North Texas Printmakers Guild Chris Hayes ATEC 6332
Jun 26, 2015
North Texas Printmakers Guild
Chris HayesATEC 6332
Current LogoReferences include lines converging to represent depth, registration cross hairs and stencils
It would still require being written out to be understood
• Not contemporary references• Cognitive Perception• Hierarchy• Iconic Representation• Mental Modeling• Mimicry• Priming• Readability• Threat Detection
Mostra Nuova
• Priming• Cognitive Understanding• Symmetry• Hierarchy• Closure• Figure Ground Relationship• Highlighting• Legibility
• Mimicry• Picture Superiority• Readability• Three Dimensional Projection• Non Threatening• Color to Define Elements• Color to Convey Mood• Color Integration Design• Contrast
• Chunking• Framing• Five Hat Racks
Thank you