Final Presentation Nfl (1)

8/10/2019 Final Presentation Nfl (1)

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Management Principles

NATIONAL FOODS LIMITED

MANAGEMENT PRINICPLES


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Submitted To

Sir Fahad Zuberi

Prepared By:

Moeed Hussain

Danial Ghulam MohiuddinVijay Wadwani

SaadAshraf

Abrar Ahmed Khan

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HISTORY AND INTRODUCTION1970

National Foods was founded by Mr. Waqar Hassan (Member board of directors) and Mr. Abdul Majeed (presentChairman)

It started of as a Spice company

Initially it started by renting out a warehouse in Dinar Chambers

It is Pakistans first Company ton produce packaged spices

1980

The 1980s saw the establishment of the companys Factory Complex

1981

With the launch of iodized salt, NFL was no Longer just a spice company.

1990

The company experienced rapid diversification, with the launch of new products such as pickles

2000

Since 2000 till present-Expanded globally by launching its mainstream products in Australia

Became a Versatile food Company

With 110 different food products and 165 and above Stock Keeping Units (SKUs) for the domestic market

With 100 different products for the international market

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VISION STATEMENT

To be a Rs.50 billion food company by the year 2020 in the convenience

food segment by launching products and services in the domestic and

international markets that enhance lifestyle and create value for our

customers through management excellence at all levels.

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MISSION STATEMENT

National foods must serve customer needs and serve them with quality

products at affordable prices at their doorsteps.

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Goals ObjectivesTo be an innovative, marketing and

research oriented company

To be leader and take advantage ofour leadership position in all

categories of Products

To develop products in line with

market potential through the

means of indigenous technology

using R&D

Market our products globally.

To deliver consistent quality to ourcustomers using pure ingredients,authentic recipes and the best availabletechnology.

Dedicated to continuous improvement

through active alliances with internationalcompanies to expand technological andproduct horizons.

To maintain close and direct contact withour customers through consumer insightsand dedicated service

To provide external and internal customer

service by excelling in FunctionalManagement

To promote professionalism at all levelsthrough education, training anddevelopment, for all human resources.

To deliver annually a fair return to ourvalued investors and shareholders in linewith industry and economy.

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PRODUCTS PLAIN SPICES

RECIPES RONAQ

KETCHUPS

SALTS CURRY PASTE

SNACKS

PICKLES

JAMS

DESERTS

BASMATI RICE

SAUCES

VINEGARS

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ORGANIZATIONAL STRUCTURE

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Decentralization

Employee Empowerment: Managers are able to make their own

decisions and are held accountable thence

It is a common belief that the first line managers should have a say in

decision making, as they are closer to action

This added responsibility of decision making has:

Increased job satisfaction Gives them a sense of control

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CORPORATE CULTUREDESCRIPTION

It has a very open and visible culture.

It is a strong culture and has a lot of influence on its employees.

Open Door Policy

Employee can directly meet their managers in their cubicles whenever they

are available.

The managers here are open to suggestions from their employees and this

is encouraged

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CORE VALUES1. Passion

2. People-Centric

3. Customer Focus

Leadership

Teamwork

Ethics

Excellence in Execution

4. Accountability

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PEST- C ANALYSIS Political/Economic Conditions

Political unrest in the country and ill economicconditions

Social Activities/ conditions

Widely celebrated and valued cultural values andtraditions

Technological Analysis

Up-to-date technologies of production and emphasis onhygine

Competitors Analysis

SHAAN Foods , HABIB recipes and MITCHELLS

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STRATEGIC MANAGEMENT CORPORATE STRATEGIES

Growth strategy

Targeting every product segments market

STRATEGIC BUSINESS UNITS (SBUs)

Kitchen Foods division

Family products division

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BCG MATRIX and Conclusion STARS

Fruitily

CASH COWS

Salt, powdered spices and recipes mix

DOGS

RIVAAJ and RONAQ

QUESTION MARKS

Jams and Rice

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NFLs Competitive Edge

Companys reputation

Customers trust

Operating in middle-eastern and Indian markets

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PORTERS FIVE FORCES MODEL

Threats of new entrants

Threats of substitute products

Bargaining Power of Suppliers

Bargaining Power of Consumers

Current Rivalry

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CORPORATE SOCIAL RESPONSIBILITY

- PhilanthropyDonated medicines and baby food to relief camps in Swat)

- Flood Relief ActivitiesDonation of nutritional means

-Adult LiteracyUrdu and Math

- Baby FoodResearch is been conducted at Surjani town with the help of NAO NGO

- Hajj and Umrah DrawBest CSR by NFL

- Adult Literacy Program Centers- ALP12 ALP centers currently running in parts of Sindh, Punjab and N.W.F.P

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S.W.O.TSTRENGTH

- Diversification of products

- Strong national and international relationship

- Rs.3 Billion plus turnover- Among 10 best Human Resource Managed companies in

Pakistan.

WEAKNESSES

- Poor internal control and monitoring when performing audit- High employees turnover.

- Does not have a strong advertising campaign like Mitchells.

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Opportunities

i. - Increase in brand consciousness

ii. - Growing demand for readymade mixed herbs,spices & sauces.

iii. - Growing export of spices from Pakistan.

iv. - International expansion in Middle East and India.

Threats

i. - High oil price.ii. - Growing global and regional competition.

iii. - Tax policies are fluctuating.

iv. - Mitchel has a strong advertising



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HUMAN RESOURCE MANAGEMENT

Employee Training Programs

- NFL Learning portal: E- learning - Class room lectures.

- Experimental Exercise training of the Customer Care team

- Training through manuals written by managers

Employee Appraisal



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Employee Loyalty

- An employee engagement survey was conducted in

January 2010.

- The results of the ENGAGE-HR survey showed that 76% of

the employees at NFL are completely engaged.

- 83% believe in the excellent utilization of their abilities

adjacent to 79% of the benchmark companies

- 97% of the workforce exhibit respect and support to theirmanagers

- 80% of the employees realized the need of helping and

building each other at NFL.

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CONCLUSION

- Positive approach towards the community

- Increases awareness among the general publicabout

- The importance of hygienic food

MANAGEMENTPRINICPLE

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Final Presentation Nfl (1)

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