Final Presentation

Spirit AirlinesAn analytical perspective toward the

future

Imagine this…

THE PROCESS

• The purchasing phase

• Available destinations

• Familiarity

• Point of contacts

• The appeal

Proposal

• An approach to advancing customer service quality, increasing destination locations and strengthening marketing techniques will compliment low fares wages against leading competitors.

CanGo Consultants

Lorenza Griffin Hospitality Management

Sherece Coley HR Management

Nancy Rosiles Accounting

Chris Dennis Technical Management

Definition of Customer Service

Courtesy of http://unconfirmedbreakingnews.com

Customer Service

Core principles

“Treat all customers the same – no special treatment”

“No waivers & favors – lessens agent training time”

Problem Analysis

Recommendations

• Human Resources– Screening/hiring process

• Training seminars– Customer Service training programs– Outsourcing to airline professionals

Benefits of Advertising

• Promotes & brings attention to products & services

• Informs customer of product/service• Brand Awareness & exposure• Effective ads changes product/service

perspective to client

Current Advertisement

• Inappropriate ads• Lack of advertisements

Statement of Operations

Total Net Income

Recommendations

• Increase advertising• Fix third party websites to show all

fees and prohibit hidden charges

Current Fleet

• Aircraft Fleet– 54

• Flight Routes– Over 125

Courtesy of Spirit.com

Aircraft to Destination Relation

1:2Spirit

Airlines1:2

JetBlue Airlines1:3

Delta Air Lines

Current Expansion Plan

• Fleet• Year end 2021 =

143

• Routes• Offering non stop

service to select destinations:

• Chicago• Baltimore/

Washington

• Portland (seasonal)

Overall Advantages

• Customer Exposure• More Cites

SPIRIT’S PROFITS

Recommendation

• Vacation hot spots• West coast• Top airports

Closing Remarks

• Quality Customer Service• Smart Marketing• Destination Expansion

“And the Spirit flies again”