror• Animation• Family Drama, etc.

Needs & Groups

• Entertainment• Stress Relief• Fan Following• Cinema Fanatics• Learners• Film Students

Segment

Family Drama

Kabhi Khushi Kabhie Gham…

Quantity

• Once A Month

Occasions

• Weekends

• Holidays

• New Releases

Competitors

Favourite Brands

Yashraj Films & Dharma Productions

•All other forms of entertainment like television, radio etc.

•Any other movies releasing on the same date.

Media References

TrailersOnlineBillboards & PostersRadio – SongsTVC

Media Frequency

High Frequency: 1 week before & after release.

Who Buys??

Head of the Family

THANKING YOUGROUP NO 6

Samiksha Saxena Jeremy PimentaMehak JainSreekar ChZoha MahdiSahul WonamaliPooja Mukundan