Final project report

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SCHOOLSCHOOLSCHOOLSCHOOL OFOFOFOF ARCHITECTURE,ARCHITECTURE,ARCHITECTURE,ARCHITECTURE, BUILDINGBUILDINGBUILDINGBUILDING &&&& DESIGNDESIGNDESIGNDESIGNResearch Unit for Modern Architecture Studies in Southeast AsiaFoundation of Natural Build Environments (FNBE)

IntroductionIntroductionIntroductionIntroduction totototo BusinessBusinessBusinessBusiness [BUSF0103]Lecturers: Chang Jau Ho

FinalFinalFinalFinal Project:Project:Project:Project: CharityCharityCharityCharity DriveDriveDriveDrive EventEventEventEvent

No.No.No.No. NameNameNameName StudentStudentStudentStudent IDIDIDID

1.1.1.1. WongWongWongWongYunYunYunYun ShiShiShiShi 0315225031522503152250315225

2.2.2.2. TanTanTanTan ChuuChuuChuuChuuYeeYeeYeeYee 03150970315097031509703150973.3.3.3. TanTanTanTan KaiKaiKaiKai SinSinSinSin 03152130315213031521303152134.4.4.4. FarahFarahFarahFarah BtBtBtBt ZulkufliZulkufliZulkufliZulkufli 0310310310313808380838083808

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TableTableTableTable ofofofof ContentContentContentContent

No.No.No.No. TopicTopicTopicTopic PagePagePagePage1 Executive Summary 12 Objectives 23 Target Market 34 Competition Analysis 45 Product and Packaging 56 Pricing 107 Promotion 118 Sponsors 139 Distribution 14

10 Green Measures 1511 Human Resource Planning 1612 Evaluation of result 1713 Appendix 1914 References 30

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a.a.a.a. ExecutiveExecutiveExecutiveExecutive SummarySummarySummarySummary

This report is all about our group's charity drive. The objective of our group to having thischarity drive is to raise the awareness of people to against poverty and protect the children andsupport World Vision Malaysia. Our goal is to gather at least RM 1200 for World VisionMalaysia during the charity drive event. Our target market will be the student who study atTaylor's University Lakeside Campus or other nearby college's students.

The products that we sold during the charity drive event are herbal eggs, jelly, crabsticks andaccessories. We set the price at more than 2 times of its cost price. Besides, our productpackaging are all eco friendly except for herbal egg, we used plastic bag because of saving cost.We had a few competitors during this charity drive, the top 2 competitors are Charity Donationand Ice. Therefore, we do some promotion like create a Facebook page, pasting poster and so onto compete with them.

At the end of the charity drive event, we realize that we did some mistake during this charitydrive. However, we hit our target and gather in total RM 1601.75 for World Vision Malaysia.

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b.b.b.b. ObjectivesObjectivesObjectivesObjectives

The objective of having this charity drive is to raise the awareness of people to against povertyand protect the children and support World Vision Malaysia. World Vision Malaysia is a brandof World Vision. While World Vision is an international Christian relief, development andadvocacy organization dedicated to working with children, families and their communitiesworldwide to reach their full potential by tackling the causes of poverty. World Vision serve allpeople regardless of religion, race, ethnicity or gender.

Therefore, our group decided to support World Vision Malaysia by donating all our profit to it.Our target is to earn at least RM1200 by selling foods and accessoriness. Our target is to sellminimum 150 herbal eggs, 50 crabsticks, 100 jelly and 20 accessories.

You tube Link : http://www.youtube.com/watch?v=qrSb0OAphMw&feature=youtu.be

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c.c.c.c. TargetTargetTargetTarget MarketMarketMarketMarket

Our primary target market, comprising young adults aged between 18 to 24 years old, isestimated to be about seventy (70) percent of Charity Drive’s total sales target which consistsof students who are studying at nearby colleges or educational institutions such as TaylorsUniversity Lake Side Campus and others.

Charity Drive’s business strategy is to position itself as a catchment area whereby studentsfrom nearby education institutions can meet up with friends or other people to fulfillwhatever their needs are. From our observation, most of the students in the campus and otherplaces need a common place or focal point to gather for chit-chatting or socializing purposesafter long periods of studying in their learning environment. Moreover, these students do notreally have the time to visit the mall for shopping or entertainment purposes so our booth onthe other hand provides them the opportunity to meet up whilst exchanging ideas and do aquick shopping spree. Our business entity shall also focus on social networking approach andactively cultivating a “cool” and trendy image to attract the youth to purchase items for saleand at the same time to generously contribute towards the welfare of the children under theMalaysian Vision 2020 in a conducive environment.

The base location of Charity Drive business is at Taylors University Lake Side Campus, thusmany customers are students from this campus. Most of the students live in the campusaccommodations and they come from families’ whose incomes vary from middle class tohigh class categories. Thus, they would be likely to have a high spending power andaffordability to purchase our products for charity purposes.

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d.d.d.d. CompetitionCompetitionCompetitionCompetitionAnalysisAnalysisAnalysisAnalysis

Throughout this charity drive, we have two main competitors which are Charity Donation andIce. Charity Donation which located at first row first column of Student Life Centre. Theysold Differentiated T-shirt and Toys. Their strength is promotion when you buy more. Forexample, one shirt is cost RM28, when you buy two it cost RM25 for each shirt. Last Fridaywas Valentine’s day, they sold packaging couple toys. While they still have somevulnerabilities which are they don’t have much size for every shirt. For example, if twoperson want M size of shirt but they only got one. Beside, most of the shirts are couple shirt,which mean single person hard to buy for one only. People will buy from them because theysold in cheap price. They sold a toy for RM15 only but our toys sold one for RM38. Probablypeople willing buy from them because they choose a good location which at first row firstcolumn so people easily to see them.

On the other hand, Ice also our competitor as they selling the same product with us. Both ofus are selling jelly, they are selling soya with longan jelly while we are selling herbal jelly.Their strength is using something cheaper to earn more profit. Soya with longan jellyingredient is cheaper than herbal jelly ingredient. While they still have vulnerabilities whichis the product can’t sell whole day. For example, they 2 main products which are ice potongand soya with longan jelly. We mostly start our business from nine o’clock in the morning,thus they can’t sell their product from morning due to seldom people will buy cold thing toeat in the morning. Customers willing buy with them because the jelly was sweet and mostpeople like to eat sweet. But our jelly more on beneficial to the body so got a little bit bitter.Besides, they also have promotion which buy one for RM3 while buy two for RM5.

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e.e.e.e. ProductProductProductProduct andandandand packagingpackagingpackagingpackaging

ProductsProductsProductsProducts

1. Herbal Eggs

DescriptionHerbal egg is a typical Chinese salty food commonly sold as a snack, in which a pre-boiled eggis cracked and then boiled again in tea. On the other words, herbal egg also known as marbleegg because the cracks at the egg shell and create darkness lines with marble like patterns.

Features and BenefitsThe eggs are cooked with a powder of herbal. As we know that, a product normally has afeature that brings benefits to customer. Besides, Herbal eggs which are tasty and smell incensecan get the attention of customers and also the appearance of it will attract customers to comeforward and buy it.

Herbal egg

2. Mugs

DescriptionCups are small, open container used for drinking liquids. It has been used for thousands of yearsfor the purpose for carrying drinkable liquid. In addition, different type of cups may use fordifferent liquid or in different situation.

Features and BenefitsThere are different types, design, usually made of glass, paper or some other materials. Differentdesign of the cup can use to express the different feeling. A special design of the cups is able tomakes it’s eye-catching.

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3. Kitty Stuff

DescriptionHello Kitty is a fictional character produced by the Japanese Company Sanrio. Now a day, wecan say Hello Kitty is everywhere and the hello kitty product has expanded and goes all the wayfrom dolls, stickers, greeting cards, accessories, computer equipment and so on.

Features and BenefitsThere are several type of Hello Kitty’s stuff in our product, such as telephone, pillow and so on.Hello Kitty known as the popular like ability for girls and some of them will buy it as collection.Both of the stuff are look attractive and both of it charter with a box.

Kitty Pillow Kitty Decoration

Kitty Telephone Optical Mouse

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4. Accessories

DescriptionAn accessory is an item which is used to contribute, in a second manner, to the daily use.

Features and BenefitsThere is several type of accessory we have sold. Besides, different types of accessory have itsown subsidise. It depends on outside look and the way to use it and we know that a specialdesign will make the item look nice and get the customers attention.

Antiskid Mat Mobile phone Antiskid Mat Towel

Paris Tower decoration Watches Pillow

Monkey Toys Flowers

5. Longan Jelly

DescriptionJelly a clear or translucent fruit spread or preserve. It’s known as dessert and it made in soyamilk flavor and adds in some ‘longan’. That’s why the jelly name as ‘Longan Jelly’.

Features and Benefits

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There is some ‘longan’ inside the jelly to make the jelly tastier. Then, the hot weather causecustomers come over our stall and buy some dessert.

Longan Jelly

6. CNY Biscuit (Crabsticks)

DescriptionCrab flakes use the same mixture to form flakes instead of sticks look like crab meat or lobstermeat. A tastier snack when fried it.

Features and BenefitsThese are taste crispy, salty and good taste of crab. The crabsticks are suitable to buy it as asnack of Chinese New Year.

CNY Biscuits ( Crabsticks )

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PackagingPackagingPackagingPackaging

1. Physical package and containerOur products have involved some glasses material. Then, physical package and container are usedto protect the product from damage, spoilage and breakage. However, the packaging also can servein the other functions, including as in-store advertising.On the other hand, some of the customers are highly visual and so we definitely In other words,some people are highly visual and so we definitely want them to be able to comrade our productwith the packaging. When they notice the name of the products that we have label it, we chooseones that complement it well. Besides, along with a clear plastic so the customer can actually seethe product rather than a poster on the board but then some of the products also will show on tabledirectly without any plastic. In the other ways, we pick a colour liking will not cause customerswhether associate or confuse it with another item.

2. Size and WeightThe size and weight of the packages are small and like. This is to enable the customer to carrythe product easily.

Packaging of herbal egg (transparent plastic bag)

Packaging of Longan Jelly (left) and crabstick (right) (transparent plastic container)

You tube link : http://www.youtube.com/watch?v=GafVRzhgHaU&feature=youtu.be

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f.f.f.f. PricingPricingPricingPricing

# Product Products' Unit SellingPrice

Products' Unit Price

1 Herbal Egg RM 1.50 RM 0.602 Jelly RM 2.00 RM 0.603 CNY Biscuit (crabstick) RM 10.00 RM 5.004 Mugs RM 16.00 - RM 29.00

( price are differencebased on the design )

RM 8.30 - RM 14.90( price are differencebased on the design )

5 Kitty stuffKitty pillow RM 39.00 RM 20.00Kitty decoration RM 10.00 RM 4.70Kitty telephone RM 40.00 RM 19.00Kitty optical mouse RM 32.00 RM 16.00

6 AccessoriesGlow in the dark RM 2.00 RM 1.00Flower RM 10.00 RM 5.00Towel RM 9.00 RM 5.00Paris Tower decoration RM 18.00 RM 9.00Pillow RM 18.00 RM 9.00Mobile Phone Anti skipmat

RM 10.00 RM 4.80

Anti skip mat RM 16.00 RM 7.50Monkey Toy RM 28.00 RM 13.00Watch RM 30.00 RM 15.00Perfume RM 14.00 RM 7.00

During the charity drive week, there is around Valentine Day. Therefore, except the foods, wealso sells some accessories or gift items to attract the couples to buy as gifts. The pricing of allthe products are two times of the cost prices. When we found it is hard to sell the productsespecially the accessories, we will give discount or promotion to attract customer.

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g.g.g.g. PromotionPromotionPromotionPromotion

The objective of any promotional activities is to create awareness among those who have notheard of the campaign, products or ideas that are being propagated. We are supporting WorldVision Malaysia’s cause of helping children, families and communities to reach their fullpotential by eradicating poverty irrespective of religion, race, gender, etc. Our marketingmessage is “educate all child’” because through education, the chances of poverty can beminimized and the children can expose their minds to various technologies, skills, specializedareas of expertise and other fields necessary to equip them for their adult working life.

One of the tools of promotions is advertising. In this exercise, we are raising funds for theWorld Vision Malaysia through a charity event on 10 February till 14 February 2014 at in frontof the Student’s Life Centre, Taylor’s University. By pasting the poster and placing a donationbox at our stall, we are in fact creating an impact to the target marketing audience and usuallythis form of advertisement is the most effective promotional method.

Advertisement can also be in the form of the digital format whereby the marketing message andthe notice of the coming event can be circulated through internet and the web. Thistechnological mode encompasses the emails, Facebook, Twitters, etc. and this approach appealsto all internet generations and web-users.

The other tool of promotions is the face-to-face encounters with the staff and students byinforming them verbally of the coming charity drive event on a friendly basis. There is a humantouch and personal contact through this promotional method and it is equally effective if it isdone passionately and on a dedicated manner by all participants.

Facebook Page

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Poster

Donation box

You tube link : http://www.youtube.com/watch?v=P4Bkh53T9HY&feature=youtu.be

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h.h.h.h. SponsorsSponsorsSponsorsSponsors

During this charity drive project, we had approached a few individuals and cooperate entities forsponsorship.

Individuals

1. Tan Say Kian2. Wong Yik Ming3. Wong Fung Ming4. Tan Hong Fatt5. Muhammad Syakir6. Yoon Chen Haw7. Chong Yew Hui8. Chai Sze Wen

We target them as our sponsors because we know them personally, they are financially generousand they support our objective which is to raise fund for World Vision Malaysia. We approachedthem by face to face meeting and telephone call.

Cooperate

1. Taste Better2. Bubble City

We target these cooperate as our sponsors because they are supplies of our products. Weapproached them by sponsorship letter and telephone call.

At last the obtain RM 750 cash as sponsorship from the following individuals.

No. Name Amount1 Tan Say Kian RM 2002 Wong Fung Ming RM 1503 Wong Yik Ming RM 1004 Tan Hong Fatt RM 1005 Muhammad Syakir RM 200

Although we did not get any sponsorship from the cooperates, however Bubble City willing tosupply goods to us at cost price only.

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i.i.i.i. DistributionDistributionDistributionDistribution

Our sales outlet will offer a full complement of services, including colorful and attractivewrappings, brief description of the products and how they are made, easy ordering mechanismand fast delivery system, customers’ loyalty programs among others. With such provided goodservices rendered to our customers, we hope not only to attract customers but to retain them forrepeat sales.

Our products are for sale online before Charity Drive’s actual launching date. We had to makean order for the raw materials of our products from the suppliers much earlier beforehand. Ourproducts are displayed online through several social websites, such as Facebook before weintend to sell them at the stall during the launching date so that they do not have to wait for ourproducts.

Since the business shall also generate funding towards charities such as the Malaysia Vision2020 which is quite well known in our country, we have approached customers for donation andsupport by purchasing our products. In fact, there are quite a number of customers who donatedgenerous amounts of monies in support. Previously, we had set up an online page, making ourproducts obtainable around the area and at the campus. Customers may order our productsthrough Whatsapp, Facebook message and phone calls through the advertisement and peoplepromoting our page on Facebook.

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j.j.j.j. GreenGreenGreenGreen MeasurementMeasurementMeasurementMeasurement

The chosen product we choose to sell was not environmentally friendly. The product was herbalegg. The eggs that we sold were packed in a plastic bag. After our customers finished eating theeggs, they immediately throw away the plastic bag. To reduce the hazardous effects, the otherproducts that we sold did not provide any plastic bag towards the customer. The other productsthat were sold were packaged nicely and could be reused. For example, jelly and crabsticks.These two goods are packed into plastic containers. These containers are recyclable andreusable. To reduce carbon footprint during the distribution stage, less plastic bag should havebeen done. Other than the herbal eggs, none of the other products used plastic bag. All theproducts were sold and the plastic bag from the herbal egg was thrown to the rubbish bin. Otherthan the herbal eggs that needed to use electricity to keep it warm, no other products consumedany resources.

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K.K.K.K. HumanHumanHumanHuman ResourceResourceResourceResource PlanningPlanningPlanningPlanning

Tan Chuu Yee, the project manager of this charity drive has the responsibility of theplanning, execution and closing of any project. Tan Kai Sin as the accountant has theresponsibilities of inspect financial accounts and in charge of the receipt book. While Farah asmarketing executive has the responsibilities of advertising, , poster design and finally research. Forme, as a human resources has the responsibilities set of individuals who make up the workforce ofan organization. Due to the good roles and job responsibilities planning , we all can cooperateefficiently.

Project Manager( Tan Chuu Yee )

Accounting andFinance( Tan Kai Sin)

Marketing Execution( Farah Bt Zulkifli )

Human Resource( Wong Yun Shi )

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l.l.l.l. EvaluationEvaluationEvaluationEvaluation

The goals that our group set are obtaining enough sponsorship, selling all the products andobtain at least RM 1200 for World Vision Malaysia. At the end of the charity drive event, we aresuccessful to obtain RM750 cash as sponsorship, sold all the herbal eggs, Chinese New YearBiscuits and Jellies, we also sold more than half of the accessories that we obtain from thesupplier. We obtained in total RM 1601.75 for World Vision Malaysia.

During the whole charity drive project, the most difficult part is to find sponsorship. It is veryhard to find suppliers who are willing to sponsor goods to us or supply to us in cheaper price.Therefore, we have make many changes in deciding what products to sell. At last, we gatherRM 750 cash sponsorship and Bubble City willing to supply us some accessories or gift itemlike mugs, pillow and so on in cost prices. Next, we also decide to sell products that canprepared by ourselves such as herbal eggs, jellies and CNY biscuits.

However, after the charity drive events, we found that we made some wrong decisions. First, ischoosing wrong products to sell. For example, each herbal egg can only make RM 0.90 profit. Itis very small value. Same goes to jellies because one jelly make RM 1.40 profit. While theaccessories or gift items that we picked from the supplier not easy to sold out as they arecommon or cannot attract customer. Moreover, the second mistake that we made is lack ofconfidence and marketing or communicate skills. We are less confidence and lack of skills topromote our products. Other groups' members might talked a lot to promote their product to thecustomer but our group is not.

On the other hand, we took some action to remedy the mistakes. We start selling the herbal eggsand jellies 2 weeks before the charity drive event to gather more profits. Next, we also sell CNYbiscuits (crabstick) at the same time because that time was around Chinese New Year.Furthermore, except selling at Taylor's University Lakeside Campus, we also sell the products toour families, relatives and friends. Besides, we also adjusted the accessories price in order toattract more customer to buy them. In addition, we make an agreement with the supplier aboutreturn the left out product to her and make payment after the charity drive event. This actionmake us to avoid making loss by unable to sell the products. We also carry our products anddonation box around the campus to ask for sales or donate.

Lastly, if we can repeat the charity drive event one more time, we will considerate and decideour products more carefully. We will analysis the target market more details. Moreover, we willplan some alternatives as back up. For example, when we found the product does not have highdemand in the market, we will have other solution or products to replace it.

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Profit & Loss Report for Charity Drive ジ

SalesSales RM 1704.50

Cost of Goods SoldHerbal Eggs RM 145.80Longan Jelly RM 72.60CNY Biscuits (crabsticks) RM 325.00Accessories/ gift items RM 229.60

RM 773.00 Gross Profit RM 931.50Donation RM 108.23 Adjusted Gross Profit RM 1039.73

ExpenseTyphoid injection RM 175.00Stationary RM 8.40Glove RM 4.58 Total Expense RM 187.98 Net Profit RM 851.75

You tube link : http://www.youtube.com/watch?v=RlaS8sduu0o&feature=youtu.be

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m.m.m.m.AppendixAppendixAppendixAppendix

SponsorshipSponsorshipSponsorshipSponsorship LetterLetterLetterLetter

Tan Chuu Yee

Foundation in Natural & Built EnvironmentSchool of Architecture, Building & DesignTaylor’s UniversityNo. 1 Jalan Taylor's47500 Subang JayaSelangor Darul Ehsan.

Sir / Madam

Re:Re:Re:Re: RequestingRequestingRequestingRequesting SponsorshipSponsorshipSponsorshipSponsorship forforforfor CharityCharityCharityCharity DriveDriveDriveDrive EventEventEventEvent

We are a group students from the School of Architecture, Taylor’s University. We are currently

involved in a fundraising event for our school project in February 2013. Therefore, we write this

letter with the intention to invite you to become our sponsor in this event.

2. Our plan is to raise at least a total of RM1200.00 via selling your product. All profits earned

during the event will be donated to the World Vision Malaysia, a society to help the poor to help

themselves by working with them to build sustainable futures for their children, families and

communities.

3. For your information, this organization was founded in 1997. The aim of the World Vision

Malaysia is to raising funds for and awareness of needy children and communities overseas.

4. As you can see, the World Vision Malaysia need a lot support from everywhere and play an

important role in our society. Therefore, we would be delighted and it would mean a great deal to

the shelter if you could assist us in any possible manner.

5. I am looking forward to hear your reply about our request. For any inquires or information, you

may contact me at 016-9303918.

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Thank you.

Yours sincerely,

Tan Chuu Yee,the group leader

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ReceiptsReceiptsReceiptsReceipts

ReceiptsReceiptsReceiptsReceipts ofofofof buyingbuyingbuyingbuying productsproductsproductsproducts andandandand expenseexpenseexpenseexpense

1

1

2

3

Receipt from World Vision Malaysia

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ServingServingServingServing thethethethe customercustomercustomercustomer

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ReceiveReceiveReceiveReceive thethethethe receiptreceiptreceiptreceipt fromfromfromfromWorldWorldWorldWorld VisionVisionVisionVision OfficerOfficerOfficerOfficer

ServingServingServingServing thethethethe customercustomercustomercustomer

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n.n.n.n. ReferencesReferencesReferencesReferences

Barrow, C., (2007). StartingStartingStartingStarting aaaa BusinessBusinessBusinessBusiness ForForForFor DummiesDummiesDummiesDummies. (2nd ed.) Chichester, England: John Wiley& Sons, Ltd.

Hiam, A., ( 2009 ).MarketingMarketingMarketingMarketing ForForForFor DummiesDummiesDummiesDummies. (3rd ed.) Indianapolis, Indiana: Wiley Publishing,Inc.

World Vision Malaysia Berhad, (n.d). AboutAboutAboutAbout UsUsUsUs Retrieved fromhttps://www.worldvision.com.my/aboutus/Pages/AboutUs.aspx