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Acknowledgements. 3
Introduction. 4
Motivation defined. 5
Motivational theories. 5
Types Of mployee Motivation !
o Intrinsic
o "trinsic
#istory $$
o The Telenor group
The Mission %tatement $&
Telenor in 'akistan $3
(ision of the company $3
)oals $4
*enefits offered $5
+uestionnaire $!
,esults &-
Own analysis &
/onclusion &!
Word Count: 4829
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Acknowledgments
$irs and f%rem%s& all hanks and 'raise % Allah (S.).T* +h% ,ave us he kn%+led,e
- a'a/ili! % underake his 'r%je.
)e +%uld als% like % e0end %ur ,raiude % Mr. Kashif Ahmed %f Bahria Universi!
f%r ,uidin, us and su''%r us hr%u,h%u %ur Aademi 1ersui +hih ena/led us %
furnish his re'%r in ime.
)e are hi,hl! inde/ed /! he e0ra%rdinar! su''%r %f Mr. Saad Majid Sheikh
(2%r'%rae Sales 30euive Telen%r* +hih made his 'r%je reall! eas! f%r us.
)e +%uld als% a''reiae he kind hel' e0ended /! Ms Sadaf Naqvi (Reruimen
30euive Telen%r* +hih hel'ed us in devel%'men %f %ur Quesi%nnaire.
S'eial hanks % Ms. S%/ia Har%%n (4'erai%ns 30euive 5 HR* f%r 'r%vidin, us
+ih neessar! inf%rmai%n re,ardin, %ur 'r%je.
6as /u n% he leas +e are ,raeful % all he h%n%ra/le saff a Telen%r +h%
'arii'aed in %ur surve! and 'r%vided us +ih valua/le feed/ak.
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HOW MOTIATIO! "#OI$%& MA!A'%#& WITH (&%)(*
TOO*& + %!CO(#A'%M%!T TO "%#&(A$% "%O"*% TO
WO#, HA#$%#-
I!T#O$(CTIO!
In 's!h%l%,!& m%ivai%n refers % he iniiai%n& direi%n& inensi! and 'ersisene
%f /ehavi%r. M%ivai%n is a em'%ral and d!nami sae ha sh%uld n% /e %nfused
+ih 'ers%nali! %r em%i%n. M%ivai%n is havin, he desire and +illin,ness % d%
s%mehin,. A m%ivaed 'ers%n an /e reahin, f%r a l%n,5erm ,%al suh as
/e%min, a 'r%fessi%nal +rier %r a m%re sh%r5erm ,%al like learnin, h%+ % s'ell a
'ariular +%rd. 1ers%nali! invaria/l! refers % m%re %r less 'ermanen haraerisis
%f an individual8s sae %f /ein, (e.,.& sh!& e0r%ver& %nsieni%us*. As %''%sed %
m%ivai%n& em%i%n refers % em'%ral saes ha d% n% immediael! link % /ehavi%r
(e.,.& an,er& ,rief& ha''iness*.
A %ne ime& em'l%!ees +ere %nsidered jus an%her in'u in% he 'r%dui%n %f
,%%ds and servies. )ha 'erha's han,ed his +a! %f hinkin, a/%u em'l%!ees +as
researh& referred % as he Ha+h%rne Sudies& %ndued /! 3l%n Ma!% fr%m 9:"7
% 9:#". This sud! f%und em'l%!ees are n% m%ivaed s%lel! /! m%ne! and
em'l%!ee /ehavi%r is linked % heir aiudes. The Ha+h%rne Sudies /e,an he
human relai%ns a''r%ah % mana,emen& +here/! he needs and m%ivai%n %f
em'l%!ees /e%me he 'rimar! f%us %f mana,ers.
Mana,ers and mana,emen researhers have l%n, /elieved ha %r,anizai%nal ,%als
are unaaina/le +ih%u he endurin, %mmimen %f mem/ers %f he %r,anizai%n.
Motivation is a human 's!h%l%,ial haraerisi ha %nri/ues % a 'ers%n8s
de,ree %f %mmimen. I inludes he fa%rs ha ause& hannel and susain human
/ehavi%r in a 'ariular %mmied direi%n. M%ivain, is he mana,emen 'r%ess
%f influenin, 'e%'le8s /ehavi%r /ased %n his kn%+led,e %f 8 +ha makes 'e%'le ik
8. M%ivain, em'l%!ees has never /een eas!. The inensi! %f %ne;s inner f%re % d%
a ask %r a%m'lish a ,%al desri/es he level %f m%ivai%n. T+% 'e%'le ma! /%h
sa! and /elieve he! +an % /e e0ellen em'l%!ees. The inensi! %f heir desire %
/e e0ellen measures heir m%ivai%n. 3m'l%!ers 'a! m%re aeni%n % +ha
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em'l%!ees d% han +ha he! sa! %r /elieve. M%ivai%n is he f%re ha auses
em'l%!ees % deliver %n +ha he! sa!.
3m'l%!ees %me in% %r,anizai%ns +ih differen needs& 'ers%naliies& skills& a/iliies&
ineress& and a'iudes. M%ivain, j%/s and +%rk envir%nmens +in 'raise fr%m
em'l%!ees. 4f %urse& +ha %ne 'ers%n finds m%ivain, an%her ma! find /%rin,&
frusrain, and de/iliain,. And em'l%!ees s%meimes /rin, a l% %f /a,,a,e % he
+%rk'lae fr%m heir hildh%%d e0'erienes& 'revi%us em'l%!men and failures %
find heir m%ivain, nihes in life. Self5m%ivai%n 'la!s a ruial r%le. Ahievers
end % %ninue ahievin,.
1as a%m'lishmens& hallen,in, areer ,%als& e0'erise in %ne %r m%re areas& 'ride
in %ne;s a/iliies and self5%nfidene %nri/ue % self5m%ivai%n. An unm%ivaed
'ers%n an /e%me m%ivaed. 4n he %her hand& a m%ivaed 'ers%n an l%se
m%ivai%n. The %''%runi! % m%ivae em'l%!ees is never %m'leel! l%s n%r is he
a%m'lishmen %f m%ivaed em'l%!ees ever ,uaraneed % %ninue indefiniel!.
MOTIATIO! $%)I!%$
Man! %nem'%rar! auh%rs have als% defined he %ne' %f m%ivai%n. M%ivai%n
has /een defined as= the psychological process that gives 0ehavior purpose and
direction1 a predisposition to 0ehave in a purposive manner to achieve specific2
unmet needs1 an internal drive to satisfy an unsatisfied need1 and the will to
achieve. or this paper2 motivation is operationally defined as the inner force
that drives individuals to accomplish personal and organiational goals.
MOTIATIO! TH%O#I%&
)hen sud!in, m%ivai%n& he lassi m%ivai%nal he%ries %f Mc)regor2
#er0erg2 and Maslowmus n% /e f%r,%en& sine he! ,ives us a m%del % f%ll%+&
ha an /e used in an! siuai%n. 3iher in he +%rk'lae %r in %ur 'ers%nal lives. $%r
e0am'le& Mc)regor haraerized 'e%'le in% +% ,r%u's& la/eled > and ?.
#er0ergidenified a +%5fa%r he%r! re,ardin, he m%ivai%n %f em'l%!ees..
A%rdin, % Maslow2 em'l%!ees have five levels %f needs physiological2 safety2
social& ego esteem62and self7 actualiing.Maslowar,ued ha l%+er level needs had
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% /e saisfied /ef%re he ne0 hi,her level need +%uld m%ivae em'l%!ees.
#er0erg8s+%rk ae,%rized m%ivai%n in% +% fa%rs= motivatorsandhygienes.
M%iva%r %r inrinsi fa%rs& suh as ahievemen and re%,nii%n& 'r%due j%/
saisfai%n. H!,iene %r e0rinsi fa%rs& suh as 'a! and j%/ seuri!& 'r%due j%/
dissaisfai%n.
The m%ivai%n fa%rs& +hen 'resen& end % reae saisfai%n %r m%ivai%n in he
minds %f em'l%!ees. The h!,iene fa%rs& +hen a/sen %r 'ereived as inadequae&
an reae dissaisfied em'l%!ees !e& +hen 'resen& d% n% add % saisfai%n %r
serve % m%ivae.Maslowsu,,esed 'e%'le are m%ivaed /! a se %f inernal needs.
The! ran,e fr%m he l%+es5%rder needs %f 'h!si%l%,ial % he hi,hes5%rder need %f
Self5aualizai%n. Individuals are m%ivaed a heir level %f need& and %ne a l%+er5
%rder need is saisfied& he ne0 hi,her5%rder need /e%mes he individual;s
m%ivai%nal drive
In an %r,anizai%n& differen em'l%!ees have differen needs& heref%re mana,ers mus
/e a/le % esa/lish heir needs and /e a/le % a''l! differen m%ivai%nal %%ls %
saisf! differen needs. A he %re %f m%ivai%n is human needs saisfai%n. The
inner drives +ihin an individual are /elieved % /e aivaed % ,ive rise %
a''r%'riae /ehavi%r& +here suh /ehavi%r %uld lead % he fulfillmen %f he needs.
A%rdin, % Maslow his a''r%ah % m%ivai%n em'hasizes personal freedom2
choice2self7determination2 and striving for personal growth.Maslowe0'lains his
/! usin, his #ierarchy of 9eeds. These are he seven levels %f /asi human
'h!si%l%,ial needs ha all%+ us % reah he hi,hes level& +hih is self5
aualizai%n. The firs f%ur needs are %nsidered % /e he defiien! needs. These
needs are %ur 'h!si%l%,ial needs +hih are +ha +e need % survive +hih are f%%d&
sheler& and +aer. Ne0 is %ur need f%r feelin, safe and 'r%eed. Third is %ur need
f%r l%ve and /el%n,in,ness fr%m 'laes suh as %ur famil! and 'eers. The f%urh
defiien! need is %ur %+n need f%r self5eseem& f%r us % like %urselves f%r +h% and
+ha +e are as individuals. 4ne %ur defiien! needs have /een ahieved hen +e
sar fulfillin, %ur /ein, needs. These are he needs a%rdin, % Maslow& ha are %ur
,r%+h needs.
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The firs %f hese needs is he need % kn%+ and undersand. )e need his a/ili! % /e
a/le % learn %n %ur %+n and /e a/le % reas%n hin,s %u f%r %urselves. Ne0 are %ur
aeshei needs. This is %ur need f%r he finer hin,s in life. 1ers%nall!& +e feel ha
his is n% a neessi! f%r all 'e%'le. T% us %nl! 'e%'le +h% have ,r%+n +ih finer
hin,s and kn%+ a/%u a life %f lu0ur! and 'rivile,e are he 'e%'le +h% are ,%in, %
srive f%r hem. Man! 'e%'le have /een a/le % sueed in all as'es %f heir lives
+ih%u kn%+in, a/%u e0isin, +ih all %f he finer hin,s in life. The las need is %ur
need f%r self5aualizai%n. This is +ha Maslow saes as /ein, %ur need f%r self5
fulfillmen& he realizai%n %f 'ers%nal '%enial.
4ne all %f hese levels %f human needs are fulfilled %ur m%ivai%n +ill n% ease %
e0is& /u ha +e +ill %nl! srive furher %n % seek even m%re 'ers%nal fulfillmen.
The fla+ in his he%r! is ha his hierarh! is se as a srai,h m%vemen. )e all
fulfill differen needs a differen imes in %ur lives. S%meimes +e den! %urselves
erain needs % ahieve %her needs in are life a an! ,iven ime. I is rue ha +e all
have a need f%r self5deerminai%n in %ur lives. )e need he a/ili! % /e a/le % d%
+ha +e +an and have i d%ne %ur %+n +a!. )e als% need su''%r fr%m %ur 'eers.
)e need he inv%lvemen %f %ur 'arens and eahers in %ur sudies and %her
underakin,s in %ur lives. A%rdin, % his vie+ +e als% need +ha is alled
au%n%m! su''%r& +hih is he su''%r and en%ura,emen %f %ur 'eers % hel' us d%
+ell and /e /eer 'e%'le.
Undersandin, +ha m%ivaes em'l%!ees and h%+ he! +ere m%ivaed +as he f%us
%f man! researhers f%ll%+in, he 'u/liai%n %f he #awthorne %tudyresuls .$ive
maj%r a''r%ahes ha have led % %ur undersandin, %f m%ivai%n are (room8s
e"pectancytheory2 Adams8 e:uity theory2and %kinner8s reinforcement theory.
(room8she%r! is /ased %n he /elief ha em'l%!ee eff%r +ill lead % 'erf%rmane
and 'erf%rmane +ill lead % re+ards. Re+ards ma! /e eiher '%siive %r ne,aive.
The m%re '%siive he re+ard he m%re likel! he em'l%!ee +ill /e hi,hl! m%ivaed.
2%nversel!& he m%re ne,aive he re+ard he less likel! he em'l%!ee +ill /e
m%ivaed.
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Adam;s he%r! saes ha em'l%!ees srive f%r equi! /e+een hemselves and %her
+%rkers. 3qui! is ahieved +hen he rai% %f em'l%!ee %u%mes %ver in'us is equal
% %her em'l%!ee %u%mes %ver in'us (Adams& 9:@ays to Ignite Intrinsic mployee Motivation?
'urpose?H%+ d%es !%ur %m'an! han,e he lives %f %hersD $%us %n reain, a
small /usiness ulure +ih a sr%n, missi%n saemen. 1e%'le +an % /e 'ar %f
s%mehin, /i,,er.
*elief?Hel' !%ur em'l%!ees /elieve in +ha !%ur %m'an! sells. Make erain all
saff mem/ers have a hane % e0'eriene !%ur servies andE%r 'r%dus.
'assion?Hire Ri,h. Mah j%/ desri'i%ns % andidaes8 'assi%ns. If !%ur %m'an!
requires a marke researher& hire s%me%ne +h% has a 'assi%n f%r researh. The j%/
+ill 'r%vide all he inrinsi em'l%!ee m%ivai%n f%r 'assi%n5enered saff mem/ers.
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%3tr/ns/c %m0lo1ee Mot/at/on:
This f%re %f m%ivai%n %mes fr%m he e0ernal and relies %n re%,nii%n and
re+ards.Tradii%nall!& e"trinsic motivation has /een used % m%ivae em'l%!ees=
Tangi0le rewards suh as 'a!mens& 'r%m%i%ns (%r 'unishmens*.
Intangi0le rewards suh as 'raise %r 'u/li %mmendai%n. )ihin e%n%mies
ransii%nin, fr%m assem/l! lines % servie indusries& he im'%rane %f inrinsi
m%ivai%n rises=
The furher j%/s m%ve a+a! fr%m 'ure assem/l! lines& he harder i /e%mes %
measure individual 'r%duivi!. This effe is m%s 'r%n%uned f%r kn%+led,e
+%rkers and am'lified in eam+%rk. A lak %f %/jeive %r universall! ae'ed
rieria f%r measurin, individual 'r%duivi! ma! make individual re+ards ar/irar!.
Sine /! definii%n inrinsi m%ivai%n d%es n% rel! %n finanial inenives& i is
hea' in erms %f d%llars /u e0'ensive in he fa ha he inheren re+ards %f he
aivi! mus /e inernalized /ef%re he! an /e e0'eriened as inrinsiall!
m%ivain,.
H%+ever& inrinsi m%ivai%n is n% 'anaea f%r em'l%!ee m%ivai%n. 1r%/lems
inlude=
$%r man! %mmeriall! via/le aiviies i ma! n% /e '%ssi/le % find an! %r en%u,h
inrinsiall! m%ivaed 'e%'le. Inrinsiall! m%ivaed em'l%!ees need % ea& %%.
4her f%rms %f %m'ensai%n remain neessar!. Inrinsi m%ivai%n is easil!
desr%!ed. $%r insane& addii%nal e0rinsi m%ivai%n is kn%+n % have a ne,aive
im'a %n inrinsi m%ivai%n in man! ases& 'ereived injusie in a+ardin, suh
e0ernal inenives even m%re s%.
Three >ays to Ignite "trinsic mployee Motivation
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,ewards?2us%mize !%ur re+ards. 6isen % +ha is im'%ran % !%ur em'l%!ees.
M%ne! is n% ever!hin,. $amil! ime %ff %r ikes % a maj%r s'%rs even ma! /e
m%re meanin,ful.
,ecognition?3nsure re%,nii%n is imel!. Bein, a+arded f%r a maj%r lien sale a
he end %f he quarer ma! /e fine /u 'r%vide s%me immediae re%,nii%n afer he
deal.
)rowth?A +%rk'lae full %f %''%runiies f%r em'l%!ees % ,r%+ and e0'and heir
kn%+led,e is a m%ivain, %m'an!. 1lae em'l%!ee devel%'men a he %' %f !%ur
lis f%r em'l%!ee m%ivai%n and he /enefis !%ur small /usiness +ill e0eed !%ur
e0'eai%ns.
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HISTORY
T# T@9O, ),O'
Telenoris he lar,es 'r%vider %f ele%mmuniai%ns servies in N%r+a!& and has
su/sanial inernai%nal m%/ile %'erai%ns. 2%ninued devel%'men %f Telenor8s
m%/ile %'erai%ns is essenial % he Gr%u'8s '%sii%nin, as an inernai%nal 'la!er in
he ele%mmuniai%ns indusr!
Telenor +as lised %n 4sl% S%k 30han,e and NASAQ %n 7 eem/er "FFF.
A he end %f "FF#& Telenorhad
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Telenor8s sr%n, inernai%nal e0'ansi%n in reen !ears has /een /ased %n leadin,5
ed,e e0'erise& aquired in he N%r+e,ian and N%rdi markes& +hih are am%n, he
m%s hi,hl! devel%'ed ehn%l%,! markes in he +%rld. Inernai%nalizai%n +as
ahieved %n he /asis %f sr%n, '%sii%ns in saellie %mmuniai%ns& in m%/ile
%mmuniai%ns and in d%mesi Inerne aiviies. Telenor has /een %ne %f he
+%rld8s leadin, su''liers %f saellie %mmuniai%ns f%r man! !ears. N%r+a! and he
N%rdi re,i%n have /een in he f%refr%n %f he devel%'men %f m%/ile
%mmuniai%ns& and Inerne use has quikl! ,ained ,r%und in his marke.
Telenor is a 'i%neer in m%/ile %mmuniai%ns. Manual m%/ile ele'h%n! servies
+ere inr%dued in N%r+a! in 9:@@& as a f%rerunner % he au%mai NMT s!sem&
+hih a''eared in 9:C9. Is di,ial suess%r& GSM& +as inr%dued in 9::#& and hird
,enerai%n m%/ile ne+%rk& UMTS& +as launhed f%r %mmerial use in "FF7.
TH% MI&&IO! &TAT%M%!T
We s5all enable our customers to commun/cate and /nteract w/t5 ease6 and alwa1s
0erce/e our ser/ces and customer 5andl/ng to be of t5e 5/g5est 7ual/t1 Our
customers6 0artners and em0lo1ees s5all /ew us as a trusted and 5onest com0an1
t5at alwa1s del/ers on /ts 0rom/ses
Telenor in Pakistan
Telenoraquired he liense f%r 'r%vidin, GSM servies in 1akisan in A'ril "FF7&
and has launhed is servies %mmeriall! in Islama0ad2 ,awalpindi and Barachi
%n Marh 9
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The liense erms si'ulae ha /! !ear 7& Telenor +ill %ver F %f 1akisan8s ":
adminisraive Tehsil headquarers. Telenor+ill fulfill he liense requiremens and
'r%vide su'eri%r quali! %vera,e.
Telenoris 'r%ud % /uild m%/ile %mmuniai%n infrasruure in 1akisan and l%%ks
f%r+ard % %m/inin, is e0'eriene in m%/ile ehn%l%,! +ih he l%al 1akisani
hi,h level %f %m'eene. Telenor;s 'rimar! aim is % %ffer %' quali! m%/ile
servies and 'r%m%e healh! %m'eii%n in he m%/ile marke.
The %m'an! has %vered several miles%nes %ver he 'as eleven m%nhs and ,r%+n
in a num/er %f direi%ns.
Telenor has suessfull! si,ned iner%nne a,reemens +ih all f%ur inum/ens
durin, eem/er "FF7& all%+in, is su/sri/ers % e0han,e v%ie and daa +ih
su/sri/ers %n all aive m%/ile ne+%rks inludin, 'aktel2 Instaphone2 fone2
Mo0ilink and >arid.
U'%n he suessful se u' %f %ur 6I uni& Tore Cohnson /Oand 1residen
%f Telenor1akisan& and Kjell N%rd/%& 2T4& made he firs %ffiial T1
inernai%nal all % N%r+a! %n Januar! ". In addii%n % reruiin,
hundreds %f 'e%'le& Telenor esa/lished is 2all 2ener %n Januar! "C in
6ah%re.
VISION OF THE COMPANY
Telenor - ideas that simplify
Telenor shall /e a drivin, f%re in rene+in,& devel%'in, and inr%duin, ne+
s%lui%ns ha sim'lif! %ur us%mers8 +%rkda!. Telenor8s visi%n is demandin,&
here/! sein, an am/ii%us ,%al f%r he %r,anizai%n and is individual em'l%!ees.
Rene+al and sim'lifiai%n %f he %m'an! sruures and r%uines is a 'rerequisie
f%r aainin, %m'eiive '%+er and added value.
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GOALS
Telenor8s main ,%al is % reae value f%r shareh%lders hr%u,h he servin, %f
us%mers& em'l%!ees& 'arners and he ,eneral 'u/li ineres.
In a l%n,5erm 'ers'eive& a sr%n, marke and us%mer f%us& as +ell as a sr%n,
%mmimen % he %m'an!;s em'l%!ees and % he s%ie! +ill 'r%vide he /es
'laf%rm f%r reain, inremenal value.
alues shall /e reaed hr%u,h 'r%fia/le and r%/us ,r%+h. Suh ,r%+h shall /e
/ased %n he devel%'men %f s%lui%ns ha sim'lif! he use %f& and sren,hen he
usefulness %f& advaned %mmuniai%ns ehn%l%,!. Telenorshall %nri/ue % ,ive
us%mers ,reaer freed%m %f h%ie and m%re %'i%ns. Telenor8s s%lui%ns shall
sim'lif! 'e%'le8s +%rkda!& make /usinesses and aiviies m%re effiien& and inrease
heir %m'eiive '%+ers.
The servies 'r%vided /! Telen%r are ,uided /! he us%mer values +hih inlude=
2us%mer servie is he res'%nsi/ili! %f eah and ever!%ne in Telenor.
T% hel' he 2us%mers define heir requiremens and find he /es s%lui%ns %
heir %mmuniai%ns needs
T% /e fle0i/le and res'%nsive % he us%mers
The aiude %+ards 2us%mers is %ure%us& friendl! and aenive
T% 'r%vide he 2ellular servies ha us%mers +an and need
T% make sure ha he %m'an!;s ai%ns& %r he ai%ns %f h%se +h% 'r%vide
servies %n is /ehalf& are jus and fair
T% make sure ha he servies are delivered /! 'e%'le +h% are +ell inf%rmed
and rained
T% 'r%vide inf%rmai%n a/%u he 'r%,ress and invie vie+s %n 'erf%rmane
T% 'r%vide eas!5%5undersand inf%rmai%n %n he servies and h%+ he! an
/e %/ained
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*9IT% O,D
Telenor %ffers e0iin, and hallen,in, areers +ih competitive pay2 e"cellent
0enefitsand e"ceptional advancement opportunities.
Work/ng %n/ronment
The %ffies are enrall! air %ndii%ned % 'r%vide em'l%!ees +ih a rela0ed and
enrihin, +%rkin, envir%nmen. 1a'er free envir%nmen.
&afet1 Tra/n/ng
Telenorhas %ndued differen and unique rainin, %urses like=
The! had %ndued fire drills % raise he a+areness and % ake neessar!
measures % deal +ih suh !'e %f siuai%ns.
The! had als% %ndued firs aid drills % le em'l%!ees kn%+ h%+ % deal +ih
differen emer,enies& and % ,ive firs aid % he 'aien
These drills had im'r%ved he m%ivai%n level %f em'l%!ees /eause hese
rainin, and furher eduai%n 'r%,rams ensure a hi,h 'r%fessi%nal sandard
am%n,s heir em'l%!ees.
'rowt5 "ros0ects
Telenor'r%vides % is em'l%!ees man! ,r%+h 'r%s'es& and m%re %''%runiies
f%r 'ers%nal devel%'men. The! /elieve ha a alened and l%!al +%rkf%re 'la!s a
ruial r%le in he %r,anizai%n;s %n,%in, /usiness suess. The! sr%n,l! h%'e
ha afer j%inin, Telen%r +e +ill /e%me anenthusiastic andvalua0le mem/er
%f heir famil!.
%7ual o00ortun/t/es for all
Telenor mainains a '%li! %f n%n5disriminai%n %+ards all em'l%!ees and
a''lians f%r em'l%!men. All as'es %f em'l%!men +ih Telenorare ,%verned
/! meri& %m'eene& suia/ili! and qualifiai%ns& and +ill n% /e influened in
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an! manner /! ,ender& a,e& rae& %l%r& reli,i%n& nai%nal %ri,in %r disa/ili!.
T%da!& heir +%rkf%re 'r%ves ha +ih 9C +%men +%rkin, a all levels in he
%r,anizai%n& /%h f%rei,n and l%al eduai%nal /ak,r%unds.
O0en &0ace Work/ng %n/ronment
Areas %f de'armen are fi0ed /u he seas are n% defined f%r an! em'l%!ee ha
is an! em'l%!ee an si an! +here he likes %& an %rdinar! em'l%!ee ma! /e
siin, ne0 % he /O Tore Cohnson.
)ocus on management deelo0ment
Telenor8smana,emen and %r,anizai%n is im/ued +ih j%in values. The Gr%u'
Mana,emen has devised five leadershi' requiremens ha a''l! % all mana,ers
in he Gr%u'& and all mana,emen ,r%u's shall disuss +ha hese requiremens
mean % hem.
The demands are=
1assi%n f%r /usiness
2han,e and %nsan rene+al
4'erai%nal e0ellene
3m'%+er 'e%'le
Ine,ri!
All mana,ers are su/je % annual evaluai%ns /ased %n hese mana,emen
rieria.
&ecur/t1 Alert &1stem
Seuri! aler emails and SMS are sen % he em'l%!ees +h% are %uside %r inside
he %ffie in ase %f an emer,en!.
3m'l%!ees are al+a!s +ih rakers %uside he %ffie.
Tra/n/ng and growt5 o00ortun/t/es for females
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Telen%r is 'r%vidin, differen %''%runiies f%r ,r%+h and areer devel%'men %f
+%men& m%re han 9C +%men are +%rkin, a all levels in he %r,anizai%n.
ifferen !'es %f seuri! rainin, 'r%,rams are %ffered and %ndued.
The! als% %ffer 'ik and dr%' faili! s'eiall! f%r females.
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%m0lo1ee Mot/at/on
Telenor %m0lo1ees &ure1
$. >hich salary 0racket you fall intoE
a* Bel%+ Rs.9FFFF
/* Rs.9FFFF5#FFFF
* Rs.#FFFF5hat do you think a0out your colleaguesE
a* 2%%'eraive
/* Hard +%rkin,
* $riendl!
d* All %f he a/%ve
5. I am satisfied with the training programs offered 0y the companyE
a* Sr%n,l! a,ree
/* A,ree
* Sr%n,l! disa,ree
d* isa,ree
G. I choose this organiation to work for 0ecause I was attracted 0yE
a* G%%d salar!
/* Unique +%rkin, envir%nmen
* Is name
d* S%me %her reas%nsL(1lease s'eif!*
9:
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. After certain period promotion is essential to motivate employees to stick to
same organiation. >hat is your opinionE
a* I sr%n,l! a,ree/* A,ree
* I sr%n,l! disa,ree
d* isa,ree
!. In my opinion employee turn over rate isE
a* 6%+
/* Avera,e
* Hi,h
H. I often face o0stacles in operational activitiesE
a* Sr%n,l! a,ree/* A,ree
* isa,ree
d* Sr%n,l! disa,ree
$-. I am fully satisfied with my working conditions in this organiationE
a* Sr%n,l! a,ree
/* A,ree
* isa,ree
d* Sr%n,l! disa,ree
$$. Are there any recent changes in the company that might have affected
motivationE
a* ?es
/* N%
$&. I feel comforta0le while coming to officeE
a* Sr%n,l!a,ree
/* A,ree
* isa,ree
d* Sr%n,l! disa,ree
$3. I feel Telenor;s compensation policies are 0etter then other companiesE
a* Sr%n,l! a,ree
/* A,ree
* isa,ree
d* Sr%n,l! disa,ree
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0% 10%
25%
35%
30%
65%
30%
5% 0%0%
#%&(*T&
$. >hich salary 0racket you fall intoE
M%sl! em'l%!ees are ,ein, %m'eiive salaries as n%/%d! falls /el%+ 9F&FFF& 9F
%f em'l%!ees are ,ein, ,%%d salar! earnin, u'% #FFFF& "
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50%50%
0%0%
40%
0%10%
50%
3. I think inter organiational functions should 0e heldE
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40%
55%
0% 5%
10%
80%
0%
10%
5. I am satisfied with the training programs offered 0y the companyE
7F %f he em'l%!ees sr%n,l! a,reed ha he! +ere saisfied /! he rainin,
'r%,rams %ffered /! he %m'an!&
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55%
45%
0%0%
55%
40%
5%
. After certain period promotion is essential to motivate employees
to stick to same organiation. >hat is your opinionE
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0% 10%
75%
15%
0%
30%
70%
0%0%
H. I often face o0stacles in operational activitiesE
In Telen%r %nl! 9F em'l%!ees s%me +ha a,reed ha he! faed 'r%/lems in
%'erai%nal aiviies&
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50%50%
50%50%
0%0%
$$. Are there any recent changes in the company that might have
affected motivationE
Half %f he em'l%!ees a,reed ha s%me reen han,es made /! Telen%r affeed heir
m%ivai%n level and he remainin, half disa,reed ha reen han,es had affeed
heir m%ivai%n level.
$&. I feel comforta0le while coming to officeE
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50%50%
0%0%
$3. I feel Telenor;s compensation policies are 0etter then other
companiesE
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OW! A!A*.&I& O! TH% A&I& O) %"%#I%!C% A!$ #%&(*T
Telen%r 1akisan is %ne %f he leadin, ele%mmuniai%ns %m'anies %f 1akisan
/eause he! kn%+ h%+ % effeivel! mana,e and uilize heir 'e%'le and % ,e /es
%u %f heir em'l%!ees.
1erf%rmane a''raisal is %ndued %n re,ular /asis % mainain he heks and
/alanes& in his +a! em'l%!ees kn%+ e0al! +here he! sand.
The! are %f he %'ini%n ha inn%vai%n& reaivi!& and fle0i/ili! is neessar! %
enhane %m'eiiveness %f em'l%!ees. The sim'les and m%s inuiive a''r%ah %
m%ivai%n is % saisf! an em'l%!ee;s needs. This a''r%ah has f%ur 'ars=
3m'l%!ees have needs ha he! desire % saisf!.
6ead % ai%ns ha +ill fulfill heir needs.
6eads % re+ards fr%m he em'l%!er and saisfai%n fr%m d%in, he j%/.
Reinf%res heir ai%ns and auses hem % /e re'eaed.
3m'l%!ees in Telen%r are hi,hl! m%ivaed as i is seen hr%u,h he surve!& here he!
,e a hane f%r areer devel%'men and 'ers%nal ,r%+h. T% enhane m%ivai%n
differen iner5%r,anizai%nal aiviies are held like %ners& ,aherin,s& rike
mahes& funi%ns e. 1rizes and re+ards are ,iven % individuals and eams %n he
/asis %f heir 'erf%rmane.
4'en %mmuniai%n /e+een all level %f em'l%!ees& here is n% disriminai%n
/enefis %ffered are similar f%r all he em'l%!ees e0e' he salar! 'aka,e.
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Conclus/on
Havin, m%ivaed em'l%!ees is a hi,hl! +%rh! ,%al f%r an! mana,er. Saisfai%n %f
+%rker needs& '%siive reinf%remen and rem%val %f im'edimens % m%ivai%n is a
j%in res'%nsi/ili! %f em'l%!er and em'l%!ee. Theref%re& /enefis %f hi,h em'l%!ee
m%ivai%n in an %r,anizai%n are=
2reaes a +%rk'lae and ulure %f hi,h ahievers.
Im'r%ved /usiness and saff 'r%duivi!.
Redued em'l%!ee urn%ver. I is im'%ran n% %nl! % ara alen % !%ur
firm /u % als% kee' he alen.
3m'l%!ee m%ivai%n is he res'%nsi/ili! %f he %m'an!. 3m'l%!ees +ill never have
he same level %f %mmimen and m%ivai%n as he %+ner %f a small /usiness. 4ne
+e ,ras' his %ne' han +e an m%ve %+ards akin, ai%n % /uildin, a arin,
and em'l%!ee m%ivain, /usiness.