final presentation[1]

Advantage A-Team

Marian University Alumni Association

page

About Us

Tony Neari - Junior, Accounting, Marketing, and Management Major – St. Charles, IL

Cam Gruell - Junior, Marketing Major – Greenfield, IN

Elizabeth Stucker - Junior, Biology Major – Madison, IN

Catherine Hollibaugh - Senior, Sports Performance Major – Carmel, IN

Ashley Ellington - Junior, Elementary Education Major – Carmel, IN

page

Client Overview

Marian University

Office of Alumni

RelationsAlumni

AssociationThe

Exchange

Office of Advancement

page

Areas of Improvement

Areas of improvement with Alumni first meeting

• Focus on increasing alumni donations above 17%

• Continue to develop communication with the Exchange

• Increase in student and alumni engagement

page

Approach

Marian University Office of Alumni

Association

IncreaseInvolvement

DevelopConnections

BoostDonations

ImproveSatisfaction

page

Three Objectives

1. Compile best practices of Alumni Associations from other universities and institutions, along with possible recommendations for change.

2. Recommend possible changes to the Alumni Office surveys and survey mechanics

3. Identify the top benefits for improving the Alumni Engagement

page

Background Research

page

Best Practices

• Reliable Survey Mechanics

• Data Analysis

• Campus Communication

• Customer Service

• Up-to-date Technology

• All Age Activities

page

Survey Mechanics

Reliable Survey Mechanics

• Decide Early

• Simple Design

• Avoid Bias

• Analyze Data

• Show Evidence

• Prove Prediction

page

Campus Communication

Continue to Expand Campus Communication

• Raise Efficiency

• Encourage Camaraderie

• Avoid Conflict

• Improve Customer Service

• Increase Satisfaction

• Provide Consistent Training

page

Campus Communication (cont.)

Office of Advancement

Alumni Association Exchange

Students

page

Up-to-date Technology

page

Student Survey

• A total of 180 students responded

• Developed an understanding of students awareness

• Assessed how students responded to possible events

page

Survey Results

page

Survey Results

page

Survey Results

page

Survey Results

page

Survey Results

page

Suggested Events

• Mentor Program

• Lecture Series

• Golf Scramble

• Field Day

page

Targeted Values

• Increase number of donors•Graduation rates•Retention•Opportunities•Reputation•Corporate Sponsorship• Increase in job opportunities• Improving academics GPA

page

Value Proposition

Mentoring Golf Scramble Field day Lecture SeriesHigher donations X X XGraduation rates X X

Retention X XOpportunites X X X

Repuation X X X XCorporate Sponsorship X X X

Increase in job opportunities X X XImproving academics GPA X

Value Proposition

Valu

e Po

ints

page

Mentoring

Inspire: Empowering Marian University Students & Alumni

• Major-based Mentoring

• One-on-one relationship

• Prepares students for the real world

• No initial costs

page

Lecture Series

The Real World: Professional Advice from Marian University Alumni

• School Specific

• Connections between Alumni and Current Students▪Real World advice from the Alumni. ▪Potential to lead to future jobs for Current Students

• Potential Costs▪Travel and Hotel Accommodations

page

Golf Scramble

• An all day golf scramble fundraiser▪A scramble means that all team members tee off on

each hole and then decide which tee shot they like the best and mark the spot with a tee or ball marker

• Has a vision▪ Impact▪Networking▪Donations▪Fun

page

Field Day

• An all day student event

• Could include any of the following activities or combination ▪Scooter Race (Like “Little 5”)▪Wiffle Ball Tournament▪3 on 3 Tournament ▪Sand Volleyball Tournament ▪possible sponsorship opportunities

page

Marian University Connection APP

http://snappy.appypie.com/app/creator-software

page

Conclusions and Recommendations

• Analyze Survey Data

• Expand Database

• Enhance Alumni Relationships and Engagement • Implement New Alumni Based Events

• Consider Refreshing Alumni Website

• Increase Communication with The Exchange

page

Acknowledgements

• Marian University Alumni Association and Alumni Office• Ms. Nicole Ellis and Ms. Jill Carrel• Marian Connection - Chris Everett, John Purcell, and

Steve Gutzwiller• Dean Kershaw • Ms. Anni Hine• Marian University Students and Alumni • Mr. Schuttler• Mr. Cuffel