Final Project Report of Methodex

A

PROJECT REPORTON

"CONSUMER SATISFACTION TOWARDS METHODEX PRODUCTS AT PATNA"

Submitted to

In Partial fulfillment of the requirements for the award of Degree ofMASTER OF BUSINESS ADMINISTRATION

Submitted byName : SOMYARoll. No. : 1166370030MBA (MARKETING)

KCC INSTITUTE OF TECHNOLOGY AND MANAGEMENT2B-2C, Knowledge Park-III Greater Noida UP 201306

(2012)

1 KCC INSTITUTE OFTECHNOLOGY AND MANAGEMENT 2B-2C,Knowledge Park-iii Greater Noida UP201306

PREFACE

This modern era is the era of consumers. Consumers satisfy themselves according to their

needs and desires, so they choose the commodity from where they extract maximum

satisfaction.

Today, it has been increasingly realized that the first & foremost task of business is to

create a customer. If this aim is achieved, business can attain its goal or mission. It is in

this area where sales promotion activities play a vital role in creating new customer.

This project report has been complied firstly in partial fulfillment of the requirement for

MBA degree, secondly to gain the practical knowledge and experience as a result of

continued association with companies marketing department. I have completed my

training from Methodex systems. Ltd. Patna a topic entitled "Sales Promotion activities

of Methodex systems. Ltd as well as “Need of security equipment in industries” with

particular reference to Methodex systems. Ltd Patna.".

This project report contains firstly an introduction chapter, then there is a chapter on

Methodex systems. Ltd. This chapter deals with its history, Production process, product

profile and its future prospects. The third Chapter is about the Organizational Structure.

The next chapter is about the theoretical framework of Sales Promotion. The Next

chapter is Sales Promotion in Methodexsystems. Ltd The next chapter is about Data

Analysis and its inferences. The last chapter contains conclusion and suggestions. I have

mentioned in this project report are get the benefit out of it.


ABSTRACT

We were working with Methodex is a diverse product group of more than 50 years old

having interest in office furniture, security equipments. Methodex is a most preferred

provider of products and services for over a half century. Methodex Systems Ltd. has

been providing complete home furniture, security solutions since the last 60 yrs

of Safes, Strong Room Doors, Currency Counting Machine, Electronic Safes, Burglary &

Fire alarm Systems, Surveillance System, Automatic Gate Access System and Fire

Fighting Systems. The topic of my study is "Sales Promotion activities of

Methodexsystems. Ltd” as well as “Need of security equipment in industries” with

particular reference to Methodexsystems. Ltd Patna.".


DECLARATION

I, Somya, hereby declare that the work presented herein is genuine work done originally

by me and has not been published or submitted elsewhere for the requirement of a degree

programme. Any literature, data or works done by others and cited within this

dissertation has been given due acknowledgement and listed in the reference section.

SOMYA

(Student's Name & Signature)

Roll. No. 1166370030

MBA (Marketing)

Date : ___________________


ACKNOWLEDGEMENT

The project is never accomplished without the encouragement, guidance and support

from various persons. Therefore I will always be grateful to all those persons who

contributed their precious time, suggestions and the words of inspiration for me.

Firstly, I would like to express my sincere gratitude to my guide, Mr. Arun Prakash,

KCC Institute of Technology & Management, Noida for his kind initiative guidance and

valuable suggestions during preparation the project report. I would like to give my

sincerely and hearty thanks to all my teachers and staff of the college.

I am highly indebted to Mr. Amit Ranjan of M/s Methodex Systems Ltd., Patna who

provided me an opportunity to work and also guided me at every stage of my project.

This proper direction and constant inspiration proved to be an asset for this project. A

special appreciative "Thank you" is accorded to all staff of Methodex Systems Ltd. for

their positive support.

I also knowledge with a deep sense of reverence, my gratitude towards of my parents and

members of my family, who have always supported me morally as well as economically.

My last but not the least thanks goes to my friends who directly or indirectly helped me a

lot to complete this project report.

[Somya]


Table of Contents

CONTENT

Guide Certificate

Acknowledgement

Preface

TOPIC

Chapter - 1 Introduction & Background 8-42

1.Company Profile

Organizational History Vision & Mission Structure Leadership Constituent Units/Departments

2.About the Project Introduction Rational behind choosing the project

Chapter – 2 Research layout and Design 43-47

3.Research Process

Research Objectives Project Layout Step-wise procedure followed

4.Consumer Satisfaction Towards Methodex products especially electronic equipment.

Chapter – 3 Analysis of data & its interference 48-63

5. Execution of findings

6.Road blocks in products

7.Modern trend in India in relation to Methodex products.

8.Impact of Consumer satisfaction related to product.


Chapter – 4 Research finding 64-69

9.Assesment of Methodex products.

10.Evaluation of competitors those are affecting.

11.Comparative Analysis

Chapter - 5 Conclusion and Suggestions 70-72

Chapter -6 Appendices 73-74

Chapter 7- References


Chapter - 1

Introduction & Background


CHAPTER - 1

Introduction to the Study

(a) Objective of the Study

(b) Significance of the Study

(c) Scope of the Study

(d) Methodology Used in the Study

(e) Limitations of the Study


Introduction to the Study

Objective of the Study

The main objective of my study is to know sales promotional activity of Methodex

Systems Ltd. and if any step can be taken for the betterment of the company various

promotional steps like product Information, price variation, price competition, etc. are

being done to enhance the sales value. The main objective of promotional activities is to

influence the customer in such a way that he purchases the product of his own will and

then promises the same brand in future too.

SUBOBJECTIVE :-

i) For the partial fulfillment of Master of Business Administration as realized by the

KCC INSTITUTE OF TECHNOLOGY & MANAGEMENT, GreaterNoida.

ii) To have a knowledge about the working and running of all sorts of proceedings of

an organization. It also helps in observing different kind of marketing activities.

iii) To grow different qualities of an executive, which can't be grown in the class-

room of M.B.A. Classes, where only theoretical portions are taught.

iv) To assess the strength of consumer's dissatisfaction about the brands, pricing,

distributions etc. of the soft drinks produced by the LBPL and consumer

awareness about the Pepsi product, from which a practical idea can be achieved

about the present market demand of the products.

v) Finally to assess the present market share of the company.

Significance of the Study


This Business Administration course is itself insufficient to solve all the problems arising

in the practical field. There is neither any short-cut way nor magic formula to solve the

managerial problems coming out of a concern. Thus, this eight weeks summer placement

training in any successfully running organization though it’s a part of partial fulfillment

of M.B.A. programmed is must for an M.B.A. student. The aim of this training is to

develop the ability of correct decision making. A correct decisions at the right moment it

self is an added advantage for an organization to run smoothly without any problem

arising out on regular basis.

One can achieve the entire knowledge regarding marketing, the main emphasis being on

the sales promotion aspect by doing this training in any organization. This also helps in

learning how difficult situations are to tackle tactfully and correct decisions are taken

about any problem, which came to an executive. Naturally, the way of problem solving

proper decision making policies and marketing activities give much importance to this

study. But the area of learning is so wide that one can hardly learn whole things within a

short span of time, like eight weeks. Instead, an over all idea can be developed on the

subject matter which is also not less important.

Scope of the Study


The main scope of this study is to ascertain the various methods to increase the sales

volume of the concern. Now a days business organisation on mainly consists of the

following functional areas to be successfully operated which are as production, material

handling, marketing, finance & personnel. out of these marketing has a vital role in

successful running of the firm. Our point of study is also related to the marketing.

Production department can produce a quality product but unless there is an efficient

market to sell the products nothing can be achieved. Hence, we may say that out of these

departments marketing has quite important role.

One of the most important aspect of this study is to provide regular information about the

product to the buyers. Creating a brand position in the market and taking measures to

make the brand remain in its position or improves its position and also to increase the

market segment for the products because when the market is widely segmented, the

product reaches to the higher sales volume.

Methodology used in the study


Marketing Research is the systemic design, collection analysis and reporting of data and

findings relevant to a specific marketing situation facing the company.”

The present study of Office Automation/Office Furniture market all over Patna is survey

method. In every method there are two types survey, one is Census Method and another

is Sampling Method. In this sample survey method, I have taken only a small part of the

whole and data collected from the small part are made applicable to the whole. Within the

time limit, I best tried to select the sample representative of the whole group. During

training, I maintained route card and territory scoreboard.

Data Sources : Primary data collection involved retailers

Research Approaches: Survey

Research Instrument : Interview Schedule

Sampling Plan : Sampling Unit-Retailers

Sampling Size : 120

Sampling Procedure : Purposive selection

Contact Method : Personal Interview

Limitation of the Study


Six weeks period is not sufficient to go through the entire topic. For thorough study it

needs more time. It's also difficult to make field study or survey under the scorching sun

of June. But the major difficulty that was faced is the extreme non co-operation of the

officials about the data. They were very much reluctant about this matter, which made the

study more tiresome. Moreover, it is quite impossible to conduct survey of each and

every outlet in such a short span of time. Overcoming the odds, I tried my level best to

synchronize all the facts, realizations and information gathered in an orderly way within

the course of this project report but I found the following limitations during my training

period.

I. Shortage of time was one of the biggest constraints. Therefore it was not possible

to go through the topic in depth in such a short span of time.

II. The findings of the survey will be strictly based on the response of the consumers,

retailers and distributors. So it is difficult to ascertain the authority of their

statement.

III. As all the Primary data has been collected by discussion and interviews, there is a

chance of error as people hesitate in granting correct data. On the other hand,

secondary data were collected from published material, officials records and

previous year project report from college. So due to these reasons the data may not

represent correctness in course of findings and also because of so many variable

changes which have been made by me in this report.


Introduction to Organisation

(a) History of the Methodex Systems Ltd.

(b) Origin & Growth

(c) Organisational Structure of the Organisation of Methodex

Systems Ltd.

(d) Product Profile of Methodex Systems Ltd.

COMPANY PROFILE


Methodex an ISO 9001 company is a professionally managed organisation engaged in the

field of Office Automation/Office Furniture Products for over four decades. The

company enjoys an excellent market reputation and is among the leaders in its field in

India.

Methodex was co-founded by late Mr. S.N. Katariya and Mr. H.O Gandhi with a

partnership company called ‘Methodex Business Systems’ with a manufacturing unit at

Indore, M.P., India.

Being progressive entrepreneurs, they decided to venture into a business that offered a lot

of opportunity to facilitate Indian offices work more efficiently, systematically ensuring a

Methodical ‘storage and retrieval’ of vital data, hence forming a proper MIS on the

principles of MBE.

Since its inception, Methodex has strived to achieve excellence by providing Total Office

Solution for its customers. The greatest assets however, at Methodex are its people, who

in-turn breed trust & faith in their customers. Methodex recognizes that the company

must continue to earn this integrity from its customers & for this it must seek to

constantly improvise its systems, upgrade its products so as to stay one step ahead of the

market. Methodex firmly believes that selling does not end with just supplying the goods

but begins with it, leading to total customer satisfaction.


Origin and Growth

ISO 9001 company, which is professionally managed organisation came in existence

before Forty years in India.

Slowly and gradually the company has got excellent reputation in the market of our

country and now it is one of the big leader among the companies which are producing

Office Automation/Office Furniture products in India.

The annual turn over of this company is over 200 crore (Two Hundred Crore Rupees).

The company promote their sales through developing personal relation. They do not

'Advertise' their products. It is called personal selling.

MANUFACTURING : The company has a factory at Indore, Madhya Pradesh, with

extensive manufacturing facilities including in house design and Tool Room.

SALES & SERVICE : Branch Offices are located in 34 major cities with 21 sub-offices

in India. This ighly effective and widespread marketing organisation with over 1000

strategies, promote products and provide after-sale-serviece to our esteemed customers.

MAIN COMPETITOR : 'GODREJ',GUNNEVO,STEELAGE,ZUARI ETC.


Product Profile of Methodex Systems Ltd.

Methodex an ISO 9001 company produces a wide range products of Office

Automation/Office Furnitures/ Office Security Items etc.. These are as follows : -

Office Furniture & Automation :

Visible Recorders.

Conventional/Latra filing systems.

Fire Resistant Cabinet.

Fire Resistant Floppy Storage Cabinets.

Currency Bins Cabinets.

Cashier Cabins/ Staff Counters.

Card Index Cabinet.

Electronic/ Manual Safes.

Computer Furniture.

Fire Resistence filling cabinet

Compactors

Standard Office and Premium Furniture

Electronic Products Division

Currency Counting Machines

Document Shredder

Electronic Calculators

Counter Feit Note Dectecting Machine

Note sorting Machine

Note Authenticating Machine

Electronic Alarm

Office Furnitures


Desking Systems

Altis

Rubiz

Revol

Steel Tables

Premium Tables

Rubiz

Products of Methodex(pics.)

Computer furniture NoteSorting Machine NoteCountingMachine LNCM

RUBIZ RIVA PDS STEEL TABLE

CONFERENCE T MODULAR IN BOB


http://www.methodexsystems.com/images/icf-11.jpg

http://www.methodexsystems.com/images/banking-and-insurance.jpg

http://www.methodexsystems.com/images/Currency-Counting-Deskmodel.jpg

http://www.methodexsystems.com/images/Loose-currency-counting.jpg

http://www.methodexsystems.com/images/rubiz.jpg

http://www.methodexsystems.com/images/riva.jpg

http://www.methodexsystems.com/images/pds.jpg

http://www.methodexsystems.com/images/Steel-Office-Table.jpg

http://www.methodexsystems.com/images/Conference-Table.jpg

http://www.methodexsystems.com/images/54-mm-Picture.jpg

http://www.methodexsystems.com/images/54-mm-Picture-1.jpg

HONCHO VOGUE STARTEK NYLA

SENATOR SYNCHRO IT2109 SOFA L2M

SDLC SSDL NIGHT SAFE FRFC

These are some range of products which Methodex have…


http://www.methodexsystems.com/images/honcho-big.jpg

http://www.methodexsystems.com/images/vogue-big.jpg

http://www.methodexsystems.com/images/startek-big.jpg

http://www.methodexsystems.com/images/nyla-big.jpg

http://www.methodexsystems.com/images/senetor-series.jpg

http://www.methodexsystems.com/images/Synchro-series.jpg

http://www.methodexsystems.com/images/Sofa-series.jpg

http://www.methodexsystems.com/images/Lounge-series.jpg

http://www.methodexsystems.com/images/locker-cabinet.jpg

http://www.methodexsystems.com/images/safe-deposit-locker.jpg

http://www.methodexsystems.com/images/nightsafe.jpg

http://www.methodexsystems.com/images/FR-filing-cabinet.jpg

IMAGING DIVISION

The Imaging Division provides products and services to improve productivity using a

range of Imaging Technologies. METHODEX represents a number of leaders in this field

as their exclusive distributors in India. The Companies represented include Scantron,

Axiome Alpha and Principia Products for their range of OMR solutions, Cardiff Software

for their range of Form Processing and Electronic Form solutions, IMR for their range of

Document Management solutions and Canon and Scan Optics for their range of mid and

high volume document scanners.

The Division also runs Service Bureaus in several cities to handle high volume data entry

applications thru the use of these technologies. Typical applications include Application

Forms, Objective, Testing, Surveys etc. Scanning/Backfiling services are also offered.

(i) OMR Technology Solutions

(ii) Form Processing Technology Solutions

(iii) Document Management Solutions

(iv) Bar Code Scanners

(v) Document Scanners

(vi) Service Bureau


Projects:

(I) Specialises in Turnkey Projects from concept to completion.

Modular open plan Office Systems - Simplex, F-Tile, Mozilex & Singlex �

Free standings Furniture – NET, Altis, Revol, Rubiz/Regal Series, Sofa & Chairs. �

Custom Built Furniture�

Institutional/Classroom Furniture�

(v) Conference, Seminar & Auditorium Furniture

* MCTL: Methodex Computer Technology Ltd, a group company provides

comprehensive Computer Literacy program’s in Schools, with Faculty, latest

Hardware/Software, Consumables and accessories.

CONSUMER

The main consumer of these products naturally are Offices/Banks etc. Besides the direct

consumer it is also use for the some purpose of providing it to the mass by hoteliers

restaurant owners and various other Office Automation/Office Furniture peddlers. These

products are the choice of the professionals. Thus it can be said that id is product of mass

consumption.


Sales Promotion- A Theoretical Aspect

A THEORETICAL FRAMEWORK OF SALES PROMOTION

Sales promotion is the highly specialised function of marketing division of the enterprise.

Sales is the life blood of business. The ultimate goal or production is sales of product.

Industrial revolution and technical advancement have brought a revolution not only in the

field of production but also in the field of sales promotion. Competition has increased the

importance of sales promotion. Sales promotion is basically effective communication

with the customers. It is job of marketing people that he made available the product at the

right at right place. Sales promotion is described by various author by various ways :-

Professor William Stenton says that Sales promotion is one which include such

activities as setting display, holding trade shows and using exhibition and using samples

and premium.

Professor George W. Hapkins defines sales promotion as an organised efforts applied

to the selling job to secure the greatest effectiveness for advertising and for dealers help.

Dr. Philip Kotler says that the sales promotion consists of wide variety of promotional

tools designed to stimulate earlier and or stranger market response. They include tool for

customer promotion such as sample, trade, promotion such as incentive price etc.

According to American Market Association (AMA) sales promotion includes those

activities other than personal selling effort which are not in the ordinary routine. Thus

sales promotion consists of activities other than personal salesmanship.


(1) INTRODUCTION

Sales Promotion is essentially a direct and immediate inducement that adds and extra

value to the product, so that it promotes the dealers, distributor ort ultimate consumers to

buy the product.

In recent year, sales promotion activities and techniques have come to be regarded as

important tactical devices to be used with as much care, planning, creativity and control

as any other business activity.

It is strange that although some companies have created sales promotion department,

many companies do not have a sales promotion manager and leave the job to the

individual product of brand managers to choose and organize their over promotions.

What has encourages companies to take a closer at sales promotion techniques and

measurement is the level of inflation and competition. Companies now seem to be using

sales promotion more aggressively to show customers ways to money and gain more

value in the market place.

(2) What is Sales Promotion ?

Sales promotion is an immediate or delayed incentive to purchase or acquire, either in

cash or in kind, usually during a temporarily or short-lived period of activity, a product or

services.

Sales promotion schemes are used by a large variety of organization, including

manufactures, distributors, retailers, trade associations and non-profit groups viz,

churches and charities.


(3) The growth of sales promotion:

There are a number of specific, factors, which have contributed to the growth of sales

promotion most particularly over recent year and in consumer markets.

Internal factors include :-

(a) Promotion has become much more acceptable to top management as an

effective way to stimulate sales.

(b) More product managers are now qualified to use sales promotion

techniques.

(c) Product Managers are under more pressure to obtain quick sales response.

External factors include :-

(a) Brands have greatly increased in number.

(b) Competitors have become more promotions minded.

(c) Inflations and recession made consumers more deal oriented.

(d) Manufactures are under greater pressure from the trade to offer deals.

(e) The belief that advertising efficiency may have declined due to costs, media

clutter, Government controls and then restrictions.


(4) Nature of Sales Promotion:-

Although sales promotion tools- Coupons, contests, premiums and the like are highly diverse

they have three distinctive characteristics.

(i) Communication : - They gain attention and usually provide information

that may lead the consumer or the product.

(ii) Incentive : - They incorporate some concession, inducement or

contribution that gives value to the consumer.

(iii) Invitation :- They include invitation to engage in the transaction now.

Companies use sales promotion tools to create a stronger and quicker

response sales promotion can be used to dramatise product offers and to

boost sagging sales. Sales promotion effects are usually short run, however

and not effective in building long-run (brand) preference.

(5) Purpose of sales promotions:-

Sales promotion tools very in their specific objectives. A free sample stimulates

consumer trial, while a free management advisory services cements a long-term

relationship with retailer.

Sales use incentive types promotion to attract new tries, to reward loyal customer and

increase the purchase sales of occasional uses. New tries are of three types-uses of

another brand in the same category used in other categories and frequent brand in the

same category used in other categories and frequent brand switches. Sales promotion

after attract the brand switchers because uses of other brands and uses in other category

handly notice or ac on a promotion. Brand switches are primarily looking for low price


good value or permoursnet. Sales promotion are unlikely to turn them in to loyal brand users.

Sales promotions used in markets of high brand similarly produce a high sales response in the

short run but little permanent gain in market share. In market of brand dissimilarity sales

promotion an after markets shares more permanently.

(6) Importance of sales promotion:-

In a competitive market, sales promotion comes handy to a marketers, to solve several of

his short-tern bundles. Short term because, the impact of sales promotion measures are

not durable and lasting like the results attained through advertising and personal selling

sales promoting by and large in understood and practiced as a catalyst and a supporting

facility to advertising and personal selling

(7) Setting Objective:-

There must always be a set objective or target for opening a sales promoting campaign. Otherwise there is absolutely no financial or marketing reason for running one.

Sales promotion objective are derived from basis marketing communications objective are derived from more basic marketing objectives developed for the product. The specific objectives set for sales promotion will vary with the types of market.

(i) Consumer :-

Objectives will include encouraging more safe and purchases of longer sized units by uses building trail by non-users, or attracting trail by other brand users.

Building and retaining brand loyalty is expensive and deserves to have funds invested in activities designed, at the very least, to maintain it and hopefully improve it. With competition becoming smaller, the fight for the purchaser's proud depends in many cases


on the extra value or benefits perceived by buyer bestowed on the product through the medium of sales promotion.

(ii) Retailers :-

Objectives will include encouraging the retailers to stock new items or large volume, helping off reason buying, stocking of related items, off setting competitive promotion, and gaining entry in to new retail outlets.

(iii) Sales force :-

Objectives include encouraging support of a new product or model, getting more prospects and stimulating sales in off seasons.

(8) Tools and techniques of Sales Promotion :-

There are so many tools of sales promotion, some of which are discussed below :-

(i) POP/Display:-

Point of purchase (POP) promotion is one of the most widely used promotional tools. It is also sometimes referred to as point of sales promotion. With the proliferation of brands, innovative displays have become a prerequisite for success brands complete with each other for consumers attentions mind has become the prime concern of marketers. Hence, the importance of POP/displays a lot.

Various kinds of displays materials like poster, danglers, stickers, mobile, wobblers and streamers are used at the retail shop level to induce purchase. In the modern context of high intensity, marketing the retailers are virtually flooded with POP's by all manufactures. If they are just dumped in a forsaken corner of the shop the brand does not get the intended sales promotional benefit from the POP's.

(ii) DEOMONSTRATIONS :-

Companies resort to product demonstration for sales promotion, especially when they are coming up with a new product. In India in recent year, several products - low unit, price, products like beverages and washing powders as well as high unit price products like


washing machines personal computers and television have utilised product demonstration as a tool of sales promotion.

(a) DEMONSTRATIONS AT RETAIL STORES :-

Sometimes demonstrations are organaised at retail by company salesman for the benefit of retailers as well as consumers.

(b) SCHOOL DEMONSTRATIONS :-

When the product happens to be a costly one and a hi-tech one, companies arrange school of demonstrations. In this case, consumers are invited (giving prior intimation) to a particular place, say a hostel, and demonstrations are arranged. In computers, several companies in India organise this type of demonstration.

(c) DOOR TO DOOR DEMONSTRATIONS :-

Consumers product companies quite often resort to house demonstration. It is considered a highly specialised field of sales promotion. Salesman employed for such demonstrations are given special training to handle peculiar situations involved in this field.

(d) DEMONSTRATION TO KEY PROFILE :-

Sometimes, demonstrations are organised for the benefit of key people and influential persons. Journalist and other media men, community leaders etc. are invited and the product is introduced to them.

Demonstration is a good selling technique, which involves the co-operation of sales representatives and protective consumer in the actual process of demonstration of the product. Participation of the consumer persuades him to learn more about the product and it serves as persuasion for him to try the product.


(iii) SAMPLES :-

Samples are offers of a free amount of a trial of product for consumers. The samples be delivered door to door, sent in the mail, picked up in a store found attached to another product, or featured in an advertising offer. Sampling is the most effective and most expensive way to introduce a new product store found attached to another product or featured in an advertising offer. Sampling is the most effective and non most expensive way to introduce a new product.

(iv) COUPONS :-

Coupons are certificates which offer price reductions to consumers for specified items. They are distributed through newspaper and magazine and advertisements, or through the package of the merchandise, or even by direct mail. Coupons normally perform two specific functions for the manufactures. Firstly, they enthuse the consumer to exploit the bargain. Secondly, they survey as an inducement to the channel for stocking the item. The manufacturer thus succeeds in attracting consumers as well as in promoting the channel to stock the merchandise through introducing coupons. They are useful for introducing a new product as well as for introducing coupons. They are useful to introducing a new product as well for straightening the sale of an existing product.

(v) PREMIUM :-

In the Indian market today, premiums, free offers and price-offers are extensively used by manufacturers. Sometimes back, "Aristocrat modled tugged introduced on attractive sales promotion offer. It also ran an a company in support of the sales promotion endeavor. Aristocrate announced -

"If you buy and Aristocrat within the next week, you get a Phillips 2 band transistor worth Rs. 266/- free."

And the ad repeated this message "It's only for a week, starting today." Suzuki Shogun bike offered Ray-Ban Sunglass free as part of its sales promotion. The campaign read - "Free Ray-Ban Sunglasses with Suzuki Shogun the most powerful bike of its kind."

(vi) PRICE - OFF :-


Hawkins pressure cookers have come up with several sales promotions scheme during the last few years. In one of these schemes. Hawkins announced up to Rs., 150/- off or a new Hawkins in exchange for any old pressure cooker. Any the ad specified that the offer is opened only up to a particular date.

(vii) GIFTS :-

Companies also distribute gifts to the people customers dealers and influential and key people. These gifts include pens, pencils, calendars, diaries, table decoration etc. Gifts cell carry the company's name and logo. The gifts are intended to create goodwill towards the company and indirectly promote the company's sale interest.

(viii) TRADE FAIRS AND EXHIBITIONS : -

Trade fairs and exhibitions are extensively used sales promotion tools. They also form one of the oldest practices in sales promotion. Trade fairs and exhibition provide companies with the opportunities of introducing and displaying their products. This brings company's products and consumers in direct contact with each other. "Seeing is believing" is a concept behind large-scale exhibitions.

(ix) CONSUMER CONTESTS :-

Consumer contests take a variety of forms quiz contests, Beauty contests, Scooter and car rallies lucky draw suggesting a brand name, covering a slogan suggestion a logo etc. Whatever he the type of contest filling up the quiz, writing five words about the brand, or taking part is a rally, the marketer is to create, widespread action and news around the brand. To get the consumer interested in the brand include him to buy it is the central in all consumer contests.

(x) SPONSORING MAJOR NATIONAL AND INTERNATIONAL EVENTS:-

When major national and international place, companies associated themselves with such events, spending a lot of money. The field of sports usually provides maximum number of such events. Business firms either sponsor the even as a whole, to take the leading role in specific aspects associated with the events. Watch manufactures take up the role official supplies of soft drinks and food items. The intention is to remain part of the news creating events and reap the best of sales promotional benefits from associations. Such efforts also from part of sales promotion.


Liquor and tobacco companies dominated the sponsorship of the sports events. The restriction on advertising for these products left these companies with few avenues for brand promotion sponsorship of sports related events were seen as a solution to this problem. In course of time, marketing of other products too started using sponsorship is a big way. Vazir sultan Tobacco (VST) for years sponsored join up Dowla cricket tournament and the championship-the Ranji Trophy through its chairman challenge up. Later ITC, Too started active cricket sponsorship with its trophy. The 1987 Reliance World Cup in cricket became a major events in sales promotion.

The success of this programme tempted more and more companies to take up such sponsorship on a large scale. MRF up to this time active mainly in motor rallies - "Organized the MRF cup in cricket. Today, companies like ITC, PEPSI, JK TYRE, SIGER and AB Corp. are among the major sponsors of national and international events.

Winning the right to spouse are event is just the beginning of the sales promotional effort companies have to effectively promote the event and construct the whole set of marketing activities around the event. How companies use promotions to get more reward out of sponsorship is the real test.

CONSUMER PROMOTIONS :-

In building a strategy for a consumer, promotion one of the crucial decisions to take which will bear on the type of scheme selected is whether to aim for a "trail" of the consumer.

A "trail" usually involves getting single purchases sales from a wide range of customers-many of them possibly non-product users. Whereas 'loading' tries to get a number of purchases for a smaller group of buyers many of them possibly already uses on a regular basis.

Trail is obviously the one positive approach and is followed by brands with growth ambitions. 'Once a user, always a user' is the thought that lies behind this concept. Put the product in the prospects hands and you have a customer.


Loading, on the other hand, in used by companies whose product or brand is on the slide or those who face competition from new products. Here the company obviously whishes to keep their customers loyal and stop them defecting. Naturally some promotions have some trail and loading effects combined.

TRADE PROMOTIONS :-

Today, with many large retailers, in very powerful positions, trade promotions is an area which can be costly for manufactures if they have not worked out what their strategy is and how effectively their budget will be spent.

The manufactures aim is too increases sales and profits of particular brands. Retailers, on the other hand, are only concerned with raising the total turnover of their stores, and in doing so, they don't mind which brand they sell.

Many promotion aimed at the trade are after disguised discounts, advertising or point-of-sale material contributions. Competitors and dealer loaders are aimed more particular at store staff and managers and are designed to encourage a stocking of lines promoting them to the public.

PROMOTIONS FOR THE INDUSTRIAL MARKET:-

It may seen as though sales promotion schemes are geared to the consumer and retailer markets. However, the industrial market uses a wide range of sales promotion tools to stimulate sales and build stronger relationship with its customers and clients

Technically oriented companies often make available design guides, ads such as special calculators, or specialized small pieces of equipment relevant to the industry, samples, business gifts, conference abroad, seminars and exhibitions for customers and prospects. All these are designed to encourage purchases, introduce new products or services and to cement to buyer-seller relationship.


CONSUMER SATISFACTION

ABOUT THE PROJECT - CONSUMER SATISFACTION

The reason the topic is important is because it is a cornerstone to the success or failure of

a business. Any misunderstanding or misinterpretation of the topic can not only be

misleading, but it can also be fatal.

Perhaps the most common error in the discussion of customer satisfaction is the error of

omission. In particular, most authors and analysts do not have a working definition. This

article will attempt to provide a definition that will serve as an underlying theory as well

as working business criterion.

Rather than a single definition, I think it is appropriate to provide several definitions

because a single definition gives the impression that there can be only one, which is

certainly not true. Each of the following definitions can be applied to the high technology

service business:

Definition 1: Customer satisfaction is equivalent to making sure that product and service

performance meets customer expectations.

Definition 2: Customer satisfaction is the perception of the customer that the outcome of

a business transaction is equal to or greater than his/her expectation.


Definition 3: Customer satisfaction occurs when the acquisition of products and /or

services provides a minimum negative departure from expectations when compared with

other acquisitions.

Definition 4: Customer satisfaction occurs when the marginal utility of a transaction is

equal to or greater than preceding acquisitions.

Definition 5: Customer satisfaction occurs when the perception of the reward from the

purchase of goods or services by the customer meets or exceeds his/her perceived

sacrifice. The perception is a consequence of matching past purchase and consumption

experience with the current purchase.

Here is a range of definitions form the simplest (Definition 1) to the most complex

(Definition 5). I prefer the last definition because I believe that customer satisfaction

really is a comparison of a current situation with past experiences. No matter which

definition you choose, several key concepts are present in each of the definitions and

should be present in any definition of customer satisfaction that you may want to create.

Each concept is discussed in the following paragraphs.

Sacrifice:


The first concept is sacrifice. Each time customers purchase your goods or services they

make a sacrifice of some of the resources of their company. This sacrifice has a value and

the value is more perceptual than absolute. By that I mean an expenditure of $1,000 may

have great meaning to a manager of a small independent bank with a $ 25,000 budget for

service but have almost no meaning to a manager of a large multinational, multi-branch

bank with a $25,000,000 budget for service. Nevertheless your customers will perceive

that they have sacrificed a portion of their resources when they purchase service from

you.

Some people refer to this perceptual distortion of money as the utility function of money.

Daniel Bernoulli, a famous Swiss mathematician and philosopher treated this question in

1730 when he hypothesized that the utility of additional sums of money to an individual

must be inversely proportional to the amount of the money he already has. This

conclusion was based on the assumption that all people being rational would behave in

the same way under similar circumstances. This utility is based on Bernoulli’s belief that

the rational behavior could be approximated by using the logarithm of the number of

dollars as the measure of utility. It follows that the more money you have the less the

utility of a given amount of money. Thus, the sacrifice is perceived to be less when the

amount of money in the budget is greater.

Expectations:

This leads to the third and final concept of customer satisfaction – expectations. The


sacrifice/reward relationship can only become apparent when the customer expectations

are known. I am reminded of a service organization that offered a 4-hour response time

contract to its customers. It scrupulously managed the response time of its field personnel

to meet this parameter. However, as we began to ask the customers questions about

response time, it was discovered that about 40% of the customers actually wanted 2-hour

response and were willing to pay extra to receive it.

The key point here is that the service organization thought it knew what its customers

expected and were diligently attempting to maintain the performance of the organizations

to that expectation. It had not continued to check with its customers to verify that the

expectation had not changed. The problem was that the expectation had changed, and it

did not know it.

As soon as a service organization establishes a new level of service performance, that

new level becomes the new standard by which the service organization is measured by its

customers and it simultaneously becomes a new expectation of the customer. As your

service organization strives to achieve new levels of service, beware that those new levels

may become the standard by which you are measured. The hidden message is to keep

your service operation performance at a level that you can afford to maintain.

Now it is time to take the next step into the uncharted area of customer dissatisfaction. I

am always amazed at the naivete of so many experts that preach or imply that

dissatisfaction is simply the opposite of satisfaction. Their obvious conclusion is that if

you identify the areas where satisfaction is low and then raise those levels, the customers

are then satisfied.

I believe that the process is just a little more sophisticated then they suggest. Let me first

state that within the published literature there does not appear to be a clear definition of

the exact relationship between satisfaction and dissatisfaction. This fact alone suggests


that the relationship is not simple and may even be extremely complex. Experience tells

me that when I deal with a dissatisfaction customer, I can undo all the things that the

customer says caused the dissatisfaction without creating a satisfied customer. Some may

say that the customer was not entirely honest when he provided the list of causes for the

dissatisfaction. This has not been the case for those customers that I have dealt with

during my tenure in service management.

Consider as a simple example a situation we are all familiar with: car repair. Suppose that

you have taken your car in to the shop for repair and that the trip is somewhat

inconvenient for you. At the end of the day you return, pay your bill, and are assured that

your car has been repaired. At this point you are satisfied that your money is well spent

and you are now ready to resume full use of your car. You no sooner drive away than you

find that not only is the original symptom still there, but other unacceptable symptoms

have joined it. You are no longer satisfied.

As you turn your car around, your anger level increases, and it is not with calmness that

you relate your experience to the service manager. He calmly and assuredly hears your

story and reschedules your car for tomorrow and offers you a ride home. All the next day

you wonder whether or not they will really fix your car and whether or not it will ever

operate normally again. At the end of the day you pick up your car and, to your wonder

and amazement, it has been totally repaired.

The question: are you now a totally satisfied customer? I would suggest that you are

satisfied that your car is operational, but that you have some misgivings about the repair

service. A question that may be in your mind is, why didn’t they do this in the first place?

Another question might be, what kind of skill would perform that kind of work in the first

place? Finally, you might wonder management didn’t bother to institute some form of

quality control (such as a test drive) to make sure that this problem would never occur

with a customer.


In this simple case, the cause for your dissatisfaction was totally corrected, yet you end

up not as satisfied as you would have been had the original repair been satisfactory. My

conclusion is: There is NOT a one-to-one correspondence between the elements of

satisfaction and dissatisfaction.

What can be said, however, is that satisfaction and dissatisfaction may lie on a continuum

at either extreme. Between these two extremes lies a zone of uncertainty that is most

often overlooked and is certainly the least understood of all the concepts of customer

satisfaction. The zone of uncertainty is the human aspect of customer satisfaction and

without some understanding of its operation, it is virtually impossible to manage the

customer relationship.

Visualize the zone of uncertainty as a cloud that separates the satisfaction and

dissatisfaction extremes of the continuum. Satisfied customers may have activities or

events occur to them by your service organization that tend to reduce their level of

satisfaction, yet they are not dissatisfied. During this time when events by your service

organization are not pleasing them, they slowly migrate from the satisfaction pole to the

zone of uncertainty. Now one day a minor event triggers your customer to blow.

Everything gets out of proportion, and it just doesn’t make sense how one minor mistake

could cause such a reaction in an otherwise satisfied customer. The old wives’ adage of

the straw that broke the camel’s back best describes the transition from the zone of

uncertainly to dissatisfaction.

What has been demonstrated is the fact that people are non-linear, that is, they can take

just so many events before only one event will cause a reaction that is more suitable to

the sum of the many events rather than the single event. Unfortunately neither the


customer nor the service organization recognize this fact at the time of the event that

caused the reaction.

The principle works equally well in the reverse direction. As successes continue to occur

with dissatisfied customer, they slowly enter the zone of uncertainty. Finally, one day a

simple positive event will occur, you will see them smile and all of sudden you once

again have a satisfied customer. In both cases, what was not seen was the time and events

that led the customer into and through the zone of uncertainty.

Some questions that immediately come to mind are: how big is that zone of uncertainty;

is it always the same size; can anything be done by my personnel to change the size of the

zone; can the zone of uncertainty be eliminated? The answers to these questions are not

very encouraging.

The zone of uncertainty is pretty much out of control of the service organization. In fact,

the zone of uncertainly is primarily a reflection of the current mood of the customer.

Although there are principles that can be applied to modify the mood of the customer and

some organizations around with training programs to assist the service organization to

prepare the field technicians to defuse customers, little can actually be done to affect the

customer ’s zone of uncertainty.

To clarify this point, consider a customer that has called in for emergency on-site service.

Although a portion of his current mood may be attributable to the existing equipment

problem that he is facing, perhaps a larger portion is attributable to his current personal

situation, (home life, health, job situation, finances, etc.). If he has just spent the previous

night at the local jail bailing his teenage son out as the result of a DWI arrest, you can be

relatively sure that his current mood will not be strongly positive or upbeat. If, on the

other hand, he spent the previous evening out with his wife and family celebrating his

25th wedding anniversary with great joy, it is not difficult to conclude that his current


mood may indeed be positive and upbeat. Neither of these situations are within the

control of the service organization and yet the current mood of the customer is most

heavily impacted as a result of them.

There is no doubt that examples noted above are extreme. They were generated to

demonstrate the obvious in a dramatic manner; namely, that there are influences to the

customer mood that are beyond the control of the service organization and which may

have significant impact on satisfaction and/or dissatisfaction. The fact is that it is not

possible to measure the size of the zone of uncertainty, particularly for the situations

noted above. Which of the two examples has the smaller zone? I believe it is impossible

to say with any certainty. I suspect that the man with the enjoyable evening will be the

more susceptible.

Can anything be done to reduce the size of the zone? As mentioned earlier, there are

programs that teach field technicians how to deal with a confrontation and how to deal

with customers that are irate. These will have a positive effect on the customer in most

instances, although the magnitude of the effect will be governed by the specific

circumstances that are influencing the zone of uncertainty.

As mentioned earlier, the poles of satisfaction and dissatisfaction are separated by a zone

of uncertainty and the parameters that define one pole will probably not define the other

pole. A recent study brought this point home when it was discovered that a dominant

factor of dissatisfaction is the promptness that the phone is answered by the service

organization. This was the second most important service parameter that affected

customer dissatisfaction. When the customers who were satisfied were examined, it was

discovered that phone promptness was not a statistically significant factor.

Thus, it may be concluded that phone promptness is a definite dissatisfier, but is just as

definitely not a satisfier.

It is important to state that it is difficult to find a published definition of dissatisfaction.


Although there does not seem to be a single theme that relates satisfaction to

dissatisfaction for the purpose of definition, the first statement that can be made is that

dissatisfaction occurs when the customer perceives service at a level less than was

expected. Further, it can be stated that the group of elements that comprise dissatisfaction

probably do not correspond on a one-to-one basis with the group of elements comprise

satisfaction. Hence, the simplest statement that can be made regarding dissatisfaction is

that it is the state in which one or more of the elements of dissatisfaction are present to a

sufficient degree to affect the perception of the customer. I would be pleased if any reader

that has a definition of customer dissatisfaction and who is willing to share it would send

it to me along with any comments or clarifications that are appropriate for the subject. I

will provide an update to this column at a future time based on the responses that I

receive.


CHAPTER - 2

RESEARCH LAYOUT AND DESIGN


RESEARCH METHODOLOGY

Research Objective :

To study the level of prospect customers of Electronic Security systems &

The Need of security in Public & Private sector.

To know about the popularity of electronic security equipment in the market. In

the project we worked out with different categories in Private and Public Sectors

Companies & Industries.

The project guide segmented the market accordingly. We were mainly focusing on

Currency Counting Machines and Electronic Safes with Alarm Systems &

Surveillance systems (details are confined in product profile).

We were supposed to work out with the Need & Requirement of Electronic

Security Systems in Public & Private Firms.

We have surveyed categories likewise Hotels, Financial Institutions, Industrial,

Educational institutions & Misc.

We have to check whether there is any requirement in the segmented firm and the

response of the client towards the changing scenario of Security systems in the

market, if the response is in favor the demonstration of the product can be given if

its is possible like in Alarm Systems the demonstration cannot be given although

the details of the System shall be given to the prospect client and if the

requirement gets positive the quotations have to be made according to the need

and site.

The Interview schedule was contained with around 11 questions the questions

given with the choices that were open-ended for respondent and researcher to

understand the questionnaire easily.


Research Design

Research Design is the basic framework, which provides the guidelines the study; it is the

arrangement of conditions & analysis in a manner that aims to combine relevance to the

research purpose with economy in procedure. It was a descriptive research, which

has been done by making an in-depth study to get knowledge about the subject.

Data Collection Method

There are two types of data:

Primary

Secondary

The secondary data refers to those data, which have been gathered, from the agency &

Company itself. On the other hand primary data gathered by the researcher afresh for the

specific study undertaken by him. Primary data can be collected by three methods:

Observation

Survey

Personal Interview

The researcher has chosen the survey method with the help of Questionnaire for the data

collection method.

Research Instruments

Research Instrument calls by the name of tool of collecting the data. As above said there

searcher has chosen questionnaire as research instrument, which gives most satisfactory

results.

Sample Plan

In sample plan the researcher has to decide about the sample unit, sample size,

sampling procedure and contact method.


Universe: 120 respondents of Patna.

Sample unit: This part of the sample plan involve the decision about the respondents

whether Financial institutions, Hotels, Manufacturing units & Industrial sectors,

Construction houses or a combination of all of them. The researcher has chosen

combination of these as his sample unit.

Sample size: It involves researcher’s sample size decision about how many units to be

surveyed. The sample size include 120 respondents which is combination of different

types of respondents.

Contact method: The last issue to be decided in sampling plan is to determine the

contact method i.e. how the selected unit be approached. Various methods available are

mail survey, telephonic survey and personal interviews. The researcher has used personal

interviews and telephonic survey as methods to get the information and questionnaire

filled.

Field Work

At the end after finishing up the problem definition and research design,

researcher conducted the actual data collection procedure. This is called fieldwork. The

researcher has encountered with an average number of problems during his fieldwork,

respondents refuse to cooperate sometimes, unable to give proper time, not interested to

meet & the bargaining nature of the businessmen etc.


Limitation of the Research

The researcher tried to make the research work as accurate & authentic

as possible. However the following constraints were still unavoidable:

The information provided by the respondents on which all the results were drawn

cannot be denied that here was always a possibility of response error.

The respondent’s were in segments so the time taken to interview with them was

too much.

The study was conducted within a time frame work of two months duration only.

The respondents feel reluctant about the survey conducted.

Secondary data could not be fully utilized because of difficulty in assessing it.


CHAPTER - 3

DATA ANALYSIS AND INTERPRETATION


Data Analysis and Interpretation

(according to the questionnaire)

The questionnaire consists of total 120 respondents. The respondents of different sites

can be divided in categories:

Type of

Site

Hotels Financers Industrial Govt. Construction

sites

Misc.

No. of

contacts

20 18 19 10 32 21

17%

15%

16%8%

27%

18%

Categories wise

HotelsFinancersIndustrialGovt.Construction sitesMisc.

Note: - according to the facts & figures derived from the Questionnaire.


1. Do you use the electronic security equipments at your site ?

Mostly all the respondents had given us good response & Average

respondents were having Electronic security systems already installed.

Type of Site Hotels Financers Industrial Govt. Construction

sites

Misc.

No. of

contact

s

Yes 16 8 12 9 30 17

No 4 10 7 1 2 4

Total 20 18 19 10 32 21

Hotels Financers Industrial Govt. Construction sites

Misc.0

5

10

15

20

25

30

35

16

8

12

9

30

17

4

10

7

1 24

The chart shows that the need of security equipments mainly in all the fields. They use

different equipments according to their site nature. But if glance over the chart we will

find that the construction sits needs more security among them.


If yes, which brand of security equipments you are using currently.

This question shows the market share Godrej having with its competitors & how much

the brand affects the demand or need of the security equipment.

Brand

Owner's

Godrej Methodex Zuari Kores Style Spa Other's

No. of

contacts

30 25 17 15 10 23

25%

21%14%13%

8%

19%

If yes, which brand of security equipments you are using currently.

GodrejMethodexZuariKoresStyle SpaOther's

From the chart the researcher had concluded that Brand name does affects the demand of

any product even it be security equipment. From the chart it can be said that market share

of godrej branded products are created a space in market where the methodex are having

nearby percentage of share in the market the godrej products demand is very high.


How long you are using this brand

Mostly gave this question a good response. This question represents the brand loyalty &

necessity of the respondent for the security needed at site any kind of.

Time Length Less than 1

years

Less than 2

years

Less than 5

years

Less than 10

years

No. of

Respondents

44 26 38 12

24%

13%

34%

28%


For Easy OperationLong LifeHigh AccuracyLess Electricity Consump-tion

The chart shows that the time length for the need is going day by day only 12out of 120

are using the security product from 10 yrs whereas 44 out of 120 are using them less than

1 yrs it mean to the fact that need of security equipments are grown very high in very

short term.


Why you are using this particular brand?

This question shows the external affects of the product & company’s brand over the

demand and need of the security equipment in the organization.

User's Choice For Easy

Operation

Long Life High Accuracy Less Electricity

Consumption

No. of

Respondents

29 16 41 34

24%

13%

34%

28%


For Easy OperationLong LifeHigh AccuracyLess Electricity Consump-tion

This chart shows the affect of reasons on which the user or respondent

taken the particular brand what quality he is seeing for the requirement in equipment for

his organization most respondent are in favor of high accuracy.


Are you satisfied with the company’s product & services after sales?

The need and demand of any kind of product depends upon the companies’ product &

after sales services performance so it is also necessary to evaluate the satisfaction level of

the consumers with the company.


sites

Misc.

Satisfaction

Level

Yes 5 4 10 6 10 12

No 7 9 4 2 17 6

Avg. 8 5 5 2 5 3


Misc.0

5

10

15

20

25

30

35

18

10

17

6

29

20

2

8

24 3

1

2018 19

10

32

21

Yes No Average


The chart shows that satisfaction level of the respondents depends upon the company’s

product & after sale services. So according to this chart construction sites are less

satisfied with services given to them. Misc. has high satisfactory level but because of the

combinations of the categories it can be ignored and the most satisfied segment can be

said to industrial segment.


Do you think there is any need of security equipments in safe operations?

There is another question, which involve the nature of affecting needs which people think

there is any need because of safe operations at the site for the purpose of security.


sites

Misc.

No. of

Respondents

Yes 18 10 17 6 29 20

No 2 8 2 4 3 1

Avg. 20 18 19 10 32 21


Misc.0

5

10

15

20

25

30

35

18

10

17

6

29

20

2

8

24 3

1

2018 19

10

32

21

Yes No Average


The chart shows that the needs of security equipments are there in all the segments but

chart shows that construction sites highly preferring the security equipments. If we see

the chart we will find that the govt. & sites are less interested to install security

equipments.


Which External/Internal Factor mostly affects the Need of Security?

It is all known that in every market the demand and need is affected by external/internal

factors like the following influencing factors: -

Factors Price Quality Brand Company's

services

Customer's

behaviour

Advt. /

Mktg.

No. of

respondents

35 21 20 16 11 17

29%

18%17%

13%

9%14%


PriceQualityBrandCompany's servicesCustomer's behaviourAdvt. / Mktg.

The chart shows that price is more affecting factor to demand in comparison

to other factors.


Do you think Security Products Needs Sales Promotion/Advertising?

Demand of every marketed product or any kind of necessity needs Sales promotion/

Advertising. The researcher takes into account that it the sales promotion and advertising

is essential upto how much level.


sites

Misc.

No. of

respondents

Yes 11 13 15 4 26 17

No 9 6 4 6 6 4

Tota

l

20 18 19 10 32 21

Hotels Financers Industrial Govt. Construction sites Misc.0

5

10

15

20

25

30

YesNo

The chart shows that in all the segments advertising factor affects the sale of the

produt because of high competition. According to the chart construction sites are

favouring thesales promotion & advertising for security equipments.


Do you know about the Methodex security equipments?


sites

Misc.

No. of

respondents

Yes 17 17 16 10 30 18

No 3 1 3 0 2 3

Tota

l

20 18 19 10 32 21

16%

16%

15%

9%

28%

17%

Hotels Financers IndustrialGovt. Construction sites Misc.

The chart he chart shows that all the segments well aware of the security equipments of

godrej. Itshows that the brand name of godrej is creating the awareness of security

equipments inthe market and it leads to creating growth in market need of security

equipment.


If Yes, from where you came to know about it.

Type of

Source

T.V. Ads. Newspape

r

Friends References Journals Any other

No. of

Respondent

s

10 18 28 36 22 6

T.V. A

ds.

Newsp

aper

Frien

ds

Referen

ces

Journals

Any other

05

10152025303540

If yes,from where you did know about it.

No. of Respondents

According to the chart 36% of respondents came to know about the security

equipmentsform references and other from friend, journals, newspapers, T.V Ads. So

there is need of advertising to grow the market of security equipment.


Which type of equipment do you think are necessary for your organization/site?

Types of

Equi

p.

Sites

Currency

Counting

Machine

Electronic

Safes

Electronic

Alarm

System

Time

Attendance

System

Surveillance

System

(CCTV

Camera)

Hotels 14 11 16 14 13

Financers 9 10 7 6 7

Industrial 8 7 16 17 16

Govt. &

Semi Govt.

7 5 7 8 8

Construction

sites

25 12 30 19 19

Misc. 10 19 15 12 8

Total 73 64 91 76 71

Equip.

Sites

Hotels

Financers

Industrial

Govt. & Semi Govt.

Construction sites

Misc.

Total

0 10 20 30 40 50 60 70 80 90 100

Surveillance System (CCTV Camera)Time Attendance SystemElectronic Alarm SystemElectronic SafesCurrency Counting Machine


The chart shows that electronic alarm systems are highly needed to the construction

sites& hotels for the security purpose. Mostly financers & Miscellaneous need

electronicsafes. Currency counting machines are needed by mostly by construction sites

and hotels.Time attendance system is needed by construction sites & industries.

Surveillance systemis needed by construction sites & industrial segment.


CHAPTER-4

RESEARCH FINDING


RESEARCH FINDING

The majority of respondents were in need of electronic security equipment but there is a

differentiated demand in every category &site of organization.

The majority around 77% respondent were using nevertheless some sort of security

equipment at their site this also confirms that there is very much need of security to the

govt. and private industrial sectors. The brand affects the need of any product the

respondent shows that the brands are creating space for the emerging market of electronic

security equipments with upgrading technologies.

The time lengths are showing that the need of electronic security is emerging & growing

day by day.

The respondents show that essentiality for these types of equipments are high accuracy

and less power consuming or power saving.

There are less number of respondents who are satisfied with the companies after sales

services & product performance it affect the need and demand with the improvement in

technology can solve it with the help of companies after sales services and

product performance.

The 83% of respondent shows that for safe operations the electronic security is always

needed because of its accuracy and minimum chance of failure the security.

Majority of respondents shows that price factor mostly affect the need after that the

quality (upgraded technology) is most influencing factor in creating need & demand in

the security equipment sector.

The respondents around 72 % majority showing that there is a need of sales promotion &

advertising is needed for the security equipment industry to emerge as a market the

awareness can only be fitted by promoting and advertising the sectors products.

The respondents shows that Methodex is a well known company in security equipment

market and creating space for the emerging security market this means the


company’s performance is also necessary for creating need of electronic security

sectors.The majority respondent shows that they known to the security systems from

references only & the references is too much time taking method to grow the need in the

market.The respondent shows that there are different needs for every site and

organization of the security.


CHAPTER-5

CONCLUSION & SUGGESTION


CONCLUSION & SUGGESTION

There always need of security and if one is investing in the electronic security he

needs high accuracy and less electricity consuming equipments.

The companies should give efficient and effective services to the customer.

So the product performance shall be better to give equip. Long life and accuracy &

that leads to the growth of need in the security.

There should be improvement in advertising/sales promotional activities at

different level of market to improve the need.

The companies should try to minimize the price (costs) to the customer & quality

should be upgraded so that they will not affect the need and market.

The companies should try to focus on particular product for the particular industry

or organization that simply means to classify the needs.

There should be improvement in advertising/sales promotional activities at

different levelof market to improve the need.

The companies should try to minimize the price (costs) to the customer & quality

should be upgraded so that they will not affect the need and market.

The companies should try to focus on particular product for the particular industry

or organization that simply means to classify the needs.

Conclusion & Suggestions


I have studied customer’s needs of security equipments in the Patna market and I found

that most of the customers of Patna market are price conscious and some of the customers

are brand conscious. There are lots of customers who are not aware about the security

equipments of Methodex and they are depends upon the other brands. I found that lot of

the customer are ready to switch over on Godrej security equipments due to its brand

name and services given to the customers.

On the bases of data analyses I have conclude that there is need of electronic security in

market but due to unawareness of these equipments there is requirement of effective

advertising and marketing strategies to make aware the customers about security

equipments.

I have given rank to different factors responsible for demand/need of the security

products’, these factors are as follows:

Factors Rank

Price 1

Quality 2

Brand 3

Advertising/Marketing 4

Company’s sales after services 5

Customer behavior 6

At the end of the project I analyzed deeply over the data of my research and I reached on

this conclusion that there is huge need of security equipments in market. The Govt &

Private (Industrial) sector players always in need of electronic security equipments those

can give a support to safe operations in the organization with high accuracy. Through the

evaluation of the project the need of security always be there in the market just the

market players have to emerge with latest technologies with less cost to the customer

& best quality products.


Annexure

Questionnaire for the Respondents

Name: -

Address: -

Ph No: -

Email: -

Type of site

Hotel Financial Institutes Jeweler Manufacturing Unit

Schools/ Collages. Petrol pumps Construction sites.

Do you use the security equipments at your site?

Yes No

If yes, which brand of security equipments you are using currently

.Godrej Methodox Zuari Kores Style Spa Other’s


.Less than 1 year From 2 years

From 5 years More than 10 years


For easy operation Long life

High accuracy Less electricity consumption

Are you satisfied with the company’s product & services after sales?

Yes No Average

Do you think there is need of security equipments in safe operations?

Yes No



Price Quality

Brand Company’s Services

Customer’s Behavior Advertisement/Marketing

Do you think Security Products Needs Sales Promotion/Advertising?

Yes No

Do you know about the Godrej’s security equipments?

Yes No

If Yes, from where you came to know about it.

T.V adds Newspapers

Friends References

Journals Any other

Which type of equipment do you think are necessary for your organization/site?

Currency Counting Machines Electronic Safes

Electronic Alarm Systems Time Attendance System

Surveillance System (cctv cameras)


Your Suggestions:-


CHAPTER- 7

REFERENCES

BIBLIOGRAPHY

Books

1. Philip Kotler - Marketing Management


2. Philip Kotler and Armstrong- Principles of Marketing

3. R.C.Kothari - Research Methodology

4. Staton, J. William - Introduction to Marketing

Magazines

1. Business Today and

2. Business India

Newspapers

1. Times of India and,

2. Hindustan (Hindi Edition)

Web Site

1. http:/www.methodexsystems.com

2. http://www.methodex.co.dsr/currentcompany_info/iondex.html

3. http://www.godrej.co.in/current/diet_pepsi/product.html

4. http://www.googgle.com


Final Project Report of Methodex

Documents