final report

DR. GAUR HARI SINGHANIA INSTITUTE OF MANAGEMENT AND RESEARCH

KANPUR– 208005

PGDBM: 2009-2011

SUMMER TRAINING REPORT

(ANAGRAM CAPITAL LTD.)COMPARISON OF CORPORATE STOCK BROKERS

Submitted in partial fulfillment of the requirements of Post Graduate Diploma in Business Management

by

Deepti Tripathi2009-2011

1181

Dr. Gaur Hari Singhania Institute of Management & ResearchJaykaylon Colony,

Kamla Nagar, Kanpur-208005

1

DECLARATION

I hereby declare that the summer project entitled “Comparison of corporate brokers”, carried out at Anagram Capital Ltd. has been submitted during the year 2010-2011 under the valuable guidance and supervision of ‘Mrs. Indira Bhardwaj’, faculty Dr. Gaur Hari Singhania Institute of Management and Research (GHS-IMR), Kanpur, in partial fulfillment of the requirements of post graduate diploma in business management.

Further I extend my declaration that this report is my original work and has previously not formed the basis for the award of any degree or diploma.

Place: KanpurDate: 10th July 10, 2010

Deepti Tripathi

2

ACKNOWLEDGEMENT

Preservation, inspiration and motivation have always played a key role in the success of any venture. In the present world of competition and success, training is like a bridge between theoretical and practical working; willingly I prepared this particular Project.

First of all I would like to thank the supreme power, the almighty god, who is the one who has always guided me to work on the right path of my life.

My sincere thanks to Mr. Anand Jain (Branch Manager) and my special thanks to my supervisor Mr. Sachin Srivastava (Business Development Manager), and other staff members of Anagram Capital Limited for giving me their valuable inputs for the project.

My special thanks to Mr. Neeraj Ranjan (Business Development Manager) and Prof. Mr. Santosh Jha (Relationship Manager) for constantly guiding, motivating and encouraging me. I am also thankful to all the teaching and non teaching staff for their continuous support and guidance.

Last but not least, my sincere thanks to my parents and my friend Neeti Mehrotra who directly or indirectly helped me to bring this project into the final shape.

DEEPTI TRIPATHI

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PREFACE

“A good broker system must be able to cope with an extremely complex and dynamic

environment.”

The microstructure of the stock market in which brokers work is highly dynamic and volatile. Many stocks are available to be bought and sold, each exhibiting its own patterns and characteristics that are highly unpredictable. With so many options and considerations that need to be taken into account, it is an extremely arduous task for a broker to investigate aspects of the stock market and consistently provide effective advice to their clients.

There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose.

Research was carried out to find which brokerage house people prefer and to figure out what

people prefer while investing in stock market.

This research aims is to analysis Stock broker on the basis of their services, products, growth, and their subsidiaries. Because Stockbrokers are one of the main participants in stock exchanges worldwide, they often act as an agent for their clients, making trades on their behalf. They also act as advisors, providing suggestions to their clients on what stocks to buy and sell.

This study suggests that people are reluctant while investing in stock and commodity market due to lack of knowledge.

Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness.

The major findings of this study are that people are interested to invest in stock market but they lack knowledge.

Through this report we were also able to understand, what are our Company’s (Anagram Capital Limited) positive and strong points, on the basis of which we come to know what can be the basis of pitching to a potential client.

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TABLE OF CONTENTS

TOPICS PAGE NUMBERS

INDUSTRY STUDY 1- 5

INTRODUCTION TO COMPANY: 6

DIVISIONS 6

KEY STATISTICS 7

CHARGES 7

HIERARCHY 8

PRODUCT OFFERINGS 9

COMPETITORS 10

WORKING PHILOSOPHY 11

OTHER INFORMATION 11-12

COMPARISON OF CORPORATE BROKERS

13

INTRODUCTION TO PROJECT: 14

KARVY 15

ICICI DIRECT 16

HDFC SECURITIES 17

INDIABULLS SECURITIES LTD. 18

GEOJIT BNP PARIBAS LTD. 19

INDIA INFOLINE SECURITIES (P) LTD. 20

ANGEL STOCK BROKING LTD. 21

KOTAK SECURITIES LTD. 22

SHAREKHAN 23

STATEMENT OF PROBLEM 24

5

OBJECTIVE OF RESEARCH 24

OBJECTIVE FOR DOING THE PROJECT

24

RESEARCH METHODOLOGY 25

RESULTS ON THE BASIS OF BROKERAGE

26

RESULTS ON THE BASIS OF ACCOUNT OPENING CHARGES & ANNUAL MANTAINANCE CHARGES

27

FINDINGS & ANALYSIS:-

USER QUESTIONNAIRE28-38

NON-USER QUESTIONNAIRE39-47

FINDINGS,SUGGESTIONS & LIMITATIONS

48

CONCLUSION 49

APPENDIX:- 50

USER QUESTIONNAIRE 51-52

NON - USER QUESTIONNAIRE 53-54

ABBREVIATIONS 55

NIFTY AND SENSEX PAST READINGS VARITIONS

56

BIBLIOGRAPHY & WEBLIOGRAPHY 57

6

INDUSTRY STUDY

NATIONAL STOCK EXCHANGE

The National Stock Exchange (NSE), located in Bombay, is India's first debt market. It was set up in 1993 to encourage stock exchange reform through system modernization and competition. It opened for trading in mid-1994. It was recently accorded recognition as a stock exchange by the Department of Company Affairs. The instruments traded are, treasury bills, government security and bonds issued by public sector companies.

The Organisation: The National Stock Exchange of India Limited has genesis in the report of the High Powered Study Group on Establishment of New Stock Exchanges, which recommended promotion of a National Stock Exchange by financial institutions (FIs) to provide access to investors from all across the country on an equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country.

MarketsCurrently, NSE has the following major segments of the capital market:

Equity Futures and Options Retail Debt Market Wholesale Debt Market Currency futures Mutual Fund Stocks lending & borrowing

IndicesNSE also set up as index services firm known as India Index Services & Products Limited (IISL) and has launched several stock indices, including:

S&P CNX Nifty (Standard & Poor's CRISIL NSE Index) CNX Nifty Junior CNX 100 (= S&P CNX Nifty + CNX Nifty Junior) S&P CNX 500 (= CNX 100 + 400 major players across 72 industries) CNX Midcap (introduced on 18 July 2005 replacing CNX Midcap 200)

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http://en.wikipedia.org/wiki/S%26P_CNX_Nifty

http://en.wikipedia.org/wiki/S%26P_CNX_500

http://en.wikipedia.org/wiki/CNX_Nifty_Junior

BOMBAY STOCK EXCHANGE

The Bombay Stock Exchange is known as the oldest exchange in Asia. It traces its history to the 1850s, when 4 Gujarati and 1 Parsi stockbroker would gather under banyan trees in front of Mumbai's Town Hall. The location of these meetings changed many times, as the number of brokers constantly increased. The group eventually moved to Dalal Street in 1874 and in 1875 became an official organization known as 'The Native Share & Stock Brokers Association'. In 1956, the BSE became the first stock exchange to be recognized by the Indian Government under the Securities Contracts Regulation Act. The Bombay Stock Exchange developed the BSE Sensex in 1986, giving the BSE a means to measure overall performance of the exchange. In 2000 the BSE used this index to open its derivatives market, trading Sensex futures contracts. The development of Sensex options along with equity derivatives followed in 2001 and 2002, expanding the BSE's trading platform. Historically an open outcry floor trading exchange, the Bombay Stock Exchange switched to an electronic trading system in 1995. It took the exchange only fifty days to make this transition. This automated, screen-based trading platform called BSE On-line trading (BOLT) currently has a capacity of 80 lakh orders per day. The BSE has also introduced the world's first centralized exchange-based internet trading system, BSEWEBx.co.in to enable investors anywhere in the world to trade on the BSE platform.

BSE indicesThe launch of SENSEX in 1986 was later followed up in January 1989 by introduction of BSE National Index (Base: 1983-84 = 100). It comprised 100 stocks listed at five major stock exchanges in India - Mumbai, Calcutta, Delhi, Ahmedabad and Madras. The BSE National Index was renamed BSE-100 Index from October 14, 1996 and since then, it is being calculated taking into consideration only the prices of stocks listed at BSE. BSE launched the dollar-linked version of BSE-100 index on May 22, 2006.

With a view to provide a better representation of the increasing number of listed companies, larger market capitalization and the new industry sectors, BSE launched on 27th May, 1994 two new index series viz., the 'BSE-200' and the 'DOLLEX-200'. Since then, BSE has come a long way in attuning itself to the varied needs of investors and market participants. In order to fulfil the need for still broader, segment-specific and sector-specific indices, BSE has continuously been increasing the range of its indices. BSE-500 Index and 5 sectoral indices were launched in 1999. In 2001, BSE launched BSE-PSU Index, DOLLEX-30 and the country's first free-float based index - the BSE TECk Index. Over the years, BSE shifted all its indices to the free-float methodology (except BSE-PSU index).BSE disseminates information on the Price-Earnings Ratio, the Price to Book Value Ratio and the Dividend Yield Percentage on day-to-day basis of all its major indices.

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DIFFERENCE BETWEEN NSE AND BSE

BSE NSE

Market capitalization of listed companies

Rs. 4,670,227 crore Rs. 3,367,350 crore.

Number of members 951 (Oct 2007) 1,009 as on March 2007

Number of listed companies 4,867 OCT(2007) 1,288 (March 2007)

Geographical spread Presence in 417 cities Presence in 1,486 cities

Website www.bseindia.com www.nse-india.com

Main Index BSE Sensex S & P CNX Nifty

Owner Bombay Stock Exchange National Stock Exchange of India Limited

Key people Rajnikant Patel (CEO) R.H.Patil (Founder, MD)

Claim to fame Oldest stock exchange in Asia.

Third largest stock exchange in the world in terms of

volumes.What is it? Indian Stock exchange Indian Stock exchange

Location Mumbai Mumbai

Established in 1875 1993

Name Bombay Stock Exchange National Stock Exchange

Index value ( 2009) 17,326.01

Number of trader workstations 15,151(Oct 2007)

Index value (As on 11th December 2007)

6,097

Top trading companies in volumes in main index (Till March 2007)

Reliance Industries Limited, Infosys Technologies

Limited, Satyam Computer Services.

Top companies in terms of market capitalization in each index (Till

March 2007

Reliance Industries Limited, Oil and Natural Gas

Corporation, Bharti Airtel Limited

COMPANIES LISTED IN NIFTY (As on 9/7/2010 at 4:02 p.m.)

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http://www.diffen.com/difference/BSE_vs_NSE



ABB Ltd ACC Ltd

Ambuja cements BHEL

Axis bank ltd. Bharat petroleum corporation ltd.

Bharti Airtel ltd. Cairn India ltd.

Cipla ltd DLF ltd.

GAIL HCL tech ltd.

HDFC bank ltd. Hero Honda motors ltd.

Hindalco industries ltd. Hindustan Unilever ltd.

HDFC finance corporation ltd. ITC ltd.

ICICI bank ltd. Idea cellular ltd

Infosys tech ltd. Infrastructure development finance company ltd.

Jaiprakash Associates ltd. Jindal steel and power ltd.

Kotak Mahindra bank ltd. Larsen and Tubro ltd

Mahindra and Mahindra ltd. Maruti Suzuki India ltd.NTPC ltd. ONGC

Power grid corporation of India ltd PNB

Ranbaxy lab ltd. Reliance capital ltd

Reliance infrastructure ltd Reliance communications ltd.

Reliance industries ltd. Reliance power ltd.

Siemens ltd SBI

SAIL Sterlite industries ltd.Sun pharmaceuticals industries ltd. Suzlon energy ltd.

TCS Tata motors ltd.

Tata power co. ltd. Tata steel ltd

Unitech ltd. Wipro ltd.

COMPANIES LISTED IN SENSEX(As on 9/7/2010 at 4:02 p.m.)

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HDFC DLF

ONGC Reliance Infrastructure ltd.

Sterlite Industries Ltd. Mahindra and Mahindra

Tata Motors Reliance Communications Ltd.

Wipro Tata Power

Tata Steel Reliance

NTPC Jaiprakash Associates Ltd.

Maruti Suzuki Jindal Steel

SBI Larsen and Tubro Ltd.

ICICI Bank Infosys

Bharti Airtel TCS

HDFC Bank Hindalco

BHEL Hero Honda

Cipla ACC

HUL ITC

INTRODUCTION TO THE COMPANY

ANAGRAM CAPITAL LIMITED

Anagram Capital Ltd.(Anagram) is amongst the leading retail broking houses in India. It is engaged in offering comprehensive personal finance solutions since 1994. The company is a

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http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=ITC

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=HU

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=ACC06

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=C

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=HHM

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=BHE

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=HI

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=HDF01

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=BA08

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=IT

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=ICI02

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=LT

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=SBI

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=JSP

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=MS24

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=JA02

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=NTP

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=RI

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=TPC

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=RC13

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=TM03

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=MM

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=SII

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=RI38

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=ONG

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=D04

http://www.moneycontrol.com/stocks/company_info/pricechart.php?sc_did=HDF

part of the of the Rs 20 bn Lalbhai Group. The group companies in the capital and commodities market area include Anagram Capital Ltd and Anagram Comtrade Ltd. Anagram offers a wide range of services for the discerning equity investor, in addition to online account access and real time trading, Insurance Services, Wealth Management Services, Mutual Fund and Advisory Services

The firm has its roots in Western India especially Gujarat where it is the biggest player. But it has expanded considerably.

Anagram is positioned amongst the top retail broking houses in the country. An achievement indeed for a company that's been providing comprehensive personal finance solutions since 1994.Anagram Capital Ltd. (Anagram), promoted by Edelweiss Group. Anagram Stock broking Ltd. and Anagram Comtrade Ltd. are the other group companies in the capital market area.

Anagram is a member of all leading stock and commodities exchange in India -National Stock Exchange (NSE), Bombay Stock Exchange (BSE), National Commodities Exchange of India Ltd. (NCDEX) and multi Commodities Exchange Market of India (MCX) and a depository participant with NSDL. Our current offerings include trading in cash and derivative segment through our branches and sub-brokers high-speed anywhere trading through the net, Online Depository Services, Commodities trading, PMS, Currency Future Trading, Distribution of Mutual Funds, IPO’s and other financial products.

DIVISIONS

We have a nationwide presence with 135 plus branches, 1300 plus Sub Brokers & Business Associates, 3000 plus terminals and a professionalized team of 1200 plus employees spread across 200 plus cities. Our well - qualified staff will always be ready to fulfil your Stock Broking needs or solve your queries over the telephone, or at the branches themselves.

Key Statistics about Anagram Capital Ltd.

Industry Financial Services

Type Privately Held

Status Operating

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Company Size 1200 employees

Founded 1994

Website http://www.anagram.co.in

Common Job TitlesManager 11%Branch Manager 10%Dealer 10%Relations Manager 10%

Charges of Anagram Capital Ltd.

Criteria Offers provided

Types of account 2

A/c opening fees(Trading + Demat) 1103+555

BrokerageIntraday 0.03 paisa

Delivery 0.3 paisa

AMC 555(lifetime) or 350 (p.a.)

Time taken in account opening 1 week

MarginIntraday 3 times

Delivery 7 times

Interest rate 18%

Sauda expiry T+5

Software ODIN

HIERARCHY

13

COUNTRY HEAD (Ahmedabad)

AJAY SARAWGI

NORTH ZONAL HEAD (Delhi)

ABHIJEET DIXITREGIONAL HEAD (Lucknow)

ARUN PUNIA

PRODUCT OFFERINGS

Anagram has divided its product and service offering under three broad client interface categories:-

“Retail Spectrum”, “Wealth Spectrum” and “Institutional Spectrum” as per following details:-

Retail Spectrum Wealth Spectrum Institutional Spectrum

↓ ↓ ↓

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RELATIONSHIP MANAGER (Kanpur)

SANTOSH JHA & HEMANT KALRA

BUSINESS DEVELOPMENT MANAGER

(Kanpur)SACHIN SRIVASTAVA

BUSINESS DEVELOPMENT MANAGER

(Kanpur)NEERAJ RANJAN

BRANCH HEAD (Kanpur)

ANAND JAIN

Caters to a large number of retail clients by offering all products under one roof through our branch network & online mode

Equity & Commodity Trading

Personal Financial Services

Distribution of mutual funds

Distribution of Insurance

Distribution of savings products

Personal Credit Personal loan

services Loans against

shares Online Investment

To provide customized wealth advisory services tohigh net worth individuals

Wealth Advisory Services

Portfolio Management Services

International Equity

Priority Client Equity Services

Arts Initiative

To forge and build strong relationships with corporate and institutional clients

Institutional Equity Broking

Investment Banking

Merchant Banking Transaction

Advisory Services

COMPETITORS

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WORKING PHILOSOPHY

Anagram, our investment advice is completely unbiased as we do not indulge in any proprietary trading which also results in no conflicts.

We believe in building relationships, and if our first priority in business is to reach out to customers, the second is to keep them satisfied.

Our relationship management encompasses from providing the right investment strategies based on need and risk stances to ensuring timely payouts, we offer a whole palette of services that provide our customers convenience, comfort and maximum advantage.

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OTHER INFORMATION ABOUT ANAGRAM

Edelweiss to acquire Anagram Capital:

Edelweiss has entered into an agreement to acquire Anagram Capital for Rs. 164 crore in an all-cash transaction. With a nation-wide network of more than 137 branches and over 1,300 sub-brokers, Anagram has one of the widest geographical reach among retail broking firms.

The company has more than 1.80 lakh clients and estimated total revenue of Rs. 100 crore for the nine months ended December 31, 2009. The company’s average daily equity trading volume is about Rs. 800 crore. Edelweiss plans to operate Anagram as a 100 per cent subsidiary with clear focus on continuity and building on the current business and people with investments in research, products, training and technology.

This acquisition is in synch with Edelweiss’ plan to expand the retail broking business. The acquisition of Anagram, with its reach and large, high quality and diversified client base, will give impetus to Edelweiss’ retail broking and distribution businesses. We are also impressed with Anagram’s professional management team and the consistent focus on client service and risk management. I welcome all employees, Anagram’s clients and partners to the Edelweiss family,” said Rashesh Shah, Chairman, Edelweiss Group, said. With a view to focusing on its core business of textiles, Gujarat-based Lalbhai group on Wednesday exited its domestic broking business by selling its firm, Anagram Capital, to Edelweiss Capital.

The Lalbhai group’s core business is textiles and it is a global leader in denim. It is also diversifying into other businesses and since finance does not form a core business for the group, it was decided to sell-off the business,” Anagram Capital’s CEO, Mayank Shah, told PTI here. In the late-1990s, ICICI had acquired Anagram Finance, another Lalbhai group company.

REGISTERATION DETAILS

Anagram Stock broking LimitedBSE Cash SEBI Regn. No.: INB011257152, BSE F&O SEBI Regn. No.: INF010808537 PMS Regn. No.: INP000002031, NSDL DP SEBI Regn. No.: IN-DP-NSDL-180-2000, Mutual Fund: ARN 3068

Anagram Capital Limited

17

NSE Cash SEBI Regn. No.: INB230597630, NSE F&O SEBI Regn. No.: INF230597630 NSE Currency Derivative SEBI Regn. No: INE230597630

Anagram Comtrade LimitedMCX-10425; NCDEX-00205; NMCE- CL0126, National Spot Exchange Limited – 11270

Registered OfficeAnagram House, H. L. Commerce College - Stadium Road Near Commerce Six Circle, Navrangpura, Ahmedabad 380 009

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INTRODUCTION

MAJOR PLAYERS IN THE REGION

19

Karvy

ICICI direct

HDFC securities

Indiabulls Securities Limited

India Infoline Securities Private Limited

Angel Stock broking Limited

Kotak Securities Limited

Sharekhan

Geojit BNP Paribas Financial Services Limited

20

KARVY

KARVY is a premier integrated financial services provider, and ranked among the top five in

the country in all its business segments, services over 16 million individual investors in

various capacities, and provides investor services to over 300 corporate, comprising the who

is who of Corporate India. Karvy has a professional management team and ranks among the

best in technology, operations and research of various industrial segments.

PRODUCT AND SERVICES OF KARVY GROUP:-


Types of account 2

A/c opening fees(Trading + Demat) 2520/-

BrokerageIntraday 3 paisa

Delivery 30 paisa

AMC 2000

Time taken in account opening 7-8 days


Delivery 10 times

Interest rate 18%

Sauda expiry T+3

Software GOTX

ICICI Direct

21

Karvy comtrade. Karvy consultant ltd.

Karvy merchant banking Karvy global services ltd.

ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred to as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank Limited. IWTL has launched and established an online trading service on the Website.

PRODUCTS AND SERVICES OF ICICI DIRECT:-

1. Investing in Mutual funds2. Personal Finance3. Customer Service Features4. IPO’s5. Margin Trading6. Margin PLUS Trading7. Call Trade8. Trading on NSE/BSE


Types of account 3

A/c opening fees(Trading + Demat) 975+ 250

BrokerageIntraday 0.15%

Delivery 0.75%

AMC 450/-



Delivery 0 times

Interest rate None

Sauda expiry T+5

Software None

HDFC SECURITIES

22

HDFC security is the subsidiary of HDFC (Housing Development Financial Corporation). www.hdfcsec.com would have an exclusive discretion to decide the customers who would be entitled to its online investing services. www.hdfcsec.com also reserves the right to decide on the criteria based on which customers would be chosen to participate in these services .The present web site (www.hdfcsec.com) contains features of services that they offer/propose to offer in due course. The launch of new services is subject to the clearance of the regulators. i.e. SEBI, NSE and BSE.

PRODUCT OFFERED BY HDFC SECURITY:-

• Online trading for Resident & Non Resident Indians.• Cash-n-Carry on both NSE and BSE.• Day trading on both NSE and BSE.• Trade on Futures & Options on the NSE.• Online IPO's.• Telephone-based Broking (Equity & Derivatives).


Types of account 2


BrokerageIntraday 0.15%

Delivery 0.50%

AMC 561/-



Delivery 10 times

Interest rate 18%

Sauda expiry T+7

Software Line market

INDIABULLS SECURITIES LIMITED

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http://www.hdfcsec.com/

http://www.hdfcsec.com/

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June 9, 1995. The name of the company was changed to Orbis Securities Private Limited on December 15, 1995 to change the profile of the company and subsequently due to the conversion of the company into a public limited company; the name was further changed to Orbis Securities Limited on January 5, 2004. The name of the company was again changed to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the brand image of the term “Indiabulls” in the company name. ISL is a corporate member of capital market & derivative segment of The National Stock Exchange of India Ltd. At present, ISL accounts for approximately 3% of the total daily turnover of the Exchange with 32,359 client relationships and 70 branches spread across the country as of April 30, 2004.

PRODUCT OFFERED BY INDIA BULLS:-

• Equity & Debt Stock Broking.• Insurance & Mutual Fund Distribution.• Commodity trading.• Depository Services.• Derivatives Broking Services.


Types of account 2


BrokerageIntraday 0.05% - 0.10%

Delivery 0.25% - 0.50%

AMC None



Delivery 12 times

Interest rate None

Sauda expiry T+5

Software Power indiabulls(750/-)

GEOJIT BNP PARIBAS FINANCIAL SERVICES LIMITED

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Incorporated in 1987, Geojit BNP Paribas (Geojit) is one of the major stock brokers based in India. Geojit is based in Kochi, Kerala and has the strong presence in Gulf. Geojit BNP Paribas is cash equity and derivatives broker with extensive experience in Portfolio Management Services and the distribution of financial products: mutual funds and life insurance.

Geojit provides stock trading at NSE and BSE stock exchanges through a strong network of around 500 branches and its state of art online trading portal. Geojit BNP Paribas is a stock market listed company and its stock are traded at NSE (GEOJIT) and BSE (532285).

Over the years the name of the company got changed from Geojit Securities Ltd. to Geojit Financial Services Ltd. (GFSL) and finally to Geojit BNP Paribas Financial Services LTD in April 2009.

PRODUCT OFFERED BY GEOJIT BNP PARIBAS FINANCIAL SERVICES LTD.:-

Online investment of Mutual Funds and IPO’s Life Insurance Derivatives & Equity Broking Services. Equity Research Services. Commodity trading


Types of account 2

A/c opening fees(Trading + Demat) 650/- + 50/-

Brokerage Intraday 0.01% to 0.03%.

Delivery 0.10% to 0.30%.

AMC 400/-

Lead time 1 week

Margin Intraday 7 times

Delivery 10 times

Interest rate 18%

Sauda expiry T+4

Software FLIP

INDIAINFOLINE SECURITY PRIVATE LTD.

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India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com Ltd and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply with regulatory guidelines. www.5paisa.com is a focused website for online stock market trading. 5paisa.com is a trade name owned by the India Infoline.com group. IILSPL has applied for trading membership of the BSE under Securities and Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992.

IILSPL is in the business of providing broking services online via the Internet ("E-brokingServices") and has been permitted by the NSE by way of registration permission no: NSEIL/CMO/INET/1103/2000 dated 03/July/2000, and will be applying for permission to the BSE, to provide E-broking Services to its clients. IILSPL is a TRADING MEMBER of the National Stock Exchange of India.

PRODUCT OFFERED BY IILSPL:-

Stock market:-IILSPL deals in stock market by trading in equity and derivatives. Personal finance: - It Deals In Mutual Fund and Insurance. Online Trading: - It provides services in stock and commodity trading (through Internet).


Types of account 2


Brokerage Intraday 0.05%

Delivery 0.5%

AMC 300/-

Lead time 1 week


Delivery 12 times

Interest rate 18%

Sauda expiry T+5

Software ODIN

ANGEL STOCK BROKING LTD .

26

Angel Group has emerged as one of the top 3 retail broking houses in India. Incorporated in 1987, it has memberships on BSE, NSE and the two leading commodity exchanges in India i.e. NCDEX & MCX. Angel is also registered as a depository participant with CDSL.

PRODUCT OFFERED BY ANGEL STOCK BROKING LIMITED:-

Angel's retail stock broking house offering a gamut of retail centric services.

Ebroking Investment Advisory Portfolio Management Services Wealth Management Services Commodities Trading


Types of account 2

A/c opening fees(Trading + Demat) 500/- +40/-

Brokerage Intraday 1 paisa

Delivery 10 paisa

AMC 300/-

Lead time 4-5 days


Delivery 10 times

Interest rate 18%

Sauda expiry Never

Software ODIN

KOTAK SECURITIES LIMITED

Kotak Securities Limited, a subsidiary of Kotak Mahindra Bank, is the stock broking and distribution arm of the Kotak Mahindra Group. The company was set up in 1994. Kotak

27

Securities is a corporate member of both The Bombay Stock Exchange and The National Stock Exchange of India Limited.

Its operations include stock broking and distribution of various financial products - including private and secondary placement of debt and equity and mutual funds. Currently, Kotak Securities is one of the largest broking houses in India with wide geographical reach.

PRODUCT OFFERED BY KOTAK SECURITIES LIMITED :-

Institutional Equities Retail (equities and other financial products) Portfolio Management Depository Services.


Types of account 2



Delivery 20 paisa

AMC 396/-



Delivery 5 times

Interest rate 20%

Sauda expiry T+7

Software Keypro

SHAREKHAN

Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. ShareKhan is one of the largest stock broking houses in the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) has been among India’s leading broking houses for more than a century.

28

http://www.sski.co.in/

Sharekhan's equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Trading is available in BSE and NSE. Along with Sharekhan.com website, ShareKhan has around 510 offices (share shops) in 170 cities around the country.

PRODUCT OFFERED BY SHAREKHAN:-Share khan has one of the best states of art web portal providing fundamental and statistical information across equity, mutual funds and IPOs. You can surf across 5,500 companies for in-depth information, details about more than 1,500 mutual fund schemes and IPO data. You can also access other market related details such as board meetings, result announcements, FII transactions, buying/selling by mutual funds and much more.


Types of account 2



Delivery 50 paisa

AMC NIL

Time taken in account opening 1week

MarginIntraday 4times

Delivery 6.7times

Interest rate 18%

Sauda expiry T+5

Software SPEEDTRADE

STATEMENT OF PROBLEM

To find out which stock broking firm provides better quality services at affordable and negotiable rates.

OBJECTIVE OF RESEARCH:-

29

Any activity done without an objective in a mind cannot turn fruitful. An objective provides a specific direction to an activity. Objectives may range from very general to very specific, but they should be clear enough to point out with reasonable accuracy what researcher wants to achieve through the study and how it will be helpful to the decision maker in solving the problem.

Each research study has its own specific purpose. It is like to discover to Question through the application of scientific procedure. But the main aim of our research to find out the parameters that ACL should focus to become a leading stock broking firm.

OBJECTIVE FOR DOING THE PROJECT : -

1. To find out the awareness level of the consumers towards stock brokers in Kanpur city.

2. To study the market share of Anagram Capital Ltd in the Kanpur city.

3. To study about consumer awareness & satisfaction, about operational Services & procedures of Anagram Capital Ltd.

4. To study about the difficulties faced by the clients/trades while trading with Anagram Capital Ltd.

5. To identify the lacunae in the present system suggesting the measures improvement in current Trading system.

RESEARCH METHODOLOGY

RESEARCH APPLIED:- Exploratory Research

ASSUMPTIONS:- No specific time was taken for filling the questionnaires by the respondents. For the study, gender and qualification of respondents have been ignored.

The sample chosen represents the whole Kanpur population. The value of alpha has been taken 0.25 as the sample size is too small for the research.

30

SAMPLE DESIGN :-

SIZE OF SAMPLE - 20 investors of Anagram Capital Ltd. and 50 investors of other

corporate broking firms.

POPULATION- Complete Kanpur City.

TOOL- Questionnaires, In-depth interview, Telephonic interview.

SAMPLING TECHNIQUE- Non probability sampling technique (Judgemental

sampling).

SOURES OF DATA COLLECTION:-

1. Primary Data - The Primary Data is collected through Questionnaire which were filled by the clients of Anagram Capital Ltd. and 50 clients of other corporate broking firms.

2. Secondary Data -Secondary data is collected by internet, magazines, newspapers and books.

Survey Method: - Survey refers to the method of securing information concerning phenomena under study from all or selected number of respondents of the concerned area. In a survey the investigator examines those phenomena which exist in the universe independent of his action.

I visited offices of few broking firms in order to collect the information required for the completion of my project and also contacted some of them through their toll free number.

RESULTS ON THE BASIS OF BROKERAGE

31

CONCLUSION:-

According to the graph HDFC Securities charge maximum brokerage as compare to others

whereas Angel Stock broking Ltd. charges only 0.10 paisa on maximum investment.

RESULTS ON THE BASIS OF ACCOUNT OPENING

CHARGES & ANNUAL MANTAINANCE CHARGES

32

CONCLUSION:-

According to the graph KARVY charge maximum account opening and annual maintenance

charges as compare to others whereas Angel Stock broking Ltd. charges minimum to its

client.

FINDINGS & ANALYSIS

USER QUESTIONNAIRE

1-) What is your mode of saving?

33

MODE OF SAVING RESPONSE

Fixed Deposits 6

Insurance 5

Stock market 8

Mutual funds 4

Others 1

2-) What is the basic purpose of your investment?

BASIC PURPOSE OF INVEST MENT RESPONSE

Liquidity 3

Returns 6

34

Capital appreciation 6

Tax benefits 4

Risk covering 3

Others 0

3- ) Are you a trader or an investor?

CATEGORIES RESPONSE

Trader 9

35

Investor 11

TOTAL 20

4- ) How did you find out about our products and services?

36

MEDIUM RESPONSE

Media (television, newspaper, radio) 5

Internet 6

Word of mouth 8

Others 3

5- ) Rate the following elements of Anagram Capital Limited? (Tick box for each point)

37

Excellent Very good

Good Fair Poor TOTAL

Range of products and services offered to meet your investment needs

5 7 4 3 1 20

Quality of service 3 5 6 4 2 20

Knowledge of advisors 6 3 7 4 0 20

Customer relationship 4 2 5 8 1 20

Ability to resolve problems 7 4 1 5 3 20

Fees and brokerage charged 6 4 5 3 2 20

Overall satisfaction 7 5 2 4 2 20

SOLUTION:

COMMENT: The value of mean and mode as shown in the table above. Many of the respondents have rated the problem resolving ability, overall satisfaction

and brokerage charged by the company as excellent. The range of products being offered by the company is rated very good by many of

the respondents. The quality of service being provided and the advisory knowledge have been rated

good by the respondents. The customer relationship was rated fair by the respondents.

Frequency Table

38

range_of_products6.005.004.003.002.001.000.00

Freq

uenc

y

6

4

2

0

range_of_products

Mean =2.40Std. Dev. =1.188

N =20

Analysis – Most of the people have rated the range of products and services being offered by the company very good i.e. 35% and 5% of the respondents rated the service as poor.

quality_of_service

39

Frequency Percent Valid PercentCumulative

PercentValid excellent 3 15.0 15.0 15.0

very good 5 25.0 25.0 40.0

good 6 30.0 30.0 70.0

fair 4 20.0 20.0 90.0

poor 2 10.0 10.0 100.0

Total 20 100.0 100.0

quality_of_service6.005.004.003.002.001.000.00

Freq

uenc

y

6

5

4

3

2

1

0

quality_of_service

Mean =2.85Std. Dev. =1.226

N =20

Analysis- 30% rated the quality of service as very good and 10% as poor

advisors_knowledge

40



very good 3 15.0 15.0 45.0

good 7 35.0 35.0 80.0

fair 4 20.0 20.0 100.0

Total 20 100.0 100.0

advisors_knowledge5.004.003.002.001.000.00

Freq

uenc

y

6

4

2

0

advisors_knowledge

Mean =2.45Std. Dev. =1.146

N =20

Analysis- 35% rated the quality of service as good and 0% as poor.

cust_relationship

41



very good 2 10.0 10.0 30.0

good 5 25.0 25.0 55.0

fair 8 40.0 40.0 95.0

poor 1 5.0 5.0 100.0

Total 20 100.0 100.0

cust_relationship6.005.004.003.002.001.000.00

Freq

uenc

y

8

6

4

2

0

cust_relationship

Mean =3.00Std. Dev. =1.257

N =20

Analysis- Only 20% rated the quality of service as excellent and 5% as poor.

resolving_of_problems

42



very good 4 20.0 20.0 55.0

good 1 5.0 5.0 60.0

fair 5 25.0 25.0 85.0

poor 3 15.0 15.0 100.0

Total 20 100.0 100.0

resolving_of_problems6.005.004.003.002.001.000.00

Freq

uenc

y

6

4

2

0

resolving_of_problems

Mean =2.65Std. Dev. =1.565

N =20

Analysis- 35% rated the quality of service as excellent and 15% as poor.

fees_brokerage_charged

43



very good 4 20.0 20.0 50.0

good 5 25.0 25.0 75.0

fair 3 15.0 15.0 90.0

poor 2 10.0 10.0 100.0

Total 20 100.0 100.0

fees_brokerage_charged6.005.004.003.002.001.000.00

Freq

uenc

y

6

5

4

3

2

1

0

fees_brokerage_charged

Mean =2.55Std. Dev. =1.356

N =20


overall_satisfaction

44



very good 5 25.0 25.0 60.0

good 2 10.0 10.0 70.0

fair 4 20.0 20.0 90.0

poor 2 10.0 10.0 100.0

Total 20 100.0 100.0

overall_satisfaction6.005.004.003.002.001.000.00

Freq

uenc

y

6

4

2

0

overall_satisfaction

Mean =2.45Std. Dev. =1.432

N =20


45

6-) Rate the online services offered by Anagram Capital Limited on the following points: (Tick box for each point)

Excellent Very good

Good Fair Poor TOTAL

Ease in trading 7 3 4 2 4 20

User menus layout on screen 4 5 3 5 3 20

Easy navigation 3 4 6 5 2 20

Switching between equity and commodity accounts

6 3 2 4 5 20

SOLUTION:

COMMENT: The value of mean and mode is shown in the table above. Many of the respondents have rated the ease in trading and switching between

accounts excellent. User menus and layouts have been rated very good by the respondents. The easy navigation has been rated good by many respondents.

46

ease_in_trading

7 35.0 35.0 35.0

3 15.0 15.0 50.0

4 20.0 20.0 70.0

2 10.0 10.0 80.0

4 20.0 20.0 100.0

20 100.0 100.0

excellent

very good

good

fair

poor

Total

ValidFrequency Percent Valid Percent

CumulativePercent

ease_in_trading6.005.004.003.002.001.000.00

Fre

quency

6

4

2

0

ease_in_trading

Mean =2.65Std. Dev. =1.565

N =20

Analysis – Ease in trading is rated the excellent by most of the people i.e. 35%.

47

user_menus_layout

4 20.0 20.0 20.0

5 25.0 25.0 45.0

3 15.0 15.0 60.0

5 25.0 25.0 85.0

3 15.0 15.0 100.0

20 100.0 100.0

excellent

very good

good

fair

poor

Total


CumulativePercent

user_menus_layout6.005.004.003.002.001.000.00

Freq

uenc

y

5

4

3

2

1

0

user_menus_layout

Mean =2.90Std. Dev. =1.41

N =20

Analysis- User menu layout on screen is rated the excellent by 20% of the people.

48

easy_navigation

3 15.0 15.0 15.0

4 20.0 20.0 35.0

6 30.0 30.0 65.0

5 25.0 25.0 90.0

2 10.0 10.0 100.0

20 100.0 100.0

excellent

very good

good

fair

poor

Total


CumulativePercent

easy_navigation6.005.004.003.002.001.000.00

Freq

uenc

y

6

5

4

3

2

1

0

easy_navigation

Mean =2.95Std. Dev. =1.234

N =20

Analysis- 15% people rated the easy navigation of the website as excellent.

49

switching_between_accounts

6 30.0 30.0 30.0

3 15.0 15.0 45.0

2 10.0 10.0 55.0

4 20.0 20.0 75.0

5 25.0 25.0 100.0

20 100.0 100.0

excellent

very good

good

fair

poor

Total


CumulativePercent

switching_between_accounts6.005.004.003.002.001.000.00

Freq

uenc

y

6

5

4

3

2

1

0

switching_between_accounts

Mean =2.95Std. Dev. =1.638

N =20

Analysis- 30% people rated the switching between accounts as excellent.

50

7- ) How likely are you to recommend ACL to someone you know?

CATEGORIES RESPONSE

Yes 12

No 8

TOTAL 20

51

NON-USER QUESTIONNAIRE

1- ) Are you a trader or an investor?

CATEGORIES RESPONSE

Trader 19

Investor 31

TOTAL 50

52

2- ) Your preferred medium of receiving research report and tips from your dealer?

MEDIUM RESPONSE

SMS facility 21

Instant messaging 8

e-mail 15

Others 6

TOTAL 50

53

3- ) Who is your current broker?

CURRENT BROKER RESPONSE

Karvy 5

Geojit BNP Paribas 2

Kotak securities Limited 3

Sharekhan 3

ICICI direct 6

Angel stock broking limited 11

India Infoline Security Private Limited 5

Indiabulls Securities Limited 5

HDFC securities 8

Others 2

TOTAL 50

54

4- ) Are you satisfied with your current broking firm?

SATISFACTION RESPONSE

CURRENT BROKER RESPONSE YES NO

Karvy 5 3 2

Geojit BNP Paribas 2 2 0

Kotak securities Limited 3 1 2

Sharekhan 3 2 1

ICICI direct 6 2 4

Angel stock broking limited 11 8 3

India Infoline Security Private Limited 5 2 3

Indiabulls Securities Limited 5 1 4

HDFC securities 8 4 4

Others 2 0 2

TOTAL 50 28 22

5- ) What is the reason for your satisfaction?

55

REASON FOR SATISFACTION RESPONSE

Services 8

Brokerage 12

Operating expenses 6

Others 2

TOTAL 28

6- ) Recalling logos of broking companies.

56

HYPOTHESIS:-

Ho= There is no relation between recalling of logos and age of people.

Ha= There is a relation between recalling of logos and age of people.

SOLUTION:-

Level of Significance = 0.25

Statistical Test = Cross tab

Karvy * age

57

Crosstab

10 5 15

66.7% 33.3% 100.0%

6 11 17

35.3% 64.7% 100.0%

10 8 18

55.6% 44.4% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within karvy

Count

% within karvy

Count

% within karvy

Count

% within karvy

yes

no

dont know

karvy

Total

20 to 40 years above 40

age

Total

ANALYSIS: Out of 50 people 15 could recall the logo of Karvy and 17 could not and 18 people did not attempted it.

Chi-Square Tests

3.285a 2 .194 .120b .067 .173

3.334 2 .189 .120b .067 .173

3.208 .120b .067 .173

.291c

1 .589 .560b

.479 .641 .340b

.263 .417

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test

Linear-by-LinearAssociation

N of Valid Cases

Value dfAsymp. Sig.

(2-sided) Sig. Lower Bound Upper Bound

75% Confidence Interval

Monte Carlo Sig. (2-sided)

Sig. Lower Bound Upper Bound



0 cells (.0%) have expected count less than 5. The minimum expected count is 7.20.a.

Based on 50 sampled tables with starting seed 1644650155.b.

The standardized statistic is .540.c.

Symmetric Measures

.256 .194 .120c .067 .173

.256 .194 .120c .067 .173

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases

Value Approx. Sig. Sig. Lower Bound Upper Bound


Monte Carlo Sig.

Not assuming the null hypothesis.a.

Using the asymptotic standard error assuming the null hypothesis.b.

Based on 50 sampled tables with starting seed 1644650155.c.

Geojit * age

58

Crosstab

11 7 18

61.1% 38.9% 100.0%

7 8 15

46.7% 53.3% 100.0%

8 9 17

47.1% 52.9% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within geojit

Count

% within geojit

Count

% within geojit

Count

% within geojit

yes

no

dont know

geojit

Total


age

Total

ANALYSIS: Out of 50 people 18 could recall the logo of Geojit and 15 could not and 17 people did not attempt it.

Chi-Square Tests

.936a 2 .626 .640b .562 .718

.942 2 .624 .640b .562 .718

.971 .640b .562 .718

.690c

1 .406 .600b

.520 .680 .340b

.263 .417

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.










Symmetric Measures

.137 .626 .640c .562 .718

.137 .626 .640c .562 .718

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




59

Kotak * age

Crosstab

7 8 15

46.7% 53.3% 100.0%

14 9 23

60.9% 39.1% 100.0%

5 7 12

41.7% 58.3% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within kotak

Count

% within kotak

Count

% within kotak

Count

% within kotak

yes

no

dont know

kotak

Total


age

Total

ANALYSIS: Out of 50 people 15 could recall the logo of Kotak and 23 could not and 12 people did not attempted it.

Chi-Square Tests

1.409a 2 .494 .480b .399 .561

1.417 2 .492 .480b .399 .561

1.431 .480b .399 .561

.028c

1 .866 1.000b

.973 1.000 .540b

.459 .621

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.










Symmetric Measures

.168 .494 .480c .399 .561

.168 .494 .480c .399 .561

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




60

Sharekhan * age

Crosstab

12 14 26

46.2% 53.8% 100.0%

8 4 12

66.7% 33.3% 100.0%

6 6 12

50.0% 50.0% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within sharekhan

Count

% within sharekhan

Count

% within sharekhan

Count

% within sharekhan

yes

no

dont know

sharekhan

Total


age

Total

ANALYSIS: Out of 50 people 26 could recall the logo of Sarekhan and 12 could not and 12 people did not attempted it.

Chi-Square Tests

1.409a 2 .494 .600b .520 .680

1.433 2 .488 .600b .520 .680

1.414 .600b .520 .680

.189c

1 .664 .840b

.780 .900 .300b

.225 .375

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.









The standardized statistic is -.434.c.

Symmetric Measures

.168 .494 .600c .520 .680

.168 .494 .600c .520 .680

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




61

Icici_direct * age

Crosstab

18 15 33

54.5% 45.5% 100.0%

4 4 8

50.0% 50.0% 100.0%

4 5 9

44.4% 55.6% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within icici_direct

Count


Count


Count


yes

no

dont know

icici_direct

Total


age

Total

ANALYSIS: Out of 50 people 33 could recall the logo of ICICI direct and 8 could not and 9 people did not attempted it.

Chi-Square Tests

.304a 2 .859 .940b .901 .979

.304 2 .859 .940b .901 .979

.413 .940b .901 .979

.298c

1 .585 .600b

.520 .680 .420b

.340 .500

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.







4 cells (66.7%) have expected count less than 5. The minimum expected count is 3.84.a.



Symmetric Measures

.078 .859 .940c .901 .979

.078 .859 .940c .901 .979

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




62

Angel * age

Crosstab

13 11 24

54.2% 45.8% 100.0%

5 7 12

41.7% 58.3% 100.0%

8 6 14

57.1% 42.9% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within angel

Count

% within angel

Count

% within angel

Count

% within angel

yes

no

dont know

angel

Total


age

Total

ANALYSIS: Out of 50 people 24 could recall the logo of Angel and 12 could not and 14 people did not attempted it.

Chi-Square Tests

.707a 2 .702 .780b .713 .847

.708 2 .702 .780b .713 .847

.748 .780b .713 .847

.004c

1 .947 1.000b

.973 1.000 .420b

.340 .500

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.










Symmetric Measures

.119 .702 .780c .713 .847

.119 .702 .780c .713 .847

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




63

IIFL * age

Crosstab

15 11 26

57.7% 42.3% 100.0%

6 3 9

66.7% 33.3% 100.0%

5 10 15

33.3% 66.7% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within IIFL

Count

% within IIFL

Count

% within IIFL

Count

% within IIFL

yes

no

dont know

IIFL

Total


age

Total

ANALYSIS: Out of 50 people 26 could recall the logo of IIFL and 9 could not and 15 people did not attempted it.

Chi-Square Tests

3.207a 2 .201 .160b .100 .220

3.256 2 .196 .160b .100 .220

3.115 .160b .100 .220

1.864c

1 .172 .240b

.171 .309 .180b

.117 .243

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.







2 cells (33.3%) have expected count less than 5. The minimum expected count is 4.32.a.


The standardized statistic is 1.365.c.

Symmetric Measures

.253 .201 .160c .100 .220

.253 .201 .160c .100 .220

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




64

Indiabulls * age

Crosstab

5 7 12

41.7% 58.3% 100.0%

13 10 23

56.5% 43.5% 100.0%

8 7 15

53.3% 46.7% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within indiabulls

Count

% within indiabulls

Count

% within indiabulls

Count

% within indiabulls

yes

no

dont know

indiabulls

Total


age

Total

ANALYSIS: Out of 50 people 12 could recall the logo of INDIABULLS and 23 could not and 15 people did not attempted it.

Chi-Square Tests

.712a 2 .700 .720b .647 .793

.714 2 .700 .720b .647 .793

.758 .720b .647 .793

.304c

1 .582 .620b

.541 .699 .360b

.282 .438

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.










Symmetric Measures

.119 .700 .720c .647 .793

.119 .700 .720c .647 .793

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




65

HDFC * age

Crosstab

8 4 12

66.7% 33.3% 100.0%

10 15 25

40.0% 60.0% 100.0%

8 5 13

61.5% 38.5% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within HDFC

Count

% within HDFC

Count

% within HDFC

Count

% within HDFC

yes

no

dont know

HDFC

Total


age

Total

ANALYSIS: Out of 50 people 12 could recall the logo of Karvy and 25 could not and 13 people did not attempted it.

Chi-Square Tests

2.950a 2 .229 .140b .084 .196

2.985 2 .225 .140b .084 .196

2.877 .140b .084 .196

.043c

1 .837 .780b

.713 .847 .440b

.359 .521

50

Pearson Chi-Square

Likelihood Ratio

Fisher's Exact Test


N of Valid Cases

Value dfAsymp. Sig.










Symmetric Measures

.243 .229 .140c .084 .196

.243 .229 .140c .084 .196

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




66

Anagram * age

Crosstab

5 6 11

45.5% 54.5% 100.0%

16 9 25

64.0% 36.0% 100.0%

5 9 14

35.7% 64.3% 100.0%

26 24 50

52.0% 48.0% 100.0%

Count

% within anagram

Count

% within anagram

Count

% within anagram

Count

% within anagram

yes

no

dont know

anagram

Total


age

Total

ANALYSIS: Out of 50 people 11 could recall the logo of ANAGRAM and 25 could not and 14 people did not attempted it.

Symmetric Measures

.250 .210 .140c .084 .196

.250 .210 .140c .084 .196

50

Phi

Cramer's V

Nominal byNominal

N of Valid Cases



Monte Carlo Sig.




67

COMPANY NAME Calculated Value (as per table shown above)

Tabulated Value

KARVY 3.285 2.773

GEOJIT BNP Paribas 0.936 2.773

KOTAK Securities 1.409 2.773

SHAREKHAN 1.409 2.773

ICICI direct 0.304 2.773

ANGEL STOCKBROKING LTD. 0.707 2.773

IIFL 3.207 2.773

INDIABULLS 0.712 2.773

HDFC Securities 2.950 2.773

ANAGRAM CAPITAL LTD. 3.19 2.773

CONCLUSION: -

Since, the tabulated value is more than the calculated value in most of the companies therefore, the null hypothesis is accepted.

In case of Karvy, IIFL, HDFC and Anagram Capital Ltd. have tabulated values less than calculated values. So, we can conclude there is no relation between age and recalling of logos of the companies.

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7- ) Reasons why you chose other company and not Anagram Capital Limited?

RESPONSE

Ignorance 22

Negative publicity 4

Satisfied with current broker 20

Others 4

TOTAL 50

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FINDINGS

According to the survey most of the customers of “Anagram Capital Ltd” says that they

are satisfied with the operational services and procedures of the company but need to pay

attention on customer relationship.

Main purposes of investments are capital appreciation.

People pay more emphasis on brokerage than service provided by brokerage houses.

Angel stock broking ltd. came out to be a leading company on the following points:

Brokerage

Fees charged

Maximum customers

Customer satisfaction

Awareness

SUGGESTIONS TO ANAGRAM CAPITAL LIMITED

Improvement in the account opening & contract notice procedure is required.

There should be a limited number of clients under the relationship manger, so that he can

handle new as well as old customers properly.

Some promotional activities are required for the awareness of the customer, seminars

should be held for providing information to prospective and present customers.

The company officials should maintain healthy relationship with their clients

LIMITATIONS

Size of the research may not be substantial.

There was lack of time on the part of respondents.

There may be biasness in information by market participant.

Due to limitation of time a sample size of only 50 respondents were chosen.

The sample for research was chosen only from a limited area.

Some of the respondents may be biased in giving responses.

Complete data was not available due to company privacy and secrecy.

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CONCLUSION

On the basis of the study it is found that Angel Stock Broking Ltd is better services provider

than the other stockbrokers because of their timely research and personalized advice on what

stocks to buy and sell.

Apart from this Anagram Capital Ltd. is also an upcoming challenging competitor to Angel.

Though Anagram has not flourished as a leading company, but still has a long way to go and

can acquire a place in the lead in the forthcoming years.

As it has not been many years when Anagram has opened its branch office in Kanpur so still

the awareness is quite low, so Anagram should focus on more and more promotional

activities to gain high customer response. The company should also organize seminars and

similar activities to enhance the knowledge of prospective and existing customers, so that

they feel more comfortable while investing in the stock market.

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APPENDIX

72

USER QUESTIONNAIRE

Dear Respondent,

The answers that you give are highly appreciated. Please provide the information that is requested for. Confidentiality is guaranteed and no third party will have access to your details.

Q1- What is your mode of saving?

a) Fixed Deposits b) Insurance c) Stock market d) Mutual funds e) Others

Q2- What is the basic purpose of your investment?a) Liquidity b) Returns c) Capital appreciation d) Tax benefits e) Risk covering f) Others

Q3- Are you a trader or an investor?

___________________________________________

Q4- If you are an investor then what is your portfolio size?

a) 0-5 Lac b) 5-10 Lac c) 10-20 Lac d) More than 20 Lac

Q5- What is the time horizon of your investment?

a) 1-30 days b) 1-6 months c) More than 6 months d) Depends upon profit

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Personal information

Name…………………………………… Address…………………………………………… Contact No.…………………………… E-Mail address…………………………………….

Sex – (a) Male (b) Female Marital status – (a) Married (b) Unmarried

Age – (a) 20-30 (b) 30-40 (c) 40-50 (d) 50-60 (e) Above 60 years

Income - (a) 100,000 or less (b) 100001 to 200000 (c) 200001 to 300000 (d) Above Rs.300000

Education - (a) Under graduate (b) Graduate (c) Post graduate (d) Others

Q6- How did you find out about our products and services?

(a) Media (television, newspaper, radio) (b) Internet (c) Word of mouth (d) Other

Q7- Rate the following elements of Anagram Capital Limited? (Tick box for each point)

Excellent Very good

Good Fair Poor

Range of products and services offered to meet your investment needs

Quality of service

Knowledge of advisors

Customer relationship

Ability to resolve problems

Fees and brokerage charged

Overall satisfaction

Q8- Rate the online services offered by Anagram Capital Limited on the following points: (Tick box for each point)

Excellent Very good

Good Fair Poor

Ease in tradingUser menus layout on screenEasy navigationSwitching between equity and commodity accounts

Q9- How likely are you to recommend Anagram Capital Ltd. to someone you know?

(a) Yes (b) No

FEEDBACK (if any)

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NON - USER QUESTIONNAIRE

Q1- Do you have a pan card?

(a) Yes (b) No

Q2- Are you a trader or an investor? __________________________________________

Q3- If you are an investor then what is your portfolio size?

a) 0-5 Lac b) 5-10 Lac c) 10-20 Lac d) More than 20 Lac

Q4- What is the time horizon of your investment?

a) 1-30 days b) 1-6 months c) more than 6 months d) Depends upon the

profit

Q5- Your preferred medium of receiving research report and tips from your dealer?

a) SMS facility b) Instant messaging c) e-mail d) Others

Q6- Who is your current broker?

a) Karvy b) Geojit BNP Paribas c) Kotak securities Limited

d) Sharekhan e) ICICI direct f) Angel stock broking limited

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Personal information

Name……………………………………Address…………………………………………

Contact No.………………………… E-Mail address…………………………………….

Sex – (a) Male (b) Female Marital status – (a) Married (b) Unmarried

Age – (a) 20-30 (b) 30-40 (c) 40-50 (d) 50-60 (e) Above 60 years

Income - (a) 100,000 or less (b) 100001 to 200000 (c) 200001 to 300000 (d) Above Rs.300000

Education - (a) Under graduate (b) Graduate (c) Post graduate (d) Others

g) India Infoline Security Private Limited h) Indiabulls Securities Limited

i) HDFC securities j) Others

Q7-Are you satisfied with your current broking firm?

(a) Yes (b) No

Q8- What is the reason for your satisfaction?

(a) Services (b) Brokerage (c) Operating expenses (d) Others

Q9- Write the name of the brand which comes immediately with respect to following

logos?

---------------- -------------- ---------------- -----------------

---------------------- ----------------------- ---------------------

-------------------- ------------------------ ------------------------

Q10 – Reasons why you chose other company and not Anagram Capital Limited?

(a) Ignorance (b) Negative publicity (c) Satisfied with current broker (d) Others

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ABBREVIATIONS

BSE Bombay Stock ExchangeCSDL Central Securities Depository LimitedCARE Credit Analysis & Research LimitedCRISIL Credit Rating Information Services of India LimitedF&O Futures and OptionsFPO Follow up Public OfferingIISL India Index Services & Products Ltd.ICRA Investment Information and Credit Rating Agency of IndiaNCDEX National Commodity and Derivatives Exchange Ltd.NSCCL National Securities Clearing Corporation LimitedCDSL Central Depositories Services Ltd.DRF Demat Request FormDCA Department of Company AffairsDEA Department of Company AffairsDP Depository ParticipantEPS Earnings Per ShareFI Financial InstitutionFII Foreign Institutional InvestorsFMC Forward Markets CommissionIPO Initial Public OfferISIN International Securities Identification NumberNEAT National Exchange for Automated TradingNSDL National Securities Depository LimitedNSE National Stock ExchangeNAV Net Asset ValueNYSE New York Stock ExchangeNCFM NSE’ Certification in Financial MarketsOTC Over The CounterRRF Remat Request FormRBI Reserve Bank of IndiaSBTS Screen Based Trading SystemT+2 Second day from the trading daySEBI Securities and Exchange Board of IndiaSAT Securities Appellate TribunalSCRA Securities Contract (Regulation) ActSCRR Securities Contract (Regulation) RulesS&P Standard & PoorICSE Inter-Connected Stock ExchangeCTCL Computer to Computer LinkVSAT’s Very Small Aperture Terminus

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NIFTY AND SENSEX PAST READINGS VARIATIONS

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BIBLIOGRAPHY

G C. Beri – Marketing Research

TATA Mc Graw-Hill Publishing Company Ltd.

C.R.Kothari – Research Methodology

New Age International Ltd.

M.D. Rashikh Irfan -- Stock exchanges in India

WEBLIOGRAPHY

http://www.anagram.co.in

http://www.moneycontrol.com

http://www.capitaline.com

http://www.icicidirect.com

http://www.hdfcsecurity.com

http://www.karvy.com

http://www.bseindia.com

http://www.nseindia.com

http://www.nseindia.com/content/indices/ind_niftylist.csv

http://www.tradersedgeindia.com/bse_sensex.htm

http://www.indiahowto.com/what-is-sensex-nifty.html

http://shabbir.in/nifty-listed-companies/

http://www.moneycontrol.com/sensex/bse/sensex-live

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http://www.indiahowto.com/what-is-sensex-nifty.html

http://www.tradersedgeindia.com/bse_sensex.htm

http://www.nseindia.com/content/indices/ind_niftylist.csv

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final report

Documents

stock market

stock exchanges

research kanpur

analysis stock broker

business management

commodity market

angel stock broking

research aims