Final presentation

A Graphic Design company

specialized in Corporate Image

development.

Corporate Personality concept

IMPLEMENTATION

RESEARCHRESEARCH

“Identidad Corporativa del Siglo XXI”

by the Spanish Graphic Designer

Joan Costa

Corporate Personality concept

TO EXTRACT

A REAL EXERCISE

FundAmarte is a nonprofit entity that offers psychological services, which wants to give a better quality of life to their patients and their professionals.

Its founders are Viviana Castaño y Tatiana Riaño, psychologists from the Catholic University of Colombia. Their common dream is to help people, specially the victims of the different kind of violence that suffer in Colombia.

INFORMATION AND RESEARCH

What the company really is

What the company

wants to show

How the society

perceived it

Corporate Personality

CorporateImage

AdministrationLogistic

Economy

AdvertisingCommunication

Image

EmployeeProviders

GovernmentCustomers

Society

IDENTITY DEVELOPMENT

RTEAM

AD

NU

F

They want a logotype that shows humanity, love and kind

IDENTITY DEVELOPMENT

Fundación Psicológica Colombiana

marteFund

Fund marteFundacion Psicologica Colombiana

To improve this one

IDENTITY DEVELOPMENT

They love it!

IDENTITY DEVELOPMENT

Fund marteFundación Psicológica ColombianaTels: (571)282 2243 - 282 2743 / [email protected] / / Bogotá, D.C.Tels: (571)282 2243 - 282 2743 / [email protected] / / Bogotá, D.C.Av. Cll. 19 # 8-48 pisos 5 y 6Tels: (571)282 2243 - 282 2743 / [email protected] / / Bogotá, D.C.Av. Cll. 19 # 8-48 pisos 5 y 6

Tel: (571) 282 2243 (571) 282 2743 [email protected] Av. Cll. 19 # 8 - 48 pisos 5 y 6Bogotá, D.C., Colombia

Psicóloga Universidad Católica de Colombia

Vivianna Castaño VillaVivianna Castaño VillaVivianna Castaño Villa

Design of Corporate Graphical Piecesand Usage Handbook

IF ALL TALK THE SAME LANGUAGE

THE COMPANY WILL HAVE A BETTERCORPORATE PERSONALITY

SOCIETY

SOCIALIZATION AND INTERIORIZATION