Business Opportunities on the Production and Marketing of Electric Wires and Switches Final Report July 2016 Submitted to: Addis Ababa Chamber of Commerce & Sectoral Association (AACCSA) Mexico Square, P.O.Box 2458 E-mail: [email protected]Addis Ababa, Ethiopia Submitted by: DAB Development Research and Training Gurd Sholla, Meher Building, 4th floor P.O. Box 120190 Email:[email protected]/ [email protected]Tel: +251 936 63 70 71 Addis Ababa, Ethiopia
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Final Report - Addischamber report on Electri… · Source: Estimates of GDP and other macroeconomic Indicators, MoFED, 2013 Parallel with this, the electric and water value added
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Business Opportunities on the
Production and Marketing of Electric
Wires and Switches
Final Report
July 2016
Submitted to: Addis Ababa Chamber of Commerce & Sectoral
2. Sub Sector Analysis .............................................................................................................................. 5
2.1 Major Industry drivers ................................................................................................................. 5
2.1.1 Major Macroeconomic Drivers ............................................................................................ 5
2.1.2 The State of Building Construction ...................................................................................... 7
2.1.3 The Power Sector .................................................................................................................. 8
2.1.4 The Communication Sector – Railway infrastructure.......................................................... 9
2.2 Review of the current status of the sector ...................................................................................... 9
2.2.1 Sectoral position in the economy ......................................................................................... 9
2.2.2 Major Producers and Production ....................................................................................... 11
2.2.3 Consumption Pattern of Electric wire and Switch ............................................................. 12
2.2.4 Import of Electric wire and Switch ..................................................................................... 15
2.2.5 Current condition of the supply chain ................................................................................ 16
2.2.6 Key Opportunities and challenges in the Electric wire and Switch Industry .................... 17
2.2.7 Review of Government policy and incentives.................................................................... 18
2.3.1 Key areas of opportunity and prospects for their future business development ............. 21
2.3.2 Market potentials and forecast demand and supply aspects of the sector ..................... 22
2.3.3 Barrier to entry ................................................................................................................... 23
3. Conclusions and recommendations ................................................................................................... 24
Acronyms
AACCSA Addis Ababa Chamber of Commerce and Sectorial Association
COMESA Common Market for Eastern and Southern Africa
CSA Central Statistical Agency
DAB-DRT DAB Development Research and Training
DI Danish Confederation of Industries
DFQF Duty Free and Quota Free
EIA Ethiopian Investment Agency
ETB Ethiopian Birr
FDI Foreign Direct Investment
GDP Gross Domestic Product
GTP Growth and Transformation Plan
KII Key Informant Interview
KV Kilo Volt
IHDP Integrated Housing Development Program
MoFED Ministry of Finance and Economic Development
MoI Ministry of Industry
MUDHCo Minisyrt of Urban Development and Hosue Construction
SIC Standardized Industrial Codes
SME Small and Microenterprises
1. Introduction
The Ethiopian economy continued its strong expansion during the GTP I period. Real GDP grew by 9.6
percent in 2015. Although agriculture remains an important contributor to Ethiopia’s economy, its share
of GDP has been steadily decreasing leaving its share to industry and service sectors. In 2015 agriculture
sector made up 38.8% of value-add to GDP (down from 52% in 1990).
Industry sector, the main driver of economic growth in recent years, on the other hand is slightly
increasing its contribution to GDP (from 10.5% in 2011 to 15.2% in 2015). This sector has grown by
21.7% in 2015 – more than three times as fast as the agriculture sector, and more than twice that of the
service sector. The largest industrial sub-sector underpinning this fast growth has been the construction
sub-sector. Construction sub sector contributed about 2.5 percent to the total growth scored in 2015.
Along with road, railways and dam construction, the residential buildings construction contributed to
the construction sub sector to expand by more than 35 percent only between 12012 and 2014.
Construction activity is undertaken by all institutional sectors, with the public and private sector shares
being 51.6 percent and 45.9 percent respectively during 2015. Another important economic activity
contributing to residential buildings construction is the Real Estate contributing about 96.4 percent to
Real Estate and Business Services sub sector of the service sector. Real Estate and Business Services sub
sector contributes about 7.4 percent value-add to GDP and has grown by 4.1 percent in 2015. Growth in
residential buildings construction drives growth in the demand of electrical materials.
Cognizant of the considerable boom of the construction and real estate subsectors, AACCSA is imitated
to conduct pre-feasibility study on production and marketing of electric wire and switch (electrical
products industry) so as consult members to invest in the sector. Thus, this study is a pre-feasibility
study on “Business Opportunities on the Production and Marketing of Electric Wires and Switches.
2. Sub Sector Analysis
2.1 Major Industry drivers
2.1.1 Major Macroeconomic Drivers1
There exist a multitude of environmental factors in Ethiopia since the last two decades that drive
development actors to deeply explore the electric wire and switch industry. The most evident are the
fast growth in industry sector in general and the boom in construction and broad based expansions in
power and communication sectors in particular.
Figure 1: Growth of GDP and its Sub sectors
Source: Estimates of GDP and other macroeconomic Indicators, MoFED, 2013
During the GTP I period remarkable achievements in economic growth specifically in the growth of
industry sector has been scored. In this planning period, the Ethiopian economy continued its strong
expansion at an average rate of 10.5 percent and industry sector score the highest average expansion of
20.4 percent per annum - more than three times as fast as the agriculture sector, and more than twice
that of the service sector (Figure 1). In 2012/13 the industry sector has enjoyed its highest expansion
growing at a rate of 24.1 percent compared to the base year (2011/12). Due to this fast expansion the
share of industry sector to GDP is continuously increasing and reached 15.2 percent in 2014/15 from
10.5 percent in the base year.
In this GTP I period, construction value-added increased by an average of 32.7 percent per annum and
was the major driver of the industry sector scoring higher growth of 38.7 percent in 2012/13 and 36.8
percent in 2014/15 (Figure 2). With this, construction contributed an average of 1.5 percentage points
to GDP growth and accounted for 62.5 percent of the total growth contribution of the industry sector.
1 Growth rates are calculated using 2010/11 as base period
8.6
10.6 10.3 9.6 9.8
4.9
7.1 5.4
6.4 6.0
18.7
24.1
17.0
21.7 20.4
9.6 9.0
13.0
10.2 10.5
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2011/12 2012/13 2013/14 2014/15 GTP I AverageGDP Growth Agriculture Growth Industry Growth Service Growth
Figure 2: Industry Sector Value Added Growth (%)
Source: Estimates of GDP and other macroeconomic Indicators, MoFED, 2013
At the end of this planning period, construction sector enjoyed its highest contribution of 2.5 percentage
points to GDP growth accounting about 83.3 percent of the total growth contribution of the industry
sector (Figure 3). As a result this fast expansion, the share of the construction to the GDP has raised
form 4 percent in the base year to 8.5 percent at the end of GTP I period.
Figure 3: Industry Sub Sectors Contribution to the Industry Growth
Source: Estimates of GDP and other macroeconomic Indicators, MoFED, 2013
Parallel with this, the electric and water value added of the industry sector has scored an average of 8.7
percent annual expansion in the last five years. Moreover, the real estate value added and transport and
2011/12 2012/13 2013/14 2014/15GTP I
Average
Industry Growth 18.7 24.1 17.0 21.7 20.4
Large and Medium Scale Manufacturing 15.9 24.2 21.6 20.3 20.5
Electricity and Water 13.5 10.0 6.8 4.5 8.7
Construction 31.5 38.7 23.9 36.8 32.7
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
SUB
SEC
TOR
GR
OW
TH (
%)
0.4 0.4
0.7 0.7 0.7 0.6
0.2 0.1 0.1 0.1
0.0 0.1
0.5
1.3
1.9
1.5
2.5
1.5
0
0.5
1
1.5
2
2.5
3
2010/11 2011/12 2012/13 2013/14 2014/15 GTP I Average
Large and Medium Scale Manufacturing Electricity and Water Construction
communication value added have continuously grown at an average growth of 3.9 and 13.8 percent
respectively contributing a respective average percentage points of 0.3 and 06 to the GDP growth.
In its path to middle income economy, Ethiopia has planned to sustain such macroeconomic expansion
for next consecutive growth and transformation plan periods. In the next GTP II, the economy is planned
to expand by 10 percent per annum and industry sector to continue its fast growth at an average rate of
19.8 percent per annum – about twice of the growth in agriculture and service sectors. The construction
sub sector is also expected to continue its fast expansion in the coming five years (an average of 33.11
percent growth per annum).
2.1.2 The State of Building Construction
It is outlined above that growth of the Ethiopian economy is mainly driven by the boom in construction
sector. As per the contract construction survey (CSA, 2011), there were 3,676 construction enterprises
operating constructions with total construction output value of ETB 26.03 billion. Out of the total
enterprises, majority of them (98 percent) were general construction2 and building construction3
enterprises with a total construction output value of ETB 25.05 billion of which 43.4 percent used for the
purchase of raw materials. As per the study from ministry urban development and construction, cost of
finishing raw materials (electric materials, ceramics, paint, plastic materials and glass) is estimated to
cover about 35 to 45 percent of the total cost of construction (MUDC, 2003 EC).
While considering building construction, house construction takes of great importance in relation to the
electric wire and switch industry. With respect to the housing, there exist huge gap between demand for
and supply of housing. The housing deficit is expected to rise concurrently with the foreseen high
population and urbanization growth. Ethiopia’s population has reached 81.2 million in 2007 and it is
projected to more than double by 2050 (CSA, Population and Housing Census, 2007). In addition to this
fast population growth, over 44% of the existing housing units are of slum quality that need replacement
with about 44.9% of the units single roomed (MUDHCo & ECSU, 2015). To narrow up this gap the
government of Ethiopia has been working since 1991 and intensified its work by undertaking integrated
housing development programs (IHDP) since 2006.
In its effort to narrow up the gap, a total of 456,974 housing units were constructed during the period
1995/96 to 2002/03 out of which significant share (80.75 percent) was of condominium type. During this
period considerable housing units were also constructed by individuals, cooperatives, private real estate
developers and municipality representing respective percentage shares of 4.86, 5.43, 0.77, and 1.67 in
the total housing units constructed. Moreover, about 6.56 percent of the total housing units constructed
during this period were informal housing units (UN-HABITAT, 2011).
Figure 4: Housing Supply during 1995/96 – 2002/03 and 2007/08 – 2013/14
2 General construction is the construction of dwellings, office buildings, farm buildings, stores, and public & utility buildings, etc., or motorways,
streets, bridges, tunnels, railways, airfields, harbours, etc.
3 Building construction is the construction of buildings of all kinds. It includes new work, repair, additions, and erection of prefabricated buildings or structures on the site and also construction of temporary nature.
Source: UN-HABITAT (2011) Condominium Housing in Ethiopia: The Integrated Housing Development Programme.
United Nations Human Settlements Programme: Nairobi and "Ministry of Urban Development, Housing and
Construction (MUDHCo): State of Ethiopian Cities report, 2015"
During the period 2007/08 – 2013/14 additional 455,473 housing units were constructed out of which
51.1 percent were of condominium type, 30.2 percent were informal housing units and 15.5 percent
were formal housing units constructed by individuals (MUDHCo & ECSU, 2015). Moreover, in 2014/15
alone 157,070 urban residential housing units were constructed.
This higher commitment of government to construct more housing units is expected to continue in the
next growth and transformation plans and in the next GTP II a total of 750,000 urban residential housing
units are planned to be constructed. Moreover, additional residential housing units for sugar industries,
fertilizer industries and industrial parks and new buildings for government offices and for 10 new
universities to be opened are under the frame of GTP II.
2.1.3 The Power Sector
Another important factor that need to be brought to attention while considering electric wire and
switch industry is the power sector. Ethiopia, considering energy as key in ensuring rapid and
sustainable development, has been investing in energy infrastructure quit significantly. Beyond raising
access to electricity with in the country, Ethiopia has planned to export power to the world market.
In the last five years energy generating capacity of Ethiopia has increased from 2,049 MW in 2010/11 to
2,169 MW in 2014/15 registering only an average of 2.6 percent growth. With this, the electricity
coverage has reached 60 percent from 45 percent in 2010/11 scoring an average annual growth rate of
8 percent (Table 1). However, considering the big investments on power generation plants which are
commenced and expected to be finalize in the near future and additional generation plants to be
commissioned in GTP II, the energy generation capacity is planned to reach 17,346 MW by the end of
GTP II (almost 7 fold of the current generating capacity) (MoFED, 2015).
Source: CSA (2012), Annual Manufacturing and Electricity industries Survey, Addis Ababa; EEPCo (2009 ),Gibe III – Sodo 400 kV
Power Transmission Lines Project, Addis Ababa; EEPCo (2010 ), Electricity Transmission System Improvement, Addis Ababa; EEP
(2015), Awash–Woldia Rail Way Power Transmission Project, Addis Ababa.
Among all electric wire and cable types consumed, 33 KV electric wire takes the lion’s share (46 percent
of the total KM) followed by 0.4 KV electric wire (11.7 percent of the total KM). Accordingly, EEP
invested about ETB 60.02 billion and ETB 15.2 billion on 33 KV and 0.4 KV electric wire respectively.
Moreover, the CSA contract construction survey (CSA, 2011) revealed that 3,621 construction
enterprises were engaged in building construction. This survey also showed that an average estimated
total cost of ETB 10,863,148,416.00 is invested on the purchase of construction raw materials by those
enterprises. Estimating the cost of electrical materials to be 5 percent of the cost of raw materials used
in the construction of houses5 by contract constructors, contract construction enterprises expend an
average of ETB 543,157,420.80 on electrical materials per year (an estimated cost of ETB 2440.52 per
housing unit constructed by Contractor).
Considering the above estimation scheme, individual developers, cooperatives, private real estate
developers, municipalities and other individual informal house developers6 on average spent an
estimated cost of ETB 39.89 million on electric materials (wire, switch, socket and the like) per year. This
4 NB: Estimated per KM cost of each electric cable type is taken from cost break down of projects (EEPCo (2009); EEPCo (2010) and EEP (2015)) 5 MUDHCo (2014), 2010 Plan Implementation Report 6 All developing housing units other than condominium.
average consumption of electric materials has raised from ETB 214.7 million during 199596 to 2002/03
to ETB 543.16 million during 2007/08 to 2013/14 scoring a growth of about 153 percent (Table 5).
Among these developers a relatively higher consumption of electric materials is scored by individual
formal and informal house developers (respectively ETB 11.92 million and ETB 21.55 million) every year
during the last 19 years (1996 to 2014).
Table 5: Number of Housing units and its Estimated Cost of Electric materials (Million Birr)
Developer 1995/96 -2002/03 2007/08-2013/14 Total (1996-2014) Average (Per Year)
Informal Units 30,000 73.22 137,756 336.20 167,756 409.41 8,829 21.55
Total 87,974 214.70 222,558 543.16 310,532 757.86 16,344 39.89 Source: UN-HABITAT (2011) Condominium Housing in Ethiopia: The Integrated Housing Development Programme. United
Nations Human Settlements Programme: Nairobi and "Ministry of Urban Development, Housing and Construction (MUDHCo):
State of Ethiopian Cities report, 2015"
2.2.4 Import of Electric wire and Switch
Due to the higher demand of electric materials driven by the robust economic growth, Ethiopia
imported considerable amount of electric materials from aboard. During GTP I period, Ethiopia imported
an average of 19,659.31 tons with an average value of ETB 1,894.49 million of electric materials per
year. This import of electric materials has been continuously increasing from a lower of 6,191.91 tons
(ETB 737.06 million) in 2012 to 41,525.80 tons (ETB 5,836.72 million) in 2015 (Table 6).
Out of the total imports of electric materials during GTP I, import of electric wire and cables takes the
lion’s share (41.48 percent of the total value of imports) followed by boards (26.5 Percent of the total
value of imports) and switches (18.72 percent of the total value of imports). This import of electric wires
and switches also exhibited the same trend (as import of electric materials) during the GTP I. the
amount of imports of both electric materials declined in 2012 and 2014 but with higher recovery in
2015.
China, claimed to export low standardized and cheaper electric materials, is found be the major exporter
of electric materials to Ethiopia suppling an average of 79 percent of the amount imported during GTP I.
Specifically, bout 81 percent the value of import of wire and cables, 52 percent of the value of import of
boards and 52 percent of the value of import of switches has been imported from China during the last
five years. The electric materials export share of china to Ethiopia has continuously been raised from
about 64 percent in 2012 to about 96 percent in 2015. This is also true for electric wires and switches
except the decline in its share of switches in 2013(Table 6).
Table 6: Amount (Ton) and Value (Million Birr) of Imports by Electrical material Type by Year
Year Boards Breakers Connector Fuses Plugs & Sockets
Value 51.63 38.68 45.67 68.43 52.27 56.14 80.08 56.17
Source: Inland Revenue and Customs Authority of Ethiopia (2016)
2.2.5 Current condition of the supply chain
In any production process, supply chain plays vital role in industry growth and its sustainability.
According to the KII with major consumers and producers, the supply chain of electric wire and switches
industry is found short. Every producers in the industry are found to have Whole sale distribution
centers, Sales stores, and direct sales system through order purchase. None of the major customers of
the electric wire and switch industry report problems in supply chain of the product that suppliers
especially producers provide their orders at their destination. To reach the far way customers of electric
wire and switches all major producers have wholesale distributors and sales stores in Addis Ababa and
major regions of the country. The major customers (bulk of government projects, housing initiatives and
other large private constructions) use producers’ direct sales system through order purchases. This is
also true for the major importers of electric wire and switch.
2.2.6 Key Opportunities and challenges in the Electric wire and Switch Industry
The major motivating opportunity to join the electric wire and switch industry, as per the KKI conducted,
is the fast growing and stable economy of the country. This robust economic growth has made the main
drivers of the sector to expand and create huge demand for products of the sector. Engagement in the
manufacturing sector in general and electric wire and switch industry in particular can also be benefited
from the young, cheap and abundant labor and the huge infrastructure development in the country.
Moreover, the commitment of the government to promote manufacturing industry through provision of
land and tax-rebates and concessions and protection from any kind of intrusions are opportunities for
the sector development.
However, reliance of our economy in rain feed agriculture and the associated low income resulting in
low saving, the double digit inflation experienced on price of construction materials during last few
years and lower commitment of foreign investors to recruit domestic labor are the deterring factors of
engagement in electric wire and switch industry.
Table 7: Key Opportunities and Challenges
SN Prospect Opportunities Challenges
1 Macroeconomic Situation
- Fastest growing and stable Economic
- Reforms in trade and Finance
- Rain feed agriculture - Low saving - Double digit inflation in price of
construction materials
2 Market Potential
- Higher population - Access to market : Huge demand
for products of the sector - Regional and international Trade
relations
- Low purchasing power
3 Human Power - Young, Cheap and abundant labor; skilled, semi-skilled and unskilled
- Few employment opportunities for domestic labor
4 Infrastructure - Huge investment in road, rail ways, power and telecommunications
- Power fluctuations
5 Investment - Government commitment for the promotion of manufacturing industries
- Government provisions regarding protection from any kind of intrusions
- Land provisions, tax-rebates and concessions provided
- Lack of access to domestic raw material inputs
- Lack of adequate foreign exchange service
- Transportation delay in ports (freight and logistics )
- Lack of domestication of demand - Lack of established
standardization schemes Source: KII with major producers and customers and supporting institutions
The existing electric wire and switch industries are lacking access to domestic raw materials and are
importing almost all inputs for the sector from aboard. As a result, the lack of adequate foreign
exchange service coupled with delays in transportation in ports are creating challenges to the sector.
Moreover, the lack of domestication of demand (even big government projects prefer to import) and
lack of established standardization schemes of products by government creates problems in
competitiveness of electric wire and switch industries in terms of quality and price in the international
market.
2.2.7 Review of Government policy and incentives
Starting from 2011, Ethiopia has embarked on a bold journey of structural transformation through its
consecutive growth and transformation plans. The GTP seeks to transform Ethiopia towards an
industrialized economy and to increase per capita income of its citizens by 2025. To this effect, the
Government has adopted a deliberate policy focused on the development of the manufacturing sector
through provision of investment incentives to attract local and foreign direct investment (FDI) and to
support Small and Medium Enterprises (SMEs). To contribute to these objectives, the Government banks
on the enhancement and expansion of infrastructure, the creation of industrial zones, the promotion of
business linkages, the development of domestic SMEs and good governance.
The Ethiopian Government has promoted both domestic and foreign direct investment with the
objective of accelerating economic growth. The Investment Code has been revised to make it more
transparent, attractive and competitive. This has had a positive impact on investment in terms of
volume and diversification. Table 8 is a summary of investment incentives with special attention to
Electrical products industry in which the electric wire and switch sub sector is included in.
In addition to the attractive investment policies and incentives, the government of Ethiopia is dedicated
to provide hand holding support to the private sector by setting up Investment Board of the Investment
Commission under the Chairmanship of the Prime Minister. Under the ministry of Industry (MoI) there
are different sectorial supporting Institutions. Chemical and Construction Input Industry Development
Institute, National Kaizen Institute, Industrial Zones Development Corporation under MoI; the Ethiopian
Investment Agency, the Regional Investment Bureaus (RIBs), the Ethiopian Privatization Agency, Ministry
of Foreign Affairs, Development Bank of Ethiopia and Ministries dealing with taxation are among the
sectoral supporting institutions for Electrical products industry.
Moreover, the government of Ethiopia is establishing Integrated Industrial Parks and involves a policy of
supporting regional states and cities to develop international standard industry parks. The Government
has already begun to invest heavily in the necessary supporting elements for these Integrated Industrial
Parks, to develop the necessary infrastructure, research center development as well as consider the
required market development and micro-financing needs.
Table 8: Summary of Investment Incentives
SN Incentive Type Incentive Description Applicability
1 Fiscal Incentives
1.1 Customs Duty Exemption
1.1.1 100% exemption from the payment of customs duties and other taxes levied on imports is granted to all capital goods, such as plant, machinery and equipment and construction materials.
1.1.2 Spare parts worth up to 15% of the total value of the imported investment capital goods, provided that the goods are also exempt from the payment of customs duties.
1.1.3 An investor granted with a customs duty exemption will be allowed to import capital goods duty free indefinitely if his investment is in manufacturing.
1.1.4 An investor entitled to a duty-free privilege who buys capital goods or construction materials from local manufacturing industries shall be refunded the customs duty paid for raw materials or components used as inputs for the production of such goods.
1.1.5 Investment capital goods imported without the payment of custom duties and other taxes levied on imports may be transferred to another investor enjoying similar privileges.
Both local and foreign investors
1.2 Income Tax Exemption
2.1.1 Income tax exemptions for 2 and 4 years in Addis Ababa and Special Zone of Oromia Surrounding Addis Ababa and for 4 and 5 years in other areas.
2.1.2 Income tax deduction of 30% for three consecutive years after the expiry of the income tax exemption period specified above for investors who establishes a new enterprise in Gambella; Benshangul/Gumuz; Afar (except in areas within 15 kilometers right and left of the Awash River); Somali; Guji and Borena Zones (in Oromia); or South Omo Zone, Segen (Derashe, Amaro, Konso and Burji) Area Peoples Zone, Bench-Maji Zone, Sheka Zone, Dawro Zone, Keffa Zone, Konta and Basketo Special Woredas (SNNPR).
2.1.3 An investor who expands or upgrades his existing enterprise and increases at least by 50 percent its production or service capacity, or introduces a new production or service line at least by 100 percent of an existing enterprise is entitled to the income tax exemption period specified 2.1.1 above.
2.1.4 Investors who export at least 60 percent of their products or services, or supply these to an exporter, will be exempted from the payment of income tax for an additional 2 years.
Both local and foreign investors
2 Non-fiscal Incentives
2.1.1 Business enterprises that suffer losses during the income tax exemption period can carry forward such losses for half of the tax exemption period following the expiration of the income tax exemption period. Any loss incurred during income tax exemption period is not allowed to carry forward for more than five income tax periods.
2.1.2 No export tax is levied on Ethiopian export products. 2.1.3 Duty Drawback Scheme: this scheme offers investors an exemption from the payment of customs duties and
other taxes levied on imported and locally purchased raw materials used in the production of export goods. Duties and other taxes paid are drawn back 100 percent at the time of the export of the finished goods.
2.1.4 Voucher Scheme: a voucher is a printed document having monetary value, which is used in lieu of duties and taxes payable on imported raw materials.
Investors who produce export products
SN Incentive Type Incentive Description Applicability
2.1.5 Bonded Factory and Manufacturing Warehouse Schemes: producers not eligible for voucher scheme but having licensed for bonded are entitled to operate such factory or warehouse in importing of raw materials duty free.
2.1.6 Exporters are allowed to retain and deposit in a bank account up to 20 percent of their foreign exchange earnings for future use in the operation of their enterprises and no export price control is imposed by the National Bank of Ethiopia
2.1.7 Franco valuta import of raw materials are allowed for enterprises engaged in export processing. 2.1.8 Exporters can benefit from the export credit guarantee scheme, which is presently in place in order to ensure
an exporter receives payment for goods shipped overseas in the event the customer defaults, reducing the risk of exporters’ business and allowing it to keep its price competitive.
2.1.9 A foreign investor has the right to make the following remittances out of Ethiopia in convertible foreign currency: profits and dividends principals and interest payments on external loans, payments related to technology transfer agreements, proceeds from the sale or liquidation of an enterprise, compensation paid to an investor, proceeds from the sale or transfer of shares or partial ownership of an enterprise to a domestic investor
Source: The FDRE Negarit Gazeta Proclamations: No 768/2012, No 769/2012, No 312/2014 and No 849/2014
2.3 Future Outlook and Appraisal of Sectoral Investment Potentials
2.3.1 Key areas of opportunity and prospects for their future business development
This study identified a number of business opportunities that are available to the Ethiopian electric wire
and switch industry. In particular, these opportunities include: Strong expansion in the housing
construction sector and broad based expansion in the power sectors.
The Housing Construction Sector:
The potential clearly exists to enter into electric wire and switch market producing electric wire and
switch types that are appropriate for house wiring (1.5, 2.5 or 4 mm) in Ethiopia particularly in large
cities of Ethiopia where integrated housing development programs are being undertaken in massive
way. An annual estimate of household electric material consumption based on Household Income
Consumption Expenditure (HICE) survey revealed that an average of 379,019 tons of electric material (
valued ETB 1,224.21 million) was needed to satisfy the household electric material demand for house
furnishing and maintenance during GTP I period (Annexed Table 9). Further to this, exponentially
smoothed estimate of electric material demand for house construction (other than condominium
houses) during GTP I indicate that an average of 19,232 tons (valued ETB 21,040.86 million) of electric
materials per annum was demanded. The government lead integrated Housing Development Program
has also created an average estimated annual demand of 178,858 tons (valued ETB 21,040.86 million)
per year during GTP I.
This demand for electric wire and switch appropriate for wiring is expected to sustain for the next GTP II.
An exponentially smoothed five year forecast of household electric material demand for house
furnishing and maintenance and electric material demand for house construction (other than
condominium) showed that respective total amount of 6,182,941 tons (valued ETB 769,124.97 million )
and 178,858 tons (valued ETB 21,040.86 million) will be demanded within the next five years. Moreover,
a total amount of 30,647 tons (valued ETB 3,279.94 million) will be demanded to satisfy the electric wire
and switch demand of new 750,000 condominium houses planned to be constructed in GTP II period
(Annexed Table 9). This therefore remains a huge opportunity that the Ethiopian electric wire and switch
industry can capitalize on.
The Power Sector:
There also remains a large opportunity to electric wire and switch products to expand in to high voltage
(400 KV, 230 KV, 132 KV) medium voltage (12KV, 15KV, 33KV and 60KV) and low voltage (220V -230V
and 380V - 400V) electric cable products used in the construction of power transmission lines. During
the GTP I period, an estimated average annual demand of 7,283,702 tons (valued ETB 23,525.93 million)
was demanded to undertake construction of transmission lines all over the country. Big hydropower
power generating plans with which upgrade the power generating capacity of Ethiopia up to 17,346 MW
will be constructed in the next GTP II period. Transmission and distribution of this generated power to
customers and construction of new 1,545 KM railway line will demand an estimated total electric cable
of 20,128,819 tons (valued ETB 49,666.20 million) in the next GTP II period.
Finally, long run big opportunity for the electric wire and switch industry rises from the ambiguous long
term plans of Ethiopia that the country envision to be an African power hub. Ethiopia plans to increase
its power export to Djibouti, Kenya and Sudan and establish new grid links to south Sudan, Uganda,
Rwanda, and Tanzania and even to Yemen across the red sea. Moreover, the fast growing population
and fast urbanization of the majority rural Ethiopia coupled with its vision to be middle income country
and beyond in the next few decades will boast the house construction demand to its maximum. This also
creates sustained long run opportunity to the Ethiopian electric wire and switch sector.
2.3.2 Market potentials and forecast demand and supply aspects of the sector
Domestic market potentials
Electric wires and switches have a large market in Ethiopia significantly higher than the local production
and import volumes. The Ethiopian population has reached about 90 million and it is projected to more
than 160 million by 2050 indicating rampant expansion in housing demand which in turn is an indication
of large market potential for electric wire and switch in the country. Moreover, the power sector is
scoring remarkable achievements in power generation and distribution adding market potentials to the
domestic and regional markets.
During the GTP I, the electric wire and switch market had an average estimated demand of 7,698,485
tons (valued ETB 24,865.66 million) and an average estimated supply of 20,641 tons (valued ETB 1,926
million) per annum creating an average estimated demand – supply gap of 7,677,844 tons (valued ETB
22,939.52 million) per annum (Figure 10).
Figure 10: Demand Supply Gap of Electric wire and Switch
This huge market potential will exist in the next five years even if the existing electric wire and switch
industries operate in their full capacity. Assuming full capacity in GTP II, there will also l be an estimated
2010/11 2011/12 2012/13 2013/14 2014/15GTP I
Average
Total Estimated Supply (Actual) 12,125 6,192 14,356 24,098 46,434 20,641
Total Estimated Demand 9,396,325 11,004,590 7,897,297 5,786,101 4,408,114 7,698,485
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
total gap of 25,907,282 tons (with estimated total value of ETB 775,807.16 million) in the electric wire
and switch market in Ethiopia.
Regional market potentials
Beyond the domestic market, by virtue of its membership of the Common Market for Eastern and
Southern Africa (COMESA) embracing 19 countries with a population of 400 million, Ethiopia enjoys
preferential market access to these countries. Ethiopia’s trade with neighboring countries is likely to
present a major business and economic opportunity in the coming GTP periods. This is possible by
bilateral and multilateral trade agreements under the auspices of COMESA and IGAD. The power market
is one that Ethiopia want to capitalize these days. There are established grid connections with Djibouti,
Sudan, and Kenya. New projects are on the way to link the country to the emerging market of South
Sudan. There are also railway connections with Djibouti and rail way connections with Kenya and Sudan
will be made reality in the near future. When complete, it will represent one of the largest business
opportunities in Africa, linking Ethiopia with the East African Community.
Djibouti, Kenya and Sudan are the largest prioritized power export market for Ethiopia followed south
Sudan, Uganda, Rwanda, and Tanzania. Throughout the sub Saharan Africa access to electricity averaged
approximately 30 percent. Among the 20 countries with the highest deficits in access to electricity,
twelve are in sub Saharan Africa eight of those twelve report access rates below 20 percent
(PowerAfrica, 2014). This indicates Ethiopia, becoming the power hub of Africa, could dominate the
regional market and benefit its electric and wire industries.
2.3.3 Barrier to entry
According to the KII conducted with the main actors in electric wire and switch industry, no considerable
barriers to entry are identified. However, lack of raw materials, lack of established product
standardization schemes, lack of domestication of demand and problems related to customs and duties
may slow down the motivations to enter in to electric wire and switch industry.
The lack of product standardization leads the wire and switch industry to produce quality differentiated
products. In situations where there are remarkable quality differences, price and quality disparities exist.
As almost all inputs of the wire and switch industry comes from imports and is exposed to the freight
and port related problems. Problems related to customs and duties (transportation, custom clearing,
and waiting time on ports) are also once that need to be considered while entering to the industry.
Still the production capacity of electric wire and switch industry so limited compared to the national
demand. The country fills its gap through imports and china, thought exporting low quality products, is
the main exporter to Ethiopia. Associated with this, the government of Ethiopia lacks domestication of
demand. Even big government projects seek to import from abroad fearing the late arrivals of orders
and this affect the competitions in the international and inland markets.
3. Conclusions and recommendations
The main intention of this study is to answer the problem that how an investor should anticipate future
entry in to electric wire and switch industry and which potential markets should work with. During the
analysis of the demand in the electric wire and switch sector it became clear that electric wire and
switch industry is expecting high demand, which the current supply from local production and imports
will not be able to meet. The main drivers of this high demand in electric wire and switch industry are
the boom in the construction sector and the broad based expansion of the power sector in the country.
The individual formal and informal house construction, municipal constructions, private real estate and
cooperative constructions and the government lead integrated housing development (condominium
construction) has created surprisingly higher unmet demand of low voltage electric wire (220V -230V
and 380V - 400V) and switch that favors house wiring. Strong expansion in the power sector of Ethiopia
and the associated transmission line constructions coupled with huge rail way constructions have
derived higher demand for high voltage (400 KV, 230 KV, 132 KV) and medium voltage (12KV, 15KV,
33KV and 60KV) cables.
Beyond this domestic market, higher demand of electric cable is emerging in east Africa. Djibouti, Kenya
and Sudan are the priority areas of Ethiopia to expand power export and south Sudan, Uganda, Rwanda,
and Tanzania are expected to join the power grid of Ethiopia in the near future.
The comprehensive overview of the suppliers/producers of electric wire and switch also shows that few
companies aim to benefit from the higher demand of electric wire in the country are
importing/producing in an under capacity operations. Also, the government considering this huge gap in
demand for and supply of electric wire and switch and its vision of having industrialized economy is
creating conducive atmosphere to invest in the sector. A bulk of government investments incentive that
ranging from fiscal and non-fiscal incentives to industrial park development are being undertaken to
encourage both local and foreign investors.
These factors, combined with Ethiopia’s geographic proximity to key export markets and its Duty Free
and Quota Free (DFQF) privileges by international markets of USA (AGOA), EU (EBA), China, India, Japan
& Korea, lead to high attractiveness of the electric wire and switch industry. Hence, both local and
foreign investors can benefit from this sector by influencing the investment sphere of Ethiopia to
undertake correcting measures in product standardization, local product demand domestication, power
distribution and administration, freight and logistic administration and domestic raw material
accessibility.
Thus, this study recommends potential investors to prepare themselves to inter to the newly emerging
electric wire and switch industry undertaking the following further investigations.
Acquire financial data
Vital for the investment decision is a function of investment versus expected income and risk involved.
This data has not adequately been found as it is an issue of business security. Financial data that is of
utmost importance are: revenue estimates, cost estimates and return to investment that reflect both
size of the investment needed to effectively compete in the market and the potential returns associated
with the investment.
Perform research on regional information and product requirements
Further investigation has to be done about all shipping and business related regulation for business in
foreign countries. This is not only to make sure that business is performed in the most favorable
country, but mainly to ascertain that you will not run into high cost because of unawareness of certain
laws and regulation. Similarly, possibly in cooperation with the future partner it has to be decided what
type of electric wire and switch will be acquired by your investment? Of course such a decision should
mainly be driven by forecasted demand, making the need for financial data even more clear.
Get in contact with partnering companies
In order to start up in the industry it has been pleaded that a partnership is essential. Your investment
should eventually get in touch with the candidates and decide on the type of partnership, after having
determined whether the investment will yield the required returns.