Final Report on Summer Training

7/22/2019 Final Report on Summer Training

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College of Agribusiness Management 1

PROJECT REPORT

On

Study of Sugarcane crop from herbicide perspectiveSubmi tted to

Under the super visi on of

Mr. Nitin Patil&

Mr. Amit Bist

By

MD. SHARIB

COLLEGE OF AGRIBUSINESS MANAGEMENT

PANTNAGAR

JULY-2012


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ACKNOWLEDGEMENT

I am overwhelmed with rejoice to avail the opportunity to evince my profound

sense of reverence and gratitude to my Indofil Industries Limited communicatorMr.

Amit Bistfor providing me an opportunity to work as a summer project trainee and

sparing precious moments from their busy schedule to help me at every stage for

successful completion of the project.

I am grateful to my project guide Mr. Ni tin Patil (Product Manager)who has

provided me complete support for the successful completion of project.

I am also grateful to Mr. S.K.Sharma (Zonal Sales Manager) and Mr.Arun

Rai (Area Sales Manager)who has provided me complete support for the successful

completion of project.

I am grateful to Dr Devendra Kumar, Dean, CABM, and all the faculty

members of CABM for their encouragement and motivation. I feel profound sense of

gratitude towards DrMukesh Pandey, Placement In charge, CABM, for providing me

such a great opportunity.

I am immensely obliged to almighty, my parents for their affection, constant

inspiration, and moral support and above all blessing.

I thank all the office staffs of Indofil Industries Limited and Specially the

communicator Manager Mr.K.L.Srivastavawho helped me in every possible way,

whenever and whatever I needed for the project.

Lastly, I thank all the farmers, retailers, distributors and Sales officers visited in

Western Uttar Pradesh who had given me their valuable time and cooperation to

materialize my survey work.

MD SHARIB


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EXECUTIVE SUMMARY

The present report on Study of Sugarcane crop from herbicide perspective is

performed at Indofil Industries limited under the supervision of Mr. Amit Bistand Mr.Nitin Patil. The objective of the research is to study herbicide use

pattern like mapping of weed flora, methods of weed control and details

about chemical weed control also to study the general crop economics, to

find out marketing channels available and to propose herbicidedevelopment strategy for Indofil in the allotted regions of Western U.P and togather information regarding the strategies adopted by various companies toestablish their market.Questionnaire based responses were used to collect the primary data from

farmers and dealers/distributors and the sampling method used was simplerandom sampling and convenient sampling. The major findings of the researchare primarily based on the analysis performed on the first hand data obtained. Itwas found during the study that in Meerut and Muzaffarnagar territory broadleaf (dicot) are found more in percentage i.e. more than 60%. The majorherbicide were 2,4-D 58%,Atrazin 50% WP, and Metribuzin 70% WP are usedin these region of Meerut and Muzaffarnagar .Atul, Dhanuka,P.I.Agri,Devidayal, Bayer and Tata Rallis product were widely used. Dealersmore than 55% are found as a Source of information to the farmers about

herbicide. Purchasing behavior is affected by dealers advice and credit policy.Demonstrations have been found as the major source of awareness in theseareas. The farmers in these areas are margin, credit and quality conscious. Modeof purchase for farmers in these areas are mainly credit basis, more than 70%farmers follows this. Dealers said that their selling mode is 50% cash and 50%credit, but credit policy is dominant in this region. Credit period according tofarmer is about 30-60 days the major promotional activity in these areas aredemonstration, publicity through company co-officials, dealer/distributors, and

posters. Most of the dealers/distributors get 8-10% profit margin on herbicides.

The major suggestions are Indofil should make herbicides for sugarcane weedsbecause huge market for herbicides in these areas, Identify potential dealers anddistributors for selling of their product, Credit policy should be kept in mind fordoing business in these areas, Promotional activities like demonstrations,farmers meetings, company co-officials ,field visit at regular interval should bedone, Appointing additional staff , Make contact with sugar mills and co-operative society, Schemes/prizes/gifts for farmers, Keep in touch withchanging market.


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LIST OF EXHIBITS

Exhibit No. Title Page No.

Exhibit 4.1.1 Land holding a/c to farmers in Meerut 15

Exhibit 4.1.2 Types of weed according to farmers 20Exhibit 4.1.3 Methods of weed control according to

farmers20

Exhibit 4.1.4 Most occurrence weeds according tofarmers

21

Exhibit 4.1.5 New weeds/ recently occurring weedsaccording to farmers

22

Exhibit 4.1.6 Major herbicide players 2,4-D dimethylamine 58% according to farmers

23

Exhibit 4.1.7 Major herbicide players for Atrazin 50%

WP according to farmers

23

Exhibit 4.1.8 Major herbicide players for Metribuzin70% WP according to farmers

24

Exhibit 4.1.9 Mode of purchase a/c to farmers 25

Exhibit 4.1.10 Mode of selling a/c to dealers 25

Exhibit 4.1.11 Profit margin on herbicide a/c to dealersand distributors

26

Exhibit 4.1.12 Credit period a/c to farmers 26

Exhibit 4.1.13 Source of information about herbicides a/cto farmers

27

Exhibit 4.1.14 Reason for purchase of herbicides a/c to

farmers

27

Exhibit 4.1.15 Purchasing behavior a/c to farmers 28

Exhibit 4.1.16 Major promotional activities adopted bycompanies a/c to farmers

28

Exhibit 4.1.17 Demand of product by name a/c tofarmers

29

Exhibit 4.1.18 Percentage margin offered by differentcompanies a/c to dealers and distributors

29


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LIST OF EXHIBITS

Exhibit No. Title Page No.

Exhibit 4.2.1 Land holding a/c to farmers in Meerut 30

Exhibit 4.2.2 Types of weed according to farmers 30Exhibit 4.2.3 Methods of weed control according to

farmers31

Exhibit 4.2.4 Major herbicide players 2,4-D dimethylamine 58% according to farmers

31

Exhibit 4.2.5 Major herbicide players for Atrazin 50%WP according to farmers

32

Exhibit 4.2.6 Major herbicide players for Metribuzin70% WP according to farmers

32

Exhibit 4.2.7 Mode of purchase a/c to farmers 33

Exhibit 4.2.8 Mode of selling a/c to dealers 34Exhibit 4.2.9 Profit margin on herbicide a/c to dealers

and distributors34

Exhibit 4.2.10 Credit period a/c to farmers 35

Exhibit 4.2.11 Source of information about herbicides a/cto farmers

35

Exhibit 4.2.12 Reason for purchase of herbicides a/c tofarmers

36

Exhibit 4.2.13 Purchasing behavior a/c to farmers 36

Exhibit 4.2.14 Major promotional activities adopted bycompanies a/c to farmers

37

Exhibit 4.2.15 Demand of product by name a/c tofarmers

37

Table No. Title Page No.

Table No 1 List of weeds 14-15

Table No 2 List of herbicides andcompany name and brand

16-18


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Detail of Project

Project TitleStudy of Sugarcane crop from herbicide perspective

Objective:1. To study herbicide use pattern

a. Mapping of weed florab. Methods of weed controlc. Details about chemical weed control

2. To study the general crop economics.

a. To find out different marketing channels availableb. Strategy to leverage those channels for Indofils benefitc. Cost benefits for the farmers

3. To propose herbicide development strategy for Indofil.

Area of ConcernInstruction was given to collect more and more information about the farmers of

Western UP. I have to know whether the farmer perceive it as serious problem or a

minor problem. Finally, we have to look for herbicide market potential in Western UP.

Area of Study

Western UP

Duration of project

Time Line Activities

4-june to 6-june Methodology and planning in HO/Region

8-june to 8-july Field work & Data Collection

10-july to 20-july Data Compilation

21-july to 31-july Analysis and report writing


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CONTENTS

Serial No. Title of Chapter Page No.

1 Acknowledgements II

2 Executive Summary III

3 List Of Exhibit/Table IV-V

4 Detail of Project VI

5 1. Introduction 8

6 2. Company Profile 10-11

7 3. Research Methodology 12-13

8 4. Results and Discussions 18-38

9 5. Sugar Mills 39-41

10 6. Cost of Cultivation(For one acre land) 42

11 7. Findings 43-44

12 8. Suggestions and Recommendations 45-46

13 References 47

14 Annexure 48-57


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1. INTRODUCTION

Agriculture is the backbone of the Indian economy. Ensuring food security for morethan 1.2 bn Indian populations with diminishing cultivable land resource is a herculean task.This necessitates use of high yielding variety of seeds, balance use of fertilizers, judicious useof quality pesticides along with education to farmers and the use of modern farmingtechniques. Per hectare consumption of pesticide is low in India at 600 grams when comparedto the world average of 3000 grams. Herbicides, also commonly known as weed killers, are

pesticides used to kill unwanted plants. Selective herbicides kill specific targets, whileleaving the desired crop relatively unharmed.

Herbicides demand in India is rising sharply & could double in next three years, as an acutelabor shortage makes them a cheaper option & rally in farm good prices prompts farmers togrow crop with extra care.

After the introduction of NREGS deploying labour to remove weeds and herbs in farms has

becomes costly said Pradip Dave, President of Pesticides Manufactures & FormulatorsAssociation in India.

This made farmers opt for herbicides sprays. Herbicides sales were about 7 billion rupeessome three years back & growth was moderate, but the demand is picking up fast.

Sales of herbicides could touch 24 billion rupees/$530millions by March 2014, industryofficials and analysts said.

Herbicides sales are seen rising 25% or more every year, Pradip Dave said adding The trend

would continue as labour shortage would be a long term problem.

The herbicide or weedicide category in India has been growing at over 15 per cent and themarket size for such products is estimated at Rs 2,000 crore.

Herbicides sales help many companies increasing their profit.


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PROBLEM STATEMENT

Weeds are plants which grow at the place where they are not wanted. They are often prolificand persistent, interfere with agricultural operations, increase labour costs and reduce the

yield and quality of the produce. The weeds reduce the crop yield and quality by competingfor light, space, nutrient and water. They act as host and thereby intensify the problems ofdisease, insects and other pests. There are so many private companies coming up in

production of weedicide. Among them there is a rat race to have the maximum share in themarket. As we know that for marketing of any product there are 4 Ps i.e. Price, Promotion,

Place, and Product. Every company wants to have maximum share in the market so they arepromoting their products.

INDOFIL is a major player in fungicide market but there are some geographical areas whereit is yet to improve. No matter how strong it must be as compared to the competitors but thisis also a fact that it is not at the top. So it becomes matter of utmost concern that Indofil

should work for the strengthening of the company. The project was undertaken with thefollowing objectives:

Objective:1. To study herbicide use pattern

a. Mapping of weed florab. Methods of weed controlc. Details about chemical weed control

2. To study the general crop economics.a. To find out different marketing channels availableb. Strategy to leverage those channels for Indofils benefitc. Cost benefits for the farmers

3. To propose herbicide development strategy for Indofil

Limitations:

In my summer project i have found some limitations, which are as follows -

Weather was not helping me in good survey.

Information collected from distributors and retailers or by company persons may not

be 100% reliable.

I have not covered all the distributors and retailers from the given market.

Some company persons and retailers were reluctant in sharing information and thus,

may not give correct information.

Sampling error may occur due to biasness in opinion of farmers dealers and other

respondents.


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2. COMPANY PROFILE

INDOFIL INDUSTRIES LIMITED is uniquely placed both in Agricultural

chemical(ABD) and as well as Speciality & Performance Chemicals( S& PC) Business. As apart of K.K.Modi group, Indofil is a well-equipped manufacturing infrastructure, a resultoriented Research and Development team, and an excellent domestic and internationaldistribution network.Indofil which is strong QMS ISO-9001:2000 & ISO-14001:2004 company is professionallymanaged by its CEO & President Mr. R.K.Malhotra.

AGROCHEMICAL DIVISIONS:-

INDOFIL INDUSTRIES LIMITED: - A fungicide giant in agrochemical industry, A nameknown for excellence in product quality and services. A company always working for

betterment of the farmers, operating in Indian market for more than 4 decades.

A vision of the division is transforming from Crop protection chemical supplier to

Crop Care Company.

Known around the world as TheMancozeb People, Indofil has its export presence in morethan 50 countries as suppliers of Mancozeb formulations. In India, Indofil is successful instrategic marketing of insecticides including IGRs, Fungicides, Bactericides, Herbicides,

Acaricides, and Surfactants & PGR. Indofil is driven by Cropcare Concept in agriculturebusiness. The focus is to create partnership for Research & Development, manufacturing &

marketing for many more active pesticides and combinations.

Agro business division consists of professionals who are either agriculture graduates ordoctorates in specialized field. The Executive Vice President leads this division & issupported by strong Marketing, Technical, Sales & logistics group. The customers areserviced through regionals heads , heading a strong team of 145 qualified sales staff &Development Executives positioned in important regions who takes cares of sales, marketingand product development.Indofil chain of distribution starts with Selling Agents, C&F Agents & Distributors, whohave their own well-mainted stock points. The well-knit distribution is spread throughout thevast geography of the country through more than 50,000 retail outlets.

Employing 705 people Indofil has a sales turnover of Rs 782 crores, as on 31st

march 2010.

INTERNATIONAL BUSINESS:

Around a decade ago, in 1995 we launched into International Business with a vision to bepresent in all the international markets where there is scope for Indofil ProductsWith the modest beginning of entry in 4 countries with Agrochemical product Mancozeb,today Indofil is selling its Agrochemicals and S&PC in 60 countries.Territory Manager is the backbone of International Business. There are 4 Territory Managerlooking after Asia Pacific, Africa and Middle East, Europe & Americas.


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ACHIEVEMENTS:

Indofil win Platinum Award for excellence within the industry on development of the AR in

2009/10. One of the top 50 Annual Report of 2009/10, season ranking at # 5. On Nov 2, 2010

Indofil win Best Company for emerging region in the Prestigious AGROW Awards in

London, UK. PFFCASTAR 2005. In 1998 Indofil bagged three awards for M-45 Tri-

Laminate Pillow Pouch made of new generations of polymer. At the National level got India

Star 98, Asia Pacific level got Asia Star 98 and at the Global level got World Star 98. Also

win Safety Merit Award 1997 received from the Council of Industrial Safety.

LOCATIONS:

Headquarter and manufacturing unit in Mumbai. One Research and Development centre at

Thane. And 12 regional offices in India as North, North Central, East, Central, Western,

South Central and South regions.

PRODUCTS:

Indofil range of Insecticides, Fungicides, Acaricides, PGRs and Herbicides has been

designed keeping the Indian crops in perspective, with emphasis on rice, cotton andvegetables. Some of the popular products are fungicides such as Indofil M-45,Indofil Z-78,

Avtar, Companion, Sitara, Malco 8-64, Token, insecticides such as Atom, Agent, Dash,

Flash, Rumor herbicides such as Offset, Oxygold, Clean up, Dcor, PGRs such as Ethefol,

Superfix.


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3.RESEARCH METHODOLOGY

Research DesignThe research was exploratory in nature. It means that researcher hardly knows anything

about the matter at the outset of the project. Exploratory research has to begin with a rathervague idea, if any. This research has helped to gain familiarity with the farmers and villageand for this a questionnaire was developed.

Information Required:Before understanding the status of herbicides business in Western U.P, the information

required prior to it was like, the cropping pattern prevailing over there, the intensity of agro-chemicals used by the farmers, who influences their buying decision, brand awareness,economic status, potential competitors, size of landholding, constraints, demand, supply,distribution etc.

To gather all the above information there could be two approaches, i.e. either through thesecondary sources like the government office or the internet or some journals or publications.Or it could be through primary sources like farmers, retailers, distributors and company staff.

The information required should be collected from authentic and unambiguous sources sothat whatever results and findings we propose should be correct and appropriate.

Data Sources:From which I have gathered the data.

Primary sources-such as farmers (conducting survey, closed and open ended questionnaire),dealers(taking focused interview and survey as well), distributors and company staff.

Secondary sources-the secondary sources of data were internet, the sugar mills and factoriesand sugarcane research station.

Area of Study:Potential territory of Western UP was chosen as the area of study namely Meerut,

Muzaffarnagar, Baghpat, Baraut, Hapoor, Ghaziabad was surveyed.

Sampling Plan:

Universe- The massfor thesurvey comprised of different farmers, dealers, distributors inWestern UP.

Sampling Unit-No. of farmers-250No. of dealers-58No. of distributors-12

Sample size- a total of 320 respondents were selected for the research.

Sampling Technique- Random sampling for farmers and convenient and judgemental

sampling for dealers and distributors


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Research Instrument:o Observationo Survey(structured questionnaire)

Analytical Tools: percentage, graphs and averages were used to analyze the data andinterpret ate them by employing excel.

Duration of Study: 44 days.


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TABLE-1

S.NO WEEDS(COMMON

NAME)

BOTANICAL

NAME

MONO-

COT

DICOT GRASSY BROAD

LEAF

1. MOTHA Cyperus rotundus MONOCOT SEDGES

2. CONGRESS GRASS Parthenium

hysterophorus

DICOT BROAD

LEAF

3. BEL Ipomoea

trichocarpa &

I.pandurata

DICOT BROAD

LEAF

4. MAKRA Dactyloctenium

aegypticum

MONOCOT GRASSY

5. DOOB Cynodon dactylon MONOCOT GRASSY

6. BATHUA Chenopodiumalbum

DICOT BROADLEAF

7. BADI DUDHI Euphorbia hirta DICOT BROAD

LEAF

8. LUNIA/ JUNGLI SAG Portulaca oleracea DICOT BROAD

LEAF

9. JUNGLI MARUA/

SARENDA GHAAS

Elusine indica MONOCOT GRASSY

10. HARINKHURI Convolvulas

arvensis

DICOT BROAD

LEAF


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11. JUNGLI CHAULAI Amaranthus

spinosus

DICOT BROAD

LEAF

12. GOKHARU/ PATERA Tribulus terrestris DICOT BROADLEAF

13. BEKASGHAAS Digitaria

sanguinalis

MONOCOT GRASSY

14. KANKAUA Commelina

bengalensis

MONOCOT GRASSY

15. Muchmuch ghaas Brachiaria

eruciformis

MONOCOT GRASSY

16. Dhatura/ gokhuru Xanthium indicum DICOT BROAD

LEAF

17. Barti ghaas/ aag wala

ghaas

Panicum

dichotomiflorum

MONOCOT GRASSY

18. Nal / ragweed Ambrosia

artemisiifolia

DICOT BROAD

LEAF

19. PATHAR CHATTA/

SANTH

Trianthema

portulacastrum

DICOT BROAD

LEAF

20. PAPOTAN/ bhabhodan Panicum

adspersum

DICOT Grassy

annual

broad leaf

21 Chirchita Achyranthus

aspera

DICOT BROAD

LEAF


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S .no Chemical name Brand name Company name

1. 2,4-D dimethyl

amine salt(58%)

Safaya 720 Devidayal

Twister Insecticide India limited

Zura Atul

Kay -M Krishi rasayan export

pvt.ltd

Weedmar super Dhanuka

Weedmar NML

2. 2,4-D Ethyl

ester(38%)

Heera 44 HPM

2,4-D Ethyl

ester(38%)

Kil harb Tropical pesticide

2,4-D Ethyl

ester(20%)

Electron 200 Devidayal

2,4-D Ethyl

ester(38%)

Hit 44 Insecticide India limited

3. 2,4-D Sodium

salt(80%)

Weedmar NML

Kay -D Krishi rasayan export

pvt.ltd

Heera super HPM

Superhit Insecticide India limited

TABLE-2


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Safaya -80 Devidayal

4. Atrazin (50% WP) Rasayanzin Krishi rasayan export

pvt.ltd

Dhanuzin Dhanuka

I - one Indogulf

Atrahit HPM

Surya Nagarjuna

Tagtaf Tropical pesticide

Attack Devidayal

Strike Insecticide India limited

Solaro P .I Agri

5. Metribuzin (70%

WP)

I -MAX Nagarjuna

Encore Devidayal

Anchor Insecticide India limited

Krizin Krishi rasayan exportpvt.ltd

Sencor Bayer

Barrier Dhanuka

Metri Rallis india (TATA)


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6. Glyphosate (41%

S.L and 71% S.G)

with the help of

hood

Round up Monsanto

Glyphosate (41%

S.L and 71% S.G)

with the help of

hood

Allkill Krishi rasayan export

pvt.ltd

DHOL Parijat India pvt.ltd

Glytac Indogulf

7. Pendimethalin

(30%EC )

Krishi rasayan export

pvt.ltd

Pendamil Insecticide India limited


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4.RESULTS AND DISCUSSIONS

The primary as well as secondary data collected have been analyzed with the help of

graph and tables by taking various mathematical tools. All the parameters for

evaluating the dealers, distributors and farmers have been considered.

4.1 MEERUT TERRITORY

LAND HOLDING PATTERN:

Exhibit 4.1.1 Land holding a/c to farmers in Meerut

As illustrated from the above graph 33% farmers in Meerut region said that they have small

land holding and 35% said that they have semi-medium land holding .This shows that land

holding in this region is not high.

42, 33%

45, 35%

28,

22

%

12, 10%SMALL(2-6 ACRE )

SEMI-MEDIUM(6-

10 ACRE)

MEDIUM(10 -20

ACRE)

LARGE(> 20

ACRE)


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TYPES OF WEEDS:

Exhibit 4.1.2 Types of weed according to farmers

As illustrated from the above graph 35% farmers in Meerut region said that grassy(monocot)

weed occurs in this region and 65% said that broad leaf (dicot) weeds occurs in this region.

This shows that broad leaf (dicot) weeds are more in numbers in this region

METHODS OF WEED CONTROL:

Exhibit 4.1.3 Methods of weed control according to farmers

45, 35%

82, 65%

GRASSY

BROAD LEAF

12

83

32

0

20

40

60

80

100

MECHANICAL CHEMICAL BOTH

NOOFFARMER

S

METHOD OF WEED CONTROL

NO OF FARMERS


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As illustrated from the above graph 65% farmers in Meerut region said that they use chemical

method for weed control and 10% said that they use mechanical method for weed control and

25% said that they use both method. This shows that chemical method is more prominent in

these region so there is huge scope for Indofil in these region

MOST OCCURRENCE WEEDS:

Exhibit 4.1.4 Most occurrence weeds according to farmers

WEEDS

PERCENTAGE

OTHER WEEDS PERCENTAGE

MOTHA- 21% 79%

CONGRESS GRASS-

15%

85%

BATHUA-7% 93%

MAKRA-9% 91%

DOOB-9% 91%

BEL-12% 88%

PATHAR CHATTA-

13%

87%

JUNGLI CHAULI-6% 94%

KANKAUA-8% 92%

70%

75%

80%

85%

90%

95%

21% 15% 7% 9% 9% 12% 13% 6% 8%

MOTHACONGRESS GRASSBATHUA MAKRA DOOB BELPATHAR CHATTAJUNGLI CHAULIKANKAUA

79%

85%

93%91% 91%

88% 87%

94%92%

OTHERS

OTHERS


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As illustrated from the above graph 21% farmers in Meerut and Muzaffarnagar region said

that Motha is most occurrence weeds, 15%,12% and 13% farmers said that Congress grass,

Bel and Pathar chatta occurs. This shows that Motha , Congress grass , Bel and Pathar chatta

are harming more to sugarcane crop, so more emphasis should be given to control theseweeds .

NEW WEEDS/WEEDS OCCURRING RECENTLY:

Exhibit 4.1.5 New weeds/ recently occurring weeds according to farmers

As illustrated from the above graph we find that in Meerut and Muzaffarnagar region Nal,

Patera, Sarenda ghaas, Bekas ghaas ,Muchmuch are new weed which are occurring recently

i.e. from 2 year and Harinkhuri and Dhatura are occurring from 1 year. This shows that new

types of weeds are found in these region and are difficult to control as told by farmers, so

care should be taken against these new weeds.

25 27

10

22 23 23

1412 13

21

12 1014

24

05

101520

2530

NOOFFARME

RS

NEW WEED

2 year 1 year


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HERBICIDE MAJOR PLAYERS

(2,4-D DIMETHYL AMINE 58%):

Exhibit 4.1.6 Major herbicide players 2,4-D dimethyl amine 58% according to farmers

As illustrated from the above graph 73 farmers almost 57% is using 2,4-D of Atul company

and rest 43% is shared by different companies in Meerut region. This help Atul company to

established its market in this region and it is earning more profit from this. This shows that

there is huge scope for Indofil to penetrate in this region if they made 2, 4-D.

ATRAZIN 50% WP:

Exhibit 4.1.7 Major herbicide players for Atrazin 50% WP according to farmers

73

8 10 8 9 6 9 40

1020304050607080

ATUL

INSECTICIDEINDIA

LIMITED

DEVIDAYAL

KRISHIRASAYAN

DHANUKA

NML

MAKHTESHIM

AGANINDIA

SAFEXCHEMICAL

PVTLTD

2,4-D Dimethyl Amine(58%)

NOOFFARMERS

COMPANIES

NO OF FARMERS

11 10 1540

8 4 522

7 50

1020304050

NAGARJUNA

INSECTICIDE

INDIALIMITED

DEVIDAYAL

DHANUKA

MAKHTESHIM

AGANINDIA

SAFEX

CHEMICAL

HPM

P.IAGRI

TROPICAL

PESTICIDE

INDOGULF

ATRAZIN(50% WP)

NOOF

FARMERS

COMPANIES

NO OF FARMERS


24/58


As illustrated from the above graph 40 farmers almost 31% is using Atrazin of Dhanuka

company, 22(17%) of P.I.Agri, 15(11%) of Devidayal and rest 41% is shared by different

companies in Meerut region. This shows that Dhanuka, P.I. Agri and Devidayal is

considered best in term of Atrazin in these region. Local companies are also supplyingAtrazin in this region. So Indofil should also make Atrazin which enhance their business.

MERTIBUZIN 70% WP:

Exhibit 4.1.8 Major herbicide players for Metribuzin 70% WP according to farmers

As illustrated from the above graph 33 farmers almost 26% is using Metribuzin of Bayer

company, 24(19%) of Rallis India, 17(13%) of Dhanuka and rest 42% is shared by different

companies in Meerut region. This shows that Bayer, Rallis India and Dhanuka, is considered

best in term of Metribuzin in these region. So Indofil try to build market in these areas by

making such herbicide for sugarcane weeds because these areas are fully sugarcane belt.

1612

17

33

13

24

8 405

101520253035

INSECTICIDEINDIA

LIMITED

DEVIDAYAL

DHANUKA

BAYER

KRISHIRASAYAN

RALLISINDIA(TATA)

MAKHTESHIMA

GAN

INDIA

SAFEXCHEMICAL

PVTLTD

MERTIBUZIN(70%WP)

NOO

FFARMERS

COMPANIES

NO OF FARMERS


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PURCHASING MODES:

Exhibit 4.1.9 Mode of purchase a/c to farmers

As illustrated from the above graph, mode of purchase according to farmers in Meerut region

is credit based. This shows that to do business in these region companies should follow credit

policy. As more than 70% farmers purchase their product on credit basis.

SELLING MODE:

Exhibit 4.1.10 Mode of selling a/c to dealers.

As illustrated from the above graph, mode of selling according to dealers in Meerut region is

credit based. 12 dealers said that they do selling at 50% cash: credit ratio. This shows that to

do business in these region companies should follow credit policy. As more than 70% dealers

sell their product on credit basis.

0

10

20

30

40

50

20-80 30-70 40-60 50-50 60-40 70-30

42

30

24

1511

8

NOOFFARMERS

CASH:CREDIT

20-80

30-70

40-60

50-50

60-40

70-30

58

12

74

0

2

4

6

8

10

12

14

30-70 40-60 50-50 60-40 70-30

NOOFDEALER

CASH:CREDIT


26/58


PROFIT MARGIN FOR DEALERS AND DISTRIBUTORS:

Exhibit 4.1.11 Profit margin on herbicide a/c to dealers and distributors.

It is observed from the above exhibit that the profit margin for most of the respondentssurveyed is more than 10%. There are some small dealers whose profit margin ranges

between 4-5% .Some of the respondents conveyed that the profit on local products is more ascompared to branded products. If the product is bought on credit basis then the profit marginearned is more.

CREDIT PERIOD:

Exhibit 4.1.12 Credit period a/c to farmers

As illustrated from the above graph, it is seen that 55 farmers almost 43% told that theircredit period lies between 45-60 days. This shows that credit policy is followed in huge

number in this region. So it should be kept in mind while doing business in this region.

9

16

11

0 2 5

0

5

10

15

20

4-5% 5-10% >10%

Noofdealerndist.

Profit margin

dealers

distributors

19 16

10

55

14 13

0

10

20

30

40

50

60

7days 15

days

30

days

45-60

days

90

days

Not

Fixed

NOOFRESPONDENT

CREDIT PERIOD

7days

15 days

30 days

45-60 days

90 days

Not Fixed


27/58


SOURCE OF INFORMATION:

Exhibit 4.1.13 Source of information about herbicides a/c to farmers

As illustrated from the above graph, 58% farmers said that they get information about

herbicide from dealers, 21% from fellow farmers and 10% and 8% from F.A and poster

respectively. This shows that dealers play important role in informing about herbicides in this

region and helping companies in establishing their market .

REASON FOR PURCHASE OF HERBICIDE:

Exhibit 4.1.14 Reason for purchase of herbicides a/c to farmers

As illustrated from the above graph, farmers in Meerut region prefer better price and betterquality for purchase of herbicides. This shows that if any company gives commitment of

better margin and better quality will survive more in this region.

DEALERS,

74, 58%FELLOW

FARMERS,

26, 21%

POSTER/LE

AFLET, 10,

8%

FIELD

ASSISTANT

, 17, 13%

37

57

11

22

34 35

24

34

2125 23

58

35

10

69

13

0

10

20

30

40

50

60

70

80

Better price Better Quality Long Term Credit

Facility

Demand

Generation by

Company

I

II

III

IV


28/58


PURCHASING BEHAVIOR:

Exhibit 4.1.15 Purchasing behavior a/c to farmers

As illustrated from the above graph, 49% farmers in this Meerut region purchasing behavioris affected by dealers advice and 21% farmers purchasing behavior is affected by credit

purchase. This shows that purchasing behavior in this region is mainly affected by dealeradvice and credit policy. So for establishing business companies should focus on these

factors.

PROMOTIONAL ACTIVITIES:

27, 21%

62, 49%

16, 13%

13, 10%

9, 7%CREDIT PURCHASE

DEALERS ADVICE

FIELD ASSISTANT

ADVICE

AVAILABILITY

ATTRACTIVE SCHEME

38

18

18

15

22

16demos

personal contact

company co-officials

farmer meeting

posters

others


29/58


Exhibit 4.1.16 Majorpromotional activities adopted by companies a/c to farmers

From the above exhibit it can be concluded that giving demonstrations in the fields of farmersis the most sought after promotional activity adopted by companies. This is because 30% ofthe farmers believe that demonstrations are the best way to show the practical results of any

product and after seeing the results only a farmer can decide upon using that particularproduct.

DEMAND OF PRODUCT:

Exhibit 4.1.17 Demand of product by name a/c to farmers

As illustrated from the above graph, 71% farmers in this region of Meerut said that theydemand for the product by saying type of weed and 29% says that they demand product byname. This shows that farmers are not aware about the product. Dealer sell product accordingto their profit to the farmers.

PERCENTAGE MARGIN OFFERED BY DIFFERENT COMPANIES:

37, 29%

90, 71%BY NAME

SAY WEED


30/58


Exhibit 4.1.18 Percentage margin offered by different companies a/c to dealers anddistributors

As illustrated from the above graph, it is seen that local companies are giving more

percentage margin on their product b/w 15-20% and branded companies giving percentagemargin of 10-15% for their product. This shows that if companies want to established itsmarket then it should offer more percentage margin on their product.

4.2 MUZAFFARNAGAR TERRITORY

LAND HOLDING PATTERN:

Exhibit 4.2.1 Land holding a/c to farmers in MUZAFFARNAGAR

As illustrated from the above graph 32% farmers in Muzaffarnagar region said that they have

small land holding and 34% said that they have semi-medium land holding .This shows that

land holding in this region is not high.

TYPES OF WEEDS:

39, 32%

42, 34%

30,

24

%

12, 10% SMALL(2-6 ACRE )

SEMI-MEDIUM(6-

10 ACRE)

MEDIUM(10 -20

ACRE)

LARGE(> 20 ACRE)

48

75

GRASSY

BROAD

LEAF

48,

39%75,

61%MONOCOT

DICOT


31/58


Exhibit 4.2.2 Types of weed according to farmers

As illustrated from the above graph 39% farmers in Muzaffarnagar region said that

grassy(monocot) weed occurs in this region and 61% said that broad leaf (dicot) weeds

occurs in this region. This shows that broad leaf (dicot) weeds are more in numbers in this

region.

METHODS OF WEED CONTROL:

Exhibit 4.2.3 Methods of weed control according to farmers

As illustrated from the above graph 63% farmers in Muzaffarnagar region said that they use

chemical method for weed control and 14% said that they use mechanical method for weed

control and 23% said that they use both method. This shows that chemical method is more

prominent in this region so there is huge scope for Indofil in this region.

HERBICIDE MAJOR PLAYERS (2,4-D DIMETHYL AMINE 58%):

Exhibit 4.2.4 Major herbicide players 2,4-D dimethyl amine 58% according to farmers

MANAUL,

17, 14%

CHEMICAL

, 77, 63%

BOTH, 29,

23%

NO OF FARMERS

70

10 6 12 10 6 90

20406080

NOOFFARMERS

COMPANIES

NO OF FARMERS


32/58


As illustrated from the above graph 70 farmers almost 57% is using 2,4-D of Atul company

and rest 43% is shared by different companies in Muzaffarnagar region. This help Atul

Company to establish its market in this region and it is earning more profit from this. This

shows that there is huge scope for Indofil to penetrate in this region if they made 2, 4-D.

ATRAZIN 50% WP:

Exhibit 4.2.5 Major herbicide players for Atrazin 50% WP according to farmers

As illustrated from the above graph 31 farmers almost 25% is using Atrazin of Dhanuka

company, 22(18%) of P.I.Agri, 18(14%) of Devidayal and rest 43% is shared by different

companies in Muzaffarnagar region. This shows that Dhanuka, P.I. Agri and Devidayal is

considered best in term of Atrazin in these region. Local companies are also supplying

Atrazin in this region. So Indofil should also make Atrazin which enhance their business.

MERTIBUZIN70%WP:

Exhibit 4.2.6 Major herbicide players for Metribuzin 70% WP according to farmers

1613

18

31

8 7 5

22

0

5101520253035

NOOFFARMERS

COMPANIES

NO OF FARMERS

14 18 2234

629

0

10

20

30

40

NOOFFARMERS

COMPANIES

NO OF FARMERS


33/58


As illustrated from the above graph 34 farmers almost 27% is using Metribuzin of Bayer

company, 29(23%) of Rallis India, 22(18%) of Dhanuka and rest 32% is shared by different

companies in Muzaffarnagar region. This shows that Bayer, Rallis India and Dhanuka, is

considered best in term of Metribuzin in these region. So Indofil try to build market in theseareas by making such herbicide for sugarcane weeds because these areas are fully sugarcane

belt.

PURCHASING MODES:

Exhibit 4.2.7 Mode of purchase a/c to farmers

As illustrated from the above graph, mode of purchase according to farmers in Muzaffarnagar

region is also credit based. This shows that to do business in these region companies should

follow credit policy. As more than 70% farmers purchase their product on credit basis.

SELLING MODE:

39

30

22

17

10

50

5

10

15

20

25

3035

40

45

20-80 30-70 40-60 50-50 60-40 70-30


34/58


Exhibit 4.2.8 Mode of selling a/c to dealers.

As illustrated from the above graph, mode of selling according to dealers in Muzaffarnagar

region is credit based. 8 dealers said that they do selling at 50% cash: credit ratio. This showsthat to do business in these region companies should follow credit policy. As more than 60%

dealers sell their product on credit basis

PROFIT MARGIN FOR DEALERS AND DISTRIBUTORS:

Exhibit 4.2.9 Profit margin on herbicide a/c to dealers and distributors.

It is observed from the above exhibit that the profit margin for most of the respondentssurveyed is more than 10%. There are some small dealers whose profit margin ranges

between 5-10% .Some of the respondents conveyed that the profit on local products is moreas compared to branded products. If the product is bought on credit basis then the profitmargin earned is more.

5

3

8

42

0

2

4

6

8

10

30-70 40-60 50-50 60-40 70-30NOOFDEALERS

CASH:CREDIT

5

98

0 1

4

0

1

2

3

4

5

6

7

8

9

10

4-5% 5-10% >10%

dealers

distributors


35/58


CREDIT PERIOD:

Exhibit 4.2.10 Credit period a/c to farmers

As illustrated from the above graph, it is seen that 47 farmers almost 38% told that their

credit period lies between 30 days. This shows that credit policy is followed in huge number

in this region. So it should be kept in mind while doing business in this region

SOURCE OF INFORMATION:

Exhibit 4.2.11 Source of information about herbicides a/c to farmers

As illustrated from the above graph, 54% farmers said that they get information about

herbicide from dealers, 19% from fellow farmers and 14% and 13% from F.A and poster

respectively. This shows that dealers play important role in informing about herbicides in this

region and helping companies in establishing their market.

21

3847

11 4 20

10

20

30

40

50

7days 15

days

30

days

45-60

dyas

90

days

Not

Fixed

NOOFFARMERS

CREDIT PERIOD

7days

15 days

30 days

45-60 dyas

90 days

Not Fixed

6923

14

17

NO OF FARMERS

DEALERS

FELLOW FARMERS

POSTER/LEAFLET

FIELD ASSISTANT


36/58


REASON FOR PURCHASE OF HERBICIDE:

Exhibit 4.2.12 Reason for purchase of herbicides a/c to farmers

As illustrated from the above graph, farmers in Muzaffarnagar region prefer better margin

and better quality for purchase of herbicides. This shows that if any company gives

commitment of better margin and better quality will survive more in this region

PURCHASING BEHAVIOR:

Exhibit 4.2.13 Purchasing behavior a/c to farmers

0

10

20

30

40

50

60

Better Price Better Quality Long Term

Credit Facility

Demand

Generaion by

Company

33

52

18 20

30 28 29

36

2629

19

49

34

14

57

18

I

II

III

IV

31, 25%

54, 44%

21, 17%

11,

9%

6, 5%

CREDIT PURCHASE

DEALERS ADVICE

FIELD ASSISTANTADVICE

AVAILABILITY

ATTRACTIVE SCHEME


37/58


As illustrated from the above graph, 44% farmers in this Muzaffarnagar region purchasingbehavior is affected by dealers advice and 25% farmers purchasing behavior is affected bycredit purchase. This shows that purchasing behavior in this region is mainly affected bydealer advice and credit policy. So for establishing business companies should focus on thesefactors.

PROMOTIONAL ACTIVITIES:

Exhibit 4.2.14 Major promotional activities adopted by companies a/c to farmers

From the above exhibit it can be concluded that giving demonstrations in the fields of farmersis the most sought after promotional activity adopted by companies. This is because 30% ofthe farmers believe that demonstrations are the best way to show the practical results of any

product and after seeing the results only a farmer can decide upon using that particularproduct. Company staff and poster also play important role. So also kept in mind these factor

DEMAND OF PRODUCT:

Exhibit 4.2.15 Demand of product by name a/c to farmers

36

16

14

21

19

17 demos

personal contact

company co-officials

farmer meeting

posters

Others

41, 33%

82, 67%BY NAME

SAY WEED


38/58


As illustrated from the above graph, 67% farmers in this region of Muzaffarnagar said thatthey demand for the product by saying type of weed and 33% says that they demand product

by name. This shows that farmers are not aware about the product. Dealer sell productaccording to their profit to the farmers.


39/58


5. Sugar mills

Sri Shadilal Enterprises Limited (Shamli)- Sir Shadi Lal Enterprises Limited was

established as a Corporate Body in the year 1933 under the name The Upper Doab Sugar

Mills Limited by the Rt.Honble Sir Shadi Lal.

The name of company was changed to Sir Shadilal Enterprises Limited in the year 1982.

At present the Company has three manufacturing units comprising of two sugar units

namely Upper Doab Sugar Mills, Shamli, District - Prabudh Nagar, Uttar

Pradesh - 247776, Unn Sugar Complex, Block- Unn, District - Prabudh

Nagar, Uttar Pradesh, and one distillery unit Shamli Distillery & Chemical

Works, Shamli, District - Prabudh Nagar, Uttar Pradesh247776

Simbhaoli Sugar mill(Simbhaoli)- Simbhaoli Sugars has an eight-decade track record of

producing top quality sugars. Established in 1933 by Sardar Raghbir Singh Sandhanwalia,

Simbhaoli Sugars was amongst the first sugar plants to be set up in north India. Simbhaoli

Sugars is a technology company with a business mix that spans refined (sulpherless)

sugar, specialty sugars, quality liquor, co-generated power, extra neutral alcohol (ENA),

ethanol, bio-manure and technology consultancy

Modi sugar mill(Modinagar)- Modi Sugar represents the sugar business of the

renowned Umesh Modi Group of India (www.modigroup.com), a leading conglomerate

specialising in Pharmaceuticals, Colours and Cosmetics, Iron and Steel, Automobiles,

Writing Instruments, Aviation, Telecom, Rubber, Distillery and Sugar.

These sugar mills does activities like:

Organize field trials
http://www.sirshadilal.com/sugarunit.htmlhttp://www.sirshadilal.com/sugarunit.htmlhttp://www.sirshadilal.com/unnsugar.htmlhttp://www.sirshadilal.com/shamli.htmlhttp://www.sirshadilal.com/shamli.htmlhttp://www.sirshadilal.com/shamli.htmlhttp://www.sirshadilal.com/shamli.htmlhttp://www.sirshadilal.com/shamli.htmlhttp://www.sirshadilal.com/unnsugar.htmlhttp://www.sirshadilal.com/sugarunit.html


40/58


Conduct training programmes and farmers meeting

Conduct awareness and demos campaigns

Use of pesticides and fertilizers

Arranging pesticides and fertilizers at subsidized rate

Sugarcane Development Activities

Programmes for achieving varietal balance Promoting early ripening, high-sugared varieties

Organizing workshops, meets and field trials under Institute-Industry interface

Programmes for boosting yield Ratoon Management

Holding demonstration trials at the doorstep of the farmer

Organising training programmes for farmers

Arranging facilities for soil testing by establishing mobile soil testing labs

Promotes use of micro nutrients/bio manure

Programme for selecting high quality clones Check the suitability of high sugared clones in the local environment

Organizing the varietals trials with variety-wise cane growth observations

Measures for controlling insects, pests and diseases Arranging insecticides and pesticides to farmers at subsidized rates

Conducting various awareness and demo campaigns

Giving cash subsidy to Cane Development Council for distribution of insecticides, pesticides and agricultureequipment

Biological Control Establishment of biological lab for rearing the parasite/fungal to control various borers and diseases

Finding from Sugar mills

Few / No any R&D farm for these sugar mills

Totally depends on farmers


41/58


Farmers supply their sugarcane to factory by 2 process either directly(at Gate) or

supply their sugarcane to place(called centre) made by factories and from centre it

comes to the factory with the help of trucks or tractors.

Society uses number system( parchi) for farmers to give their sugarcane to factory Factory pay cash to society and society make payment to farmers

When farmers supply their sugarcane at centre then cooperative society cut

transportation cost from this and then give money to farmers i.e. (before T.cost rate

given to farmers was Rs 240/q but after T.cost it was 234/q)

For these sugar mills, For pesticides and fertilizers , Companies talk directly to the

Mills or Factories that they had made such pesticide

After that Mills or Factory ask them to demonstrate or make trial of the product in the

fields so they can see the effect of the product

If the product is good then Mills take contract of the pesticides or fertilizers and sell

them to farmers at subsidized rate

Insecticides /fertilizers policy varies from factory to factory

Cane commissioner allot cane area to sugar mills to take sugarcane from these areas

If the business policy did not match with Mills and Company then Mills told farmers

to buy the product directly from markets

In Modinagar sugar mill DuPont company product coragen was given to farmers at

subsidized rate and also P-I Agri Input product was sold to farmers


42/58


6.Cost of cultivation (For one acre land)

Preparation of land- ploughing 2times (RS 1250 per ploughing ) = Rs 2500

Seed 20-25 q/acre (RS 300/q)= Rs 6000-7500

Manure =Rs 1500

Fertilizer (At sowing time) (2 Bag DAP)500/bag = Rs 1000

(2 Bag Urea)300/bag = Rs 600

Fipronil = Rs 600

3 Kg W.d.g Sulphur =Rs 360

Sugar special Zinc = Rs 350

1st irrigation after 15 to 20 DAS= Rs 1100(in which 10kg Cartap and 1litre

Chloropyriphos is used)

2nd irrigation (interculture and weedicide) = Rs 900

3rd irrigation (1 bag urea = Rs 300

10 kg FeSo4 =Rs 140

8 kg Bivita(Growth estimator =Rs 250)

Total 7-8 irrigation is required

Avg cost in irrigation =2400/acre(because Rs 30/hr and it take 10 hrs to fill 1 acre

land so 300 for 1st irrigation , and 8 irrigation is required so 300*8=Rs 2400)

If generator is used = Rs 4000/acre

Winding =Rs 1000/acre

Harvesting = Rs 1000/acre

Transportation =Rs 1500/acre

Total cost of cultivation for 1 acre land =Rs 22940

Total yield =240-250q/acre

Rate (Rs 240 /q) =Rs 48000-60000(avg=Rs 54000)

Cost of cultivation =Rs 22940

Therefore (net income )=> Rs 54000-Rs 22940 = Rs 31060


43/58


7.FINDINGS

Major finding from Western UP( Meerut and Muzaffarnagar ) region.

Land holding in these areas is small. Most of the farmers are small & semi-medium

These areas are mainly affected by dicot broad leaf weeds i.e. 65%

Chemical method is mostly preferred by farmers for weed control

Local companies are dealing in herbicide in these areas which help them to establish

their market

Some big players like Dhanuka, Bayer, Rallis India, Devidayal also dealing in

herbicide in these areas

Motha , Congress grass, Bel, Pathar chatta are mostly occurrence weeds

There is a potential market for herbicides

Market is credit oriented and in farmers case cash:credit ratio is >60% and for dealers

it is 50%

Product give by dealers are easily accepted by farmers as they dont know much

about the product

Credit period of farmer is mostly 30-60 days

Local companies are following credit policy

TFAs employed by companies are not knowledgeable

Different doses are applied by different farmers as told by dealers or retailers which

increase their cost of cultivation.

Appearance of weeds 20-25 DAS Times of application of weedicides after 2

nd irrigation i.e 40-45 DAS

Reappearance of weeds after 25-30 days after application of weedicides

Source of information about herbicides is mostly dealers

Main reason for herbicide purchase is better margin and quality

Purchasing behavior is affected mainly by dealers advice and credit policy.

Conducting farmers meetings, demonstrations, dealer contacts & meetings and

advertisement through posters are the main promotional activities of the

competitors prevailing in the market


44/58


Farmers want low cost herbicides

Farmers are not aware of new kind of weeds

Sugar mills and cooperatives are important marketing channel to promote companies

product such as pesticides and fertilizers Weeds are adopted to same types of herbicides and so herbicides are not showing full

effects on weeds

Huge market of herbicide for Indofil

Cost of cultivation is different for different farmers and vary from Rs. 2000-3000


45/58


8.Suggestion and Recommendation

Indofil should make herbicides for sugarcane weeds because huge market for

herbicides in these areas and many companies are earning huge profit from this.

Identify potential dealers and distributors for selling of their product because farmers

buying their products under dealers and distributors influence, moreover dealers are

pushing product on the basis of high profit margin and credit period

Credit policy should be kept in mind for doing business in these areas because huge

credit oriented market

Promotional activities like Demonstration, farmers meetings, company co-officials

,field visit at regular interval should be done Conducting demonstrations in the fields of progressive farmers and showing the

practical results and benefits associated with the product to progressive farmers. It can

attract other farmers who make their decision after consulting with progressive

farmers

Schemes/prizes/gifts for farmers- According to the survey conducted the majority of

the market are credit based and the companies provide credit period of 45-60 days to

push their product whereas Indofil follows a cash policy. Therefore, the company

should introduce schemes and gifts for farmers who buy in cash so that the farmers

whose mode of purchase is mainly credit based can be attracted to buy the products in

cash.

Appointing additional staff: Additional field staff should be appointed in these areas

and must be knowledgeable, Due to wider coverage the TFAs are not able to give

frequent visits to farmers of distant villages and hence the field activities are

hampered, training should be given to these staffs

Make contact with sugar mills and co-operative society because they are also

important marketing channel for promoting companies product like pesticides and

fertilizers

More emphasis should be given on weeds like Motha , Makra, Congress grass, Bel

because they are difficult to kill in comparison to other weeds

Feedback from farmers about the product to check the ground reality of product.

Keep in touch with changing market and know about the product of competitors


46/58


CRPF CAMPAIGN


47/58


REFERENCES

Www. Indofilcc.com

http://www.mapsofindia.com/maps/uttarpradesh/districts/

www.google.com

http://en.wikipedia.org/wiki/Herbicide

www.modisugarmills.com

www.shrishadilalenterprise.com

www.simbhaolisugars.com
http://www.modisugarmills.com/http://www.shrishadilalenterprise.com/http://www.simbhaolisugars.com/http://www.simbhaolisugars.com/http://www.shrishadilalenterprise.com/http://www.modisugarmills.com/


48/58


ANNEXURE

Questionnaire for Sugarcane Farmers

Good I am from. Presently we are conducting a survey to understand the Crop

Sugarcane.In this regards we will ask you Some questions. Your valuable responses will help us

to make this project successful. Kindly spare few minutes and co-operate us to complete this survey

SCREENER QUESTIONNAIRE

Q1 Do you cultivate Sugarcane crop?

Yes 1 CONTINUE

No 2 CLOSE

Q2 How much land do you cultivate under Sugarcane crop?

Area underSugarcane

Marginal Farmer (less than 2 acres)1

CLOSE

Small Farmer (>2 & 6 &


49/58


MAIN QUESTIONNAIRE

SECTION A: FARMERS PROFILE

1) What is the total land you own?

[Please provide figures in acres, If it is in bigha, note down 1 acre = _____3_ bigha]

Land Details Size of land

Total land own ________

Land under Sugarcane - Own land ________

Land under Sugarcane - Leased land

Land under others crops ________

SECTION B: ABOUT SUGARCANESeedsource/set

Sourceofseedlingmaterial

Set/ha/acre Settreatment

Typesofsowing

Types of crop-NORMAL/RATOON

Times ofplanting

SECTION C: WEED MAPPING2) A] Which types of weeds grow in your field?

B] If I ask you to rank the major weeds that emerge in large numbers in your main fieldamongst those you mentioned from the pictures shown to you which would be those? (Rankingshould not be on basis of visibility of weeds but on the count of weeds and only thosegrowing in field)

C] You have been cultivating Sugarcane for many years now, have you come across any newweeds in last 2-3 years that did not exist before

D] Have you come across any such weed which existed 2-3 years back but now does not exist atall?

(USE SHOWCARD OF WEED PICTURES)

Weeds Local Name [A]Code

[B]Rank

[C]ew weeds

[D]Old

weeds

Cyperus (S) Motha/Dongli 1 1 1

Cynodon dactylon (G)Doob/Darobdi

2 2 2

Sorghum halepense (G)Jangli Jwor

3 3 3

Dactyloctenium aegypticum(G)Makra ghass

4 4 4

Panicum repens (G)Swahili/mawela

5 5 5

Portulaca oleraceae (B) Lokiya / Nonia 6 6 6

Commelina bangalensis (B) Diwalia 7 7 7


50/58


Chenopodium album Bathua 8 8 8

Convolvulas arvensis 9 9 9

Amaranthus viridis Tanduliya 10 10 10

Trianthema portulacastrum 11 11 11

Imperata cylindrical 12 12 12

Others_______________ 13 13 13

3) What type of weeds do you witness more often (in numbers) in Sugarcane crop? Can youprovide us with an approximate break up of the same

Weed type Code Break up %

Grassy weeds 1

Broad leaves weeds 2

Total 100%

4) If I say there are a total of 100 weeds of the types you have just mentioned _____________ (listout the names he has mentioned), can you give us a break up of each type according to thenumber in which they emerge in your main field?

Type of weeds Mention the weeds %age break

Grassy

Sedges

Broad Leaves

Total 100%

SUB-SECTION: Weed Control

5) Which method of weed control do you use-

Method of weed control CodeChemical 1

Mechanical 2

6) You said you use herbicides, what are the herbicides that you use to control weeds?(USE SHOWCARD)

Herbicides Molecule Code Brand Code

Brand1 Brand2 Brand3 Brand4

Atrazin A

Pendimethalin B

Flumioxazin C

Trifloxysulfuron D

Diuron E


51/58


Glyphosate F

2,4-D G

Dicamba H

Asulam I

Thiobencarb J

Others specify ________________________

7) If doing chemical control then

HerbicideBrand

Applicationtime (DAS)

Dose(ml/Acre) WaterQuantity(ml/Acre)

8) A] How much yield did you get last year in Sugarcane?

Var 1. ________________ __________________Quintals/Acre



9) What is the average cost of cultivation of Sugarcane for you? Rs___________per Acre

10) What is the distribution of Operational cost of Sugarcane cultivation

Sr no Description (All inclusive of Labour charges) Rupees/Acre

1 Land preparation

2 Seed cost

3 Sowing/ planting

4 Intercultivation

5 Irrigation

6 Plant protection

7 Fertilizers

8 Harvesting

9 Marketing/ storage

10 Land rent

Total

11) Other than Sugarcane which are main crops you grow ?


52/58


1

2

12. Financial Strength:

a) Cash to credit sales: a. Cash Sale Ratio. .......... b. CreditSale Ratio....b) Average Credit from the Company / Distributors:.. No. of Days.c) Credit period to the farmers:.. No. of Days

13. Reason for purchase of herbicideRank

i. Better Margin:ii. Better Quality:iii. Long term Credit facilityiv. Demand generation by Company:

14. companys products are in demand i) By name

ii) Say weeds15.What is source of information you rely most for getting information aboutherbicide?

16. Do you Know Indofil Chemical Company/ ICC/IIL? Yes/ No

17) If yes then have you used any of these products on Sugarcane or any other crops?

Coreproducts

Sugarcane Other Crop(Mention)

IM-45

Manfil

Z-78

Moximate

Matco

Avtaar

Merger

Companion

BaaSitara

Particulars Yes/no Remarks

1 Demonstration

2 Campaigning

3 Mass Media4 Co. officials

5 Fellow farmers

6 Dealer

7 DAO

8 others


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Dhan

18.Are you satisfied with Indofils products & services? Yes / No

19) With respect to other companies, how do you rate Indofil for its products &

servicesMention score on 7-point scale with 7 best & 1 worst

Attributes Indofil score Best

Company

(Mention)

score

Product Portfolio

Quality products

TimelyAvailability of products

Pack size availability of required products

Solving Customer QuerieInformation provided by Printedpromotional material

Persoanl guidance by Field staff

Demonstrations of results of the products

Field activities carried out

20).Do you have any suggestions to the manufacturers of herbicide to improve theSugarcane cropping?

THANK YOU


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Sugarcane Survey Questionnaire: Dealers1.Dealers Detail

Name of the Shop- Dealers Name-Address:

QualificationPhone no and Mobile noE-mail ..No. Of village/market cover Turnover in Rs lacks

2 . What are the major companies you are dealing?Company Name Major Products Motivating reasons for

selling

Satisfaction

level ( 1-10Scale)*

3. What is the credit norm of farmers purchasing the pesticide/herbicide?1. Credit 2. Cash

About Sugarcane

a) What are the major pesticides/herbicide you are selling in sugarcane

crop.Sl.No

.

Brand name Chemical

name

Type

(H/I/F)

Company Volume

(In KL/MT)

Normal

weed

Ratoon

weed

b) What is the spray schedule adopted by the farmers in sugarcane crop.Appl

icatio

n No.

Chemical Name Brand name Application

time/

Stage(DAS)

Dose

(gm/acre)

Water

Volume(lit/acre)

c) What are the major diseases/insects of the sugarcane crop-


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d) Does seed treatment practice exist here in sugarcane crop Yes/No

e) Total Number of major markets

f) Total number of major markets covered

g) Which company has got strong distribution network and why?

4. What influence your purchase behavior from companies?Factors Yes/ No Rank (1-5)*

Farmers Demand

Company field work

Profit Margin

Govt. recommendations

Availability

Others

5. From dealers point of view what influence farmers purchase behavior?Factors Yes/ No Rank (1-5)*

Their own technical knowledge

Dealers push

Company field work

Govt. recommendations

Others

6. What motivates you the most to work with a company?Parameters Yes/ No Rank (1-7)*

Brands with company

Quality of products

Accounts transparency

Strong field support bycompany

Profit margin

Regular supply

Others

7. Which is the suitable approach for influencing farmers purchase

behaviorApproach Yes/ No Rank ( 1-8)**Banner, Poster,Leaflets

Demonstrations

Farmers meeting /Training programs

Cheap product

Newspaper

Radio

TV Regional

TV Cable local

Others


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8. What is the main strength of Major Player?Paramete Yes/ No Rank ( 1-5)**

Strong brand promotion

Intensive campaings

Strong dealer channel

Government liasoingOthers

9.Are you using the Indofil Chemicals Company products?(yes/no)

10. What is the range of Indofil Chemicals Company you are selling

Sl.No. Brand

name

Chemical

Name

Type

(H/I/F)

Volume

(In

KL/MT)

Margin (1-

10%) you

get from

company

Margin (1-

10%) you

give to

farmer

Margin you

get from

different

company

product

11. Any other suggestion would you like to add.?


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Maps of area covered


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THANK YOU

Final Report on Summer Training

Documents