Final Project Organ SM Campaign

Brad Bruntyn, Rich Halberg

St. Raphael the Archangel Organ RestorationSocial Media Campaign

Agenda

• Objective• Background• Target Audience• Social Media Strategy• Timeline• Opportunities & Challenges• Analysis• Questions & Answers

Objective

Raise roughly $1 million to restore and relocate a vintage Austin pipe organ

Background

• Chicago archdiocese opening new parish in Lake County

• “Recycling” building and interiors of two closed Southside churches

• Received rare Austin pipe organ from old Medinah Temple

About the Organ

• Rare Austin Opus 558

• Five registers (keyboards)

• Pipes as big as 32’• Medinah Temple

converted to Bloomingdales

• Currently in storage• $1 million to restore

and relocate

About the Organ

• http://www.youtube.com/watch?v=W-3tYSxN8LQ&feature=player_detailpage

Target Audiences

• Opportunities for audience targeting:– New church parishioners– Former parishioners of shuttered Southside

churches– Medinah Temple members– Pipe organ enthusiasts– Chicago culture and history enthusiasts

Social Media Strategy

You Tube

Kick Starter

Facebook

Twitter

Timeline

August / September

September / October

October / November

• Research• Finalize Budget• Determine Strategy

• Create Buzz• Launch Sites• Post Tweets / Videos

• Gather Feedback• Evaluate Performance• Determine Next Steps

Opportunities & Challenges

• Reach the goal within the allotted timeframe• Engage Organ enthusiasts outside the church• Gain traction and awareness

Analysis

Goal: $1 million • Dollars Raised• YouTube Views• Twitter Followers• Facebook Fans

Questions & Answers