A Project On “MARKET RESEARCH OF NEW PRODUCT” For the fulfillment of B.Com Degree Sem.-V, Div-A in the Subject of A.M.M. Submitted To:- Department of Management, Ashvinbhai A. Patel Commerce Collage, 2 nd Floor, S.K. Patel Building, Sector-23, Gandhinagar – 382 023. Project Guide:- Prof. Sonal Madam Ahsvinbhai A. Patel Commerce Collage, Sector – 23, Gandhinagar.
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A Project On
“MARKET RESEARCH OF NEW PRODUCT”
For the fulfillment of B.Com Degree Sem.-V, Div-A
in the Subject of A.M.M.
Submitted To:-
Department of Management,
Ashvinbhai A. Patel Commerce Collage,
2nd Floor, S.K. Patel Building,
Sector-23, Gandhinagar – 382 023.
Project Guide:-
Prof. Sonal Madam
Ahsvinbhai A. Patel Commerce Collage,
Sector – 23, Gandhinagar.
Research Scholars
Sr. No. Name of the Student G.R.No. Roll No.
1 Sakhiya Piyush P. 5330 147
2 Tambadiya Moshin A. 5039 145
3 Sachora ramiz J. 4714 125
4 Sanghariyat Jainafbanu M. 4412 126
5 Prajapati Parth D. 4531 118
6 Prajapati Krunal C. 4532 117
7 Goswami Ronak K. 4529 21
8 Darji Shital N. 4451 10
9 Dave Heli P. 4486 12
10 Thakar Ronak J. 4445 139
INDEX
Introduction
Sr.
No.
Title Page No.
1
Introduction 1
2
INTRODUCTION OF COMPANY 2
3
INTRODUCTION OF PRODUCT’S -PRODUCTS DESCRIPTION
3
4
INTRODUCTION OF NEW PRODUCT -ABOUT THE PRODUCT
-LATEST DESIGN
-DURABLE AND RELIABLE
-Fact File
4
5 Photos 5
6
New Product Development Process 1. IDEA GENERATION
2. IDEA SCREENING
3. FEATURES & BENEFITS
6
7
Questions for market research on a new
product
7
8
OVERVIEW OF NEW PRODUCT LAUNCHES
STUDIED
8
9
Statistical Analysis 9
10
Marketing Research report
For New Product
10
11
CONCLUSION 11
INTRODUCTION
MOKSHA TECHNOLOGY & HAMMER PVT. LTD.
has become a leading manufacturer in field of
construction equipments
mounted Hydraulic Breaker and Hydraulic
Vibratory Hammer
and the best solutions of Hydrualic attachments.
MOKSHA TECHNOLOGY & HAMMER PVT.
LTD.exports its products to mainly Central Asia
NTRODUCTION OF COMPANY
MOKSHA TECHNOLOGY & HAMMER PVT. LTD.
has become a leading manufacturer in field of
construction equipments producing boom
mounted Hydraulic Breaker and Hydraulic
Vibratory Hammer introduces a new generation
and the best solutions of Hydrualic attachments.
MOKSHA TECHNOLOGY & HAMMER PVT.
exports its products to mainly Central Asia
MOKSHA TECHNOLOGY & HAMMER PVT. LTD.
has become a leading manufacturer in field of
producing boom
mounted Hydraulic Breaker and Hydraulic
introduces a new generation
and the best solutions of Hydrualic attachments.
MOKSHA TECHNOLOGY & HAMMER PVT.
exports its products to mainly Central Asia
and other more 30 countries such as America,
India, Malaysia, Hong Kong, Thailand etc.
And especially in Central Asia markets, our
products enjoy reputation as a brand
of the highest value.
Our supplying of products in various articles
and excellent quality has given the
trustworthiness and recognition from our
customers and also competitive quality
and best delivery is our company's unique and
outstanding merit not able to be
compared with other's.
We are devoting ourselves to provide you
high quality products and prompt
service and developing new technology
focus on the realization of customer's
satisfaction by manufacturing good
products, which made it possible to acquire
high reputation from worldwide clients and
to be best company in the 21st
century.
Our technical engineering and stringent
quality control and more than 17 years
combination of various construction field
experiences in Hydraulic Attachments
help ensure long products life with
consistent high quality output.
We are always thinking of customer side.
Thanks
INTRODUCTION OF PRODUCT’S
� Hydraulic Hammers
PRODUCTS DESCRIPTION
All products are not only well sold in
China, but also to Southeast Asia, Middle
East, Australia, India, Africa, Europe and
America.
In order to meet the requirement of
international market, FOTMA will strive
to upgrade our products and keep on
innovation so as to provide perfect
products and best service to the
customers both from domestic and
abroad.
INTRODUCTION OF NEW PRODUCT
The concept of the high performance
boom-mounted hydraulic hammer was
pioneered by Moksha Construction
Products, LLC. Moksha, which continues
to lead the industry, has combined
performance, efficiency and reliability in
their boom-mounted Sandvik hydraulic
hammers, the Moksha AR Series™, and
the Hy-Ram™ Series breakers to offer
several design advantages over other
hammer manufacturers.
Moksha is launching the new T&H
850 hydraulic breaker, which is lighter
than its predecessor but offers better
performance and higher efficiency.
This breaker is 130 kg lighter and its
service weight of 4,100kg enables use of
smaller carriers of 40tonnes to 70tonnes.
"Both in terms of performance and
efficiency, the improvement in
comparison to the predecessor model is
considerable," said product line manager
for hydraulic breakers Gordon Hambac.
"We were able to achieve increases in the
double-digit percentage range."
New Product Development Process
1. IDEA GENERATION
I have an idea for a new T&H 850 for huge
construction -I have searched for a
manufacturer, but it seems all roads lead to
other country. So than after I Diagram and
describe our product, keeping all our creativity
channels open. Draw your vision of the idea
before I conduct a product search, so that I do
limit our originality. Graph paper can help the
dimensionally-impaired draw their products in
relative perspective.
2. IDEA SCREENING
A unique, fully patented major safety feature
of the TEFRA Coupler.
The Smart Valve is a simple, patented, totally
effective solution ensuring that the
attachment and release sequence cannot be
started until the Coupler is orientated
towards the operator and close to the
ground. This eliminates the possibility of an
unsafe situation occurring.
The Smart Valves compact design means it
can be totally enclosed within the hydraulic
cylinder at the centre of the Coupler; this
protected position means it cannot be
contaminated.
3. FEATURES & BENEFITS
� All units are computer designed and
engineered to meet customer’s specific
applications.
� Choose from heavy duty or extra heavy duty
booms to handle hammers up to 4,000
pounds.
� Control stations and power units are
matched to the boom, breaker and
application to maximize production.
� Power packages are available in three
models to suit job applications and
operational needs.
� Choose from select hydraulic hammers with
wide ranging breaking forces to provide
outstanding versatility.
� Available options include insulated, climate-
controlled, sound-proof cabs; centralized
lubrication systems; and waist-mounted
operational controls.
PHOTOS
Questions for market research on a
new product
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