Final project of acer

A PROJECT REPORT ON

A STUDY OF RETAILER OPINION SURVEY OF MARKETING MIX OF ACER

PRODUCT IN HYDERABAD

A Project Report

Submitted by

Mukesh Kumar Gupta

(Regd No: 10/108)

In partial fulfillment for the award of the degree

Of

POST GRADUATE DIPLOMA IN MANAGEMENT

(2010- 2012)

IN

MARKETING

ICBM – School of Business Excellence

Member ACBSP

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BONAFIDE CERTIFICATE

This is to certify that the project entitled, “A STUDY OF RETAILER OPINION SURVEY

OF MARKETING MIX OF ACER PRODUCT IN HYDERABAD” is a bonafide record of

interim report carried out by MUKESH K KUMAR GUPTA at Institute of Computers and

Business Management, Hyderabad, has successfully completed his summer training project at

ACER INDIA PVT LTD , Hyderabad from 27th April 2011 to 3rd June 2011 . He has worked

sincerely in this duration and has completed the project successfully. For the partial fulfillment

for the award of Post Graduate Diploma in Management (PGDM) to the best of my knowledge,

this is an original piece of work.

I wish him all the very best in his career Endeavour’s.

SIGNATURE SIGNATURE

Academic Director Guide

Prof. Jitender Govindani Asso. Prof. Prem Latha Menon

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DECLARATION

I, MUKESH KUMAR GUPTA declare that project report titled, “A STUDY OF

RETAILER OPINION SURVEY OF MARKETING MIX OF ACER PRODUCT IN

HYDERABAD” has been completed by me in ACER INDIA PVT LTD. under the

guidance of Mr. Yashpal (Asst. Sales manager) and Ms. Prem Latha Menon (Prof,

Dept. of Marketing) faculty of ICBM.

I hereby declare that the project is completely my work. It has been submitted to

Institute of Computers and Business Management for partial fulfillment of the

educational session and allotment of marks.

Hyderabad

DATE: Mukesh Kumar Gupta

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CERTIFICATE OF THE GUIDE

This is to certify that the work incorporated in this Project Report entitled “A STUDY OF

RETAILER OPINION SURVEY OF MARKETING MIX OF ACER PRODUCT IN

HYDERABAD Submitted by MUKESH KUMAR GUPTA , is his original work and completed

under my supervision.

Date: 10/09/2011 Guide Signature:

Place : Hyderabad Prof. Prem Latha Menon

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ABSTRACT

Acer India Private Ltd. was incorporated in India from September 1999, it has its head

office in Banglore and branch offices in many of major cities like Pune, Nagpur, Delhi, Mumbai,

Hyderabad etc. Acer has its manufacturing plant located in Pondicherry. Acer is into

manufacturing and selling of the product like Notebooks, Net books, Projectors, Desktops,

Business PC’s, Consumer PC’s and Monitor LCD. With in short period of time Acer hold an

outstanding position of No.3 in Notebook segment and No.1 in Monitors and Net books that too

with less manpower. Acer is 100% channel committed and it is considered to be fastest growing

PC manufacturer.

With less manpower Acer shows good productivity from the figure that it has year on year

growth of 180%. Acer business works on channel marketing where its channel partners

contribute to increase its sales every time than the previous month. Acer has good interaction

with its channel members and they completely understand how to organize the performance of

the work of channel. Acer has build up the channel model where it uses the concept of both

direct and indirect channel marketing. Acer has got the network which is made up of suppliers,

distributors, and ultimately customers who “partner” with each other to improve the performance

of the entire system. These lead to form a strong value delivery network. The strong distribution

channel helps Acer to achieve competitive advantage over its competitor like Dell and HP by

building a strong long-term relationship with its channel partners. Acer understands the

contribution of the channel members in adding the value to the company.

In order to built up a strong distribution channel it is essential to take effective channel

management decisions which helps the company to select the potential channel members,

managing and motivating the channel members and evaluating channel members. Acer has made

a specific Channel design where it can analyze the consumer needs and set the objectives, it also

go for identifying the major alternative by which more sales can be done and after identifying it

evaluate the major alternatives.

Acer establishes a strong channel relationship by considering the channel member’s need in the

same way that it considers end user’s need. However, the needs of both of them are completely

different from each other. For establishing a good channel relationship, it is necessary to consider

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the aspect like delivery, profit margins, incentives packaging, training and promotional help. The

distribution channel consist of many parties each seeking for its own objectives. In order to have

systematic and smooth flow it is necessary to maintain the strong relationship with the channel

members by trusting and understanding each other’s need. This help to design a particular

channel arrangement which can be which can be independent or dependent.

Acer has certain channel model which helps to generate the revenue from the partner that results

into regular change in product quality as per the end user need and also the changes in channel

partner performance on end user satisfaction and loyalty.

From the survey done it has been observed that Acer has varieties of product with highly enabled

technology and well design but they are lacking in the product recognition rather than brand

awareness. That means, Acer need to perform huge amount of promotional activity not only for

the consumer but also for channel members. Conducting training session for retailers and

channel members is utmost need for the Acer in today’s market. Because the only reason is they

have got the product with good configuration and better technology and that too with less price

but the end user are moving towards brand like Dell and HP who are providing the same

configured product as huge price. This is because a Acer lacks in promotions.

So for this purpose Acer have to focus on strengthening and measuring the quality of partner

service and they have to support the marketing and account management. Acer is looking

forward to conduct more training session and road show together with the channel members

which will enable the company to reveal the latest product in the market and that could aware

customer about the product along with features and price. It is necessary to conduct a survey

when the company manufacture good product but still it lacks somewhere, Acer Market survey

has make them know to which steps they to put forward in order to have smooth channel flow

and increase in sales.

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ACKNOWLEDGEMENT

I wish to express my deep sense of gratitude and indebtedness to Mr. Yashpal (Asst

Manager Sale), Acer India (Pvt) Ltd, Hyderabad, for giving me an opportunity to work

under him and also for the keen interest, valuable guidance and constant encouragement they

gave me during the project work.

I am grateful to Mrs. Ritu Zarar Chair Person, Prof. S. Zarar, Principal and Jitender

Govindani, Director, Institute of Computer and Business Management, School of

Business Excellence, Hyderabad, for providing necessary facilities during the study.

I also express my sincere thankfulness to my mentor Ms. Prem Latha Menon for her kind

advice, suggestions and constant help in lot of various ways during project course.

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DECLARATION

I hereby declare that the project report entitled “A STUDY OF RETAILER OPINION SURVEY OF

MARKETING MIX OF ACER PRODUCT IN HYDERABAD” is a work undertaken by me for ‘Acer

India Pvt Ltd, during the academic year 2009-2011 and submitted to the ICBM-School of

Business Excellence in partial fulfillment of Post Graduate Diploma in Management (PGDM)

taking Marketing as my specialization.

I also declare that this project is a result of my own effort and that has not been copied from

any one and has not been submitted to any other University or Institution.

Place :

Date : Mukesh kumar Gupta

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TABLE OF CONTENT

Sl. No. TOPIC Pg. No.

1 CHAPTER 1 12

a) Objectives of the Study 13

b) Need of the Study 13

c) Research Methodology 13

d) Limitations of the Study 14

2 CHAPTER 2 16

a)Literature of review 16

3 CHAPTER 3 25

a)Industry profile 25

b)Company profile 29

4 CHAPTER 4 41

DATA ANALYSIS AND INTERPRETATION 42

5 CHAPTER 5 56

FINDINGS 56

SUGGESTION 57

CONCLUSION 59

6 BIBILIOGRAPHY 61

7 APPENDIX-QUESTIONNAIRE 62

LIST OF TABLES

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TABLE NUMBER TABLE TITLE PAGE NUMBER

1

Acer Product availability in retail outlet

42

2

Ranking of ACER based upon sales performance

43

3

Sales of the following ACER Products for the last month

44

4

Ranking the following Acer product on scale of 1-4 based their sales promotion offer

45

5

ACER should focus on more advertisement

46

6

modes of advertisement 47

7

pricing strategy of Acer product 48

8

Acer product occupy the maximum shelf space in your retail outlet

49

9

Acer product prefer to display 50

10

ACER products available on time

51

11

Rate the following ACER Products based on their timely Delivery

52

10

12 Rating the ACER Products based on their color & design

53

13 satisfied with your channel partner

54

CHAPTER 1CHAPTER 1

Objectives of the studyObjectives of the study

Need of the studyNeed of the study

Research methodologyResearch methodology

LimitationsLimitations

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OBJECTIVES OF THE STUDY:OBJECTIVES OF THE STUDY:

Acer India Pvt. Ltd stands in No.2 position in terms of Notebook PC and No. 1 in terms of Net

books and Monitors. In spite of having very less work force, Acer manages to be there in such

outstanding position this is only because of the well-built, tough and strong Distribution

Channel. The main objective of this project is:

1. To study the retailers opinion about ACER product.

2. To know the highly sold ACER product by the retailer.

3. To know about the rating of offers given by ACER

4. To know about the mostly promoted products of ACER.

5. To examine & analyses the 4p’s of ACER.

NEED OF THE STUDY12

1. To know how a company works using different marketing channels to reach to end

users.

2. How Acer uses different channels to market its product.

RESEARCH METHEDOLOGY

The primary sources of data collection used in study are:

a. Questionnaire

b. Interview

We prepared a sample collection of Questionnaires which we distributed to each channel

member we visited. The questionnaire gives us detailed information of how is consumer

behavior pattern about purchasing notebooks, what extra does channel member need from Acer,

where is Acer lacking etc. Due to the short period of time it was not possible to cover each and

every question and to obtain there answer so we tried to ask the uncovered question in some

other shop within the same area. In order to save the time we forwarded the questionnaire to all

channel members’ email Id which provided us the additional benefit of covering some extra

channel member and partners.

As mention earlier, it was time consuming for dealer to answer every question so we decided to

take another technique of data collection. Interview was best method that helps us to gather

information about the project study. From this method we succeed to ask as many of questions

and used to get a chance to observe the channel member behavior with the customers. This helps

us to obtain good response rate and it was possible to ask in-depth questions. Unlike

Questionnaire method, it was a serious approach by the respondent resulting in accurate

information. We tried to cover all the aspect of asking Structured, semi-structured and

unstructured questions. In a meanwhile, we also started conducting telephonic interview and

asking very few questions to dealers regarding the offers, that Acer is providing and making

aware of some new product to the dealers.

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LIMITATIONS

Acer is completely Channel committed; it has wide range of distributors and channel partners

located in all across AP. So obtaining data from each and every channel member was not

possible in such short period of time. In the Hyderabad, there are more than 500 distributors who

are dealing with notebooks and other related product of different brands including Acer.

We have chosen Questionnaire and Interview as our primary tool for data collection. So covering

each and every question to channel member proved time consuming and loss of customer for

dealers. So, we have emphasized on asking sales of Acer and position of the brand with respect

to its competitor.

While facing the interview there were few dealers we come across with whom we faced

communication problem, in the way that they are more towards regional language. This proves to

be one of limitation in collecting the data.

Reliability of answer was the another issue that we come came across, due to the shortage of

time for the dealer they were giving the quick answer in terms of the brand position, since time

was valuable to them and they were always in hurry to finish the questionnaire and interview.

From the survey done following were major Limitations:

a. Shortage of time

b. Number of Channel Members

c. Communication problem

d. Reliability of data

e. Channel member Behavior

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CHAPTER 2

Literature Review

LITERATURE REVIEWLITERATURE REVIEW

CHANNEL MARKETING

Set of interdependent organizations involved in the process of making a product or service

available for use or consumption by the consumer or business user

The Network of partners in the value chain that cooperate to bring products from producers to

ultimate consumers

a. These include wholesalers, retailers, agents, brokers etc

b. They are called intermediaries, middlemen, dealers, resellers or distributors

c. However, the prevailing view is that channel members are more than just middlemen

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d. They are comrade-in-arms

e. They are marketer’s first customers and partners; they add value to the marketer’s

offer

Nature and Importance of marketing channels:

a. Channel choices affect other decisions in the marketing mix like pricing, place,

promotion and marketing communication.

b. The strong distribution channel help Acer to achieve competitive advantage over the

competitors by building healthy and long term relation with the channel members.

c. Channel decisions involve long-term commitments to the other firms.

Contribution of channel members in adding the Value:

a. Intermediaries require fewer contacts to move the product to the final purchaser.

b. Intermediaries help match product assortment demand with supply.

c. Intermediaries help bridge major time, place, and possession gaps that separate products

from those who would use them.

Key function performed by the channel members:

i. Information

ii. Promotion

iii. Contact

iv. Matching

v. Negotiation

vi. Physical distribution

vii. Financing

viii. Risk Taking

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i. Information

A distributor knows the real market, they are aware of the customer’s likes and dislikes. They

can push the product by observing the needs and demands of the customers. Each dealer or a

distributor carry lump sum amount of information regarding which brand is doing well in the

market, and which product are selling as a hot cake. They carry information about all the brands

and push the product, which fit, into the customer’s financial need. Now a day’s notebooks have

become a primary need for a corporate consumer as well as students, and accordingly large

brands including Acer is trying to meet the need of target consumer, but the information resides

in the channel members who understand how the customer mind set is and which kind of product

he is looking for.

Companies utilizing resellers for selling their products depend on distributors to provide

information that can help improve the product. High-level intermediaries may offer their

suppliers real-time access to sales data including information showing how products are selling

by such characteristics as geographic location, type of customer, and product location (e.g.,

where located within a store, where found on a website). If high-level information is not

available, marketers can often count on resellers to provide feedback as to how customers are

responding to products. Either this feedback can occur through surveys or interviews with

reseller’s employees or by requesting the reseller allow the marketer to survey customers.

ii. Promotions

There are channel members who exclusively sales those brands with whom they are tied up as

business partner; they use big posters to attract consumer in their stores and displays which helps

to gain point of purchase.

Besides issues related to physical handling of products, distribution decision is affected by the

type of promotional activities needed to sell the product to customers. For products needing

extensive salesperson-to-customer contact (e.g., automobile purchases) the distribution options

are different than for products where customers typically require no sales assistance (i.e., bread

purchases).They encourage sales of the product through their own advertising efforts and using

other promotional means such as special product displays.

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iii. Cost Savings in Specialization

Members of the distribution channel are specialists in what they do and can often perform tasks

better and at lower cost than companies who do not have distribution experience. Marketers

attempting to handle too many aspects of distribution may end up exhausting company resources

as they learn how to distribute, resulting in the company being “a jack of all trades but master of

none.”

iv. Reduce Exchange Time

Not only are channel members able to reduce distribution costs by being experienced at what

they do, they often perform their job more rapidly resulting in faster product delivery. For

instance, consider what would happen if a grocery store received direct shipment from EVERY

manufacturer that sells products in the store. This delivery system would be chaotic as hundreds

of trucks line up each day to make deliveries, many of which would consist of only a few boxes.

On a busy day a truck may sit for hours waiting for space so they can unload their products.

Instead, a better distribution scheme may have the grocery store purchasing its supplies from a

grocery wholesaler that has its own warehouse for handling simultaneous shipments from a large

number of suppliers. The wholesaler will distributes to the store in the quantities the store needs,

on a schedule that works for the store, and often in a single truck, all of which speeds up the time

it takes to get the product on the store’s shelves

v. Financial Support

Resellers often provide programs that customers easily purchase products by offering financial

programs that ease payment requirements. These programs include allowing customers to:

purchase on credit; purchase using a payment plan; delay the start of payments; and allowing

trade-in or exchange options.

vi. Negotiation

From the survey done in market it has-been observed that the customers are price cautious rather

than feature cautious so it becomes necessary for channel member to offer best suitable product,

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which fit in to their need. For this purpose channel members have to negotiate in order to

purchase the product of our brand other customer will be diverted to other brand resulting into

the loss of single customer. This function will help the company to increase the sales of laptop

and this can be achieved by offering more numbers of offers to channel members.

vii. Physical Distribution

Physical distribution involves storing and moving the products from raw material to the final

consumer. This process takes place in both direct and indirect channels, where channel member

either take the stock from the national distributor or from the sub-distributor and as per the

demand carry forward to the end user, which is termed as back to back. Back to back concept is

used by almost all kind of T2 and T3 level of partners who demands for the stock as per the

requirement order by end user from the National distributor they are registered with or from the

sub-distributor, if in case the stock is not available to any of them then, they directly called to the

Acer office and make available for the final consumer.

Costs of Utilizing Channel Members:

a. Loss of Revenue

Resellers are not likely to offer services to a marketer unless they see financial gain in

doing so. They obtain payment for their services as either direct payment (e.g., marketer

pays for shipping costs) or, in the case of resellers, by charging their customers more than

what they paid the marketer for acquiring the product (termed markup). For the latter,

marketers have a good idea of what the final customer will pay for their product which

means the marketer must charge less when selling the product to resellers. In these

situations, marketers are not reaping the full sale price by using resellers, which they may

be able to do if they sold directly to the customer.

b. Loss of Communication Control

Marketers not only give up revenue when using resellers, they may also give up control of

the message being conveyed to customers. If the reseller engages in communication

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activities, such as personal selling in order to get customers to purchase the product, the

marketer is no longer controlling what is being said about the product. This can lead to

miscommunication problems with customers, especially if the reseller embellishes the

benefits the product provides to the customer. While marketers can influence what is being

said by training reseller’s salespeople, they lack ultimate control of the message.

c. Loss of Product Importance

Once a product is out of the marketer’s hands, the importance’s of those products are left up

to channel members. If there are pressing issues in the channel, such as transportation

problems, or if a competitor is using promotional incentives in an effort to push their product

through resellers, the marketer’s product may not get the attention the marketer feels it

should receive.

Number of Channel Levels:

The number of intermediary levels indicates the length of a marketing channel. For marketers

the choice of distribution design comes down to selecting between direct or indirect methods, or

in some case choosing both. Thus, there are two types of Distribution channels:

a. Direct Channels

b. Indirect Channels

a. Direct Channels

b. Indirect Channels

DIRECT CHANNELS

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With a direct distribution system, the marketer reaches the intended final user of their

product by distributing the product directly to the customer. That is, there are no other

parties involved in the distribution process that take ownership of the product. The direct

system can be further divided by the method of communication that takes place when a

sale occurs. These methods are:

i. Direct Marketing Systems

With this system the customer places the order either through information gained from non-

personal contact with the marketer, such as by visiting the marketer’s website or ordering

from the marketer’s catalog, or through personal communication with a customer

representative who is not a salesperson, such as through toll-free telephone ordering.

ii. Personal Selling Systems

The key to this direct distribution system is that a person whose main responsibility involves

creating and managing sales (e.g., salesperson) is involved in the distribution process,

generally by persuading the buyer to place an order. While the order itself may not be

handled by the salesperson (e.g., buyer physically places the order online or by phone) the

salesperson plays a role in generating the sales.

iii. Assisted Marketing Systems

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Under the assisted marketing system, the marketer relies on others to help communicate the

marketer’s products but handles distribution directly to the customer. The classic example

of assisted marketing systems is eBay which helps bring buyers and sellers together for a

fee. Other agents and brokers would also fall into this category.

INDIRECT CHANNELS

With an indirect distribution system, the marketer reaches the intended final user with the help of

others. These resellers generally take ownership of the product, though in some cases they may

sell products on a consignment basis (i.e., only pay the

Supplying company if the product is sold. Under this system, intermediaries may be expected to

assume many responsibilities to help sell the product.

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Indirect methods include

1. Single-Party Selling System

Under this system the marketer engages another party who then sells and distributes directly to

the final customer. This is most likely to occur when the product is sold through large store-

based retail chains or through online retailers, in which case it is often referred to as a trade

selling system.

2. Multiple-Party Selling System

This indirect distribution system has the product passing through two or more distributors

before reaching the final customer. The most likely scenario is when a wholesaler purchases

from the manufacturer and sells the product to retailers.

CHAPTER 3

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Industry Profile

Company Profile

INDUSTRY PROFILE

A personal computer (PC) is any general-purpose computer whose size, capabilities, and

original sales price make it useful for individuals, and which is intended to be operated directly

by an end user, with no intervening computer operator.

As of 2009, a personal computer may be a desktop computer, a laptop computer or a tablet

computer. The most common operating systems for personal computers are Microsoft Windows,

Mac OS and Linux, while the most common microprocessors are x86-compatible CPUs, ARM

architecture CPUs and PowerPC CPUs. Software applications for personal computers include

word processing, spreadsheets, databases, Web browsers and e-mail clients, games, and myriad

personal productivity and special-purpose software. Modern personal computers often have high-

speed or dial-up connections to the Internet, allowing access to the World Wide Web and a wide

range of other resources.

A PC may be a home computer, or may be found in an office, often connected to a local area

network (LAN). This is in contrast to the batch processing or time-sharing models which allowed

large expensive systems to be used by many people, usually at the same time, or large data

processing systems which required a full-time staff to operate efficiently.

While early PC owners usually had to write their own programs to do anything useful with the

machines, today's users have access to a wide range of commercial and non-commercial software

which is provided in ready-to-run form. Since the 1980s, Microsoft and Intel have been

dominating much of the personal computer market with the Wintel platform.

The laptop market has registered 79% Year-on-Year growth during 2009. The laptop sales are

growing at much faster rate than projected. India's personal computer market is undergoing a

major transition. However, laptop computers cannot completely wipe out desktop computers,

because both are design to meet different needs or different consumer segments.

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http://en.wikipedia.org/wiki/X86

The Major players in Laptop Market are:

1. Acer

2. HP

3. Dell

4. HCL

5. Lenovo

6. Toshiba

7. Sony

Reason for the Expansion of Laptop Industry:

1. The Laptop market is growing at a fast rate because of change in work life of

consumers. As the need for "anytime anywhere" access to information is increasing,

the sales of Laptops are also increasing.

2. Indian Laptop market in now in sync with global market. It was in 2005 that sales of

laptops surpassed the sales of desktop computers for the first time in India.

3. Other factors that are responsible for the hike in sales figure are reduction in prices

and affordability. Now Laptops are sold at approximately half the price at which they

were sold two years ago. Laptops prices are now almost at par with the desktop

computer prices.

4. The third most important factor is duty free import of Laptops as a personal baggage

that has helped a lot in increasing the penetration level of the product among the

consumer population. Awareness about laptops has also increased over the years.

5. Laptops with the best suitable configuration are available in the market, which allows

different kind consumer to purchase it. Customers like corporate and student have

different need of configuration, which helps the laptop market to, specifically

concentrate on target market.

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6. Various kind of laptop considering design, configuration, size, portability and many

important features enable different consumer to go ahead with suitable laptop, which

helps Laptop industry to manufacture consumer friendly things, which could satisfy

their utmost needs and demands.

Recent Market Review:

1. The laptop computer market in India grew by 84.8 per cent in the first quarter of 2010

against the corresponding quarter last year, contributing significantly to the overall PC

market growth of 25.1 per cent. More than five lakh notebook PC’s were sold in the

quarter, a study by market analyst IDC India said today.

2. Hewlett Packard (HP) retained the top slot with a market share of 15.9 per cent, while

Acer occupied the second position with a market share of 13.3 per cent, Dell occupied

third with a market share of 12.9 per cent. Notebook PC sale in home and `Small Office

and Home Office' (SOHO) segments grew by 103 per cent and made up 41.2 per cent of

the total business. The next largest contributors were enterprise and education segments.

3. Given the choice of portability, flexibility and ease of use and narrowing of price-

performance gap that once existed between portables and desktops, consumers are almost

overwhelmingly inclined to buy notebook PCs.

4. Further, laptop sales recorded a year-on-year growth of 87 per cent in the northern states

of the country, followed by southern states at 70 per cent.

5. Meanwhile, the desktop PC shipments showed a growth of 10.9 per cent in the same

quarter.

6. Due a constant drop in price rapid technical improvements and the swift evolution and

extension of the WAN technology, notebooks are destined to replace desktops in most

areas both professionally and at home.

7. In addition, laptops are continually getting lighter and screen sizes bigger. Most new

laptops come with 17-inch screens and weigh less than 7 pounds. Those with 15-inch

monitors generally weigh less than 5 pounds. In addition, 14-inch is less than 4 pounds.

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8. On one hand, they will continue to improve in the traditional "way" catching up with the

desktops in term of power and capacity and slowly replacing desktop for most needs.

9. Another aspect is the extra portability evolution already underway with mini laptops,

palmtops, tablet PCs and touch screen laptops. Combining extreme portability and

WiF,these mini laptops will replace gradually paper and pads, order sheets & notebooks.

COMPANY PROFILE

Source of sweet maple syrup

Acer=Genre of the Maple tree. It mean sharp but soft leaves and robust Timber

ABOUT

Introduction

Originally named Multitech, established by “Stan Shih”, his wife “Carolyn Yeh”, and a group

of five others in 1976. Multitech was eventually renamed Acer in 1987. It began with eleven

employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts

and a consultant in the use of microprocessor technologies, but over time, it began to grow as a

PC manufacturer. The global headquarters is located in Hsinchu City, Taiwan

Acer is the second largest computer manufacturer in the world (by sales) after HP, is No. 2 for

notebooks, and has a global workforce of more than 6,000 employees. Revenues in 2009 reached

US$17.9 billion. The company owns the largest franchised computer retail chain in Taipei,

Taiwan.

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The successful mergers of Gateway Inc. (October 2007) and Packard Bell

Inc. (March 2008) by parent company, Acer Inc., completes the group’s global footprint by

further strengthening its presence in the U.S. and Europe.

Established in 1976 with US$25,000 in capital and 11 employees, Acer today focuses on

marketing its brand name IT products around the globe.

In Europe, Acer mounted an association with the Ferrari Formula 1 Team. Prior to this, they

were associated with Prost Grand Prix in 2001 and the BAR-Honda team in 2002. Their

sponsorship of Prost was intensive and resulted in buying the naming rights to the engine.

Throughout the 2001 season, the team was referred to as Prost-Acer. After Prost folded, Acer

sponsored the BAR team. Acer then began to offer a line of premium laptops and LCD monitors

with Ferrari branding. It has recently broadened the scope of its relationship with Ferrari by

announcing it will sponsor the Formula 1 team until 2008. Acer has recently introduced the

Ferrari line of products to North America, and rolled out a Ferrari-branded line of PDA devices.

Consolidated Revenues:

19 US$ billion

Mission

Acer’s long-term mission is to break the barriers between people and technology. Acer

commitment to developing easy-to-use, dependable products that meet their customers’ needs

that has led to the creation of our unique Empowering Technology, designed to ensure that our

customers receive the full benefit of each technological breakthrough. Empowerment through

hardware, software and services – that is the Acer brand promise.

Acer Inc Facts:

Acer is the fastest growing IT brand globally. Acer stands at the No. 1 position in Europe for

Notebook Sales. It is Asia’s super brand 5 years in a row. Acer completes Gateways acquisition

in USA. Now Acer is at no. 1 brand in Monitor and No.2 in PC brand in US retail. Recently Acer

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has completes Packard Bell Acquisition in Western Europe, this acquisition has help Acer to add

5% market share in EMEA region. It is continuing the association with Ferrari, now Acer is the

official supplier and sponsor of IT to Ferrari worldwide. In addition to the sponsor of Scunderia

Ferrari Acer is providing Ferrari notebooks followed by LCD monitors. These notebooks have

sublime looks and innovative technology. In this ways two most reputed brands have close

together worldwide this brand association has reflected dedication in efforts and enjoying the

spirit of competition.

Dedication of effort and spirit of competition:

1. Acer sponsors FC Barcelona team

2. New York Yankee Pitcher

3. Yamaha Motor cycle Racing

4. Acer has got pride to sponsor in 2012 London Olympics

5. 2010 Vancouver Winter Olympics

6. Brand ambassador (Hritik Roshan) representing, dynamism, high performance, and

Youthful energy in India.

7. Acer has got innovative caring personality since it efforts in empowering technology in

the form of innovative design developed around customer needs. Acer has empowering

technology with highly intuitive user interface on all products. The empowering

technology provides key settings in major areas.

Technology leadership:

a. First, to launch P4, Centrino, Sonoma, Yonah, Merom, Santa Rosa Platforms worldwide

& in India Now Penryn!

b. First, to launch fully functional Linux laptops in India in 2005.

c. First, to launch Tablet PC, Finger Print, smart card integrated laptops worldwide.

d. ROHS complaint since June 2006.

e. They have 3D series also.

29

India Acer India (Pvt) Ltd. was incorporated on 9 September 1999, a 100% subsidiary of Acer Inc.

Acer India has its headquarters in Bangalore, with branch offices in Ahmadabad, Chandigarh,

Chennai, Guwahati, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Andhra Pradesh, Nagpur

and Pune. India Reconfiguration Center opened at Pondicherry in December 1999. Moved to 3X

location in Aug2003.

In spite of many branch offices covering major areas across India Acer, lacks in manpower in

compare to its competitor. The approximate figure of Manpower in India is between 200-300.

From this figure, we can conclude that Acer main business lies in distribution channel. It has

strong distribution channel which helps to increase its sales across the country. This is where the

company has competitive advantage over other large organizations, many retailers and

distributors have joined effort with the company, which helps the company to achieve at the

outstanding position in India, that too in the short span of time with Year on year growth of

180%.

Acer, is more interested in using the distribution channel and understand the function that this

channel performs. It has understood the channel member’s interaction and how they organize to

perform the work of channels. Acer knows the major channel alternatives that are open to the

company. Company comprehends the selections, motivation and evaluation of channel

members. Acer Understand the nature and importance of marketing logistics and integrated

supply chain management

In consideration to the Hyderabad market, Acer stands here in no. 1 position. Complete market is

a joint effort of Acer employees starting from the lower level employees to higher level and in

addition to the major contribution of channel member like local dealers, distributors and retailers.

Together it has formed a strong value delivery network, which means, “The network made up of

the company, suppliers, distributors, and ultimately customers who “partner” with each other to

improve the performance of the entire system.”

30

India Location:

Strategy

Acer has focused on three micro areas:

a. Mobility

Traditionally mobility equals notebooks and PDA. It has-been observed that technology

has refined this area but not redefined it. New technology will enable new solutions and

applications targeting specific needs. Ultra mobile devices, wireless connectivity, and

enhanced graphics will generate new needs and applications.

b. Enterprise

31

2933

KMs 3214

KM

s

RO:Mumbai,New Delhi

Bangalore HQ

Pondicherry Uniload

BO:Nagpur

BO:Guwahati

Branch office: Cochin, Pune, Ahmedabad

BO:Chandigarh

Branch office:Chennai,Banglore,Hyderabad,Kolkatta.

In today’s world, Security and Manageability are becoming a main concern for

professional customer. Security in terms of private data storage and manageability in

terms of optimum utilization of resources. Server consolidations provide easier-to-

manage storage and security and far greater flexibility. With addition to high configured

server new form factor, thin-client will replace current form factor.

c. Convergence

Acer wants to be a major player in the convergence market and is one of the first to offer

convergence solutions to customers. Convergence products should manage content from

different sources, wireless connectivity, and integration with other CE devices

(standards), ultra mobile solutions, and home storage. Content comes from different

sources. Web-based content might take the leadership on home entertainment.

PRODUCTS:

Acer’s PC-centric product offering includes mobile and desktop PCs, servers and storage, LCD

monitors and high-definition TVs, Projectors, and Handheld/navigational devices. Sub-brands

include the consumer-focused Aspire series, and commercial sector Travel Mate, Veriton, and

Altos series. The following is laptop brand survey in worldwide market where Acer stands at

32

No.2position.

Dell17%

HP12%

Acer12%

Lenovo10%

HCl7%

Other43%

Market Share of Laptop Industry

1. Acer Laptops

Acer Laptops offer a wide range of features that address the requirements of different users, from

value machines to gaming, ultra-portables for business users and desktop replacements for

maximum productivity. Available in four different categories described below.

a. Acer Aspire Laptops(Multimedia and Gaming Laptops for Home Users)

b. Acer Iconoia Laptops ( Multimedia laptop with touch screen keypad )

c. Acer Time line series ( multimedia laptop with long battery life )

d. Acer Travel mate Laptops(Laptops for Home/Business/Education Users)

e. Acer Extensa Laptops(Affordable Home Laptops)

f. Acer Ferrari Laptops(Exclusive Innovation from Acer & Ferrari )

Acer Desktops

33

Acer brings display monitors with all the latest technologies needed to give you razor sharp

details and outstanding picture quality, complimenting your home or office.

Now Available in five Sizes from 17" to the new 24" - The range consists of the NEW

CrystalBrite Gaming Screens, Professional, Office, Value and Widescreen Value!

Regardless of your requirement Acer have a product to suit your needs.

a. Acer 17 Inch TFTs

b. Acer 19 Inch TFTs

c. Acer 20 Inch TFTs

d. Acer 24 Inch TFTs

2. Acer Projectors

Acer brings to you the perfect projector range, delivering visual comfort experience whether it be

for work or home entertainment. Cutting-edge DLP (digital light processing) technology gives

Acer's DLP Projectors an extremely light, compact profile and advanced color reproduction that

offers true to life picture quality. The only difficult choice left is to choose which one.

Acer's line up of projectors includes multiple options for your business and home needs.

Reasonably priced and fully featured, they bring images to life providing the ultimate in big-

screen home entertainment and a portable solution for the office.

a. Plug and play connectivity

b. Empowering Technology for simple set up and use

c. DLP™ technology

d. Slim, compact design.

3. Aspire one Net books

34

Acer ranks No. 1 in net book worldwide. Its key features are:

a. Lightest Net book

b. Crystal Bite Screen

c. World class support

d. Atom Processor

e. Multi-card reader

f. International traveler warranty

g. Great looks

h. Available in 5 distinct color

Acer is also into the sales of accessories like:

i. Carry cases

j. CD/DVD Media

k. Ext. hard drives

l. Printer and Ink

m. Software’s

n. Speakers

o. TV tuners

p. USB memory pens

q. Webcams

r. Wireless and 3G

35

Services:

Acer not only provides multi featured product but it also give the services like technical

support, pre delivery inspection and after sales services. The basic objective is to avail

Acer standard support for the products like Notebooks and projectors, consumer

desktops, commercial desktops and servers and standalone Monitors (LCD and CRT).

Awards

● 2009 iF award for product design – Aspire Gemstone blue series

International Forum Design of Germany

● 2008/9 Good Design Award – Aspire One

Japan Industrial Design Promotion Organization

● Trusted Brand 2008, Gold Award, 10 consecutive years for Asia Pacific and Taiwan

Reader’s Digest

● Win HEC Award 2008 – Aspire One, Aspire Predator, Aspire 8920G

Microsoft Corp.

● Channel Champions award for financial performance – flat panel display category

Computer Reseller News, USA

● One of the “Fabulous 50” – a list of the best of Asia-Pacific's biggest listed companies

Forbes, USA

● Hot Buy – Aspire Predator G7700

Stuff, South Africa

● Recommended – X203H LCD

Chip, Malaysia

36

Acer Travel Mate 8200 and 5-Series LCD monitors win the 2006 iF Design awards

Travel Mate 8200 and 5-Series (AL1751/AL1951/AL2051W) LCD monitors have won the 2006

iF (International Forum) awards for product design. The iF seal of design excellence has become

a symbol for superior quality and developed into a trend-setting design competition over the past

five decades.

Acer gets the "Gold" Computer Super Brand in Asia for seventh consecutive year

In the 2005 Reader's Digest Super Brand survey, Acer was named Asia's computer Super Brand

Gold winner for the seventh consecutive year. These brands were rated quantitatively and

qualitatively and the very top-performing brands were awarded Gold Super Brand status. Acer

also received top rankings in Hong Kong , Malaysia , Thailand and Taiwan.

Acer Travel Mate 3000 wins coveted Red Dot award for product design

Acer's Travel Mate 3000 notebook PC has won one of the world's most sought-after design

awards -- the Red Dot -- for superior design quality. The award was presented by the Design

Zentrum Nordrhein Westfalen of Germany and is a testament of the global recognition of Acer's

high quality and customer-centric products.

37

iF Design Award: A trademark for outstanding industrial design

Acer's AL2032 W LCD monitor is a winner of the 2005 iF design (International Forum Design)

awards; as one of the best-known design contests in the world, the iF design award has become a

prestigious trademark for outstanding design, and a symbol of a company's commitment to

innovation

Red Dot Award: World-class German design institute commends the AL1731 LCD

Acer's AL1731 LCD monitor has won the prestigious Red Dot award that represents one of

the most coveted quality marks for excellence in design around the world. Noted for its

streamlined design and user-centric interface, the AL1731 LCD is a winner in the 2004 Product

Design - Media and Home Electronics category. Acer is honored to receive this recognition for

design capability;

President Chen Honors Acer with Gold and Silver National Awards of Excellence June

2001

Acer brings home one gold and four silver awards at the prestigious 2001 National Awards of

Excellence ceremony, managed by the China External Trade Development Council (CETRA),

Taiwan's foremost trade promotion organization. The annual awards program is designed to

honor the most innovative and competitive Taiwan-made products. Acer products collected four

of 21 silver awards, and one of nine gold awards this time around, bringing its impressive

collection of Taiwan's premier prizes to a total of 18 (12 silver, 6 gold) over the last nine

consecutive years.

38

39

Table 1: Acer Product availability in retail outlet.

Notebooks Net books Desktops Smartphone

No of unit 592 392 348 8

Percentage 44% 29% 26% 1%

Source: Primary Data

Chart 1: Acer Product availability in retail outlet.

Notebooks44%

Netbooks29%

Desktops26%

Smartphone1%

Acer product availebilty


Analysis: In my survey I found that find that 44% of notebooks , 29% net books , 26% of

desktop and only 1% is smart phones are available in their retail outlets . This shows the retailers

sell Notebooks of Acer when compared to other products of the same brands. It can be concluded

that the company is successful in establishing a strong distribution network for Notebooks , Net

books , Desktops .

40

Table :2 Ranking of ACER based upon sales performance

Product No of unit Percentage

Notebooks 48 55%

Net books 24 27%

Desktops 16 18%

Smartphone 0 0%

Total 80 100%


Chart :2 Ranking of ACER based upon sales performance

Notebooks55%

Netbooks28%

Desktops18%

Sales performance


Analysis: According to survey report sales performance notebooks having more market .

According to retailer opinion notebooks 55% , 27% net books , 18% desktops. Based upon the

survey it can be analysis that the sales performance of notebook, net books , desktop are

performing well owing to the companies product offering for deferent segments of the market.

This is being complemented with the various promotional activities in the form of discounts gifts

etc.

41

Table :3 Sales of the following ACER Products for the last month


Notebooks 1772 52%

Net books 900 27%

Desktops 704 21%

Smartphone 16 0%

Total 3392 100%


Chart :3 Sales of the following ACER Products for the last month

Notebooks Netbooks Desktops Smartphones 0

200

400

600

800

1000

1200

1400

1600

1800

1772

900

704

16


Analysis: according to Survey last months sales of Acer product notebooks 1772 unit and net

books 900 unit , Desktops sales in last months 704 , smart phone are sales only 16 peace in

Hyderabad. The notebooks sales are the highest compared to netbooks & desktops due to factors

like functionality affordability mobility etc.

42

Table: 4 Ranking the following Acer product on scale of 1-4 based their sales promotion offer


Notebooks 36 45%

Net books 24 30%

Desktops 12 15%

Smartphone 8 10%

Total 80 100%


Chart: 4 Ranking the following Acer product on scale of 1-4 based their sales promotion offer

45%

30%

15%10%

Sales Promotion Offer Notebooks Netbooks Desktops Smartphones


Analysis: According to survey report based upon their rating 45% retailer says that notebooks

have good sales promotion offer in respective 30% retailer have opinion net books are good sales

promotion offer , 15% of retailer are give opinion about Desktops are good sales promotion offer

, only 10% of retailer have perception smart phones are doing good sales promotion in

Hyderabad.

43

Table :5 ACER should focus on more advertisement

Parameters No of retailer Percentage

Yes 65 81%

No 15 19%

Total 80 100%


Table :5 ACER should focus on more advertisement

44

81%

19%

Advertisment yes No


Analysis: According to survey report 81 % of retailer are not satisfied with Acer advertisement

they said that Acer should do more advertisement and only 19% of retailer are think about Acer

advertisement are good . This reflects the effectiveness of the promotional activity of acer

products

Table :6 modes of advertisement

45

yes No0

10

20

30

40

50

60

7065

15

Modes of Advertisement No of Retailer Percentage

Television 16 20%

Newspaper 53 66%

Radio 6 8%

Internet 5 6%

Total 80 100%


Chart :6 Modes of advertisement

20%

66%

8%6%

Modes of advertisment

Television News paper Radio Internet


Analysis: according to primary data most of retailer said that Acer product are good but they

don’t have proper awareness out of them 66% of retailer are saying newspaper are better for

Acer product advertising they also said that if Acer do newspaper advertising than it create more

awareness in market ,while 20% retailer have opinion if Acer do advertisement commercial add

on TV than it will create more awareness & only 8% of retailer said that Radio and 6% are said

that Acer should do advertisement on internet .

Table : 7 pricing strategy of Acer product

46

Products No of Retailer Percentage

Notebooks 49 61%

Net books 16 20%

Desktops 12 15%

Smartphone 3 4%

Total 80 100%Source: Primary Data

Chart : 7 Pricing strategy of Acer product

Notebooks61%

Netbooks20%

Desktops15%

Smartphones4%

Pricing srategy


Analysis: According to survey report 61% retailer are said that notebooks have good price, 20%

of retailer are said net books having good price & 15 % retailer said that desktops have better

price and only 4% retailer said that smart phone price are good in compare of other brands

whatever feature given other brands in compare of other brands Acer product are better as

retailer said that.

Table: 8 Acer product occupy the maximum shelf space in your retail outlet

47


Notebooks 46 57%

Net books 22 28%

Desktops 12 15%

Smart phones 0 0%

Total 80 100%Source: Primary Data

Chart: 8 Acer product occupy the maximum shelf space in your retail outlet

57%28%

15%

Shelf space Notebooks Netbooks Desktops Smartphones


Analysis: According to survey report 57% retailer give maximum shelf space to Notebooks and

28% retailer are more prefer shelf space to Net books only 15% retailer are more concentrate to

give more shelf space to Desktops .

Table :9 Acer product prefer to display -

48


Notebooks 21 26%

Net books 53 66%

Desktops 6 8%

Smart phones 0 0%

Total 80 100%


Table :9 Acer product prefer to display -

26%

66%

8%

Display productNotebooks Netbooks Desktops Smartphones


Analysis: According to survey report 66% retailer are display Net books because of color &

design are attractive 26% notebooks & only 8% retailer are display desktops. to factore like

many of the younger generation show preference towords purchase of these products.

Table :10 ACER products available on time

49

Parameters No of retailer Percentage

Yes 58 72%

No 22 28%

Total 80 100%


Table :10 ACER products available on time

yes73%

No28%

product availability on Time


Analysis: According to survey report Acer product delivery system on time that means we can

say that Acer Product delivery system is good because out of sample 72% retailer have positive

opinion about Acer delivery system only 28% retailer are said that delivery system is not good .

Table :11 Raking the following ACER Products based on their timely Delivery

50


Notebooks 40 50%

Net books 28 35%

Desktops 12 15%

Smart phones 0 0%

Total 80 100%


Chart:11 Raking the following ACER Products based on their timely Delivery

Notebooks50%

Netbooks35%

Desktops15%

Delivery system


Analysis: based on survey report Acer notebooks delivery system is very good because 50% retailers are said that Acer product delivery system is good.

Table 12: Rating the ACER Products based on their color & design

51


Notebooks 12 15%

Net books 48 60%

Desktops 6 7%

Smart phones 14 18%

Total 80 100%


Chart 12: Rate the following ACER Products based on their color & design

15%

60%

8%

18%

Chart TitleNotebooks Netbooks Desktops Smartphones


Analysis: According to our study I found that Acer net books have good color & design out of

all retailers 60% said that net books have good variety of product.

Table :13 satisfied channel partner

52

No of Retailer Percentage

Excellent 52 65%

Good 10 12%

Satisfied 6 8%

Not satisfied 12 15%

Total 80 100%


Chart :13 satisfied with your channel partner

Excellent65%

Good13%

Satisfied8%

Not satisfied15%

Happy Retailer with channel partner


Analysis : The above figure reflects the successful implementation of the various promotional sceam implemented by ACER with respect to the retailer.

CHAPTER 5

53

FINDINGS

CONCLUSION

SUGGESTIONS

FINDINGS

1. Most of Retailers need Acer promotion for increasing Acer sales and to increase

awareness in the market.

2. Acer is lacking behind in its timely delivery of stock to Retailers which is affecting its

sales growth.

3. Acer is lacking behind in offering sales promotion offer so as to create awareness into

customers in compare to its major competitors like Notebooks & Net books .

4. Most of the small retailers are not interest to keep stocks. All the Acer product .

5. Most of the Retailers has agreed that Acer has the best pricing strategy.

6. I found in some of the Retailers are not reporting properly and not checking the

availability of stocks.

7. Most of the customers prefer to buy Notebooks from because they have complete

flexibility to move around the products.

8. Out of the above 5 products the most preferred brand that the customer would like to

have as his Notebooks, the next is Net books, then comes others products. People are

less concern about Acer smart phones because most of the customers not aware about

Acer’s smart phones.

9.All the people are giving offers to the student at the time of admission, Acer

notebooks.

54

SUGGESTIONS

From the analysis of Acer products in retail it has been observed that customers are

more likely to purchase those product whose configuration matches with affordable price. If at

all they find such matching product in some known brand they are more attracted towards it.

Acer notebooks is good in price and configuration but it is lacking behind service and the

customer more care full about service.

1. Public awareness should be done to make aware of the products. Public awareness like

advertisement, public campaigning, hoarding, promotions on college campus,

advertisement through digital media etc.

2. Proper counselling with promoters should be done by Acer at Retail regularly which can

act as motivational tools to motivate promoters. Conducting activities leading to skilled

behaviour can also help Acer to increase its sales at retailers .

3. Company should recruit special persons to check the flow of products in the market. As

Acre is very conservative on the part of recruiting new employees, it has only 400

employees all over India which is not enough to control such a huge market like India.

4. Executives should communicate the new Products to the Promoters in best

understandable way. The advantages and benefit should be mentioned comparing with

competitors.

5. Company should stress more on building good relationship with retailers to move the

products in the market, Regular visit is necessary to build a good relation with its

partners.

6. Should Improvise on the offers and gifts schemes offered to retailers and customers in

order to attract retailers and customers.

55

7. Conduct aggressive sales promotion at retailers campus like arranging special counters

with an expert who should be able to explain advantages and benefits of various products

or also can conduct electronic carnivals in the retailers area.

8. Acer in order to increase its sales retailers have to display their products aggressively, in

the séance at the time of lunching customized display boards or signs should be put up at

places or bays having maximum footfalls so that to attract more potential customers and

create curiosity to know about the latest technology among the gadgets enthusiast.

9. Acer should make policy for fixed end-user price for all the retailers so that fair game

will be played and retailers would not to compromise on their margins.

10. Should arrange for live demonstration of the latest technology like DDR3 RAM, Multi-

Gesture touch pad so that the potential customers get aware and at the same time get

fascinated with the latest technology.

56

Conclusion

Organized Retail has been the buzzing topic for over the last couple of years, many believe that

arrival of Wal-Mart will provide a greater boost, as it will compel several large players like

Reliance and Tata’s to expedite their plans.

Major IT vendors have begun formulating strategies to ride the hyper mart bandwagon.

Development in the retail sector is a huge opportunity for Acer’s consumer business. The entry

of large companies in organized retail is bound to create a paradigm shift in buying behaviors

and fuel consumer demand.

IT products have been gaining mass acceptance. Increase in education and income levels have

been the reasons behind the upswing and this phenomenon is not limited to Metros but has

spread to smaller cities as well.

In addition to this advantage there are certain area where Acer lacks, form the questionnaire we

made and the response that we got from the channel members shows that Acer have to focus on

aggressive promotions. Other than the media advertisement, Acer have to concentrate on some

different types of promotion techniques like putting the hoarding on the area where most of the

people visits, conducting road shows, auto back and bus back activities and websites. It is also

going to start some offers on its new range of aspire series of consumer notebooks. It is going to

start conducting training session in large retail outlet so that channel member could precisely

give information about their product.

Acer is now trying to focus on some potential T2 and T3 channel members according to area

wise which will exclusively sale the Acer brand. The location where more often notebook sales

occur have been targeted and continuous visit to each channel member for feedback and

performance of channel member have been observed by the employees. Since Acer is 100%

channel committed, it will continue to build up strong relationship with channel members and

partners.

57

Considering the development of Large Format Retail industry and changing buying behaviour of

the customers every company focusing on L.F.R. Acer was one of the first vendors to focus on

retail, and the focus will now shift from B-class towns to C- and D-class towns. “Acer sees

opportunities in both—modern (large format) retail and its specialized IT stores. It’s the consumer

who decides where to buy. Acer believes that larger retails will play a very crucial role in

determining how consumers in metros and large cities buy. However, in the near future, Acer see

IT specialized stores being preferred by customers in B- and C- class towns,”

In 2010-, Acer expects large-format retails to contribute a quarter of its retail pie. “Acer will be

adding new Acer Malls in smaller towns. Acer is targeting 350 Acer Malls by 2011 end”.

BIBLIOGRAPHY

www.google.com

www.acer.in

www.dell.co.in

www.hp.com

www.managementparadise.com

Marketing Management by Philip Kotler.

58

http://www.managementparadise.com/

http://www.hp.com/

http://www.dell.co.in/

http://www.acer.in/

http://www.google.com/

APPENDIX

Name Of Retail outlet :

Name of person :

Designation:

Email.id : Mo.no.:

Product :

What are the product are available In your Retail outlet –

(A)Notebooks (B) Net books (C) Desktop

(D) Smart phones (E) Monitors (F) Projectors

According to you Which product is the best one –



Reason : …………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………

According to you Which product is max sale –(A)Notebooks (B) Net books (C) Desktop


How many Notebooks sale in a months –59

………………………………….

How many Net books sale in a months –……………………………………

How many Desktops sale in a months –………………………………………

How many Smart phones sale in a months –

………………………………………

How many Projectors sale in a months –

……………………………………….

How many Digital camera sale in a months –……………………………………….

Promotion What do you think about offer given by the ACER product –

(A)Excellent (B) Good (c) Fair (D) Poor

What do you think about offer given by ACER product –

Products - (A) Excellent (B) Good (c) Fair (D)Poor

Note books

Net books

Desktops

Smart phones

Projectors

Monitors

Which product of ACER you are promoting in your retail outlets –



What do you think about Advertisement of ACER -

60

(A)Excellent (B) Good (c) Satisfied

(D) Not Satisfied

Should ACER create More Advertisement -(A)Yes (B) No

Pricing –

What are the premium range of Different product of ACER –

Products From To

Note books

Net books

Desktops

Smart phones

Projectors

Monitors

On which product you get more profit –



What do you think about ACER product price is –(A)Excellent (B) Good (c) Satisfied

(D) Not Satisfied

61

Place :

From where did you get all the product –

Products Manufacture Whole seller Dealer

Note books

Net books

Desktops

Smart phones

Projectors

Monitors

Which product are you more provide Self Space –



Which product are you more Display in your retail outlets –



Service: From where you get on time delivery –

Products Manufacture Whole seller Dealer

Note books

Net books

Desktops

Smart phones

62

Projectors

Monitors

Are you happy with your channel partner –

(A)Yes (B) No

Extra -

How many tine ACER employee meat in a months –

……………………………………..

What do you think about ACER product color –


Note books

Net books

Desktops

Smart phones

Projectors

Monitors

Suggestion : …………………………………………………………………………………………………………………………………………………………………..

…………………………………………………………………………………………………………………………………………………………………..

My opinions about Sales Executive :

Employee or sales executive have knowledge about the product -


Note books

63

Net books

Desktops

Smart phones

Projectors

Monitors

Sales Executive out look –

(A)Excellent (B) Good (c) Satisfied

(D) Not Satisfied

64

Final project of acer

Documents